近日，名为"上海浦东玛莎拉蒂"的账号发布海报称，玛莎拉蒂的SUV车型Grecale限时尊享价38.88万元起，活动时间截止到9月30日。 玛莎拉蒂中国官网信息显示，玛莎拉蒂Grecale起售价为65.08万元，上述促销价格与之相比直降26.2万元，降幅超40%。 国际智能运载科技协会秘书长张翔认为，玛莎拉蒂出现这种降价情况涉及多方面的原因，这背后其实是中国汽车市场环境的变化，如宏观经济的影响、中国 新能源汽车产业崛起、电动化转型缓慢、自主品牌冲击豪华车市场以及消费者心智变化等影响。 "骨折价"背后是销量骤降 发布降价消息的账号企业认证信息为"上海三叉戟汽车销售服务有限公司"，简介为"玛莎拉蒂上海浦东授权经销商"。 针对该优惠信息，上海浦东玛莎拉蒂门店的销售人员接受智通财经采访时回应称，38.88万的活动是门店专属，经销商买断包销行为，与玛莎拉蒂品牌无 关。只有白色外观黑色内饰一款，车型为Grecale2023款，落地价预计43万元左右。活动开始后非常火爆，2天已经卖出了10多辆，该售价此批车辆售完为 止。 销量方面，据21世纪经济报道，乘联会数据显示，玛莎拉蒂在华销量巅峰出现在2017年，达到1.44万辆。当 ...

Core Viewpoint - Stellantis Group has denied rumors of selling its luxury car brand Maserati, despite ongoing speculation and declining sales figures [2][4]. Group 1: Sales Performance - Maserati's global deliveries have decreased from 25,900 units in 2022 to 11,300 units in 2024, with sales in China dropping from 4,680 units in 2022 to 1,209 units [2][4]. - In China, Maserati's sales have halved, with figures falling from 14,400 units in 2017 to just 1,209 units in 2024, marking a 58% decline [4][6]. - The first five months of 2025 saw Maserati's sales at only 384 units, a 44% year-on-year decrease [4][8]. Group 2: Financial Performance - Stellantis Group reported a net revenue of €156.9 billion in 2024, a 17% decline year-on-year, and a net profit of €5.5 billion, down 70% [2]. - Maserati is currently facing financial difficulties and is operating at a loss, as stated by the Stellantis CEO [4][9]. Group 3: Brand Positioning and Strategy - The CEO of Stellantis emphasized that Maserati's issues stem from unclear brand positioning rather than product quality, indicating a need for better brand communication [5]. - Maserati has been associated with micro-businesses in China, which has negatively impacted its brand image and sales [5][6]. Group 4: Management Changes and Pricing Strategy - Maserati has frequently changed its leadership in China to address declining sales, with new appointments made in 2023 and 2024 [6][7]. - The brand has also reduced prices significantly, with some models now priced below €65,000, which undermines its luxury positioning [7][8]. Group 5: Market Trends - The luxury car market in China is experiencing a downturn, with other high-end brands like Bentley and Rolls-Royce also reporting sales declines [8]. - The overall trend indicates a slowdown in purchasing power among ultra-high-end consumers, posing challenges for maintaining brand influence and mitigating sales declines for Maserati [9].

近日，路透社援引知情人士消息称，Stellantis集团正在考虑出售旗下奢华汽车品牌——玛莎拉蒂，并且麦肯锡正在为其探索可能的出售选项。尽管 Stellantis尚未正式回应，但这一消息迅速引发了关注和热议。 豪华品牌一向被称作是汽车行业的"掌上明珠"，但是，在产业变革加速的今天，有的豪华品牌也遭遇了前所未有的挑战。 and a particle of the 豪华品牌面临挑战 其实，之所以会有这样的消息出现，与玛莎拉蒂近年来的表现不无关系。2024年，玛莎拉蒂品牌销量暴跌逾50%，全年仅售出11300辆，并录得约2.98 亿美元的营业亏损。新车开发现已暂停，原有的业务规划也因Stellantis高层更迭而中断。究竟是售是留，Stellantis新任CEO Antonio Filosa有很大话语权。而 Filosa的上任，也正是在Stellantis董事会内部对品牌命运分歧激烈的背景下推动的。其中，部分董事认为，玛莎拉蒂已难以实现自我重启，应果断出售；而 另一部分董事则认为，品牌仍具有长期价值，贸然出售将损害公司声誉。 Stellantis董事会主席John Elkann早在任命Filosa前，便已启动品牌评 ...

玛莎拉蒂的诸多猜测与频繁换帅，与其销量不佳密切相关。公开数据显示，2024年，玛莎拉蒂全球销量 仅11300辆，同比下跌57%。品牌去年调整后运营亏损达2.6亿欧元（约合人民币21.8亿元）。 而销量下滑的背后，是玛莎拉蒂产品的"青黄不接"。据了解，其畅销车型Levante和Ghibli已经停产，而 继任者要到2027年和2028年才能上市，现款产品还时不时传出要停产的消息。 近日，有多家媒体报道称，Stellantis正在考虑出售玛莎拉蒂，并在4月初聘请了咨询公司麦肯锡提供建 议。尽管Stellantis发言人回应称"不会出售玛莎拉蒂"，但是玛莎拉蒂近年来的表现令人担忧。甚至不仅 是玛莎拉蒂，整个超豪华品牌在华表现都不尽乐观。 乘联会数据显示，今年1—5月，玛莎拉蒂在中国市场的进口销量为384辆，同比下滑44%，下滑幅度远 超同期其他超豪华品牌。前5个月，宾利、劳斯莱斯、法拉利、兰博基尼、阿斯顿·马丁的累计进口销量 分别为884辆、289辆、300辆、157辆、120辆，分别下滑20%、23%、14%、39%、2%。迈凯伦进口量 虽然实现了111%的同比增长，但其前5个月的累计销量仅有19辆。 超豪华品牌在 ...

Core Insights - Nokia is enhancing Optus's 5G network capabilities and coverage in regional Australia through the deployment of advanced technologies [1][8] - The partnership aims to provide faster data speeds and improved customer experience, particularly in underserved areas [5][6] Group 1: Technology Deployment - Nokia will deploy Habrok Massive MIMO radios and Levante ultra-performance baseband solutions to improve Optus's network performance [1][7] - The Habrok 32 radios offer a 33% increase in output power while reducing power consumption, making them suitable for both new deployments and site modernization [2][3] - The Levante baseband capacity card is designed to enhance scalability and reduce energy consumption by 50% compared to previous generations [3][6] Group 2: Energy Efficiency and Sustainability - Optus will utilize the 'Extreme Deep Sleep' mode of Habrok technology to minimize energy consumption without compromising network performance [3][6] - Nokia's ReefShark SoC technology contributes to energy efficiency and supports advanced AI capabilities in the network [4][6] Group 3: Strategic Importance - The upgrade is part of Optus's commitment to improving connectivity for customers in regional areas, enabling better streaming and content sharing [5][8] - The collaboration strengthens the long-term partnership between Nokia and Optus, focusing on network modernization and sustainability [6][7]

Core Insights - Nokia is enhancing Optus's 5G network capabilities and coverage in regional Australia through the deployment of advanced technologies [1][8] - The partnership aims to provide faster data speeds and improved customer experience, particularly in underserved areas [5][6] Group 1: Technology Deployment - Nokia will deploy Habrok Massive MIMO radios and Levante ultra-performance baseband solutions to improve Optus's network performance [1][7] - The Habrok 32 radios offer a 33% increase in output power while reducing power consumption, making them suitable for both new deployments and site modernization [2][3] - The Levante baseband capacity card is designed to enhance scalability and reduce energy consumption by 50% compared to previous generations [3][6] Group 2: Energy Efficiency and Sustainability - Optus will utilize the 'Extreme Deep Sleep' mode of Habrok technology to minimize energy consumption without compromising network performance [3][6] - Nokia's ReefShark SoC technology contributes to energy efficiency and supports advanced AI capabilities in the network [4][6] Group 3: Strategic Importance - The upgrade is part of Optus's commitment to improving connectivity for customers in regional areas, enabling better streaming and content sharing [5][6] - The collaboration strengthens the long-term partnership between Nokia and Optus, focusing on network modernization and sustainability [6][8]