Core Insights - Changan Mazda is actively embracing the transformation towards new energy vehicles, showcasing models EZ-6 and EZ-60 at the Guangzhou International Auto Show, emphasizing their commitment to safety, reliability, intelligence, adaptability, and driving pleasure [1][2] Group 1: Product Launch and Performance - The MAZDA EZ-60 has achieved significant sales success, with 3,317 units sold in its first month and 4,565 units in October, making it the top-selling joint venture new energy mid-size SUV for two consecutive months [2] - The EZ-6 is priced starting at 119,800 yuan, featuring a dual power system (pure electric and range extender) and a "lifetime zero fuel rights" guarantee, appealing to a broad market [2] Group 2: Market Position and User Demographics - The user demographic for the EZ-60 shows that over 80% of buyers opted for the top MAX model, indicating a strong alignment with current consumer demands; additionally, 74% of users are young, and 82% are new customers [2] - Changan Mazda's Nanjing factory has been established as the global export center for Mazda's new energy vehicles, with the global model MAZDA 6e launched in Europe in October [2]

Group 1: Tesla China - Tesla's Shanghai factory serves as a crucial global export hub, with exports accounting for nearly 30% of the factory's production in 2024, estimated at 260,000 units [2] - In October 2025, Tesla's Shanghai factory achieved a record monthly export of over 35,000 vehicles, marking a 214% year-on-year increase in Model Y exports [2] Group 2: Ford China - Ford China has achieved profitability for the first time in seven years, driven by a strategic restructuring that significantly boosted export sales, reaching 168,000 units in 2024, a 60% increase year-on-year [3] - The export business contributed nearly 50% to Ford China's profits, becoming a key pillar of its financial success [3] Group 3: General Motors China - General Motors is leveraging its joint ventures to enhance export operations, focusing on rebranding exports and expanding into multiple markets [4] - Under the leadership of the new global export and retail innovation vice president, GM China has reported four consecutive quarters of profitability, with export operations playing a significant role in this turnaround [4] Group 4: Beijing Hyundai - Beijing Hyundai's export volume surged to over 50,000 units in 2024, a 400% increase from less than 10,000 units in 2023, representing 24.5% of its total sales [5] - The company has set ambitious export targets, aiming for 200,000 units by 2030, with incremental goals leading up to that figure [5] Group 5: Yueda Kia - Yueda Kia has exported over 500,000 vehicles since starting its export business in late 2018, with a target of 180,000 units for 2025 [6] - The company has established a strong export base, with its Jiangsu Yancheng factory serving as a key global export hub [6][7] Group 6: Changan Mazda - Changan Mazda is focusing on exporting electric vehicles, with its Nanjing factory designated as the core export hub for its EZ series and MAZDA 6e models [8] - The company has begun to see results in its export efforts, particularly in the European market, despite facing challenges from new EU regulations and tariffs [8]

Group 1 - The article discusses the rise of amateur football leagues in Jiangsu, particularly the "Su Super" league, which has gained significant popularity on social media platforms, surpassing 100 million views [1] - The league features a mix of professional players and amateur participants, showcasing a pure form of football without match-fixing or insider dealings [3][4] - The performance of teams in the league is humorously linked to the success of the electric vehicle (EV) industry in their respective cities, with cities like Suzhou, Wuxi, and Changzhou facing defeats [5] Group 2 - Nanjing, despite its historical struggles in the automotive industry, has managed to secure a place among the top teams in the "Su Super" league, reflecting a resurgence in its automotive sector [7] - The city has a rich automotive history, with significant production milestones achieved by Nanjing Automobile Group (NAG) in the past, including producing over 200,000 vehicles by 1985 [10][11] - Nanjing's automotive industry saw a revival with the establishment of partnerships with major brands like Iveco, leading to the successful production of light commercial vehicles [13][14] Group 3 - The emergence of new energy vehicle (NEV) manufacturers in Nanjing, such as Future and Zhidou, has positioned the city as a key player in China's NEV market [18][19] - Nanjing has attracted several new energy vehicle startups, including Byton and Borgward, which have made significant investments in the region [28][29] - Despite initial successes, many of these startups faced challenges and ultimately failed due to market saturation and economic downturns, leading to a wave of bankruptcies in the sector [34][35][36] Group 4 - Nanjing's automotive landscape is evolving, with some companies like Chuangwei Automotive finding success by focusing on niche markets and international expansion [50][56] - The city has also seen a rise in collaborations with major component manufacturers, enhancing the local supply chain and attracting new businesses [63] - As of 2023, Nanjing's NEV industry chain has grown significantly, with over 500 companies and a market scale reaching 240 billion yuan, reflecting a year-on-year growth of 18% [64][67]

Core Viewpoint - The export of 600 Changan Mazda electric flagship cars MAZDA 6e to Europe marks a significant milestone for China's electric vehicle industry, transitioning from a passive follower to an active leader in defining technology standards [1][5][14] Group 1: Product Launch and Market Response - The MAZDA EZ-60, the second electric strategic model, debuted at the 2025 Shanghai Auto Show, receiving over 10,060 blind orders within 48 hours, showcasing strong market interest [3] - The MAZDA 6e features advanced design and technology, including AI smart cockpit and top-tier safety performance, aiming to redefine luxury electric travel experiences [3][10] Group 2: Strategic Development - Changan Mazda's "Joint Venture 3.0" strategy signifies a shift from traditional reliance on foreign technology to a model where Chinese teams lead in electric and intelligent vehicle development [7][8] - The company plans to invest over 10 billion yuan in new energy over the next five years, with export trade targets exceeding 10 billion yuan, aiming for a doubling of enterprise output [3][11] Group 3: Global Collaboration and Standards - The MAZDA 6e's development involved collaboration among engineers from China, Japan, and Europe, highlighting a "global collaboration, Chinese leadership" model [7][8] - The production standards for MAZDA 6e align with those of Mazda's Japanese factory, ensuring consistent quality across markets while leveraging local supply chains [14][16] Group 4: User-Centric Design - The design of the EZ-60's seating was informed by data from thousands of Chinese drivers, optimizing comfort and reducing head movement by 7%, emphasizing a user-first approach [10] - The focus on local user needs while maintaining global standards illustrates the balance between global technology and localized experience [10][16] Group 5: Future Outlook - Changan Mazda's strategy aims to establish a sustainable global system, positioning the Chinese market as a core component of its international strategy [11][13] - The successful export of MAZDA 6e demonstrates the potential for Chinese automakers to compete globally through technological innovation and strategic focus [13][16]

撰 文 / 孟 为 设 计 / 赵昊然 怎么打破"撤离中国的传言，传递马自达在中国、为全球，充分利用中国新技术、新供应链能力"技 术反哺"的战略意图? 怎么让中国消费者认知到长安马自达合资新能源的真实技术储备，行业顶尖设计与硬核科技和全面 转型的决心与坚定？ 怎么让中国消费者感知到马自达的"魂动"设计、"人马一体"操控、顶级安全和"工匠精神"的品牌基 因，已经全面继承并进化到智能新能源时代？ 这一连串的问题，不仅是长安马自达，更是所有在中国的合资品牌在智能化、电动化新时代所面临 的困惑与挑战。 在即将举办的2025上海车展上，继去年推出长安马自达首款本地化产品——MAZDA EZ-6后，这一 次，长安马自达又将推出搭载全球首发26.4英寸5K一体式大屏，4纳米智舱芯片、以及SUV车型史 上最多的"9风道空气动力学设计等设计的全新产品——MAZDA EZ-60。 4月10日，在南京举办的长安马自达新能源战略研讨会上，长安马自达汽车有限公司总裁松田英 久、长安马自达汽车有限公司执行副总裁邓智涛等长安马自达管理层团队，向外界沟通了长安马自 达一年多以来的各项工作进展，内部变革，以及长安、马自达两个母公司坚定支持长安 ...