合成，无疑是 2025 年最热的出海词汇之一，与之相关的关键词，还有柠檬微趣、不断抬高的月流水、北京厂商等等。 而进入 2026 年，合成品类在一开年又刷新了成绩。AppMagic 最新公布的数据显示，柠檬微趣旗下的「Gossip Harbor」已经凭借超过 7900 万美元的分成 后收入登顶 1 月出海手游收入榜，超越了一众 SLG 产品。 | | Gossip Harbor®: Merge & Story | | 16 | 鸣潮 | | | --- | --- | --- | --- | --- | --- | | | 柠檬微趣 | | | 库洛游戏 | | | 2 | Whiteout Survival | | 17 | 明日方舟:终末地 | | | | 点点互动 | > | | 鹰角网络 | 新入榜 | | 3 | Kingshot | | 18 | 恋与深空 | | | | 点点互动 | | | 叠纸游戏 | | | 4 | Last Z: Survival Shooter | | 18 | Age of Origins: Tower Defense | | | | Florere Game | | ...

Core Insights - In 2025, the top 30 Chinese mobile game publishers generated $23.3 billion in global revenue, remaining stable compared to 2024, and accounting for 35% of the total revenue of the top 100 global mobile game publishers [1][38] - Tencent retained its position as the top publisher, while Diandian Interactive rose to second place, and Lemon Microfun entered the top five [1][38] - Florere Game was the only new entrant in the top 30, with its revenue increasing 20 times due to the success of two 4X strategy games [1][38] Publisher Performance - Tencent's flagship games, including "Honor of Kings" and "PUBG MOBILE," contributed to its continued dominance, with "Honor of Kings" achieving over $2 billion in revenue, a 5% increase year-on-year [3][11] - Diandian Interactive saw an 87% increase in global revenue, driven by the success of "Whiteout Survival," which generated $2.1 billion, a 45% increase from the previous year [11][18] - Lemon Microfun's revenue surged by 165%, propelled by the success of "Gossip Harbor," which saw a 242% increase in revenue [18][21] Game Highlights - "Whiteout Survival" maintained its position as the top-grossing overseas mobile game, while "Gossip Harbor" climbed to second place [2][11] - New entries in the overseas revenue top 30 included Diandian Interactive's "Kingshot" and Florere Game's "Last Z: Survival Shooter" [2][13] - "Delta Force" from Tencent experienced a 29-fold revenue increase, surpassing $500 million, and became a significant growth driver for the company [7][11] Market Trends - The global mobile game market revenue reached $82.3 billion in 2025, with a modest growth of 1.3% [1][38] - The strategy game segment saw a 20% increase in revenue, exceeding $20 billion, with significant contributions from 4X strategy games [26][38] - The casual gaming segment, particularly in the merging game category, experienced explosive growth, with revenues increasing by 95% [18][26] Conclusion - The performance of Chinese mobile game publishers in 2025 reflects a stable yet competitive landscape, with established players maintaining their positions while new entrants capitalize on emerging trends [38]

Core Insights - Global mobile game revenue is projected to grow slightly by 1.3% to $82.3 billion in 2025, with the top 30 Chinese mobile game publishers generating $23.3 billion, maintaining a steady revenue level compared to 2024, accounting for 35% of the total revenue of the top 100 mobile game publishers [1] Group 1: Top Publishers and Their Performance - Tencent remains the top global mobile game publisher in 2025, with flagship titles like "Honor of Kings" and "PUBG MOBILE" contributing to its success, achieving over $2 billion in revenue from "Honor of Kings," marking a 5% year-on-year growth [2] - Point2 Interactive experienced explosive growth with a 87% increase in global revenue, securing the second position in the revenue rankings, driven by the success of "Whiteout Survival," which saw a 45% revenue increase to $2.1 billion [2] - Lemon Microfun's revenue surged by 165%, making it the leader in the merging game segment, with its flagship title "Gossip Harbor" achieving a 242% revenue increase [3] Group 2: Growth of Game Segments - The merging game segment has seen explosive growth, with a 95% year-on-year increase in 2025, reaching a market size of over $2.4 billion, becoming a core strategic focus for publishers [3] - Heavy strategy games are driving market growth through innovative "SLG+X" gameplay, with global strategy game revenue increasing by 20% to over $20 billion in 2025, particularly strong growth in the U.S., Japan, and South Korea [4] - Hybrid casual games are also gaining traction, with significant contributions from titles like "Archero 2," which saw a 630% revenue increase, and "Capybara Go!" generating $140 million [5] Group 3: Notable New Entrants and Rankings - The 2025 overseas mobile game revenue rankings saw new entries such as "Kingshot" and "Lands of Jail," with "Merge Cooking" achieving a remarkable 267% revenue increase, entering the top 30 for the first time [7][8] - The top 30 Chinese mobile game publishers also include 34 other companies like Mattel163 and ONEMT, indicating a diverse and competitive market landscape [6]

Core Insights - In December 2025, 33 Chinese companies made it to the global mobile game publisher revenue ranking TOP 100, collectively generating $1.95 billion, accounting for 34.6% of the total revenue of the global TOP 100 mobile game publishers [1] Group 1: Tencent's Performance - Tencent secured the top position in global mobile game publisher revenue for December 2025, driven by multiple successful titles, with "Honor of Kings" leading the Chinese iOS mobile game sales chart and generating over $2 billion in revenue for the year [1] - The game "Delta Force" saw a remarkable revenue increase of 2900% year-on-year, surpassing $500 million in cumulative revenue [1] Group 2: Point Point Interaction's Growth - Point Point Interaction ranked second in the global mobile game publisher revenue ranking, with "Whiteout Survival" achieving over $4 billion in cumulative revenue, showcasing its long-term operational value [2] - The game "Tasty Travels: Merge Game" experienced a 30% month-on-month revenue increase in December, contributing significantly to Point Point Interaction's revenue growth [2] Group 3: Lemon Games' Steady Growth - Lemon Games maintained its third position in the revenue ranking with a 10% revenue growth, driven by holiday-themed events for flagship products like "Gossip Harbor" and "Seaside Escape," which saw revenue increases of 11% and 6% respectively [2][3] - The overall revenue for Lemon Games surged by 165% year-on-year [2] Group 4: NetEase's Success - NetEase's "Where Winds Meet" launched on December 12, 2025, and quickly topped the iOS download charts in several regions, achieving high sales and positive reviews [4] - The game contributed to a 16% month-on-month revenue increase for NetEase in December, placing it fourth in the revenue ranking [4] Group 5: Paper Games' Record Performance - Paper Games' "Love and Deep Space" topped the global mobile game sales chart in December, with a 122% month-on-month revenue increase, reaching $930 million in global revenue [5][6] - The game is expected to surpass the $1 billion revenue mark soon, significantly boosting Paper Games' overall revenue by 90% [5] Group 6: Other Notable Publishers - Other Chinese mobile game publishers in the global TOP 100 include BeHeFun Games, Giant Network, and Xindong Network, totaling 33 companies [5] - Tencent's titles "Honor of Kings," "Delta Force," and "Peace Elite" dominated the Chinese App Store mobile game revenue ranking, occupying the top four positions [5]