中国市场回暖？ 由于美国政府停摆，联合利华的冰激凌业务剥离时间推迟，此次财报中，冰激凌业务仍位列其中。 而在今年前三季度，集团所有业务部门营收均出现不同程度的下滑。 10月23日，联合利华发布了2025年第三季度业绩报告。财报显示，联合利华2025年前9个月营业额为448 亿欧元，同比下滑3.5%。其五大业务部门全线下滑，前三季度美容与健康、个人护理业务分别跌 1.6%、4.8%。 在消费代际更迭和习惯变迁的当下，联合利华旗下一系列传统品牌，面临的市场挑战尤为显著。承压求 变，卖子、裁员、换帅、拆分等等，联合利华转型动作不断。据媒体统计，近年来，其已出售Kate Somerville、Dollar Shave Club、Suave在内的逾20个非核心美容与个护品牌。 而财报透露，冰淇淋业务分拆预计于2025年第四季度完成。对此，联合利华首席执行官Fernando Fernandez颇有信心地表示："我们预计全年基础运营利润率将有所改善，下半年利润率至少为18.5%(若 剔除冰淇淋业务则至少为19.5%)，较2024年下半年有显著提升。" 值得一提的是，中国市场基础销售额重回增长，呈低个位数增长。联合利华在财报 ...

21世纪经济报道记者易佳颖 10月23日，联合利华发布了2025年第三季度业绩报告。财报显示，联合利华2025年前9个月营业额为448亿欧元，同比下滑3.5%。其五大业务 部门全线下滑，前三季度美容与健康、个人护理业务分别跌1.6%、4.8%。 在消费代际更迭和习惯变迁的当下，联合利华旗下一系列传统品牌，面临的市场挑战尤为显著。承压求变，卖子、裁员、换帅、拆分等等，联 合利华转型动作不断。据媒体统计，近年来，其已出售Kate Somerville、Dollar Shave Club、Suave在内的逾20个非核心美容与个护品牌。 而财报透露，冰淇淋业务分拆预计于2025年第四季度完成。对此，联合利华首席执行官Fernando Fernandez颇有信心地表示："我们预计全年基 础运营利润率将有所改善，下半年利润率至少为18.5%(若剔除冰淇淋业务则至少为19.5%)，较2024年下半年有显著提升。" 值得一提的是，中国市场基础销售额重回增长，呈低个位数增长。联合利华在财报中称，中国市场的增长源于更专注、更具针对性的市场推广 策略，以及产品组合的高端化。但从当前营收来看，中国市场距离真正回暖仍有一定距离。 中国 ...

（原标题：营收全线下滑，联合利华如何走出"转型疲劳期"？丨美妆变局） 21世纪经济报道记者 易佳颖 10月23日，联合利华发布了2025年第三季度业绩报告。财报显示，联合利华2025年前9个月营业额为448 亿欧元，同比下滑3.5%。其五大业务部门全线下滑，前三季度美容与健康、个人护理业务分别跌 1.6%、4.8%。 在9月初举行的2025年巴克莱全球消费品会议上，Fernando Fernandez还曾表示："我最近刚在中国待了 一周，第四季度我们将在中国市场取得显著进展。这不仅得益于现有渠道的优化，更因为我们对分销体 系进行了重大改革，同时对旗下三大核心品牌——清扬、力士和凡士林的运营模式进行了调整。" 在消费代际更迭和习惯变迁的当下，联合利华旗下一系列传统品牌，面临的市场挑战尤为显著。承压求 变，卖子、裁员、换帅、拆分等等，联合利华转型动作不断。据媒体统计，近年来，其已出售Kate Somerville、Dollar Shave Club、Suave在内的逾20个非核心美容与个护品牌。 而财报透露，冰淇淋业务分拆预计于2025年第四季度完成。对此，联合利华首席执行官Fernando Fernandez颇 ...

从计划拆分冰淇淋业务独立上市，到首席执行官（CEO）、首席财务官（CFO）换人，再到新CEO宣称 25%的领导层将轮岗，消费品巨头联合利华正经历着从业务到组织架构的深刻变革。 实际上，印尼和中国市场的增长也在预期之中。在今年一季度和半年度财报中，两大市场的基础销售额 均处于下滑态势，而联合利华也两次强调"预计在下半年将会实现好转"。 在9月初举行的2025年巴克莱全球消费品会议上，联合利华首席执行官费尔南多·费尔南德斯曾表 示："中国市场的渠道布局正在发生重大调整我最近刚在中国待了一周，第四季度我们将在中国市场取 得显著进展。这不仅得益于现有渠道的优化，更因为我们对分销体系进行了重大改革，同时对旗下三大 核心品牌——清扬、力士和凡士林的运营模式进行了调整。" 冰淇淋业务拆分时间表生变，但年内完成目标不变 10月23日，联合利华披露了2025年第三季度财报。第三季度，联合利华实现销售额147亿欧元，同比下 滑3.5%，但基础销售额同比增长3.9%。其中，五大板块业务销售额均出现同比下滑，回暖迹象尚不明 显。 除了关键财务数据，这份财报透露了两大重要信息：一是中国市场基础销售额在第三季度重回增长，而 该指标在今年 ...

从计划拆分冰淇淋业务独立上市，到首席执行官（CEO）、首席财务官（CFO）换人，再到新CEO宣称 25%的领导层将轮岗，消费品巨头联合利华正经历着从业务到组织架构的深刻变革。 10月23日，联合利华披露了2025年第三季度财报。第三季度，联合利华实现销售额147亿欧元，同比下 滑3.5%，但基础销售额同比增长3.9%。其中，五大板块业务销售额均出现同比下滑，回暖迹象尚不明 显。 除了关键财务数据，这份财报透露了两大重要信息：一是中国市场基础销售额在第三季度重回增长，而 该指标在今年一季度和上半年均出现下滑，这一表现也与联合利华此前多次预期一致；二是冰淇淋业务 独立拆分计划仍预计在2025年完成。此前联合利华计划在11月中旬完成冰淇淋公司的拆分上市，但由于 一些原因在近期宣布时间表正在调整。 三季度销售承压，中国市场关键指标重回增长 财报显示，第三季度，联合利华销售额为147亿欧元，同比下滑3.5%；前三季度，公司实现销售额448 亿欧元，同比下滑3.3%。 分业务板块来看，第三季度，家庭护理业务销售额下滑幅度最大，同比下滑5.3%；其次是冰淇淋业 务，同比下滑4.2%；美妆与健康业务、食品业务销售额均同比下滑 ...

Core Insights - Unilever is undergoing a significant organizational transformation, including a review of 200 key management positions, with approximately 25% of executives potentially facing restructuring [1][2] - The new CEO, Fernando Fernandez, is committed to evaluating the performance of these executives to enhance management effectiveness [2] - This restructuring is part of a broader initiative that includes a plan to cut around 7,500 jobs globally over the next three years, aiming to save approximately $800 million [2][4] - Unilever has also announced the divestiture of its ice cream business, which accounts for about 16% of its global sales, as part of a strategic focus on core consumer goods [2][3] Financial Performance - Unilever's revenue for the fiscal year 2024 reached €60.8 billion, reflecting a modest year-on-year growth of 1.9%, while net profit has seen a double-digit decline for the second consecutive year [4] - The company has faced performance challenges, with sales growth in 2022 driven primarily by price increases, and overall performance declining in 2020 and 2023 [4][6] - The board includes activist investors advocating for change, highlighting the urgency for Unilever to adapt its strategy [4] Strategic Focus - Unilever is concentrating on 30 core "power brands" that contribute approximately 70% of its sales, while avoiding large-scale acquisitions to maintain strategic focus [6][7] - The company has been actively divesting non-core brands, including the recent sale of over 20 beauty brands and exiting the water purification market [6][7] - Significant investments have been made in marketing these core brands, with nearly €700 million allocated in the first half of the year, resulting in a 4% sales increase for these brands [6] Challenges in China - Unilever's performance in China has been under pressure, with sales experiencing a mid-single-digit decline, contrasting with growth in other regions [8][11] - The company has acknowledged that the Chinese market's unique dynamics and changing consumer behaviors pose challenges for its traditional strategies [8][11] - In response, Unilever is investing in product innovation and local brand partnerships to better align with Chinese consumer trends [11][12] Competitive Landscape - The Chinese hair care market has surpassed ¥30 billion, growing at 33% year-on-year, intensifying competition for Unilever [12] - Local competitors and established brands are aggressively entering the market, necessitating continuous innovation from Unilever's legacy brands to maintain market share [12]

Financing and Valuation - Quince, a DTC luxury brand, raised approximately $200 million in its latest funding round, achieving a valuation of over $4.5 billion, doubling its valuation since the beginning of the year [3] - The funding round was led by Iconiq Capital, indicating strong confidence in Quince's business model and growth prospects [3] Business Strategy and Expansion - The funds from the latest financing are expected to accelerate product development and international expansion for Quince, strengthening its competitive position in the global market [3] Corporate Transactions - FrieslandCampina announced the sale of its Romanian business to Bonafarm Group as part of its strategy to streamline operations in Europe [5] - The sale includes the Napolact dairy brand and related production facilities, pending regulatory approval [5] Mergers and Acquisitions - The European Commission has paused its antitrust investigation into Mars' $36 billion acquisition of Kellanova, awaiting necessary data from both companies [7] - This acquisition is expected to be Mars' largest since its $23 billion purchase of Wrigley in 2008 [7] Market Dynamics - Joy City announced plans for privatization and delisting from the Hong Kong Stock Exchange, aiming to optimize its governance framework and organizational structure [9] - Adidas reported a 12% increase in global revenue for Q2, reaching €6 billion, with a 58% rise in operating profit [12] Financial Performance - Zegna Group reported a 3.4% decline in revenue for the first half of the year, with a notable drop in wholesale channel income [13] - Unilever's revenue fell by 3.2% in the first half of 2025, with plans to divest its ice cream business and lay off 7,500 employees to cut costs [17] Leadership Changes - Serge Brunschwig left Jil Sander after six months, with Ubaldo Minelli taking over as CEO to ensure strategic continuity [21] - Pamela Takai has been appointed as the head of Nestlé's coffee business in China, expected to bring significant value to the market [23]

Group 1 - The recent leadership change at Unilever (China) Co., Ltd. reflects the company's strategic adjustments in response to challenges in the global and Chinese markets [1][3] - Roland Polaroid Hutabarat has been appointed as the new chairman, succeeding Zhong Zhaomin, indicating Unilever's focus on the beauty and health sectors in China [1][3] - The leadership transition is part of a broader trend of management changes within Unilever globally, aimed at driving business transformation and enhancing profitability [3] Group 2 - Unilever faces significant challenges in the Chinese market, including a high single-digit decline in performance during Q1 2025, with brands like Clear and Lifebuoy experiencing downturns [4] - The rise of local brands poses a strong competitive threat to Unilever, as these brands leverage their understanding of the local market and offer more competitive pricing [4] - Rapid changes in consumer demand are increasing the pressure on Unilever to innovate its product offerings [4] Group 3 - In response to market challenges, Unilever is intensifying its investment in the Chinese market, particularly in the beauty and health sectors, by establishing a high-end beauty matrix with ten major brands [6] - The company is optimizing its brand portfolio by discontinuing underperforming brands, such as Tatcha and REN, to focus resources on stronger brands [6] - Unilever's strategic adjustments aim to enhance market competitiveness and operational efficiency in China [6] Group 4 - The leadership change is seen as a crucial part of Unilever's strategy to address market challenges and signals the company's long-term commitment to the Chinese market [7] - The new chairman's extensive supply chain management experience is expected to improve operational efficiency, particularly in the beauty and health sectors [7] - Unilever's ongoing adjustments and new management are anticipated to bring fresh energy and opportunities in the Chinese market [9]

值得注意的是，近期联合利华人事变动频繁。据红星资本局报道，去年11月，联合利华（中国）投资有限公司发生工商变更，瞿巍卸任法定代表人、 董事长，由陈戈接任，同时发生董事变更。 2025.06. 09 本文字数：1021，阅读时长大约2分钟 | ◎ 壹企查 | | 查企业 ▼ 联合利华(中国)有限公司 | x 童一下 | 应用 - @ 老户特惠 日APP | | --- | --- | --- | --- | --- | | 基本信息 134 | | 司法信息 196 | 经营诊断 492 知识产权 36 企业发展 29 | 经营状况 434 DeepSeek ® | | 变更记录 54 Q发生变更时提醒我 | | | | 变更项目 ▼ 业 下载数据 ◎ 壹企查 | | 序号 | 变更日期 | 变更项目 | 变更前 | 变更后 | | 1 | 2025-05-26 | 负责人变更(法定代表 人、负责人、首席代表、 合伙事务执行人等变更) | 钟兆民 | ROLAND POLAROID HUTABARAT | | 2 | 2025-05-26 | 其他事项备案 | 开户许可证,统计证,社会保险登记证,机构代码证,税 ...

Core Insights - Unilever has decided to close its UK clean beauty brand REN due to internal factors and market challenges, indicating a strategic shift under new CEO Fernando Fernandez [1] - The company has also closed its TATCHA brand's Tmall flagship store and ceased updates on social media, signaling a significant adjustment in its high-end beauty strategy [1] - Unilever's Q1 2025 revenue was €14.8 billion, a slight decline of 0.9% year-on-year, with a 1.3% increase in underlying sales volume [1] Group 1: Business Strategy and Restructuring - Unilever initiated a "growth action plan" last year, which included cutting approximately 7,500 jobs, about 6% of its workforce, and reducing its brand portfolio from over 400 to 30 core brands [2] - The company aims to save approximately €550 million by the end of 2025 through these restructuring efforts, having already reduced around 6,000 full-time employees [2] - The ice cream business is expected to be separated by Q4 2025, with independent operations starting on July 1 [2] Group 2: Financial Performance - Unilever's Q1 revenue breakdown shows Beauty & Wellbeing and Personal Care each generated €3.3 billion, while Home Care, Nutrition, and Ice Cream generated €3.0 billion, €3.4 billion, and €1.8 billion respectively [3] - The company maintains a full-year outlook for 2025, expecting underlying sales growth between 3% and 5% [3] Group 3: Market Dynamics - The Asia-Pacific region is Unilever's largest market, contributing 44% of total revenue, with Q1 revenue of €6.5 billion and a 2% increase in underlying sales [4] - However, the Chinese market has shown signs of decline, with a high single-digit drop in Q1, continuing a trend from the previous year [5] - Unilever is implementing targeted interventions in China, such as expanding product offerings and enhancing brand promotion, with expectations for improvement by H2 2025 [5] Group 4: Competitive Landscape - The company faces increasing competition from local brands and market dynamics, particularly in the personal care and beauty segments, where consumer preferences are shifting towards online and personalized experiences [6] - Unilever's ice cream and personal care segments are under pressure from "consumption downgrade," impacting profitability [6] - Competitors like L'Oréal are planning to maintain growth in China, further intensifying the competitive environment for Unilever [6]