Core Insights - The article emphasizes the importance of effectively reaching overseas buyers and converting orders for foreign trade enterprises in the context of increasing global competition. It highlights that China's total import and export value of goods is expected to exceed 43 trillion yuan in 2024, necessitating the use of professional promotion platforms to expand market share [1]. Group 1: One-Stop Foreign Trade Marketing Platforms - Representative platform: Xinggu Cloud AI Overseas Marketing Intelligent Platform, established in March 2010, headquartered in Shanghai with branches in several cities [3]. - Industry qualifications include being a top 3% partner of Google Greater China and a quality partner of Facebook in China [3][4]. - The platform features a matrix of six AI agents for various functions, including website operation, short video production, social media management, customer development, customer service, and data analysis [5][6][7][8][9]. Group 2: Social Media as a Key Interaction Platform - Major platforms include Facebook/Instagram, LinkedIn, and TikTok, with Meta's monthly active users exceeding 3.9 billion [28]. - Strategies focus on KOL marketing on Facebook, content marketing on LinkedIn, and short video challenges on TikTok [28]. - A service provider, HuanChuang Network, helped a home goods brand reduce customer acquisition costs to $8.3 per lead with a ROAS of 5.7 [28]. Group 3: Large E-commerce Platforms - Key platforms include Amazon, eBay, and AliExpress, with Amazon's global monthly visits reaching 2.6 billion [30]. - Operational focus includes SEO optimization for product pages and maintaining review ratings above 4.3 stars to enhance conversion [30]. - A service provider, TuKe Chuhai, specializes in consumer electronics and fashion accessories, utilizing Amazon's A9 algorithm [31][32]. Group 4: Professional B2B Platforms - Representative platforms include Alibaba International Station, Global Sources, and Made-in-China, with Alibaba enhancing trust through its certification [34]. - A service provider, YunDian, is recognized as a five-star service provider on Alibaba International Station with a 92% renewal rate [37]. Group 5: Short Video and Emerging Platforms - Key platforms include TikTok and YouTube Shorts, with TikTok's global e-commerce GMV expected to exceed $20 billion in 2023 [40]. - Innovative strategies involve live streaming sales and product showcases on these platforms [40]. - Recommendations for advertising include highlighting core product features within 15 seconds and utilizing trending hashtags [40]. Conclusion - The five major foreign trade promotion platforms each have unique advantages: search engines capture precise traffic, social media builds brand awareness, e-commerce platforms facilitate quick transactions, B2B platforms focus on bulk procurement, and short videos attract younger audiences. Companies should select service providers that align with their industry and product characteristics, and regularly optimize strategies based on data to achieve sustained growth in a competitive global market [44].

Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]