科技边角料获悉Soul旗下上海任意门科技有限公司日前发生工商变更，注册资本从1000万元增至1010.101万元，股东新增SMG旗下看东方（上海）传媒有限 公司，持股1%。 天眼查App显示，任意门公司最大股东为张璐，持股83.1412%。股东还包括北京明隽股权投资管理有限公司、上海简鸣企业管理有限公司、专联科技（深 圳）有限公司、上海魔量创业投资中心等。 ...

去年以来，Soul平台上18%的新发帖是用户对真实社交困境的直接发声，如"聚会时如何开启话题"、"职 场中该不该与同事交朋友"等。同时，平台上多数用户分享生活、情感问题时的情绪波动、决策逻辑等 内容，能迅速与提问者产生共鸣。这种即时性互动和交流，让用户在获得答案的同时，更收获了情感认 同。 在AI技术深度融入社交领域的当下，社交平台的变革正悄然发生。Soul App作为新型社交平台，持续发 力AI技术落地，致力于通过AI向用户提供更长期的情绪价值。 Soul App内容社区相关负责人表示，随着AIGC行业的发展，工具与社区的边界逐渐模糊，AI助手正 从"事件驱动型"向"关系沉淀型"转变。Soul凭借其天然的社交和社区属性优势，不断更新"原生情绪大 模型"，精准捕捉用户孤独感、安全感等情感需求，致力于成为用户间的情感连接器。 为了进一步提升用户体验，Soul在接入DeepSeek模型后，通过AI技术重塑社交场景中的内容生产与互动 模式。基于用户兴趣与历史数据，Soul能自动推荐发帖主题并生成图文内容，打造出低门槛、符合用户 个性化表达的发布器。此外，Soul还在探讨打造虚拟人社区，利用不同类型的AI Agent ...

一种基于"情感"的集体共识正在年轻群体中蔓延。数据显示，超9成青年认可"情绪价值"，并以不同方 式寻找"精神靠岸"。其中近8成青年认为情绪价值主要来自亲密关系中的理解和回应，超5成从社交互动 中汲取情绪价值。更值得关注的是，近6成青年愿意为情绪价值买单，较2024年增长16.2%。另外，年 轻人并非"盲目悦己"，而是在情绪驱动下追求更好的体验感，44.8%青年关注"品质升级"。 新态度：越年轻越喜欢为社交关系、数字消费付费 报告显示，近9成青年有过"为情绪价值买单"的经历，近4成青年为高频消费者，2成青年是情绪消费"日 活型用户"。整体来看，年轻人情绪消费月均支出金额为949元。 近些年来，越来越多Z世代把对陪伴的期待寄托在谷子、毛绒玩偶以及AI上，"情绪价值"成为消费关键 词。在此背景下，Soul创始人张璐团队联合上海市青少年研究中心发布《2025 Z世代情绪消费报告》， 解码Z世代群体的情绪消费兴起轨迹与深层逻辑。 新共识：近6成青年愿意为情绪价值买单 有趣的是，越年轻越喜欢为社交关系、数字消费付费。05后（18~20岁）月均消费最高品类是社交关系/ 服务，而00后（21~25岁）月均消费最高品类是数字消 ...

为情绪价值买单，是当下年轻人首要的消费态度，较2024年增长16.2%；年轻人情绪消费月均支出949 元，18.1%青年每月愿为情绪价值消费2000元以上，2成青年是情绪消费"日活型用户"。 2025年，"情绪价值"成为年轻人精神生活的核心刚需。聚焦青年情绪消费的兴起轨迹与深层逻辑，社交 平台Soul App在Soul创始人的带领下，联合上海市青少年研究中心发布《2025 Z世代情绪消费报告》， 依托大数据分析与专项调研，精准捕捉青年心态变化，解读当下消费市场的新趋势。 这份报告的结论，源于Soul平台大数据、Just So Soul研究院与有数数据创新实验室联合开展的专项调 研。调研共回收2338份有效问卷，其中Z世代（以95后、00后为主）受访者占比约70%。报告显示，超9 成青年认可"情绪价值"，有过"为情绪价值买单"的经历，近4成青年为高频消费者；近8成青年认为情绪 价值主要来自亲密关系中的理解和回应，超5成年轻人主要从社交互动中汲取情绪价值；近6成青年愿意 而从情绪消费的高频时段来看，超半数青年存在规律的时段依赖，深夜22点后（33.2%）与工作间歇的 喘息时刻（26.1%）是两大消费峰值，通勤、午 ...

本报讯 （记者袁传玺）当人工智能从科幻走进现实，大学校园已成为这场技术变革最鲜活的"试验 场"。2025年9月份，中国青年报社、中青校媒联合社交平台Soul App共同发起大学生AI使用行为调研， 面向全国高校学生开展问卷调查，共回收有效问卷3129份。通过对调研结果的综合分析并发布了《2025 年大学生AI使用心态洞察报告》，此次调研样本具有一定代表性，00后占比97%、05后占比65%，覆盖 理工农医、文史哲、经管法、教育艺术等多元学科，力求真实呈现新一代"AI原住民"与AI的互动轨迹。 从"工具搭子"到"情绪树洞"，从学习辅助到职业准备，AI正深度嵌入大学生的思维习惯与生活轨迹。正 如调研所指出："我们正站在认知范式迁徙的历史节点，AI不仅是辅助工具，更在重塑新一代的生活方 式——但越是人机共生时代，越要找到'人该成为怎样的人'。" 当99.2%的受访大学生用AI重构学习与生活，当"AI脑"成为新一代的"新器官"，这场技术变革早已超越 工具层面，直指"人何以为人"的命题。此次调研，不仅是通过数据呈现了发生的变迁，更勾勒出年轻一 代在数字浪潮中的自我探索——他们拥抱AI的便利，却也警惕过度依赖的陷阱；他们 ...

Core Insights - The report highlights the rising trend of "emotional consumption" among the Z generation, indicating a shift from material preferences to emotional satisfaction as a primary consumer behavior [1][4][12] - Emotional value is recognized by over 90% of young people, with nearly 60% willing to pay for it, reflecting a significant increase of 16.2% compared to 2024 [4][11][12] Group 1: Emotional Consumption Trends - The report indicates that emotional consumption is becoming a core driver in the Z generation's market, with 56.3% of young consumers engaging in "happy consumption" [11][12] - Monthly spending on emotional consumption averages 949 yuan, with 18.1% of youth willing to spend over 2000 yuan monthly [16][12] - Emotional consumption is often triggered by both positive and negative emotions, with 48.4% of youth actively consuming to stabilize their emotions [30][12] Group 2: Demographics and Preferences - The Z generation, particularly those born after 1995, constitutes about 70% of the respondents, with a notable preference for emotional value derived from social interactions [4][11] - Male consumers tend to seek understanding and recognition, while female consumers are more inclined towards self-reward and self-care [23][24] - The report shows that younger individuals are increasingly willing to pay for social relationships and digital experiences, with the highest average spending in these categories [24][27] Group 3: Emotional Value Perception - Over 70% of young people believe that the standards for obtaining emotional value through consumption are rising, with many seeking more customized and immersive experiences [36][12] - The emotional value is perceived as essential for mental health and life motivation, indicating a shift in consumer priorities towards emotional well-being [12][36] - The report identifies a growing trend where young consumers are more selective, preferring higher quality and more meaningful products [36][12]

Group 1 - The report highlights the rising trend of "emotional consumption" among the younger generation, particularly focusing on Generation Z, which includes individuals born after 1995 [1][3] - Over 90% of young people recognize the concept of "emotional value," with nearly 80% attributing this value to understanding and response within intimate relationships [3] - More than 60% of young individuals are willing to pay for emotional value, marking a 16.2% increase compared to 2024, indicating a shift in consumer attitudes [3] Group 2 - The average monthly expenditure on emotional consumption among young people is 949 yuan, with 20% identified as "daily active users" of emotional consumption [3] - The shift from "material preference" to "emotional satisfaction" reflects a new approach to addressing feelings of loneliness, stress, and anxiety, reshaping consumption patterns and creating new market opportunities [3] - The report emphasizes the rational development of emotional consumption perspectives among youth and the importance of building diverse emotional support networks for long-term emotional health resilience [3]

Core Insights - The report highlights the rising trend of "emotional consumption" among young people, emphasizing the importance of emotional value in their purchasing decisions [1][4] - Over 90% of young individuals recognize the concept of emotional value, with nearly 60% willing to pay for it, indicating a significant shift in consumer attitudes [4][8] Group 1: Emotional Consumption Trends - More than 90% of young people have experienced paying for emotional value, with nearly 40% identified as frequent consumers [12] - The average monthly expenditure on emotional consumption among young people is 949 yuan, with 18.1% willing to spend over 2000 yuan monthly [12] - Emotional consumption is primarily driven by social interactions, with over 50% of young individuals deriving emotional value from these interactions [8][12] Group 2: Demographics and Preferences - The majority of emotional consumers are from the post-90s and post-00s generations, with a higher concentration in new first-tier cities [5][6] - Young individuals with stable incomes are more inclined to engage in emotional consumption, with over 70% indicating a preference for spending on emotional value [6] - Female consumers tend to focus on self-reward and aesthetic appeal, while male consumers seek understanding and recognition through their purchases [17][28] Group 3: Types of Emotional Consumption - The top categories for emotional consumption include physical goods (40.7%), experiential services (39.4%), social relationships (28.1%), and digital products (27.7%) [13][18] - Younger consumers, particularly those born after 2005, show a higher preference for spending on social relationships and digital services [18] Group 4: Changing Standards and Expectations - Over 70% of young people believe that the standards for obtaining emotional value through consumption are rising, with many expressing that ordinary products no longer suffice [28] - There is a growing demand for customized and immersive experiences, with a notable shift towards higher quality and more expensive products [28]

Core Insights - The report highlights the rising trend of "emotional consumption" among the Z generation, indicating a shift from material preferences to emotional satisfaction as a primary consumer motivation [1][3][8] Group 1: Emotional Value Recognition - Over 90% of young people recognize "emotional value," with nearly 80% believing it primarily comes from understanding and responding within intimate relationships [3][7] - More than 60% of youth are willing to pay for emotional value, reflecting a 16.2% increase from 2024 [3][7] - The average monthly expenditure on emotional consumption among young people is 949 yuan, with 20% identified as "daily active users" of emotional consumption [11][21] Group 2: Consumption Patterns and Motivations - The key motivations for young people to pay for emotional value include value resonance (37.6%), self-healing (34.2%), and creating a sense of ritual (32.3%) [12][13] - The top categories for emotional consumption include physical goods (40.7%), experiential consumption (39.4%), social relationships (28.1%), and digital consumption (27.7%) [16][12] - Younger individuals (post-2005) show a higher preference for spending on social relationships/services, while those born after 2000 prefer digital consumption [16][19] Group 3: Emotional Consumption Timing and Triggers - Emotional consumption peaks during late-night hours (22:00 and after) and during work breaks, indicating a reliance on consumption for psychological maintenance [20][21] - Young people engage in emotional consumption both to celebrate happiness (34.9%) and to cope with negative emotions (48.4%) [20][21] - The report suggests that emotional consumption serves as a solution for the Z generation to achieve "spiritual self-consistency" amidst societal pressures [21][24] Group 4: Evolving Consumer Expectations - Over 70% of young people believe the threshold for obtaining emotional value through consumption is rising, with many indicating that ordinary products no longer suffice [24] - There is a notable distinction in preferences between genders, with males leaning towards deep interaction and customization, while females are more critical of experiential details [24]

Core Insights - The report highlights a significant trend among the younger generation, particularly Generation Z, towards weight management and fitness, driven by both aesthetic concerns and health motivations [1][3][9] - The study indicates that nearly 80% of young participants have considered weight loss, with over 50% actively pursuing it, showcasing a strong engagement with the topic [5][19] - The evolving perception of weight loss among youth reflects a shift towards self-management and personal empowerment rather than societal pressures [4][9][10] Group 1: Weight Loss Motivations - The primary motivation for weight loss remains "appearance anxiety," with 54.7% of young people citing it as their reason, while 45.7% are motivated by health [9][22] - A significant portion of young individuals (59.7%) views weight loss as a form of self-management and life control [9][22] - The report reveals that 44.1% of respondents have shifted their focus from appearance to health in their weight loss journey [9][10] Group 2: Weight Loss Methods - Approximately 60% of young people prefer exercise as their primary method for weight loss, with an average expenditure of 1487 yuan on weight loss efforts [11][18] - Running is the most popular exercise choice among youth, with 46% opting for it, followed by aerobic exercises and home workouts [16][18] - The report notes that 11.6% of young individuals utilize medical or pharmaceutical aids for weight loss, indicating a growing interest in diverse methods [16][18] Group 3: Challenges and Success Rates - The report indicates that about 60% of young people abandon their weight loss efforts within three months, with only 26.4% managing to maintain their regimen [22][23] - Common obstacles include difficulty in controlling diet (30%) and lack of time due to busy lifestyles (26.7%) [22][23] - Despite challenges, over 20% of participants have successfully lost around 20 pounds, with some reporting losses exceeding 50 pounds [23][24] Group 4: Social Dynamics and Support - Social media plays a crucial role in motivating young individuals, with 70% finding support through social interactions [24] - Many young people engage in social media to document their weight loss journeys, with 34% actively posting updates [24] - The use of AI and online communities for support during weight loss is also noted, with 21.2% seeking digital companionship [24]