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DataEye海外微短剧热榜:My Drama登顶双榜首,黑帮、师生恋题材火热
3 6 Ke· 2025-08-12 02:29
Group 1 - The top three micro-drama titles in the overseas market are "The Mafia Boss" with a heat value of 5.625 million, "Too Young to Want her Professor" at 3.997 million, and "Spark Me Tenderly" at 3.294 million [6][9][11] - The overall heat value of the top 30 micro-dramas decreased by 8.6% compared to the previous period, totaling 49.502 million [8][9] - The popularity of gangster-themed dramas is highlighted by "The Mafia Boss" and "Love Captive to the Mafia Boss," which rank first and tenth respectively, both focusing on romantic entanglements with gang leaders [9][11] Group 2 - The number of dubbed dramas in the top 30 increased by one, totaling seven, while local dramas occupy 23 spots [11] - The leading platforms for micro-drama distribution are My Drama, DramaWave, and Kuku TV, with My Drama holding six spots in the top 30 [11][17] - My Drama leads the material distribution ranking with 52,000 pieces, followed by DramaWave with 46,000 and Kuku TV with 32,000 [17][28] Group 3 - The total number of materials distributed by the top 30 micro-drama apps increased by 11.6%, reaching 351,000 [17][28] - My Drama has a significant female audience, comprising 92.32%, with the primary age group being 25-34 years old at 42.48% [31]
印度本土APP首次跻身TOP3,爆款厨神短剧登顶,2款APP投放量暴涨5000
3 6 Ke· 2025-08-11 03:34
Group 1 - The top micro-drama for the period of July 28 to August 3 is "The Missing Master Chef," with a heat value of 5.9 million [6][8] - The second and third positions are held by "I Became My CEO's Darkest Secret" with a heat value of 4.836 million and "Spark Me Tenderly" with a heat value of 3.46 million respectively [6][9] - The total heat value of the top 30 micro-dramas is 54.148 million, showing a slight decrease of 2% compared to the previous period [8][9] Group 2 - The workplace genre is notably popular this period, with "I Became My CEO's Darkest Secret" and "Spark Me Tenderly" focusing on romantic entanglements between female leads and their CEO bosses [9] - Themes of female revenge and campus life have seen an increase in popularity, with titles like "Raising His Mistress's Child" and "Cheer Up Baby!" gaining traction [9][11] Group 3 - Kuku TV has made a significant impact, entering the top three for the first time with nearly 30,000 materials deployed, and has two micro-dramas in the heat ranking [18][20] - The platform has shown a steady increase in material deployment, with daily submissions rising from over 5,000 to more than 20,000 in the last 30 days [18][20] Group 4 - The top micro-drama app for material deployment is My Drama, followed by DramaWave and Kuku TV, with a total of 314,000 materials deployed across the top 30 apps, marking a 9% increase [17][26] - The majority of the top 30 apps primarily target Facebook and Instagram for their material deployment [17] Group 5 - NetShort leads the growth ranking for material deployment, with a total increase of 5,295 materials, followed by DramaWave with 5,051 [23][26] - The total increase in materials for the top 20 apps is 38,966, reflecting a 5% decrease from the previous period [26] Group 6 - The audience demographic for NetShort shows a higher female viewership at 63.37%, with the age group of 25-34 years being the most represented at 36.71% [28]
DataEye海外短剧热榜:大女主、一胎多宝、中老年题材风靡海外,印度本土短剧APP登顶
3 6 Ke· 2025-05-13 08:10
Core Insights - The latest DataEye overseas short drama rankings show "The Missing Master Chef" leading, followed by "Spark Me Tenderly" and "Amor Inesperado" [6] - The total heat value of the top 30 short dramas is 5423.2W, indicating a stable trend compared to the previous period, but with a significant gap between the top three dramas [6] - The number of new dramas entering the rankings has decreased, with only five new entries this period, and the highest-ranked new drama at position eight [6][8] Group 1: Top Dramas - "The Missing Master Chef" has a heat value of 663.5W and a cumulative heat value nearing 4400W, maintaining its top position for multiple weeks [6] - "Spark Me Tenderly" ranks second with a heat value of 464.6W and a cumulative heat value of 2564.1W [6] - "Amor Inesperado" is in third place with a heat value of 306.3W and a cumulative heat value of 2109W [6] Group 2: Genre Trends - The "multiple births" theme is gaining popularity, with "Mafia Daddy's Surprise Sextuplets" entering the rankings, showcasing a story about unexpected parenthood [8] - There is sustained interest in middle-aged themes, with three dramas in the rankings focusing on this demographic, including "Amor Inesperado" [8] - The trend of "strong female leads" is also emerging, as seen in "Don't Mess With Dying Me," which features a protagonist overcoming family oppression [10] Group 3: App Performance - FlickReels, NetShort, DramaWave, and My Drama are the most active platforms, with FlickReels holding six spots in the top 30 [8] - The total number of materials launched by the top 30 apps reached 188,000, showing a slight decline from the previous period [14] - DramaWave leads in material launches with over 7000 daily, while My Drama has seen a significant drop of over 20% in its material count [14][15] Group 4: Material Launch Growth - Kuku TV tops the material launch growth chart, with an increase of over 60% in its material count, reaching 4813 groups [22][23] - The total increase in material for the top 20 apps is 9544 groups, indicating a competitive landscape [22] - Kuku TV's recent success includes surpassing 10 million downloads on Google Play, reflecting a strong upward trend [23]