非常意外，原来我们"错怪"雷军了。 让我们把时间拨回 10 月 24 日，红米 K90 系列发布之日。雷军、卢伟冰两位高管在社交平台上大吐苦水，说 K90 系列涨价实属"无奈之举"，因为内存涨 价实在太多，请大家多多包涵。 这里说的是，红米 K90 标准版售价为2599 元，比前代贵了 300 元；如果想从 256GB 的版本升级到 512GB，得加 600 元（3199元），而上代只需要加 400 元。 次次发布都说成本高要涨价，然后首销又反手降几百，营造出一种"很厚道"的感觉…实话说这种"叫苦式营销"咱们消费者都见得多了，腻了。 万万没想到，进入 11 月之后内存价格暴涨成了头条。首当其冲的是电脑市场那边，内存条的价格一天一个价，同规格的从一两个月前的两百块，涨到四 五百；固态硬盘价格直接翻倍，涨幅秒杀黄金。 手机行业也未能幸免。根据媒体报道，不少手机厂商都在承受内存价格上涨带来的成本压力，甚至不得不先暂缓本季度的存储芯片采购。 现在，小米、OPPO、vivo 等厂商的物料库存普遍低于两个月，后面想要保证出货，可能要接受上游接近 50% 的涨幅报价。 当新闻铺天盖地之后，才发现这次雷军和卢伟冰的"叫苦"， ...

Core Insights - The competition in the foldable smartphone market is intensifying, with Apple's anticipated entry in September 2026 alongside the iPhone 18 series, aiming to redefine market dynamics through differentiated technology [1][5] - Despite potential production challenges that could delay the launch to 2027, major institutions like UBS predict a 2026 release, with a target price around $2000, leveraging Apple's robust supply chain management [1][3] - Apple plans to implement a dual-launch strategy starting in 2026, introducing foldable models alongside Pro and Air versions to cover various market segments [1] Technology Path - Apple is adopting a cautious yet innovative approach, with multiple patents indicating diverse folding mechanisms, including a "Z" shape and a horizontal "book-style" fold, likely opting for the latter for its first foldable device [2] - The expected screen size for the foldable iPhone is between 7.8 to 8 inches, with future iterations planned for more advanced folding technologies [2] Supply Chain Readiness - Production preparations are underway, with Foxconn expected to start manufacturing foldable iPhones by late Q3 to early Q4 of 2025, while key components like screens are already being sourced [3] - Samsung Display plans to produce 7 to 8 million foldable panels in 2026 to meet Apple's demand for 15 to 20 million units, although initial shipments may only reach 5 to 7 million due to high pricing [3] Market Dynamics - Existing players like Yian Technology have established mature supply chains, providing critical components for competitors like Huawei, which could serve as a benchmark for Apple's market entry [4] - The global foldable smartphone market is projected to grow significantly, with a 30.8% increase in China expected in 2024, indicating a competitive landscape for Apple as it enters the market [4] - Apple's pricing strategy around $2000 may limit initial market penetration, but as production scales and technology evolves, the foldable iPhone could become a new growth driver post-2027 [4][5]

Core Insights - The Chinese smartphone market experienced a 4.1% year-on-year decline in Q2 2025, marking the end of six consecutive quarters of growth [2][15] - Huawei regained the top position in shipments with 12.5 million units, while Vivo and OPPO followed in second and third place, respectively [2][4] - The market dynamics indicate a shift from volume-driven competition to a focus on brand loyalty, technological differentiation, and strategic management [2][10] Group 1: Huawei's Performance - Huawei's return to the top is characterized by a stable recovery rather than explosive growth, with a shipment of 12.5 million units, down 3.4% year-on-year [4][5] - Key factors for Huawei's success include strong brand loyalty, the maturation of the HarmonyOS, and the high-end Mate series maintaining its significance in government and business sectors [5][11] - Huawei's strategy emphasizes high-end market management without resorting to price wars, demonstrating that consumers are willing to pay for perceived scarcity and domestic innovation [5][6] Group 2: Xiaomi's Decline - Xiaomi's shipments fell to 10.4 million units, despite being the only top-five manufacturer to show a year-on-year increase of 3.4% [7][12] - The decline is attributed to a lack of new product launches in Q2 and the impact of previous high inventory levels, leading to reduced consumer demand [8][12] - Xiaomi faces the challenge of transitioning from a "hit product" strategy to a more sustainable high-end ecosystem approach [8][9] Group 3: Market Dynamics of Other Brands - Vivo and OPPO reported shipments of 11.9 million and 10.7 million units, with year-on-year declines of 10.1% and 5%, respectively [10][13] - Both brands maintain strong offline channel control but lack a significant presence in the high-end market, requiring time to transition to premium offerings [13] - Apple shipped 9.5 million units in China, with a minimal decline of 1.3%, indicating resilience in its brand and ecosystem despite increasing competition from domestic brands [14] Group 4: Overall Market Trends - The overall decline in the Chinese smartphone market reflects broader economic challenges, including reduced consumer confidence and the end of government subsidies [15][16] - The global smartphone market saw a total shipment of 297 million units in Q2, with a 1.4% year-on-year growth, contrasting with the Chinese market's decline [15] - The future success of smartphone manufacturers will depend on their ability to adapt to a non-growth environment by focusing on product rhythm, technological advantages, and strategic foresight [15][16]

Group 1: Market Overview - The global smartphone market has shown signs of recovery after hitting a low point, with a slight increase in shipments in recent quarters, but the growth is now showing signs of fatigue, particularly in China [2][5] - According to IDC, global smartphone shipments reached 295.2 million units in Q2 2023, marking a 1% year-over-year increase, while Canalys reported a 1% decline, indicating a mixed outlook for the market [3][4] - The Chinese smartphone market experienced a 4% year-over-year decline in Q2 2023, dropping to 69 million units, primarily due to weakened consumer demand and the diminishing impact of government subsidies [5][8] Group 2: Brand Performance - Samsung, Apple, and Xiaomi remain the top three brands in the global smartphone market, with Samsung holding a 19.7% market share and experiencing a 7.9% year-over-year growth in shipments [4][3] - Huawei regained its position as the top brand in China, with a market share of 18.1%, despite a 3.4% decline in shipments year-over-year [8][7] - Vivo and Transsion ranked fourth and fifth, respectively, with Transsion experiencing a significant revenue drop of 25.45% and a nearly 70% decline in net profit [3][5] Group 3: Consumer Behavior and Economic Factors - The smartphone market is facing challenges due to economic uncertainties, inflation, and changing consumer spending habits, leading to a cautious approach among consumers [11][14] - There is a growing trend of manufacturers focusing on inventory clearance rather than increasing shipments, particularly in the Chinese market [5][6] - The anticipated impact of AI on consumer demand has not yet materialized, as consumers prioritize price and brand over advanced features [12][14] Group 4: Future Outlook - The global smartphone market is projected to grow by only 0.6% in 2025, reaching 1.24 billion units, reflecting ongoing economic challenges [14] - The introduction of foldable smartphones, particularly by Apple, may stimulate demand in the high-end segment, provided that pricing aligns with consumer expectations [14]

Core Insights - The Chinese window and door industry is undergoing a significant transformation as it shifts from a high-growth phase to a stock competition era, leading to intensified market competition and accelerated industry reshuffling [1][2][13] - Ronggao Windows is emerging as a leader in this transformation by focusing on technological innovation, particularly in the field of ultra-soundproof technology, which has become a focal point in redefining quality of life [1][5] Industry Restructuring - The national subsidy policy, which offers a 15% subsidy to consumers, is seen as a short-term growth driver but does not guarantee long-term competitiveness; only companies with differentiated value can survive [2][13] - The number of window and door enterprises in Foshan has decreased from 5,000 to around 2,000, indicating a rigorous market selection process based on product quality and company strength [2] Growth Strategies - Ronggao Windows plans to leverage the national subsidy policy by engaging nationwide agents to capture market opportunities, while also shifting focus from new markets to existing ones [4] - The company aims to enhance consumer engagement through closer channel strategies, such as partnerships with installation companies and community stores [4] Technological Advancements - Ronggao Windows has achieved an industry-leading soundproof performance of 6-level 45 decibels, positioning itself as a market favorite [5][6] - The company emphasizes a customer-centric approach by providing tailored soundproof solutions based on actual noise measurements in customers' homes [5][6] Product Innovation - In 2025, Ronggao Windows launched nine new products, including the Mate series and the Vision 65 outward-opening window, which incorporate advanced sealing technology and meet high-end soundproof standards [8] - The company employs modular production and automation to reduce labor costs and enhance production efficiency, allowing for high-quality products at competitive prices [8] Brand Strategy - To appeal to younger consumers, Ronggao Windows has introduced a lively cartoon character, Jingbao, as part of its brand image, enhancing consumer connection [10] - The company is actively engaging in new media marketing through platforms like Douyin and Xiaohongshu to drive traffic to its stores [10] Global Expansion - Ronggao Windows is establishing an international market department to explore overseas opportunities, collaborating with professional foreign trade companies to facilitate market entry [11] - The company has already seen initial success in multiple countries, indicating a positive outlook for future international expansion [11] Future Outlook - The competitive landscape is expected to become more intense, with potential market demand shrinkage; however, companies that innovate and differentiate will find opportunities [13] - Ronggao Windows is committed to attracting young talent with international perspectives to drive innovation and growth [14] - The company's strategic focus for 2025 revolves around innovation, channel development, and service enhancement, which are seen as essential for long-term success [15]