为推动建德产业带工厂跨境电商发展，6月17日，由杭州市商务局、建德市商务局指导，亚马逊全球开店在建德举 办"亚马逊杭产优品通全球——新安江畔·跨境扬帆"走进建德产业带工厂活动，为本地企业搭建起对接全球市场的 桥梁，加速跨境电商转型步伐。 活动现场（受访者供图） 潮新闻客户端 通讯员 王薇 来自建德及周边地区的产业带工厂代表、跨境电商从业者齐聚一堂。杭州市商务局跨境电商综试处处长和亚马逊 浙江区域负责人分别为活动致辞，强调了跨境电商对激活本地产业活力的重要意义，期待借助亚马逊全球开店平 台，推动本土企业借船出海、拓市增收，助力建德制造走向世界舞台。培训环节干货满满。亚马逊官方团队带 来"中国工厂七步出海"分享，从产品开发、财务规划到品牌打造，为企业梳理跨境出海全流程；跨境者CEO围 绕"借助亚马逊榜单实现类目垄断"授课，解析平台运营技巧；杭州银行带来跨境电商金融服务方案，讲解跨境电 商一站式金融服务，覆盖收款、账户管理、汇率避险等环节，解决企业资金流转后顾之忧。实操工坊、案例分享 等环节，也让企业直观学习到转型经验，现场互动热烈，企业代表纷纷表示收获颇丰。 此次与亚马逊深度合作， 是构建"政府 + 平台 + 企 ...

Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]