SLG+X融合玩法
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2025中国出海手游收入榜揭晓,点点互动摘得冠军、季军
Nan Fang Du Shi Bao· 2026-01-14 09:15
Core Insights - The global mobile game market is projected to grow steadily, reaching $82.3 billion in 2025, with a year-on-year increase of 1.3% [1] - Chinese mobile game publishers continue to show strong performance, generating $23.3 billion in revenue, maintaining a 35% share of the top 100 global mobile game publishers' income [1] Group 1: Tencent's Performance - Tencent retains the top position in the global mobile game publisher revenue ranking, driven by stable performance of flagship products and new releases [2] - The game "Honor of Kings" celebrates its 10th anniversary, achieving over $2 billion in revenue for 2025, a 5% increase year-on-year [2] - The new tactical shooter "Delta Force" has seen a remarkable revenue increase of 29 times since its launch, ranking 5th in China's iOS mobile game revenue and 29th globally [2] Group 2: Rising Competitors - Diandian Interactive ranks second with an 87% increase in global revenue, showcasing strong multi-category capabilities [2] - The strategy game "Whiteout Survival" continues to lead the overseas market with a 45% revenue increase, reaching $2.1 billion [2] - The game "Tasty Travels: Merge Game" has seen a revenue surge of 28 times, breaking $100 million and entering the overseas mobile game revenue ranking at 27th [2] Group 3: Growth in Niche Markets - The synthesis game segment has emerged as a significant growth driver, with a market size exceeding $2.4 billion and a year-on-year growth of 95% [3] - Lemon Microfun leads the synthesis segment with a 165% revenue increase, ranking 4th among publishers [3] - The game "Gossip Harbor" achieved a revenue increase of 242%, securing the second position in the overseas mobile game revenue ranking [3] Group 4: Strategy Game Market Expansion - The global strategy game revenue has increased by 20% year-on-year, surpassing $20 billion, with significant growth in key markets [4] - Florere Game's two 4X strategy games have seen a revenue increase of 20 times, entering the publisher revenue ranking at 6th [4] - The game "Last Z: Survival Shooter" has generated $470 million, ranking 6th in overseas revenue [4] Group 5: Notable Publisher Rankings - Several publishers have seen significant ranking improvements due to unique products, with Diandian Interactive's revenue up 45% to rank 8th [5] - The game "Archero 2" has experienced a revenue surge of 630%, contributing to Haipi Games' 35% revenue increase and 9th place ranking [5] - Kuro Games has seen a 56% revenue increase, moving from 26th to 16th place, driven by the game "Ming Chao" [5]
2025中国出海手游收入榜揭晓 点点互动摘得冠军、季军
Nan Fang Du Shi Bao· 2026-01-14 09:09
Core Insights - The global mobile game market is projected to grow steadily, reaching $82.3 billion in 2025, with a year-on-year increase of 1.3% [1] - Chinese mobile game publishers continue to show strong performance, generating $23.3 billion in global revenue, maintaining their share at 35% of the top 100 publishers' income [1] Group 1: Tencent's Performance - Tencent retains the top position in global mobile game publisher revenue, driven by stable performance of flagship products and new releases [2] - The game "Honor of Kings" celebrates its 10th anniversary, achieving over $2 billion in revenue for 2025, a 5% increase year-on-year [2] - New tactical shooter "Delta Force" has shown remarkable growth, with revenue skyrocketing 29 times since its launch, ranking 5th in China's iOS revenue and 29th globally [2] Group 2: Pointillist's Growth - Pointillist Interactive has seen an 87% increase in global revenue, securing the second position among publishers [3] - The strategy game "Whiteout Survival" leads the overseas market with a 45% revenue increase, reaching $2.1 billion [3] - The game has generated $4 billion cumulatively, with significant contributions from the U.S., South Korea, and Japan [3] Group 3: Emerging Game Genres - The synthesis game genre has emerged as a significant growth driver, with a market size exceeding $2.4 billion and a year-on-year growth of 95% [4] - Lemon Microfun leads this genre with a 165% revenue increase, ranking 4th among publishers [4] - The game "Gossip Harbor" has seen a 242% revenue surge, while "Seaside Escape" has increased by 70% [4] Group 4: Strategy Game Market - The global strategy game market has experienced a 20% revenue increase, surpassing $20 billion [5] - Florere Game has entered the publisher ranking at 6th place, with a 20-fold revenue increase from two 4X strategy games [5] - The game "Last Z: Survival Shooter" has generated $470 million, ranking 6th in overseas revenue [5] Group 5: Other Notable Publishers - Several companies have achieved significant revenue growth, with Deying Network rising to 8th place with a 45% increase [6] - The game "Love and Deep Space" has grown by 44%, reaching $550 million in global revenue [6] - Giant Network's "Supernatural Action Group" has generated over $75 million in the Chinese iOS market, doubling the company's revenue [6]
2025年中国手游发行商全球收入榜发布 世纪华通成功拿下榜眼
Jin Rong Jie· 2026-01-13 07:44
Core Insights - Sensor Tower's report reveals that Century Huatong ranks second among Chinese mobile game publishers globally, driven by explosive growth across multiple product categories [1] - The company has three core products listed: "Whiteout Survival" leads the overseas mobile game revenue chart, "Kingshot" secures third place, and "Tasty Travels: Merge Game" debuts at 27th [1] Industry Overview - The global mobile game market is projected to grow steadily, with revenues expected to reach $82.3 billion in 2025, marking a 1.3% increase [4] - The overseas market for mobile games on App Store and Google Play is anticipated to rise by 2%, reaching $69.8 billion [4] - Strategy games are identified as the key growth driver, with a projected 20% increase in global revenue, surpassing $20 billion in 2025 [4] Company Performance - Century Huatong's "Whiteout Survival" has maintained its position as the top overseas mobile game revenue generator for 24 consecutive months [7] - "Kingshot" has rapidly climbed the revenue charts, leveraging a unique art style and innovative gameplay to establish a strong market presence [7] - The company has successfully implemented localized operational strategies, resulting in significant revenue increases in Japan and South Korea, with growth rates of 92% and 70% respectively [7] Market Trends - The casual gaming segment is experiencing robust growth, with the global merge game market projected to increase by 95% in 2025, reaching a market size of over $2.4 billion [8] - "Tasty Travels: Merge Game" has capitalized on this trend, achieving a remarkable 28-fold increase in revenue and debuting at 27th in the overseas revenue rankings [8] - Century Huatong is transitioning from a single blockbuster approach to a multi-category matrix strategy, enhancing its global presence and operational capabilities [8] Future Outlook - The company plans to focus on the casual gaming segment in 2026, aiming to strengthen its dual-track business structure of "SLG + Casual" games [8] - By leveraging its global development capabilities and localized operational experience, Century Huatong aims to capture additional market share in the global mobile gaming landscape [8]
Sensor Tower:2025TOP30中国手游发行商全球吸金233亿美元 同比基本持平
Zhi Tong Cai Jing· 2026-01-13 05:52
Core Insights - Global mobile game revenue is projected to grow slightly by 1.3% to $82.3 billion in 2025, with the top 30 Chinese mobile game publishers generating $23.3 billion, maintaining a steady revenue level compared to 2024, accounting for 35% of the total revenue of the top 100 mobile game publishers [1] Group 1: Top Publishers and Their Performance - Tencent remains the top global mobile game publisher in 2025, with flagship titles like "Honor of Kings" and "PUBG MOBILE" contributing to its success, achieving over $2 billion in revenue from "Honor of Kings," marking a 5% year-on-year growth [2] - Point2 Interactive experienced explosive growth with a 87% increase in global revenue, securing the second position in the revenue rankings, driven by the success of "Whiteout Survival," which saw a 45% revenue increase to $2.1 billion [2] - Lemon Microfun's revenue surged by 165%, making it the leader in the merging game segment, with its flagship title "Gossip Harbor" achieving a 242% revenue increase [3] Group 2: Growth of Game Segments - The merging game segment has seen explosive growth, with a 95% year-on-year increase in 2025, reaching a market size of over $2.4 billion, becoming a core strategic focus for publishers [3] - Heavy strategy games are driving market growth through innovative "SLG+X" gameplay, with global strategy game revenue increasing by 20% to over $20 billion in 2025, particularly strong growth in the U.S., Japan, and South Korea [4] - Hybrid casual games are also gaining traction, with significant contributions from titles like "Archero 2," which saw a 630% revenue increase, and "Capybara Go!" generating $140 million [5] Group 3: Notable New Entrants and Rankings - The 2025 overseas mobile game revenue rankings saw new entries such as "Kingshot" and "Lands of Jail," with "Merge Cooking" achieving a remarkable 267% revenue increase, entering the top 30 for the first time [7][8] - The top 30 Chinese mobile game publishers also include 34 other companies like Mattel163 and ONEMT, indicating a diverse and competitive market landscape [6]
2026年传媒互联网行业策略:看好AI应用、游戏及港股互联网
Soochow Securities· 2025-12-12 08:37
Group 1: AI Applications - The report is optimistic about AI applications in cloud services and entertainment sectors, predicting significant productivity releases in 2026. Key areas of focus include programming, search, and office productivity, with a notable increase in token consumption across these fields [3][17][21] - Major obstacles to the large-scale deployment of AI agents include reliability issues, severe product homogeneity, and unresolved cost problems. The report emphasizes that the reliability of AI agents is crucial, especially in high-stakes environments like customer service [22][23][24] - The competition among major cloud service providers is expected to intensify, with cloud vendors being the most certain beneficiaries of the AI market growth. Vertical agents focusing on specific industries are likely to establish more viable business models compared to general-purpose agents [30][25] Group 2: Gaming Industry - The gaming industry is entering a cycle of gameplay innovation, with a long-term potential for female-oriented gaming segments. The report highlights the transition from simple romance simulations to more complex narratives incorporating elements like strategy and science fiction [4][62] - The report notes that the gaming market is stabilizing, with a slight decline in revenue year-on-year but a recovery in the quarter-on-quarter performance due to new game launches and the sustained operation of mature products [58][62] - AI is expected to enhance gaming experiences by introducing new interaction forms and personalizing gameplay based on player preferences, which could significantly improve player engagement and satisfaction [46][44] Group 3: Hong Kong Internet Sector - The report indicates that Hong Kong's leading internet companies are currently undervalued, with adjusted profit valuation multiples ranging from 15 to 20 times for major players. E-commerce platforms like JD and Pinduoduo are valued around 10 times, while social and content platforms like Tencent and Bilibili are valued around 20 times [5][30] - The report recommends several companies in the Hong Kong internet sector, including Tencent Holdings, Xiaomi Group, and Meituan-W, citing their potential for growth driven by AI-driven advertising and stable gaming revenues [5][30]