10月12日，"商务部公告附件首次改为wps格式"的话题冲上了微博热搜，迅速引发市场对办公软件国产化替代的关注。一时之间，金山办公的股价应声大 涨。 尽管此举后来被证实并非"首次"，但这场短暂的资本狂欢，却折射出了市场的真实期待：在个人用户增长难求的当下，金山办公如何讲述新的增长故事？ "乌龙热搜"背后的市场期待 金山办公成立于1988年，最早为金山软件旗下的办公业务部分，后于2019年分拆独立上市。据《财经天下》报道，金山软件公司早期的创始人是求伯君和 张旋龙，小米创始人雷军是金山的第6号员工。目前，雷军仍是金山办公实控人。 10月12日，一条关于"商务部公告附件首次改为wps格式"的话题冲上了微博热搜。有网友发现，商务部10月9日发布的2025年第61号公告中的附件，首次以 wps格式单独呈现。而在此前的政府公告附件中，word与pdf格式一直是主流选择。一时之间，关于办公软件国产化替代的讨论沸沸扬扬。 ".wps"的后缀瞬间点燃了整个市场的情绪，金山办公的股价应声大涨——至次日收盘，A股金山办公（688111.SH）大涨8.32%，港股金山软件 （03888.HK）飙升13.82%。 投资者以为发现了" ...

Core Viewpoint - The company is leveraging AI technology to transform its office software into a powerful assistant for users, leading a change in office interaction methods while maintaining a strong focus on its core business and innovation [2][3][4]. Group 1: AI Integration and Product Development - The newly launched WPS AI 3.0, known as WPS Lingxi, allows users to modify documents using natural language commands, enhancing user experience by eliminating the need for complex operations [2][8]. - The company aims to make AI assistants ubiquitous in office environments, showcasing the practical value of AI in real-world scenarios [2][4]. - WPS Lingxi addresses two major pain points: unclear user demands and non-editable outputs, marking a significant advancement in AI office technology [8]. Group 2: Commitment to Core Business - The company's growth history is characterized by a steadfast commitment to its core business and continuous innovation, which has established it as a leader in the domestic office software industry [4][5]. - The CEO emphasizes that maintaining a focus on core business is essential for survival in a competitive market, which has allowed the company to thrive despite challenges [4][6]. Group 3: Research and Development Investment - The company has significantly increased its R&D investment over the years, with expenditures reaching approximately 16.96 billion yuan in 2024 and 9.59 billion yuan in the first half of 2025, reflecting an 18.70% year-on-year growth [7][8]. - The R&D expense ratio is around 36%, indicating a strong commitment to technological development [7]. Group 4: Global Expansion Strategy - The company has successfully expanded into international markets, with over 50 million monthly active devices in the ASEAN region and partnerships with organizations like UNESCO [10]. - As of June 2025, the company reported 651 million monthly active devices globally, with 305 million for the PC version and 346 million for the mobile version of WPS Office [10]. - The company plans to enhance its international strategy by localizing products and services to meet the diverse needs of different markets [10][11]. Group 5: Future Vision and Strategic Goals - The company aims to position WPS AI as a leader in the office AI sector over the next five years, focusing on privatization, openness, and advantages in trust and innovation [11]. - The goal is to transform WPS 365 into a top brand for collaborative office solutions in China, shifting from policy-driven sales to demand-driven sales [11].

Core Viewpoint - The article discusses the evolution and future of Kingsoft Office, emphasizing its commitment to user experience and innovation, particularly in the context of AI technology and cloud services [5][10][20]. Group 1: Company History and Development - Kingsoft Office was founded by Qiu Bojun, who developed WPS 1.0, the first Chinese word processor, a year before Microsoft Word for Windows [5]. - The release of WPS Office 2005 marked a significant turning point, achieving compatibility with Microsoft Office and transitioning to an internet product model by offering a free personal version [8][10]. - By the end of 2024, WPS Office for PC is expected to have over 100 million daily active devices in the domestic market, while its mobile market share has reached over 90% [10]. Group 2: AI and Future Innovations - Kingsoft Office's CEO, Zhang Qingyuan, believes that AI technology will bring transformative changes to the office software industry, similar to past technological shifts [11][13]. - The company has adopted an "All in AI" strategy, focusing on leveraging existing AI models rather than developing its own, aiming to enhance user interaction and reduce learning costs [15][20]. - The launch of WPS AI 3.0, which integrates various AI functionalities, signifies a shift towards AI assistants in office applications, allowing users to interact using natural language [19][24]. Group 3: Cloud Services and Global Expansion - Kingsoft Office has partnered with Tencent Cloud to provide reliable cloud services, ensuring user data is securely stored and accessible [21][22]. - The company is shifting its market focus to international expansion, aiming to provide a unified product experience globally, building on its previous international efforts [22][24]. - Kingsoft Office is exploring cloud-native office suites based on H5 technology, indicating its commitment to evolving with technological advancements [22].

Core Insights - The article highlights the ongoing integration of AI capabilities into office software, marking a significant trend in the industry as companies explore the potential of intelligent agents [1][3][8] - The development of WPS AI 3.0 by Kingsoft Office is a key example, showcasing advancements in user interaction through natural language processing and multi-turn dialogue [1][6] - The AI industry is currently in a phase reminiscent of the early mobile internet era, indicating that product development and consumer needs are still evolving [2][4] Company Developments - Kingsoft Office has launched WPS AI 3.0, which allows users to create documents and presentations through natural language commands, redefining the interaction between users, AI, and software [1][6] - The company has identified three stages of AI product evolution: the introduction of WPS AI in 2023, the anticipated WPS AI 2.0 in 2024 focusing on enterprise applications, and the WPS AI 3.0 in 2025 aimed at enhancing user-AI interaction [6][4] - The integration of AI into WPS products is seen as a response to user feedback, aiming to create a more practical and usable AI experience [4][6] Industry Trends - The AI + office software market is shifting from broad expansion to deep operational focus, with a growing emphasis on integrated solutions that provide comprehensive services [3][8] - The current landscape of AI products is characterized by a need for continuous iteration and improvement, as many existing solutions have not yet achieved satisfactory performance [7] - The evolution of AI technology is reshaping the office software market, driving it towards greater intelligence, automation, and data-driven functionalities [8]