Core Viewpoint - The company reported a significant increase in overall revenue for Q3 2025, with a year-on-year growth of 245-250%, driven by strong performance in both domestic and overseas markets [1] Overall Performance - The overall revenue growth for Q3 2025 is projected at 245-250%, with Q1 and H1 showing growth rates of 165-170% and 204.4% respectively [1] - The company anticipates a sequential acceleration in growth, particularly in Q4, which is traditionally a peak sales season [1] Domestic Market - Domestic revenue for Q3 2025 is expected to grow by 185-190%, with Q1 showing a growth of 95-100% and H1 at 135% [1] - The company estimates Q2 domestic growth at over 170%, indicating a sequential acceleration in Q3 [1] Channel Performance - Offline channels experienced a year-on-year growth of 130-135% in Q3 2025, while online channels saw a significant increase of 300-305% [2] - The online growth is attributed to the pre-sale shipments of the labubu series, which predominantly occurred in Q3 [2] International Market - Overseas revenue growth for Q3 2025 is reported at 365-370%, down from 475-480% in Q1 [2] - Regional performance indicates that the Asia-Pacific market is expected to remain stable, while the Americas and Europe show slight declines in growth rates [2][3] Future Outlook - The company is optimistic about Q4 due to upcoming seasonal events like Halloween and Christmas, which are expected to drive strong consumer demand [3] - The company is expanding its product offerings and enhancing its comprehensive operational platform, focusing on IP incubation and consumer engagement [3] Strategic Initiatives - The company plans to increase its overseas business share, targeting key cities in the US and Europe, and aims to establish regional warehouses to reduce costs [4] - A focus on innovation and a controlled approach to SKU management is expected to maintain product quality while minimizing excess [4] Financial Projections - Revenue growth projections for 2025-2027 have been adjusted upwards, with expected growth rates of 172%, 38%, and 36% respectively [5] - The company anticipates a significant increase in net profit margins, with EPS estimates rising to 8.16, 11.59, and 16.16 CNY per share for the respective years [5]

Core Viewpoint - The report from Zhongyou Securities indicates that Pop Mart (09992) is a leader in the domestic trendy toy industry with strong capabilities in IP acquisition, incubation, and operation, leading to a positive long-term outlook for the company [1] Group 1: Financial Projections - The company is expected to achieve revenue growth rates of 172%, 38%, and 36% for the years 2025-2027, respectively, with upward revisions [1] - The net profit growth rates for the same period are projected at 251%, 42%, and 39%, also revised upwards [1] - Earnings per share (EPS) are forecasted to be 8.16, 11.59, and 16.16 CNY per share for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (PE) ratios of 26x, 18x, and 13x [1] Group 2: Seasonal Outlook - Q4 is traditionally a peak sales season for Pop Mart, with significant demand expected due to Halloween, Black Friday, and Christmas in overseas markets [2] - The launch of the Halloween-themed "why so serious" series has seen strong sales, indicating a positive trend for upcoming product releases [2] Group 3: Long-term Business Development - Over the past decade, Pop Mart has developed a comprehensive operational platform covering the entire trendy toy industry chain, focusing on five key areas: global artist discovery, IP incubation, consumer engagement, trendy toy culture promotion, and innovative business incubation [3] - The company plans to introduce new product lines, including accessories and building blocks in 2024, and magazines and clothing in 2025, indicating a gradual expansion of its product offerings [3] Group 4: Company Expansion and Innovation - The company aims to increase its overseas business share by opening stores in key landmark cities, particularly in the US and Europe, and expanding sales channels in tourist areas [4] - A focus on live streaming for e-commerce is planned, with expectations that live streaming will account for over 20% of overseas e-commerce by 2025 [4] - The company intends to maintain a controlled SKU strategy, with no more than the absolute value of SKUs in 2024, ensuring a streamlined product offering [4] - Plans for 2025 include opening 100 stores overseas, with overseas revenue expected to exceed 50%, and the North American market projected to match the sales volume of the Chinese market in 2020 [4]

Investment Rating - The report maintains a "Buy" rating for Pop Mart (9992.HK) [5][12] Core Views - The company reported a significant revenue growth of 245-250% year-on-year for Q3 2025, with China revenue increasing by 185-190% and overseas revenue by 365-370% [5][10] - The upcoming Q4 is expected to be a strong sales season due to events like Halloween, Black Friday, and Christmas, which will drive demand for gifts and trendy toys [10][11] - The company is expanding its international presence and new product lines, aiming for overseas revenue to exceed 50% of total revenue by 2025 [11][12] Summary by Sections Company Overview - The company is expected to accelerate growth, with Q2 2025 revenue growth estimated at 241% and Q3 2025 at 245-250% [7][10] - In China, Q3 2025 revenue growth is projected at 185-190%, with online sales growing by 300-305% [8][9] International Market Performance - Overseas revenue growth for Q3 2025 is expected to be 365-370%, with a slight deceleration compared to previous quarters [8][9] - Specific regional growth includes Asia-Pacific at 170-175%, the Americas at 1265-1270%, and Europe at 735-740% [9] Future Outlook - The company plans to open 100 stores overseas in 2025, with a focus on the U.S. and European markets [11] - New product categories are being introduced, and the company aims to maintain a streamlined SKU strategy [11] Financial Projections - Revenue growth rates are projected at 172% for 2025, 38% for 2026, and 36% for 2027, with net profit growth rates of 251%, 42%, and 39% respectively [12][15] - Earnings per share (EPS) are expected to be 8.16, 11.59, and 16.16 CNY for 2025, 2026, and 2027 [12][15]