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“电影+”释放多元消费潜力 IP衍生品与情感价值共促文化新消费
Yang Shi Wang· 2026-01-10 03:49
2025暑期档上映的《浪浪山小妖怪》成为中国影史二维动画电影票房冠军,也激发了观众观影后的"情绪消费",同步带动衍生 品经济。截至目前,《浪浪山小妖怪》通过"电影+"授权营销合作带动的终端销售达25亿元,联名毛绒玩具、文创用品、家居好物、 食品饮料等多元衍生品达800余款,线上线下销售点位超3000个,累计销售金额超2.5亿元。 在上海迪士尼乐园《疯狂动物城》主题园区,纪念品商店里人头攒动,各式各样的帽子、包挂、玩偶、冰箱贴等吸引了很多游 客驻足。不少游客佩戴兔子警官朱迪和狐狸尼克造型的帽子在镜子前合影。他们告诉记者,购买电影周边为自己提供了极大的"情绪 价值"。 央视网消息:电影的热度在文旅领域持续释放的同时,也为衍生品市场开辟了新的增长空间。从电影周边衍生品销售火爆,到 各类借助电影档期推出的促消费活动,电影正成为拉动我国多元文化消费的新引擎。 专家表示,当前我国电影产业正以品牌价值为驱动力,迈向多元业态融合共生的新发展阶段。而"电影+"模式的核心正在于获得 观众的情感认同,使得电影IP进行长效的价值转化。 上海大学上海温哥华电影学院副院长 陈晓达:当前中国电影产业的价值不再局限于票房经济,而是成为联动、 ...
国企改革深化提升行动主体任务基本完成 国有经济向“新”布局明显提速
Yang Shi Wang· 2026-01-10 03:42
Group 1 - The core viewpoint is that by the end of December 2025, the main tasks of the state-owned enterprise reform will be largely completed, with a significant enhancement in core competitiveness and a noticeable acceleration in the layout of state-owned economy towards new productive forces [1] - The State-owned Assets Supervision and Administration Commission (SASAC) has facilitated the establishment of new central enterprises such as China Yajiang Group and China Zihuan Group through strategic restructuring and professional integration, focusing on concentrating industries in key areas and advantageous tracks [3] - In 2021, from January to November, central enterprises achieved revenue exceeding 11 trillion yuan in strategic emerging industries [5] Group 2 - The continuous optimization of the technological innovation system in state-owned enterprises has led to a significant improvement in their innovation capabilities, with an average annual growth of 6.5% in R&D expenditure since the 14th Five-Year Plan, surpassing 1 trillion yuan for three consecutive years from 2022 to 2024 [7] - Central enterprises have established 23 innovation consortia and opened 134 external pilot verification platforms, creating over 800 application scenarios in 16 key industries [7]
影旅融合正当时:从“热映”到“热游” 电影“小票根”撬动文旅“大市场”
Yang Shi Wang· 2026-01-10 03:42
Group 1 - The core viewpoint of the articles highlights the significant growth of China's film industry, with a projected box office revenue of 51.832 billion yuan in 2025, representing a year-on-year increase of 21.95% [1] - The integration of movies and tourism is creating a new landscape where films can drive tourism, exemplified by the phrase "a movie ignites a city" [1] - The success of films like "Zootopia 2" is directly linked to increased visitor numbers at theme parks, showcasing the symbiotic relationship between film releases and tourism attractions [3][5] Group 2 - The interaction between films and theme parks is not independent; characters and stories from movies find new life in theme parks, while visitor feedback from parks inspires future film creations [5] - The Shanghai Film Park's recreation of historical settings, such as the 12-meter high and 112-meter long wall representing Nanjing in 1937, enhances the immersive experience for visitors [7] - The design of filming locations, like the "Nanjing Photo Studio," incorporates elements of cultural tourism, ensuring that movie sets can seamlessly transition into tourist experiences post-release [10]
退役军人就业创业渠道拓展、数量质量提升 服务覆盖全域保障可感可及
Yang Shi Wang· 2026-01-10 03:22
数据显示,2025年,全国共完成6.7万名转业军官和安排工作退役士兵安置任务,组织转业军官和退役士兵适应性培训约28万人次,举办各类 招聘会1万余场,帮助87万民退役军人实现就业,进一步拓宽退役军人就业渠道和规模。 退役军人事务部就业创业司副司长赵胜斌介绍,累计为18.7万户退役军人中小微企业和农民专业合作社提供贷款支持,退役军人就业创业的渠 道规模不断拓展,数量质量持续提升。 央视网消息:记者1月9日从退役军人事务部了解到,"十四五"以来,我国制定出台退役军人安置条例等法规政策,不断拓宽退役军人就业创业 渠道。 退役军人事务部相关负责人表示,2025年以来,随着各项退役军人支持政策持续推进,全国已经建成了61万多个退役军人服务中心(站),基 本形成了覆盖全域的退役军人服务网络。 退役军人事务部表示,截至目前,全国已建立了从国家、省、市、县、乡镇(街道)到村(社区)的6级退役军人服务中心(站)61万多个。 记者了解到,服务中心(站)按照职责明确、相互衔接、规范有序提出为退役军人服务清单。比如,乡镇(街道)服务站就思想政治引领、就 业创业扶持、权益维护等6个方面明确了32项服务内容。 国家退役军人服务中心副主任 ...
“智慧110”织就触手可及安全网 点亮守护之光 | 第六个中国人民警察节
Yang Shi Wang· 2026-01-10 03:09
央视网消息:2026年1月10日是第六个中国人民警察节。中国人民警察节是国家层面专门为人民警察队伍设立的节日,具体日期为每年的1月10 日。 110报警服务台 从一部电话到智慧守护网 110是亿万国人能脱口而出的电话号码,是时刻跳动的平安符号。中国人民警察节的由来和110这个号码密不可分。2026年也恰逢全国首个110 报警服务台设立40周年。 这是中国110史上第一起正式受理的报警案件。那时,接警员手中的笔、桌上的对讲机和厚厚的笔记本就是全部工具。40年间,从最初的老式 拨号电话、单一民警派单处置到如今集语音、视频、定位、智能研判于一体的"智慧110"系统不断蜕变,成为科技赋能的"智慧大脑"。这是不 久前发生在深圳的一幕,一位八旬老人迷路走失,热心群众拨打110报警。 警方接警的同时通过5G视频接通现场,老人清晰的面容、身上的穿着以及周边的交通标识,实时传输至深圳市公安局情报指挥中心的屏幕 上。民警迅速掌握了走失老人的身份,立即联系家属并派警护送回家。2025年广东警方通过110视频接处警,协助找回超3200名失踪人员。 在浙江杭州,110服务延伸至反诈前线。警方通过智慧预警系统,发现钱女士正携带15.8万 ...
开好局、起好步“数”里行间感知信心 多领域亮眼表现积聚发展澎湃动能
Yang Shi Wang· 2026-01-10 02:43
Group 1 - In December 2025, the Consumer Price Index (CPI) increased by 0.8% year-on-year, with the growth rate expanding by 0.1 percentage points compared to the previous month, and a month-on-month increase of 0.2% [4] - The implementation of policies promoting the replacement of consumer goods has boosted consumption, particularly in sectors such as automobiles, mobile phones, and home appliances [7] Group 2 - In December, the Producer Price Index (PPI) rose by 0.2% month-on-month, marking the third consecutive month of increase, with the growth rate also expanding by 0.1 percentage points compared to the previous month [11] Group 3 - The national rural water supply coverage has reached 96%, with significant progress in water infrastructure projects, including the completion of 9,420 rural water supply projects benefiting 134 million rural residents [15] - During the "14th Five-Year Plan" period, 181 major water conservancy projects are underway, which is an increase of 65 projects compared to the previous five-year plan [18] Group 4 - Since the implementation of the "Australian and Hong Kong vehicles northbound" policy in 2023, over 200,000 vehicles have been registered, with a total of 8.43 million crossings recorded at the border, averaging 18,000 vehicles per day [23]
“换”出开年红!“优质商品+服务供给”点燃消费热情 中国经济热气腾腾活力旺
Yang Shi Wang· 2026-01-10 02:43
Group 1 - The core viewpoint of the articles highlights the expansion of quality goods and services supply across various regions, with policies like trade-in programs stimulating consumer activity [1] Group 2 - Key shopping districts are continuously introducing new offerings, such as a unique community park built from an old factory in Xiamen, which has attracted nearly 40 quality brands across retail, entertainment, and sports [5] Group 3 - The "Yangtze River Delta Flavor Corridor" in Ningbo features nearly 100 food stalls from 11 cities in Zhejiang and nearby provinces, showcasing local delicacies and enhancing consumer enthusiasm [10] Group 4 - The ongoing "trade-in" policy in Wuhu, Anhui, has led to increased enthusiasm for automobile purchases, with consumers benefiting from multiple subsidies that lower the barriers to buying cars [12][14] Group 5 - In Xinjiang's Aksu, logistics and delivery efficiency have improved significantly, with daily transport of packages to rural areas achieving nearly 100% coverage in rural e-commerce and express delivery, thereby stimulating county-level consumer activity [15][17]
签订单、增投资,火热!海南各行业抢抓封关后政策新机遇开辟发展新热土
Yang Shi Wang· 2026-01-10 02:42
Group 1 - Hainan Free Trade Port is set to enter a new phase of development in 2026, with various industries seizing new policy opportunities post-closure [1] - Hainan has selected over a hundred quality projects from its "14th Five-Year Plan" for development, covering all 18 cities and counties, including low-altitude economy and tropical agriculture [3] - A business leader indicated that with sufficient funding, they expect to generate 200 to 300 million yuan in equipment output by 2026, expressing confidence in establishing and growing their operations in Hainan [6] Group 2 - Hainan has seen a significant increase in tourist numbers, with inbound visitors to Sanya and Haikou rising by 28% and 15% respectively during the first week of the new year [10] - The duty-free shopping in Hainan has surged, with sales amounting to 1.21 billion yuan in the first week of the new year, marking an 88% year-on-year increase, and nearly 150,000 shoppers, a 38.3% increase [15] - The marketing director of a global duty-free city reported a 10% increase in inventory for new product categories, anticipating a busy shopping season as the Spring Festival approaches [21] Group 3 - Since the closure, Hainan has added 4,396 new foreign trade registered enterprises, with many companies signing contracts and increasing investments, showing optimism for the new year [22] - A business leader mentioned that they have imported over 5 million yuan worth of "zero tariff" biomedical technology equipment, saving nearly 1 million yuan, and expect to establish a project worth over 20 million yuan by 2026 [24] - Another business leader projected a 20% increase in orders for 2026 compared to 2025, indicating growth expectations [25]
医保个人账户跨省共济扩围“加速跑” “沉睡”资金转化为“家庭健康金”
Yang Shi Wang· 2026-01-10 02:42
央视网消息:国家医保局、财政部1月9日印发通知,要求做好职工基本医疗保险个人账户跨省共济工作。进一步优化个人账户共济 政策,打破地域限制,强化家庭互助功能,将职工基本医疗保险个人账户共济范围从省内拓展至全国。 前期,国家医保局指导各省开展职工医保个人账户省内共济已彰显成效。5年来,累计共济超7.8亿人次,金额超1000亿元。同时, 指导试点省市探索开展跨省共济,337个统筹地区开通医保钱包并实现跨省共济。 《通知》明确,跨省共济的适用对象范围为职工基本医疗保险参保人的近亲属,一人可与多人互建共济关系。 《通知》进一步优化了个人账户共济政策,将"沉睡"的个人账户资金转化为"家庭健康金"。职工医保个人账户资金可以支付近亲属 在定点医疗机构就医发生的个人负担医疗费用,在定点零售药店购买符合规定的药品、医疗器械、医用耗材发生的个人负担费用, 以及参加城乡居民基本医疗保险、长期护理保险的个人缴费。 ...
新年消费“热力全开”:各地创新消费模式 推动消费市场持续升温
Yang Shi Wang· 2026-01-10 02:42
Group 1 - Various regions are expanding the supply of quality goods and services, with policies like trade-in for consumer goods being implemented to stimulate consumption [1] - In Xiamen, Fujian, a former factory has been transformed into a new commercial area featuring nearly 40 quality brands across retail, entertainment, and sports, attracting both locals and tourists [3] - In Chongqing's Shapingba District, an old industrial area has been revamped into an open street model, incorporating diverse business formats such as cafes and traditional craft workshops, which has drawn many visitors [4][6] Group 2 - In Ningbo, Zhejiang, a "Yangtze River Delta Flavor Corridor" has been established with nearly 100 food stalls from various cities, showcasing local delicacies and igniting consumer enthusiasm [8] - In Qinhuangdao, Hebei, an ice and snow theme park is hosting a barbecue competition, featuring over 100 chefs, while also offering diverse winter activities and promotional packages to enhance the visitor experience [10] - In Wuhu, Anhui, the ongoing trade-in policy is boosting automotive consumption, with consumers benefiting from multiple subsidies that lower the purchasing threshold [12] Group 3 - In Xinjiang, logistics and delivery efficiency have improved significantly, with daily transport of packages to rural areas, achieving nearly 100% coverage in rural e-commerce and delivery services [15]