Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of 21.71 RMB [7]. Core Insights - The company is focusing on enhancing its self-owned brand product line, with revenue from the "Wuji" brand increasing by 30.2% year-on-year to 1.98 billion RMB in the first half of 2025, indicating a clear trend of self-owned brand driving growth [2]. - The company is aggressively expanding its overseas market presence through a "1+N" strategy, achieving a market share of 6.5% in Spain and 4.4% in Portugal, with plans to penetrate further into Germany and France [3]. - Operational efficiency is being improved, with a decrease in selling and administrative expense ratio by 1.65 percentage points to 3.5% in the first half of 2025, enhancing profitability [4]. Summary by Sections Revenue and Profit Forecast - The company expects revenue growth of 15.3% in 2025, 17.6% in 2026, and 18.4% in 2027, with net profit attributable to the parent company projected to increase by 69% in 2025, 24% in 2026, and 21% in 2027, reaching 1.90 billion RMB, 2.36 billion RMB, and 2.85 billion RMB respectively [5][11]. Valuation Metrics - The company is projected to have a PE ratio of 23.6x for 2025, with a target price of 21.71 RMB based on this valuation [5][12]. Market Positioning - The company is enhancing its product matrix in the motorcycle segment, focusing on high-performance and personalized products to capture mainstream domestic racing and cruising markets [2]. Operational Strategy - The company is optimizing supply chain management in collaboration with its new controlling shareholder, aiming to create a smart supply chain to strengthen market competitiveness [4]. Financial Performance Indicators - The company’s revenue for 2024 is expected to be 16.82 billion RMB, with a year-on-year growth of 28.74%, and a projected net profit of 1.12 billion RMB, reflecting a significant increase of 92.19% [11].

Investment Rating - The report assigns a "Buy" rating for Longxin General [1] Core Views - Longxin General is positioned as a leader in the motorcycle industry, transitioning from an OEM to three major self-owned brands, focusing on the motorcycle and general machinery sectors [7][13] - The company has experienced steady revenue growth, with a significant profit turnaround starting in 2022, driven by its core motorcycle business [21][22] - The strategic transformation initiated in 2021 has allowed the company to focus on its main business, shedding non-core operations and enhancing operational efficiency [32][42] Summary by Sections Company Overview - Longxin General, founded in 1993, has evolved from an engine OEM to a prominent motorcycle manufacturer with a diverse product matrix, including the high-end brand VOGE and the electric motorcycle brand BICOSE [13][15] - The company has established a strong manufacturing capability through partnerships with global brands like BMW, enhancing its competitive edge [14] Company Transformation - The strategic pivot in 2021 marked a significant shift towards focusing on motorcycles and general machinery, aiming to strengthen its core business [32][41] - The successful completion of a share restructuring in December 2024 has positioned the company under new control, potentially enhancing synergies within the motorcycle sector [48] Brand Development - The launch of the VOGE brand in 2018 has allowed Longxin to penetrate the high-displacement motorcycle market, with a robust product lineup and competitive pricing [7][20] - The company has expanded its sales network significantly, with 990 domestic and 1,165 overseas sales points by the end of 2024 [7] Growth Outlook - The motorcycle market presents substantial growth potential, with the domestic high-displacement penetration rate expected to increase significantly [7][20] - Longxin's product matrix is set to benefit from the introduction of new models, with expectations for continued upward momentum in brand performance [7][20] Financial Forecast - Revenue projections for Longxin General indicate a growth trajectory, with expected revenues of 20.88 billion, 24.02 billion, and 26.42 billion yuan for 2025, 2026, and 2027 respectively [1] - Corresponding net profits are forecasted to reach 1.87 billion, 2.29 billion, and 2.57 billion yuan for the same years, reflecting a strong growth outlook [1]

1. Reported Industry Investment Rating - No information provided 2. Core View of the Report - The motorcycle industry in China shows steady growth, with intensified domestic competition and continuous growth in foreign exports. The trend of Chinese motorcycles going global is positive, and domestic motorcycle brands have greater structural opportunities in overseas markets than in total volume [24]. - The company aims to achieve revenue of over 19 billion yuan in 2025, and plans to conduct mid - term dividends in 2025 under eligible conditions [27]. - The company will work with its controlling shareholder to optimize supply chain management and enhance supply chain synergy to strengthen market competitiveness [28]. 3. Summary by Relevant Catalogs 3.1. Research Basic Situation - The research object is Loncin General, belonging to the transportation equipment industry. The reception time was May 20, 2025. The listed company's reception staff included the chairman, general manager, independent directors, board secretary, and financial controller [17]. 3.2. Detailed Research Institutions - The reception objects include investors and others [20]. 3.3. Research Institution Proportion - No information provided 3.4. Main Content Data - **Motorcycle Industry Development**: In 2024, China's fuel motorcycle sales reached 16.4562 million units, a year - on - year increase of 12.99%. Domestic sales were 8.9065 million units, a year - on - year decrease of 16.56%, and export sales were 11.0163 million units, a year - on - year increase of 26.72% [24]. - **Popular Products of Wujie**: SR250GT redefined the leisure sports scooter market; CU525 became the king of the same - level cruising motorcycles; DS900X had annual sales of over 10,000 units, accounting for over 95% of the total export volume of motorcycles above 800cc in China. New products such as CU250 and RR660S were also launched [24][25]. - **Reasons for Low Domestic Sales of Wujie 900DS**: The most popular product categories in the domestic market are cruising, sports, and scooter models. The domestic leisure and entertainment motorcycle market is still in the development stage, and the sales volume of large - displacement motorcycles is mainly concentrated in the 400 - 600cc range [26]. - **Business in the US and Risk Resistance**: The company's motorcycle exports are mainly to Europe, South America, and Africa. Exports to the US are mainly general machinery products, accounting for less than 7% of total revenue. The company will expand market share in multiple regions and take measures such as "going global in groups" with the supply chain and optimizing overseas manufacturing plant layouts [26]. - **Future Profit Growth Drivers**: The company will follow the strategic path of "product going global → brand going global → production capacity going global", increase the proportion of self - owned brand revenue, optimize the product sales structure, improve operational efficiency, and strengthen risk management [26]. - **2025 Business Plan**: The company will adhere to the business philosophy of "optimizing the existing and breaking through in the new", with a guiding ideology to promote high - quality and sustainable development, and strive to achieve revenue of over 19 billion yuan [26][27]. - **2025 Mid - term Dividend Consideration**: The company has proposed to the general meeting of shareholders to authorize the board of directors to formulate a mid - term dividend plan for 2025 and plans to conduct mid - term dividends under eligible conditions [27]. - **Competition and Supply Chain Integration**: The new controlling shareholder and actual controller of the company have promised to resolve the issue of competing businesses. The company will optimize supply chain management with the controlling shareholder to enhance supply chain synergy [28].

Financial Performance - In 2024, the company achieved operating revenue of 16.822 billion yuan, a year-on-year increase of 28.74% [1] - The net profit attributable to shareholders reached 1.121 billion yuan, with a remarkable year-on-year growth of 92.19% [1] - Basic earnings per share were reported at 0.55 yuan [1] - For Q1 2025, the company reported operating revenue of 4.646 billion yuan, a year-on-year increase of 40.98%, and a net profit of 507 million yuan, up 96.79% [3] Dividend Distribution - The company plans to distribute a cash dividend of 4 yuan per 10 shares (tax included), totaling 821 million yuan, which accounts for 73.26% of the net profit attributable to shareholders for 2024 [1] Motorcycle Business - The motorcycle segment generated sales revenue of 12.688 billion yuan, reflecting a year-on-year growth of 34.01% [1] - The sales revenue from the company's self-owned brands increased by 97.11%, contributing to 21.95% of total operating revenue [1] - The Wujie series products achieved sales revenue of 3.154 billion yuan, with a significant year-on-year growth of 111.43% [1] - Domestic sales for the Wujie series reached 1.808 billion yuan, growing by 114.45%, while exports amounted to 1.346 billion yuan, up 107.50% [1] - In Europe, sales revenue reached 1.021 billion yuan, marking a year-on-year increase of 133.38% [1] Brand Development - The Wujie brand has become a leading high-end motorcycle brand in China, with 990 domestic sales outlets established [2] - The company has created a "cloud warehouse" service supply management system to enhance after-sales service and customer satisfaction [2] - The company has expanded its overseas sales network to 1,165 outlets, focusing on the European market with 876 sales points [2] - New strategic products like CU250 and RR660S have been launched to meet consumer demands and enhance market competitiveness [2] General Machinery Business - The general machinery segment reversed its declining trend, achieving sales revenue of 3.535 billion yuan, a year-on-year increase of 29.32% [2] - Domestic market revenue for general machinery reached 890 million yuan, growing by over 47.20%, while non-U.S. market revenue was 2.444 billion yuan, up 33.60% [2] Innovation and Product Development - The company has introduced several new products, including a riding lawn mower with sales surpassing 30,000 units, a year-on-year increase of 170% [3] - The first lithium battery-powered riding lawn mower has successfully entered mass production, further enriching the product matrix [3] - The company continues to invest in technology research and development to meet diverse market needs [3]