Core Insights - OPPO's leadership changes include the resignation of Liu Bo as the legal representative and president of OPPO China, with Dan Yaohui taking over [1][2] - Liu Bo's departure is attributed to his participation in a high-level executive training program, which has previously produced several key executives [2] - Dan Yaohui, the new head, has a background in product planning and has held various leadership roles within OPPO since 2006 [2] Company Strategy - Liu Bo emphasized OPPO's focus on five core areas: imaging, gaming, productivity, health, and AI, while maintaining a dual flagship strategy with the Find X and Find N series [3] - The company aims to develop a cohesive ecosystem around its mobile devices, integrating IoT products with its smartphone offerings [3] Market Position - According to Canalys, OPPO shipped 10.6 million units in Q1 2025, a 3% year-over-year decline, capturing 15% of the Chinese smartphone market, ranking third [4] - The company faces competitive pressure from rivals like Huawei and Xiaomi, necessitating a high-end strategy and resource integration in offline channels [4]