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创意特调燃动酒吧、文旅联动触达客群,五粮液营销新范式加固“文化味蕾”之桥
Cai Jing Wang· 2025-07-12 11:50
文 | 王璨 当白酒的年轻化目标逐渐抬头,品牌的潮流化姿态也由国内逐步迈向海外。凭借创意特调鸡尾酒与汇聚 人气的时尚基地,五粮液(000858)巧妙融合传统白酒与国际现代潮流元素,让"五谷罗尼"在当地酒吧 声名鹊起。这一现象,正是五粮液创新出海战略、重构品牌国际叙事的一个生动缩影。 由味蕾的极致体验触发浅层感官的愉悦惊喜,进而潜移默化地引领文化认知、促进文明互鉴,五粮液由 浅入深的战略布局,亦在"和美全球行"的征程中,通过更加深入、多元的路径,持续打破年龄纵向界限 与圈层横向壁垒,实现消费群体的纵向渗透与横向拓展。市场营销范式的重新定义、海外战略的全面升 级,五粮液书写的白酒出海故事,正焕发新的生机与无限可能。 创意特调燃动法兰克福酒吧, "量体裁衣"打入国际年轻群体市场 为时尚举杯,不仅是品牌面向部分消费者的特例,更是白酒企业整体趋向潮流、链接全球年轻消费群体 的符号。 在国内打开年轻群体增量空间的五粮液,也将该战略思维引入了国外。 价值的传递向来讲求场景的开发与深入渗透,品牌"年轻化"目标,亦需要借助与年轻群体近距离沟通、 互动来推动。本次五粮液"和美全球行"德国站期间,五粮液·紫气东来与"五谷罗尼""年 ...
星途“降级”并入事业部 奇瑞全力冲击港股IPO
Cai Jing Wang· 2025-07-12 11:42
北方工业大学汽车创新研究中心主任纪雪洪认为:此次业务调整是对资源进行整合,在研发、人才和资金等多方面能够进行共用,提升组织效 率。"独立品牌过多,不利于资源的调配和协调。"他还说道。 星途并入事业部 此次调整最大的变化是,星途品牌由此前的独立运营变为整体并入至国内事业部。并且原星途营销中心总经理黄招根出任星途事业部常务副总经 理,向李学用汇报。 据每日经济新闻,日前,奇瑞公司成立奇瑞品牌国内业务事业群,下设星途、艾虎、风云、QQ四大事业部。 星途事业部聚焦高端品牌星途,艾虎事业部聚焦艾瑞泽和瑞虎两款经典产品,风云事业部聚焦新能源品牌风云,QQ事业部则聚焦小车产品。奇瑞 汽车执行副总裁李学用将统管四大事业部,并兼任奇瑞品牌国内业务事业群总经理。 图源:星途官网 与此同时,智界品牌、iCAR品牌、捷途品牌暂未进行调整,将继续保持独立运营。 据观察者网消息,此次奇瑞架构调整刚好发生在冲刺港股IPO前夕,奇瑞意在向资本市场展示更清晰的业务架构,从而整合国内资源、明确各品牌 定位,提升投资者对奇瑞管理效率和盈利能力的信心。而未能达成集团期待的星途品牌,则成为了主要调整对象之一。 星途成立于2017年,作为奇瑞的高端产品 ...
广发银行以金融活水赋能蓝色经济
Cai Jing Wang· 2025-07-12 10:37
Group 1 - The core viewpoint of the articles emphasizes Guangfa Bank's commitment to supporting the marine economy through innovative financial products and customized service solutions, aligning with the national "Marine Power" strategy [1] - Guangfa Bank provides comprehensive financial services for the shipbuilding and marine engineering sectors, including tailored financial solutions for a large Jiangsu shipbuilding company that recently signed a contract worth over 1 billion yuan [2] - The bank's services cover various marine engineering scenarios, including traditional container ships and offshore drilling platforms, addressing key financing needs and enhancing cash flow management for enterprises [2] Group 2 - Guangfa Bank has introduced innovative factoring services to assist small and micro enterprises facing cash flow challenges, exemplified by a Zhejiang Zhoushan marine engineering company that secured 780,000 yuan in financing through the "Payable Pass" non-recourse factoring service [3] - The bank's online process for the "Payable Pass" service reduces financing barriers and enhances service efficiency, allowing the company to recover rental income five months earlier [3] - Guangfa Bank has launched a "photo remittance" feature to streamline cross-border payments, significantly improving operational efficiency and reducing labor costs for enterprises involved in international logistics [4] Group 3 - The "photo remittance" function allows companies to upload or take pictures of invoices, automating the payment process and achieving instant transactions, thus addressing inefficiencies in traditional payment methods [4] - A company in the automotive parts import-export sector reported an over 80% increase in operational efficiency after using the "photo remittance" feature, transforming their financial operations [4] - Guangfa Bank plans to continue enhancing its financial services in the marine economy, focusing on marine engineering, shipping logistics, and marine renewable energy to contribute to the development of a marine power nation [4]
“国民品牌”马大姐食品集团40周年丨坚守品质初心,升华“甜蜜事业”
Cai Jing Wang· 2025-07-11 13:40
Core Insights - The 40-year journey of Ma Dajie Food Group reflects the resilience of China's private economy and showcases the company's evolution from a small family workshop to a renowned national brand [1][3][17] Group 1: Company Development - The 40th anniversary celebration highlighted the company's growth from its humble beginnings in 1985 to a modern food industry group with a diverse product range and international reach [3][4] - Chairman Ma An emphasized the company's transition from traditional to functional and technological food products, introducing new product lines such as compound protein solid beverages and probiotic drinks [6][8] - The company has established a strong quality control system and continuously invests in research and development to meet evolving consumer demands [8][17] Group 2: Recognition and Awards - Ma Dajie Food Group has been recognized as a representative of national food brands and has received honors such as the National Food Safety Demonstration Unit for ten consecutive years [8][18] - The celebration included awards for employees and long-term partners, acknowledging their contributions to the company's success and fostering a sense of community [11][14] Group 3: Innovation and Future Plans - The company has integrated traditional craftsmanship with modern technology, holding multiple national patents and participating in the development of national and industry standards [17][18] - Future plans include expanding into Southeast Asia and North America, promoting Chinese flavors globally, and sharing intangible cultural heritage [18][20]
“爱和责任,保险让生活更美好” 太平人寿积极开展“7.8全国保险公众宣传日”系列活动
Cai Jing Wang· 2025-07-11 09:49
Core Viewpoint - The article highlights the activities and initiatives undertaken by Taiping Life Insurance during the 13th "National Insurance Publicity Day" on July 8, 2025, emphasizing the themes of love and responsibility in the insurance industry, and its commitment to serving the community through various outreach programs and educational efforts [1][14]. Group 1: Red Culture and Responsibility - Taiping Life integrates red education into insurance knowledge promotion, combining party-building efforts with insurance services to guide service direction [2]. - The company conducts insurance knowledge promotion in red scenic areas, such as setting up consultation points in Shaoshan, Hunan, to educate visitors about the importance of insurance in safeguarding livelihoods [2]. - Various branches engage in immersive learning experiences at historical sites to instill revolutionary spirit and reinforce the mission of serving the public through insurance [2]. Group 2: Health Protection and Community Engagement - Taiping Life actively promotes health concepts through community activities, including public health walks in various parks, showcasing the positive spirit of insurance professionals [3][8]. - The company organizes free medical consultations in collaboration with local pharmacies, providing health checks and advice to the public [5]. - Participation in blood donation drives demonstrates the company's commitment to social responsibility and community welfare [7][12]. Group 3: Grassroots Outreach and Education - The company expands its service reach by conducting educational sessions on fraud prevention in rural areas, engaging local communities in interactive learning [10]. - Special attention is given to vulnerable groups, with initiatives aimed at the elderly and workers, providing them with essential insurance knowledge and support [13]. - Taiping Life's "Five Entering" activities in schools, enterprises, and communities aim to enhance risk awareness and insurance understanding among the public [13][14].
地产大事件丨一周热点回顾(7.7-7.11)
Cai Jing Wang· 2025-07-11 09:39
【企业】 33家建筑类企业联合发出建筑行业"反内卷"倡议书 7月10日,中指研究院发布《2025年上半年土地市场总结与展望》显示,2025年上半年,300城住宅用地 出让金同比增长27.5%,其中一线及二线城市出让金增长均超40%。 【政策】 江苏无锡滨湖区:凭"苏超"参赛或观赛等证明购房最高可补5万元 7月8日,江苏省无锡市滨湖区发布《进一步促进住房消费的若干措施》,其中提到支持"苏超"参赛球员 和观赛球迷购房。本措施发布之日起至2025年10月31日,支持鼓励房地产开发企业对购买滨湖区新建商 品住房的江苏省城市足球联赛参赛球员和观赛球迷,凭参赛或观赛等证明给予每套3万~5万元的购房补 贴。 中海树村地块方案亮相,将建16栋住宅楼 7月8日,北京市规划和自然资源委员会发布了《关于北京市海淀区树村资金平衡用地统筹项目HD00- 0705-0035-1地块R2二类居住用地项目方案的公示》。树村项目拟建设内容为住宅及居住公共服务设施 等,涉及16栋5-6F住宅楼,总建筑规模约为131294.31平方米,地上建筑规模约73299.74平方米,地下建 筑规模约57994.57平方米。 机构:上半年300城住宅用地出让 ...
桃园眷村官宣上海利园店回归,“快捷+性价比”仍为早餐场景核心诉求
Cai Jing Wang· 2025-07-11 09:29
时隔近一年半再度更新微信服务号,桃园眷村在最新推文中表示"好久不见","桃园眷村又回来了"。 近日,桃园眷村在服务号中官宣通过上海利园店回归,引发网友热议。据该店工作人员表示,上海利园店并非品牌立 足新址的拓展,而是此前由于外部因素影响关闭后,再次重新开业。 据大众点评商户页面,当前桃园眷村上海利园店营业时间为07:00-21:00。但早在品牌官宣回归的推文发布时间约两 周前,便有消费者打卡评价称,该店已开启试营业,且试营业期间另推出菜品8.8折活动。截至目前,桃园眷村利园店 在大众点评上评价已达40余条。 值得注意的是,老牌的"四大金刚"仍是利园店主打产品,据网友所摄店内菜单板图片,品牌单份豆浆、冰浆、米浆价 格主要集中在8至14元不等,"眷村安心油条"、"渣渣灰霜糖油条"分别为8元及10元,单个饭团按照口味区分则售价16 元至22元,饼系列产品主要在18元至25元区间内。 不过,该店的品类、定价与上海泰州路店存在些许差异。据桃园眷村总店小程序,堂食选择下泰州路店豆浆产品单价 最低为10元,且香肠葱蛋饭团、培根葱蛋饭团、芝麻油条甜饭团各为28元、22元、20元,而利园店的香肠葱蛋饭团、 培根葱蛋饭团、芝麻油 ...
大家的家·天津泰安道城心社区周年庆典:探索金融养老新范式
Cai Jing Wang· 2025-07-11 08:59
2025年7月8日,以"一岁一礼,城心有你"为主题的大家的家·天津泰安道城心社区周年庆典在天津举行。通过政企社协 同、服务与金融深度融合的创新实践,大家的家不仅为天津的长者打造了高品质、有文化底蕴的"第二个家",更树立 了养老服务行业标杆,为推动养老事业高质量发展及"银发经济"可持续发展注入新动能。 天津市和平区副区长张健在致辞中表示,大家的家·天津泰安道城心社区不仅为和平区的老年人打造了"第二个家",更 以实际行动践行天津市和平区"金融助老提升行动",为全区养老服务的提升贡献力量。其发展历程,是和平区养老事 业蓬勃发展的生动缩影,更是社会力量参与养老服务的成功实践。希望大家的家持续当好养老服务的"排头兵",为全 区养老服务与金融融合提供可复制的经验。和平区也将加快构建"服务+金融"的养老生态体系,充分发挥有为政府和 有效市场在发展养老服务中的重要作用。同时,希望社会各界共同凝聚养老事业发展的"向心力",通过政企社协同、 服务业与金融业融合,让和平区的养老事业既"有温度"又"有活力"。 大家健投副总经理杨宽致辞时,用"一"、"百"、"万"三个字巧妙串联。"一"是在天津泰安道城心社区开业一周年之 际,作为第一个 ...
食饮吾见 | 一周消费大事件(7.7-7.11)
Cai Jing Wang· 2025-07-11 08:58
Group 1: Company Performance Forecasts - Zhujiang Beer expects a net profit of 575 million to 625 million yuan for the first half of 2025, representing a growth of 15% to 25% [1] - Yanjing Beer anticipates a net profit growth of 40% to 50%, estimating between 1.062 billion to 1.137 billion yuan [2] - Lianhua Holdings projects a net profit increase of 58.67% to 68.59%, estimating between 160 million to 170 million yuan [5] - Tianbang Foods expects a net profit of 350 million to 370 million yuan, a decline of 56.01% to 58.39% [7] - Muyuan Foods forecasts a net profit of 10.5 billion to 11 billion yuan, a significant increase of 924.60% to 973.39% [8] - Bubu Gao anticipates a net profit of 180 million to 220 million yuan, indicating a turnaround to profitability [10] Group 2: Strategic Developments - Ferrero has agreed to acquire WK Kellogg Co for $23 per share, totaling an enterprise value of $3.1 billion [3] - Zhongju Gaoxin elected Li Ruxiong as chairman and Yu Jianhua as vice chairman during its board meeting [4] - Tea Yan Yue Se is expanding into North America through e-commerce, launching nearly 40 products [9][10] - Yonghui Supermarket has issued a public letter to suppliers, emphasizing a commitment to fair competition and quality standards [12]
一周医药速览(07.07-07.11)
Cai Jing Wang· 2025-07-11 08:29
Group 1 - Jichuan Pharmaceutical's "Children's Constipation Granules" has received a registration application acceptance notice, marking it as the first innovative traditional Chinese medicine specifically for treating pediatric constipation [1] - The product is expected to be the first Class 1 pediatric-specific drug for constipation following the release of the clinical research guidelines in 2024 [1] Group 2 - Innovent Biologics' drug Daberat® has become the first KRAS G12C inhibitor approved in Macau, providing a new targeted therapy for patients with advanced non-small cell lung cancer [2] - In a Phase II clinical trial, Daberat® demonstrated an objective response rate (ORR) of 49.1%, a median progression-free survival (PFS) of 9.7 months, and a 12-month overall survival (OS) rate of 54.4% [2] Group 3 - Sinovac Biotech's special shareholders meeting approved the election of 10 new directors proposed by SAIF Partners, who committed to support the company's dividend distribution plan [3] - The new board members aim to work closely with management to restore trading of the company's common stock and enhance long-term shareholder value [3] Group 4 - Ganli Pharmaceutical expects a net profit increase of 100.73% to 114.12% for the first half of 2025, with projected profits between 600 million to 640 million yuan [4] - The company achieved market share expansion through two rounds of insulin procurement, with a significant 32.6% increase in agreement volume during the 2024 procurement [4] Group 5 - Ascentage Pharma's new Bcl-2 inhibitor, Lisangtuo® (APG-2575), has been conditionally approved for marketing in China, becoming the first Bcl-2 inhibitor for chronic lymphocytic leukemia/small lymphocytic lymphoma [5] - This marks Ascentage Pharma's second innovative drug to be approved and enter the commercialization stage [5] Group 6 - United Biomedical's UBT37034 injection has received FDA approval for clinical trials, showing significant weight reduction effects when combined with GLP-1 analogs in preclinical studies [6] - The combination therapy demonstrated superior weight loss effects compared to other investigational drugs [6]