Core Insights - Xiaomi's pricing strategy for the REDMI K90 series has faced criticism due to significant price differences between versions, attributed to rising upstream costs [2][4] - The company has decided to reduce the price of the popular 12GB+512GB version of the K90 by 300 yuan, bringing it down to 2899 yuan [2] - The price adjustments reflect broader trends in the global supply chain, particularly the rising costs of storage components driven by increased demand from AI and high-performance computing [6] Company Actions - Xiaomi's President, Lu Weibing, acknowledged customer disappointment regarding the K90's pricing and explained the necessity of the price adjustment due to cost pressures [2] - The price cut for the K90 standard version is intended to demonstrate Xiaomi's commitment to customer satisfaction amidst challenging market conditions [2] Industry Context - The global storage market is experiencing significant price increases, with major suppliers like Samsung and SK Hynix planning to raise prices of DRAM and NAND products by up to 30% in Q4 [6] - Analysts from Citigroup and Morgan Stanley predict a 25%-26% increase in average DRAM prices in Q4, indicating a continuing trend of rising costs in the semiconductor industry [6] - The surge in storage prices is primarily driven by the explosive demand for AI infrastructure, with major tech companies expected to invest $400 billion in AI-related capabilities this year [6]

智通财经记者 | 宋佳楠 10月24日，智通财经获悉，针对REDMI K90定价公布后不同版本价差过大的问题，小米集团合伙人、总裁卢伟冰在微博上表示，已经看到了大家对K90标准 版定价的评论，"来自上游的成本压力，真实的传导到了新品定价上。" 卢伟冰提到，不少用户对此表达了些许失望。经过内部讨论，小米决定K90标准版12GB+512GB版本首销月内直降300元，价格调整为2899元。12GB+512GB 是小米用户关注度较高的版本。 "我们无法改变全球供应链的走势，存储成本上涨也远高于预期，且会持续加剧，但我们希望这份诚意能够让大家理解。"卢伟冰说。 小米创始人雷军随后转发了该微博，也将价差问题归结于内存涨价。 图片来源：雷军微博 10月23日晚，REDMI正式推出K90系列旗舰手机，包括K90与K90 Pro Max两款机型。REDMI K90作为此次发布的重点产品，搭载骁龙8至尊版处理器、 7100mAh电池、100W有线快充等配置。其后置影像系统首次加入2.5倍长焦镜头，覆盖常用焦段。此外，还采用一体式冷雕玻璃工艺，配备6.59英寸屏幕。 最初小米公布的K90标准版售价为2599元起，而K90 Pro ...

新浪科技讯 10月24日中午消息，小米集团旗下REDMI品牌正式发布年度旗舰——REDMI K90系列，包 括REDMI K90 Pro Max和REDMI K90两款机型，售价2599元起。 REDMI K90 Pro Max 搭载第五代骁龙 8 至尊版处理器与 AI 独显芯片D2，配备3D冰封循环冷泵，最大 导热能力提升40%；REDMI K90 搭载了骁龙8至尊版移动平台，并首发三阶凸台冰封散热技术。K90 全 系搭载全新狂暴引擎。 K90系列全系搭载了与小米17 Pro Max同款的 "超级像素"无损排列技术，并采用 M10新一代发光材料， 屏幕峰值亮度达 3500nits；护眼方面，青山护眼3.0对护眼功能进行整合，实现了全亮度DC调光、1nit极 暗光显示、圆偏振光2.0等多项技术。 K90 Pro Max 搭载 5000万像素"光影猎人950"超大底主摄，1/1.31英寸超大底传感器具备13.5EV超高动态 范围。升级 5000万像素5X光学潜望长焦镜头，支持10倍无损变焦与20倍AI超级变焦；K90 标准版采用 5000万像素"光影猎人 800"高动态主摄，并首次引入2.5X黄金人像长焦镜头， ...

Core Insights - The release of the REDMI K90 series marks a significant milestone for the company, with a focus on high-quality audio and advanced camera features, aiming to compete in the high-end smartphone market [4][6][8] Group 1: Product Features - The K90 Pro Max features a unique 2.1 sound system with dual super linear speakers and an independent bass unit, developed in collaboration with Bose, positioning it as a leader in audio quality among smartphones [4] - The K90 Pro Max is equipped with the Xiaomi 17's light-hunting 950 main camera, which has a 43% increase in light sensitivity, and is the only product in the 4000 yuan price range to offer a 5x periscope telephoto lens [6] - The K90 Pro Max is priced starting at 3999 yuan, while the K90 starts at 2599 yuan, marking REDMI's entry into the high-end smartphone segment [4][8] Group 2: Market Positioning - The company aims to redefine the K series by not limiting product definitions by price, not differentiating technology based on brand, and even allowing for direct competition with Xiaomi [8] - The company has seen a 30% increase in total sales for the Xiaomi 17 series compared to the previous generation, with the Pro version accounting for over 80% of sales [9] - In the second quarter, the company's smartphone business generated revenue of 45.5 billion yuan, with a shipment volume of 42.4 million units, and a notable increase in market share in the high-end smartphone segment [9]