Group 1 - Foreign car manufacturers are adopting a "localized for China" strategy to address their shortcomings in smart technology and compete directly with domestic automakers at the 2025 Shanghai Auto Show [1] - FAW Audi showcased the Q6L e-tron and A5L, emphasizing a collaborative approach between fuel and electric technologies to reshape the high-end market landscape [1][3] - The Q6L e-tron, as Audi's first localized product, is built on the PPE platform, featuring advanced thermal management and energy recovery systems that enhance driving range and charging efficiency [3][5] Group 2 - The A5L, based on the PPC platform, introduces a new electronic architecture that allows for continuous upgrades and integration of advanced driving technologies [3][5] - The PPC platform's EA888 Evo5 engine delivers a peak power output of 200 kW and incorporates variable geometry turbocharging for improved efficiency [5] - Audi's 2024 financial report indicates a decline in global revenue and sales in China, with a total revenue of €64.532 billion, down 7.6%, and a sales drop of 10.9% in China [6] Group 3 - Traditional luxury brands are accelerating their transformation in response to the electric vehicle trend, with Audi planning to invest €35 billion by 2025 to expand its electric vehicle lineup to 20 models [7] - By 2026, all new models launched by Audi will be electric, with a complete phase-out of internal combustion engine vehicles by 2033 [7] - Competitors like BMW and Mercedes-Benz are also ramping up their electric vehicle production, with BMW set to launch at least six new generation models by 2025 and Mercedes-Benz planning to introduce new electric platforms by 2025 [7][8]

撰 文 / 刘宝华 设 计 / shelly 士别三年，刮目相看。两年河东，两年河西。 前一句说的是2023年上海车展，后一句说的是2025年上海车展。 2023年上海车展是疫情后国内第一个国际车展，此前3年全球汽车业交流甚少，也恰好在那3年，中 国智能电动车飞速发展，不少跨国车企高管在那届车展上看到了自己在智能电动车上与中国公司的 差距。跨国公司在中国的市场战略、合作方式从那时起发生了巨大变化。 2年后的上海车展，这些战略中不少已经快结出果实，根据中国需求，顺应中国速度，与本土供应 商、合作伙伴深度合作，由中方团队参与甚至主导产品定义的全新一代产品纷纷揭开面纱，2025年 底到2026、2027年是这批跨国品牌全新一代产品的陆续上市期。 与上届上海车展相比，跨国车企更加自信，2年时间让他们消化和接受了中国汽车的异军突起，从 中研究和学到智能电动车时代的竞争要领，并迅速实施。奔驰、丰田、大众、宝马等车企相继交出 了转型中的第一份答卷。 梅赛德斯-奔驰在本届车展上强调了"新平台、新车型、新技术"，还把以往车展媒体日前一天单独 举办的品牌之夜活动命名为"2025梅赛德斯-奔驰品牌科技日"，全球首秀的全新纯电长轴距 ...

Group 1 - Mercedes-Benz will showcase 28 models at the Shanghai International Auto Show, emphasizing its leadership in electrification and intelligent mobility [2] - The global debut of two new platforms, VAN.EA and MMA, will feature the Vision V concept and the new electric long-wheelbase CLA, highlighting advancements in luxury MPVs and intelligent driving [3][4] - The MMA platform's efficient electric drive technology achieves fuel efficiency comparable to a "1-liter gasoline car," while the MB.OS system outlines a comprehensive path from daily commuting to advanced autonomous driving [4] Group 2 - The exhibition will include a diverse lineup of models from Mercedes-Benz, AMG, Maybach, and G-Class, showcasing a blend of luxury and performance [5] - The booth design, inspired by "City Realm," creates an immersive experience, allowing visitors to engage with the brand in a dynamic urban context [6] - The event aims to demonstrate Mercedes-Benz's commitment to technological empowerment and localized innovation in response to the Chinese market [6]