Summary of Holley (HLLY) FY Conference Call - June 04, 2025 Company Overview - Holley specializes in automotive aftermarket products, enhancing vehicle performance and enjoyment for car enthusiasts [2][3] - The company has a history of over 120 years, focusing on iconic brands in the automotive sector [6][27] Market Insights - The automotive enthusiast market in the U.S. comprises approximately 70 million individuals, surpassing other hobbies like golf and fishing [5] - The market for trucks, SUVs, and CUVs is valued at $26 billion, representing 80% of new vehicle sales in the U.S. [10] - Holley operates in four main verticals: domestic muscle cars, trucks/SUVs, import vehicles, and safety/racing [10][11] Financial Performance - In Q1, Holley reported a 3.3% year-over-year growth in core business, marking the first growth in five quarters [12][13] - Direct-to-consumer sales grew over 10%, while third-party marketplace sales increased by 50% [15] - The company achieved $8.1 million in product innovation and strategic pricing during the quarter [15] - Free cash flow was negatively impacted by timing issues, with expectations of recovery in Q2 [17] Operational Efficiency - Holley has cut operational inefficiencies by over $30 million in the past two and a half years, with a target of an additional $5-10 million this year [29][30] - The company reduced its SKU count by 45%, improving inventory management [32] - Past dues were reduced by 20%, and the company is focused on freeing up cash by eliminating unproductive inventory [18] Strategic Initiatives - Holley aims to enhance the consumer experience and improve its direct-to-consumer model, which has grown from 15% to 20-25% of sales [42] - The company is exploring transformational M&A opportunities to further strengthen its market position [23] - Holley is expanding into new markets, including Mexico, and is looking to enter additional international markets [22] Challenges and Risks - The automotive aftermarket industry has faced softness over the past three years, with market conditions being challenging [20] - Tariff impacts remain a concern, but Holley has managed to mitigate some effects through supplier consolidation and moderate pricing actions [49][50] Consumer Engagement - Holley has a strong social media presence with 8 million followers and hosts events that attract over 50,000 attendees [38][40] - The company emphasizes the importance of brand recognition and consumer loyalty in the automotive aftermarket [42] Future Outlook - Holley maintains a guidance of approximately $120 million in EBITDA for the year, with expectations of generating $40-50 million in free cash flow [36] - The company is focused on deleveraging and improving its balance sheet through strategic financial management [36][37] Conclusion - Holley is positioned for growth in the automotive aftermarket, leveraging its strong brand portfolio and operational improvements while navigating market challenges and consumer trends [37][42]

Summary of Certara (CERT) FY Conference Call - June 04, 2025 Company Overview - **Company**: Certara (CERT) - **Industry**: Pharmaceutical Drug Development - **Focus**: Model-informed drug development and biosimulation to improve drug development efficiency and success rates Key Points and Arguments 1. **Drug Development Challenges**: Nearly 90% of new medicines entering clinical trials fail, with development costs ranging from $2 to $3 billion, primarily due to unsuccessful trials [3][4] 2. **Impact of Improvements**: A mere 3% improvement in drug development success rates could save approximately $300 million per approved drug [5] 3. **Biosimulation Platform**: Certara's biosimulation platform allows for modeling disease and drug interactions, helping clients save time and costs while enhancing scientific understanding [6] 4. **Client Base**: Certara serves around 2,400 customers, including all major pharmaceutical companies, with over 90% of FDA-approved drugs in the last decade utilizing their technology [7] 5. **Financial Performance**: The company operates with an EBITDA margin in the low 30s and is profitable, with ongoing investments in software growth [8] 6. **Market Potential**: Certara estimates a total addressable market (TAM) of approximately $4 billion for biosimulation services, with significant growth opportunities [16] 7. **Regulatory Support**: The FDA has increasingly recognized and approved the use of biosimulation in drug development, with a rise in guidance documents over the years [15] 8. **Shift from Animal Testing**: Recent FDA announcements to phase out animal testing, particularly for monoclonal antibodies, present a favorable environment for Certara's biosimulation models [17][19] 9. **Product Suite**: Certara's offerings include: - **SimShip Simulator**: Models drug kinetics across diverse human populations [22] - **Phoenix**: An analytics tool for fitting clinical trial data to models [28] - **Pinnacle 21**: A data standardization tool used by the FDA for clinical trial submissions [30] - **ChemAxon**: A chemical informatics platform acquired to enhance drug discovery processes [31] 10. **AI Integration**: Certara is incorporating AI into its biosimulation products, enhancing usability and productivity, with AI-related revenue already in the millions [32][33] 11. **Acquisition Strategy**: The company has made strategic acquisitions to bolster its capabilities, including Pinnacle 21, Applied Biomath, and ChemAxon [35] 12. **Growth Strategy**: Certara is focusing on increasing its software revenue, which has a high barrier to entry, while reviewing its services segment for potential restructuring [40][41] Additional Important Insights - **Clinical Trial Efficiency**: Certara's technology has enabled clients to avoid numerous costly clinical trials, demonstrating significant cost savings [26] - **Market Trends**: The increasing adoption of biosimulation in the pharmaceutical industry is reflected in the exponential growth of related publications over the past 25 years [14] - **Regulatory Landscape**: The FDA's evolving stance on biosimulation and data standardization is crucial for the future of drug development and Certara's business model [15][30] This summary encapsulates the critical insights from the conference call, highlighting Certara's role in transforming drug development through innovative technologies and strategic growth initiatives.

Korn Ferry (KFY) FY Conference Summary Company Overview - **Company**: Korn Ferry - **Industry**: Staffing and Human Capital Services - **Event Date**: June 04, 2025 - **Key Speakers**: Bob Rozek (CFO), Tiffany Louders (VP of Investor Relations) Core Points and Arguments Business Transformation - Korn Ferry has evolved from primarily an executive search firm (80-85% of revenue) to a diversified organizational consulting firm, with executive search now representing only 29% of the business [5][8] - The company has developed capabilities in organizational strategy, talent acquisition, leadership development, and total rewards [7][8] Financial Performance - FY 2024 fee revenue was $2.76 billion, with a trailing 12-month revenue of $2.71 billion, reflecting a slight decline of 1% year-over-year [11] - Adjusted EBITDA increased by nearly $50 million, with a margin improvement of 200 basis points [11] - Digital business revenue, including subscriptions and licenses, grew by 200 basis points [11] Client Base and Market Position - Korn Ferry works with 97% of the S&P 500 and 75% of the best companies identified by Fortune magazine [12] - The addressable market for Korn Ferry's services is estimated at $450 billion, driven by demographic changes [17] Strategic Focus - The company emphasizes integrated client engagements, aiming to present itself as a unified entity rather than a collection of services [25][46] - Korn Ferry's growth strategy includes a balanced approach to capital allocation, focusing on reinvestment in the business, M&A, dividends, and share buybacks [36][39] M&A and Growth Strategy - M&A has contributed approximately 40% of Korn Ferry's growth, with significant acquisitions like PDI and Hay Group enhancing its capabilities [27] - The company aims to pursue transformational opportunities at the intersection of talent and strategy [27] Talent and Retention - Korn Ferry has a strong retention rate of over 99% for senior client personnel, highlighting its focus on talent management [29] - The company is developing a "talent suite" to integrate various solutions and improve client engagement [30] Margin Improvement - Korn Ferry has seen margin increases despite challenging market conditions, with a current margin of 17% and a target range of 16-18% [54][58] - Cost management strategies include reducing real estate expenses and proactively managing underperforming staff [56][58] Additional Important Insights - The executive search business has shown positive growth due to factors like workforce turnover and changing work preferences [50][53] - Korn Ferry's integrated approach aims to eliminate silos within the organization, enhancing collaboration and client service [46][48] - The company has a disciplined approach to M&A, focusing on strategic alignment, financial viability, and cultural fit [39][40] This summary encapsulates the key points discussed during the Korn Ferry FY Conference, highlighting the company's strategic direction, financial performance, and market positioning.

Boot Barn (BOOT) FY Conference Summary Company Overview - **Company**: Boot Barn (BOOT) - **Conference Date**: June 04, 2025 - **Analyst Rating**: Buy rating with a price target of $185 [1] Key Points Business Performance - Boot Barn is experiencing broad-based growth across all major merchandise categories and geographies, with consistent customer transaction growth [5][10] - The company has historically been a mid-single-digit comp business, but current performance is exceeding that, indicating strong underlying momentum [6][19] - The first quarter guidance remains intact, with a high-end estimate of 6% same-store sales growth, while current performance is tracking at over 10% [19][20] Strategic Initiatives - Boot Barn's strategic focus includes same-store sales growth, new store openings, margin improvement, exclusive brands, and omni-channel strategies [13] - Exclusive brands accounted for 38.6% of sales last fiscal year, with a target for an additional 100 basis points growth this fiscal year [15] - The company plans to launch separate websites and marketing campaigns for exclusive brands to enhance storytelling and brand presence [14] Pricing and Elasticity - The company anticipates mid-single-digit price increases across third-party vendors due to tariffs, but expects to maintain competitive pricing through MAP policies [25][27] - Boot Barn is focused on holding prices lower for longer on exclusive brands to drive penetration growth [29] Market Trends and Industry Position - Boot Barn's performance contrasts with other public companies in the Western retail space, indicating strong execution and brand loyalty [8][40] - The company does not view current trends as a peak but rather as a stable mid-single-digit comp business, with a history of resilience [38][39] Marketing and Advertising - Boot Barn's marketing budget has grown significantly, now at over $60 million, with a focus on content distribution and storytelling for both the retailer and exclusive brands [42][43] - The company aims to leverage its marketing efforts to build brand awareness and drive sales [42] Margin and Cost Management - The company has achieved over 600 basis points of merchandise margin expansion over the last six years, with ongoing efforts to improve supply chain efficiencies [52] - Future margin drivers include exclusive brand penetration growth and better vendor discounts [52] - The company expects to maintain a full-price selling strategy, with markdowns primarily focused on moving through historic low inventory levels [46][47] Store Growth and Operations - Boot Barn plans to continue opening new stores, with a focus on finding the right locations and managing operational loads effectively [59][60] - New stores in regions like the Northeast are performing similarly to established markets, indicating strong brand acceptance [61] Future Outlook - The company remains optimistic about achieving a 15% EBIT margin over the next five to six years, despite current challenges [58] - Boot Barn is committed to maintaining its growth trajectory while ensuring operational efficiency and customer satisfaction [59][60] Additional Insights - The company is adapting its strategies in response to macroeconomic factors, including consumer spending and pricing pressures [20][21] - Boot Barn's approach to advertising and marketing is evolving to capitalize on digital opportunities and enhance customer engagement [42][43]

Summary of Atlassian (TEAM) FY Conference Call - June 04, 2025 Company Overview - **Company**: Atlassian - **Industry**: Software Development and Collaboration Tools Key Points Leadership and Background - Brian Duffy, the Chief Revenue Officer (CRO), joined Atlassian on January 1, 2025, after nearly 20 years at SAP, where he led the European business and launched the RISE business for cloud ERP [2][4][5]. Go-to-Market Strategy - Atlassian has a unique product-led growth model, with 85% of Fortune 500 companies as customers, contributing approximately 10% of revenue [9][10]. - The company plans to enhance its enterprise sales motion, currently having over 500 customers paying more than $1 million annually, with a goal to hire more sales personnel [10][11]. - The focus will be on value engineering to demonstrate the savings and value provided to customers rather than just the number of licenses sold [11]. Ecosystem and Customer Engagement - Atlassian emphasizes the importance of its ecosystem, which significantly contributes to its business, and plans to invest further in it [12]. - The company has 330,000 customers, with a strong relationship built on product trust, allowing for expansion into new buyer segments within existing accounts [13][20]. Product Bundling and Sales Motion - The introduction of the Teamwork Collection aims to simplify purchasing for customers and expand sales opportunities beyond IT departments to roles like CFOs and CHROs [16][19][24]. - The Teamwork Collection includes core products like Jira, Confluence, and Loom, with expectations of increased inquiries and demand following its launch [26]. AI Integration - Atlassian views AI as a tailwind for its business, enhancing developer productivity and project management through tools like Jira and Confluence [30][32]. - The company launched rovo.ai, which has 1.5 million monthly active users, focusing on customer adoption and productivity gains [43][44]. Jira Service Management (JSM) - JSM is a key growth driver, with $600 million in annual recurring revenue (ARR). Atlassian plans to invest heavily in JSM, particularly in the mid-market segment where it has a competitive pricing advantage [48][50][52]. - The strategy includes focusing on regions like Southern Europe, Latin America, and Asia, where pricing pressures favor Atlassian's offerings [51][52]. Market Position and Future Outlook - Atlassian is positioned to leverage its existing customer base and expand its footprint through strategic sales initiatives and product bundling [22][24]. - The company anticipates continued seat growth and increased utilization of its solutions as it addresses both technical and non-technical users [34][36][41]. Additional Insights - Atlassian's approach to customer relationships is rooted in a product-led growth strategy, where customers initially engage through self-service models [20]. - The company is committed to long-term strategies that involve integrating AI into its sales processes and enhancing customer success initiatives [44][47].

EverQuote Conference Call Summary Company Overview - EverQuote is a leading online insurance marketplace that connects consumers with insurance providers, primarily focusing on auto insurance, which constitutes 90% of its business, while the remaining 10% is homeowners insurance [4][5] Core Financial Performance - Q1 marked the fourth consecutive quarter of record revenue, Variable Marketing Dollars (VMD), and adjusted EBITDA [6] - The company reported a compound annual growth rate (CAGR) of 22% since its IPO, with expectations of averaging 20% top-line growth in the long term [8] - Adjusted EBITDA margins were around 13.5% in Q1, reflecting a significant increase from the previous year [54][59] Market Opportunity - The total addressable market (TAM) for insurance distribution and advertising is approximately $115 billion, with digital advertising currently at $7 billion and expected to grow over 15% annually [11][12] - The insurance industry is lagging in digital adoption compared to other sectors, with only 33-40% of advertising spend currently allocated to digital channels [12][13] Consumer and Carrier Benefits - Consumers save an average of $600 to $700 by using EverQuote, which streamlines the insurance shopping process [15] - EverQuote provides carriers with a large pool of prospective customers and allows for precise targeting based on detailed consumer data, enhancing ad spend efficiency [18][25] Industry Dynamics - The insurance industry is currently recovering from a hard market phase, with many carriers still not back to peak spending levels [23][24] - Carriers are expected to continue raising rates to achieve adequate pricing relative to risk, with California being a significant state still needing adjustments [24] Competitive Advantages - EverQuote differentiates itself through advanced data and technology that enhance consumer-provider matching, leading to higher ad spend efficiency [26][27] - The company has built the largest local insurance agent network, allowing it to connect consumers with both direct-to-consumer carriers and local agents [27][28] Impact of Tariffs - Tariffs are expected to have a limited impact on EverQuote's business, primarily affecting carrier costs related to auto parts [38][39] - Carriers are currently in a strong financial position, with combined ratios in the low to mid-eighties, allowing them to absorb potential cost increases [42] AI and Technology Integration - EverQuote is leveraging AI to improve operational efficiency and customer-facing applications, including AI voice technology for customer interactions [46][49] - The company is also developing Smart Campaigns, allowing carriers to optimize their bidding strategies in the marketplace [36][37] Long-term Financial Outlook - EverQuote aims for long-term growth averaging over 20% annually, with EBITDA margins expected to reach 20% [59] - The company is focused on incremental investments in technology to support future growth, particularly in 2026 and 2027 [58] Conclusion - EverQuote is well-positioned in the online insurance marketplace, with strong financial performance, a significant market opportunity, and a focus on technology and efficiency to drive future growth [1][2][3]

Summary of Riskified (RSKD) FY Conference June 04, 2025 Company Overview - **Company Name**: Riskified - **Founded**: 2013 - **Public Listing**: 2021 - **Core Business**: Provides fraud management solutions for e-commerce, focusing on chargeback guarantee products and expanding into new areas [2][6] Industry Insights - **E-commerce Market Size**: The total addressable market (TAM) for e-commerce is approximately $6 trillion, with Riskified managing over $140 billion in gross merchandise volume (GMV) [17][40] - **Fraud Management Challenge**: E-commerce merchants face significant costs due to chargebacks, averaging around 25 basis points (bps) of revenue, which can be substantial [9][11] Core Product Offerings - **Chargeback Guarantee**: Riskified offers a chargeback guarantee that reduces the cost structure for merchants from an average of 30 bps to 20-25 bps, while also guaranteeing transaction approval rates [14][40] - **Adaptive Checkout**: A product that enhances bank payment authorization rates by sending enriched data to issuing banks, improving overall transaction success [19] - **Policy Protect**: The fastest-growing product with 90% year-over-year growth, aimed at identifying and blocking fraudulent refund requests [20][21][26] - **Chargeback Management Software**: A tool for managing chargebacks, allowing fraud teams to handle disputes efficiently [27] Financial Performance - **Cost Structure**: The cost of chargebacks is the largest component affecting gross margins, which hover around 50% [44] - **Operational Efficiency**: The company has focused on reducing operational expenses (OpEx) while improving profitability, with a flat OpEx forecast for the current year [41] - **Cash Flow**: Strong cash flow generation, with guidance over $30 million for the year [44] Growth Opportunities - **Market Expansion**: Riskified is targeting geographic expansion in regions like APAC and LATAM, with a focus on diversifying into non-discretionary categories [42][49] - **Upselling Potential**: There is significant white space for upselling within existing clients, with 80% of the top 30 clients having at least one upsell [49] - **New Product Development**: Continuous innovation in machine learning and data analytics to enhance product offerings and improve fraud detection capabilities [35][39] Key Metrics and Results - **ROI for Merchants**: On average, top clients experience a 30% reduction in costs and a high single-digit increase in approval rates [17][40] - **Data Capture Advantage**: Riskified's ability to capture extensive data per transaction allows for more accurate fraud detection and tailored solutions for enterprise clients [33] Conclusion Riskified is positioned as a leading player in the e-commerce fraud management space, leveraging machine learning and extensive data capture to provide value to merchants while addressing the significant challenges posed by fraud and chargebacks. The company is focused on expanding its product offerings and geographic reach, aiming for sustained growth and improved profitability in the coming years.

Summary of Corpay (CPAY) FY Conference Call - June 04, 2025 Company Overview - **Company**: Corpay (CPAY) - **Industry**: FinTech, specifically focusing on B2B payments - **Revenue**: $4 billion in the previous year, projected to reach $4.4 billion in 2025 - **Free Cash Flow**: Expected to be between $1.4 billion and $1.5 billion in 2025 - **Geographic Focus**: Primarily operates in the U.S., North America, Brazil, the U.K., Europe, and Australia/New Zealand [7][8] Core Business Segments 1. **Corporate Payments** - Represents about 35% of total revenue - Growing at a rate of 15% to 20% annually - Focused on construction, transportation, logistics, and business services [11][12] - 60% of corporate payments are international, 40% domestic [14] 2. **Vehicle Payments** - Accounts for nearly 50% of revenue - Split into international, Brazil, and North America segments - 80% of vehicle payments are in the fuel space, with plans to diversify into other payment categories [17][18] 3. **Lodging Payments** - Represents just under 15% of overall revenue - Serves blue-collar workers, airlines, and insurance businesses [20][22] Financial Performance - **Revenue Growth**: 17% CAGR since IPO, with 19% growth in profits - **EBITDA Margins**: Mid-50s percentage, with fluctuations during acquisitions [24][25] - **Organic Revenue Growth Target**: 10% annually, with EBITDA expected to grow in the low to mid-teens [26][27] Strategic Initiatives - **Partnership with Mastercard**: Investment of $300 million for a stake in the cross-border payment business, expected to close in H2 2025 [31] - **Acquisition of Avid Exchange**: Investment of $550 million for a one-third stake, focusing on domestic payables [35] - **Focus on Financial Institutions**: Aiming to increase revenue from institutional clients, currently less than 10% of total revenue [34] Market Opportunity - **Total Addressable Market (TAM)**: B2B payments market estimated at $60 trillion, with Corpay holding only 2% to 3% market share [2][41] - **Retention Rate**: Over 92%, with improvements expected from enhanced client experience initiatives [48] Key Takeaways - Corpay is positioned as a leading provider in the corporate payments space with significant growth potential - The company is focused on strategic partnerships and acquisitions to enhance its service offerings and market reach - Continued emphasis on organic growth and capital allocation to maximize shareholder value [41][42]

Summary of Zebra Technologies (ZBRA) FY Conference Call - June 04, 2025 Company Overview - **Company**: Zebra Technologies - **Industry**: Industrial technology, focusing on barcode printers, mobile computers, RFID, robotics, and machine vision [3][6] Core Points and Arguments - **Investment Opportunity**: Zebra is integral to customers' digitization and automation efforts, enhancing efficiency and workflow automation [6][7] - **Market Leadership**: Zebra is the market leader in barcode scanning and mobile computing, with a strong portfolio that includes machine vision, retail software, and ruggedized tablets [7][9] - **Financial Performance**: - Revenue in 2024 was over $3 billion for enterprise visibility and mobility, and over $1.5 billion for asset tracking [9] - Experienced growth of 20% in 2021 and sustained growth in 2022, with a recovery to 8% growth in 2024 after a pause in 2023 [11][12] - Generated over $1 billion in cash over the last four quarters, with the highest gross margin in ten years [13] - **Vertical Markets**: - Retail: Focus on enhancing customer experience and optimizing inventory [14] - Transportation and Logistics (T&L): Emphasis on productivity and visibility [15] - Manufacturing: Lagging recovery but opportunities exist for market share expansion [16] - Healthcare: Solutions aimed at improving workflows and productivity [17] Additional Important Content - **R&D Investment**: Zebra invests about 10% of sales in R&D, focusing on emerging technologies and maintaining leadership in core markets [19][20] - **M&A Strategy**: Active in expanding into adjacent markets through M&A, ensuring integration into core operations [21] - **Market Trends**: The company is positioned to benefit from megatrends such as the on-demand economy and intelligent automation [22] - **Financial Framework**: Focus on profitable growth, disciplined financial management, and capital allocation strategies [24][26] - **Supply Chain Diversification**: Reduced reliance on China from 85% to less than 50%, with plans to further diversify [40][41] - **Pricing Strategy**: Implemented a 10% price increase in April, expected to contribute approximately $50 million in revenue for the year [44][45] - **RFID Growth**: RFID business approaching $200 million, experiencing double-digit growth, driven by improved chip costs and ROI [51][53] Conclusion - Zebra Technologies is well-positioned for continued growth, leveraging its strong market position, innovative solutions, and strategic investments in technology and supply chain diversification. The company aims for 5-7% growth over the cycle, with a focus on margin expansion and maintaining a robust cash flow profile [22][23][27]

Celsius Holdings Conference Call Summary Company Overview - **Company**: Celsius Holdings, Inc. (CELH) - **Industry**: Energy Drinks and Functional Beverages - **Key Brands**: Celsius and Alani Nu Core Points and Arguments 1. **Market Position**: Celsius is a leader in the energy drink category, contributing over 50% of the energy category growth last year, with a combined market share of 16.6% alongside Alani Nu, positioning them close to Monster in the U.S. market [7][9][42] 2. **Target Market Expansion**: The acquisition of Alani Nu, a female-focused brand, allows Celsius to tap into a broader demographic, particularly among health-conscious consumers [2][34][41] 3. **Growth Strategy**: Celsius aims to increase shelf space and drive demand through enhanced marketing, with expectations of 15% to 20% greater distribution in 2025 [3][24][66] 4. **Product Portfolio**: Celsius offers a diverse range of products, including core energy drinks, a Vibe line, and hydration packets, catering to various consumer preferences [21][23][24] 5. **Financial Performance**: Celsius reported $3.5 billion in retail sales last year, with a gross profit margin of approximately 48% for combined operations with Alani Nu [11][51] 6. **Consumer Trends**: The energy drink market has shifted towards a more gender-balanced and health-focused demographic, with sugar-free options now representing over 50% of the category [20][43] 7. **Innovation and Marketing**: Celsius plans to launch limited-time offerings (LTOs) and a new marketing initiative called "Live Fit Go" to broaden its appeal beyond fitness enthusiasts [27][28][33] Additional Important Insights 1. **Operational Excellence**: The acquisition of Big Beverage in North Carolina is expected to enhance production capabilities and improve margins through vertical integration [17][55][78] 2. **Competitive Landscape**: Celsius is positioned to compete effectively against major players like Red Bull and Monster, with a focus on zero-sugar products and innovative marketing strategies [59][60] 3. **Future Outlook**: The company anticipates continued growth in the energy drink category, with a robust consumer base and plans for further product innovation [65][66] 4. **Integration Focus**: The integration of Alani Nu is a top priority, with expectations for it to achieve similar margin profiles as Celsius within 24 months [52][74] This summary encapsulates the key points discussed during the Celsius Holdings conference call, highlighting the company's strategic direction, market positioning, and growth potential within the energy drink industry.