Core Insights - The automotive marketing industry is facing intense competition with a slight market growth and a significant increase in the penetration of new energy vehicles, which has surpassed 50% [4] - The concept of "intelligence" is becoming central to product definitions and user decision-making, with AI-generated content influencing consumer perceptions [5][7] - Companies are adapting to new marketing paradigms, focusing on brand strategy, sales growth, and user communication amidst a complex market environment [4][5] Group 1: Industry Trends - The automotive industry is undergoing profound changes driven by the integration of AI and smart technologies, creating both challenges and opportunities for companies [10] - The rise of "smart" as a key marketing and product development focus is evident, with companies needing to embrace new paradigms and multi-modal strategies [7][10] - The market for pure electric large three-row SUVs is growing, with significant sales increases indicating a shift away from hybrid and fuel models [24] Group 2: Company Strategies - One company emphasizes "oil-electric intelligence" as a brand strategy, showcasing a commitment to smart upgrades across its product line [10] - Another company highlights its focus on "deep cultivation of circles and ecological empowerment," positioning vehicles as intelligent hubs and energy platforms [13] - A brand is transitioning to a dual technology strategy, launching new hybrid models to meet diverse market demands [17] Group 3: Marketing Approaches - The concept of "listening to advice" is highlighted as essential for responding to both expressed and unexpressed consumer needs [37] - Companies are encouraged to return to the essence of communication and user engagement, emphasizing sincerity and genuine interaction [30] - The importance of global insights and respect for diverse markets is underscored as a strategy for successful international expansion [34]

"我原本是奔驰车主，但家里有了孩子后，对空间、舒适、出行成本的要求更高了。家中确实需要 一台更大、舒适、功能更丰富的车，但我也不想因此就放弃了驾驶的乐趣。看来看去，只有smart #5 EHD超级电混，能同时给我想要的'面子'与'里子'和'乐子'。"一位smart #5 EHD超级电混车主分享道。 近日，smart首款混动车型 #5 EHD超级电混，正式开启交付。全国多家smart店端，集体向首批车主 交付新车，与用户共同见证smart迈入"纯电+插电混动"的全新时代。 据介绍，首批车主中，有讲究生活品质的城市精英、有三口之家的潮妈酷爸，也有追求科技与操控 的爱玩一族。很多车主都是原豪华、新势力品牌车主。在首批订单中，新车高配车型占比超90%，新色 选择用户占比更接近60%，这充分印证smart #5 EHD超级电混的产品力，与用户核心需求的高度契合。 #5 EHD超级电混交付现场，smart精心准备了专属交车仪式 smart #5 EHD超级电混全国首批车主交付仪式现场(北京站) 作为smart首款混动车型，#5 EHD超级电混定位"新奢电混大五座SUV"，基于最新一代雷神电混2.0 技术打造。动力方面，# ...

Core Viewpoint - The article emphasizes that smart's ability to redefine its product positioning in a competitive market is more crucial than technological upgrades [1]. Group 1: Product Launch and Specifications - The smart 5 EHD, the brand's first plug-in hybrid SUV, has been launched with a price range of 189,900 to 239,900 yuan, with a promotional starting price of 169,900 yuan after discounts [1]. - The 5 EHD is positioned as a mid-size SUV and features the Geely Group's Raytheon hybrid technology, offering two battery pack options: a 20 kWh lithium iron phosphate battery with a pure electric range of 120 km and a comprehensive range of 1,483 km, and a 41.46 kWh battery with a pure electric range of 252 km and a comprehensive range of 1,615 km [3][5]. - The vehicle is equipped with a 1.5T four-cylinder hybrid engine, achieving a fuel consumption of 4.4L per 100 km under CLTC conditions [5]. Group 2: Market Position and Challenges - Smart has faced declining sales since 2025, with the 1 model maintaining monthly sales around 2,000 units, while the 3 and 5 models have only achieved sales in the hundreds, with 404 and 204 units sold in September, respectively [8]. - The 5 model competes against strong rivals in the Chinese market, including Tesla Model Y, Li Auto L6, and BYD models, which presents significant challenges for market penetration [8]. - The introduction of the plug-in hybrid version aims to attract consumers by alleviating "range anxiety" and enhancing cost-effectiveness with a lower price point [8]. Group 3: Brand Strategy and Future Outlook - Smart's brand transformation began after Geely acquired a 50% stake in 2019, shifting from a focus on compact city cars to a broader range of vehicles [7]. - Despite the shift, smart faces a dilemma of unclear positioning, as it struggles to balance its identity as a design-oriented brand with the need to appeal to a wider audience [9]. - The future success of the smart 5 EHD will depend on the brand's ability to find a new balance between individuality and mass appeal, avoiding a price war while maintaining brand value [9].

Group 1: Olympic Merchandise - The International Olympic Committee (IOC) has launched the Olympic Rings jewelry series in collaboration with Alibaba, exclusively available on Tmall in China [1] Group 2: AI Chip Supply Agreements - NVIDIA is set to sign supply agreements for AI chips with major South Korean companies including Samsung and SK Group, with an announcement expected during the APEC CEO Summit [2] Group 3: Automotive Industry Developments - BMW has joined the "Open Source Innovation Development Promotion Center," becoming the first foreign car manufacturer member, aimed at promoting independent innovation in automotive software technology in China [2] - Geely's new energy vehicle, the Geely International EX5, has been launched in the UK, contributing to a total sales volume of 2.17 million units in the first nine months of the year, a 46% year-on-year increase [6] - BYD showcased its K-EV model at the 2025 Tokyo Mobility Show, introducing a dual strategy of pure electric and hybrid vehicles in the Japanese market [7] - Smart brand has launched its first plug-in hybrid SUV, the 5 EHD, with a starting price of 169,900 yuan [8] Group 4: Technology and Efficiency Improvements - CP AXTRA has partnered with Alibaba's Cainiao to enhance smart retail technology in Southeast Asia, achieving a 140% increase in picking and packaging efficiency through a jointly developed system [4] Group 5: Funding and Investment - "Baihe New Energy" has completed a multi-million angel round financing to enhance its R&D and market expansion efforts [9] Group 6: Policy and Economic Initiatives - The State Administration of Foreign Exchange has introduced nine policy measures to facilitate cross-border trade and support foreign trade development [10] - The Ministry of Commerce and other departments have issued a plan to encourage new service consumption scenarios in areas such as animation, gaming, and esports [11][12]

Core Insights - Smart brand launches its first plug-in hybrid SUV, the 5 EHD Super Electric Hybrid, with a starting price of 169,900 yuan, aiming for nationwide delivery in mid-November [1] - The vehicle positions itself as the "only luxury plug-in hybrid option under 200,000 yuan," leveraging Mercedes-Benz design and Geely's hybrid technology to create a differentiated competitive edge in the 200,000 yuan new energy SUV market [1] Group 1 - The 5 EHD Super Electric Hybrid is built on Geely's latest generation Thor Electric Hybrid 2.0 technology, featuring a CLTC comprehensive range of 1,615 kilometers and a fuel consumption of 4.4L/100km when the battery is depleted [3] - The engine boasts a thermal efficiency of 47.26%, the highest in the industry for mass production, and incorporates a three-speed DHT seamless shifting technology, emphasizing five key advantages: stability, smoothness, quietness, efficiency, and long range [3] Group 2 - The vehicle continues the global design language of Mercedes-Benz, offering five exterior colors and two interior styles, with an immersive AMD 5-screen smart cockpit, zero-gravity seats, a 20-speaker Sennheiser sound system, and 256-color ambient lighting [3] - The interior space is designed with a "compact exterior, spacious interior" concept, achieving a room utilization rate of 85%, and the trunk volume can be flexibly adjusted between 625L and 1,525L [3] Group 3 - At the launch event, actor Li Naiwen shared his selection criteria as the first car owner, highlighting the vehicle's capability for all-scenario travel [5] - Smart's global CMO Zhang Mingxia indicated that the new model addresses the dual needs of young users for freedom and family users for responsibility and romance [5] - Smart's global CEO Tong Xiangbei emphasized that Mercedes-Benz and Geely have made unlimited investments in R&D, using top-tier components, asserting that the 5 EHD Super Electric Hybrid is the right choice for luxury hybrid SUV buyers [5]

Core Insights - The event held on September 27 showcased the smart 5EHD Super Electric Hybrid, attracting numerous participants and marking the start of its pre-sale on September 28 [1][4]. Group 1: Event Overview - The smart 5EHD Super Electric Hybrid tasting event took place at the Wohu Mountain Scenic Area in Jinan, featuring a 38-kilometer cycling journey by TREK cycling enthusiasts [4]. - Smart leadership, including Mr. Shi and Mr. Lin, delivered speeches highlighting the brand's development and the market prospects of the smart 5EHD [4][8]. Group 2: Product Features - The smart 5EHD is developed through collaboration between teams in China and Europe, utilizing the latest generation of Thunder Electric Hybrid 2.0 technology, inheriting the Mercedes-Benz gene [8][12]. - The vehicle boasts five core advantages: stability, quietness, smoothness, fuel efficiency, and long range, addressing the shortcomings of traditional models and catering to diverse travel needs [8][12]. Group 3: Design and Specifications - The smart 5EHD features a length of 4705mm, width of 1920mm, height of 1710mm, and a wheelbase of 2900mm, showcasing a unique boxy design that offers spacious luxury [20]. - The vehicle is available in five distinctive colors, including two new options: Cangyan Gray and Star Swirl Blue, with an interior color of light honey brown to enhance the luxurious atmosphere [21]. Group 4: Market Positioning - The smart 5EHD is positioned as a new choice in the luxury plug-in hybrid segment, addressing the pain points of range extension and fulfilling the "5+2+7" all-scenario travel requirements [12][16]. Group 5: Engagement Activities - The event included interactive activities such as a lottery based on sign-in codes, where attendees could win various prizes, enhancing the overall atmosphere [25].