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芬兰国民品牌Atria阿特睿将北欧健康饮食标准带入中国,让优质肉类触手可及
Zhong Guo Shi Pin Wang· 2025-08-12 08:28
在北欧的芬兰,健康不是一种选择,而是一种从小养成的习惯。从幼儿园的午餐教育到家庭的日常采 购,"天然、安全、可溯源"是芬兰人选择食物的黄金准则。这种国民共识的背后,是像Atria阿特睿这样 的百年品牌长达122年的坚守——作为芬兰最大肉类生产商,Atria阿特睿以无抗生素养殖、北欧纯净饲 料和全程冷链溯源三大核心优势,将"北欧健康标准"注入每一块肉品。如今,Atria阿特睿将其欧盟双重 认证的猪肉产品带到中国市场,为中国家庭提供北欧式健康生活的新选择。 从源头到餐桌:揭秘芬兰食品的全球信赖密码 芬兰人将儿童健康成长视为民族根基,为此建立了严苛的食品安全体系,从立法规定校园餐食标准到实 施全程可追溯制度,从严格禁用抗生素到强制营养配比,这些写入法律的食品质量标准经过代代传承, 已深深融入芬兰人的饮食基因,造就了全民对"安全、纯净、营养"的本能追求。 从芬兰到中国:Atria阿特睿的健康承诺 源自芬兰的百年品牌Atria阿特睿,自2016年成为首个获得中国猪肉进口许可的芬兰企业以来,始终深 耕中国市场。中国消费者的饮食观念正在经历深刻变革,健康与品质正成为肉类消费的核心考量,而 Atria阿特睿的北欧纯净理念,恰 ...
新疆乌苏市市场监管局开展高温汛期特种设备安全监督检查
Zhong Guo Shi Pin Wang· 2025-08-12 04:53
Core Viewpoint - The Urumqi Market Supervision Administration in Xinjiang has been actively implementing safety regulations for special equipment during the high-temperature flood season, emphasizing the importance of practical actions and leadership in ensuring public safety [1] Group 1: Safety Regulation Actions - The administration has focused on monitoring special equipment under extreme weather conditions, particularly during the summer tourist season when equipment usage increases [1] - Inspections have been conducted on 21 special equipment production and usage units since mid-July, identifying 11 safety hazards, with 10 already rectified [1] - A special equipment safety supervision directive has been issued, highlighting the proactive measures taken to ensure compliance and safety [1] Group 2: Monitoring and Emergency Preparedness - The administration has implemented a work mechanism that includes daily management, weekly inspections, and monthly assessments to enhance safety oversight [1] - Emergency drills have been emphasized to improve the ability to handle unexpected incidents effectively [1] - The focus on crowded areas and the use of special equipment in tourist attractions has been a priority to ensure public safety during peak seasons [1]
新疆乌苏市市场监管局开展回访“名特优新”个体工商户
Zhong Guo Shi Pin Wang· 2025-08-12 04:53
近日,新疆维吾尔自治区乌苏市市场监管局坚持党建引领,积极践行"实干争先"理念,组织开展对"名 特优新"个体工商户专项回访行动。 该局工作人员深入一线及时掌握经营实况,评估政策落地效果。通过实地调研、座谈交流和问卷调查等 方式详细了解情况,并积极引导经营者参与市级生产经营情况调查,主动反馈政策落实感受与发展建 议,为政府精准施策提供参考。回访过程中,工作人员围绕个体工商户痛点难点,解读优惠政策,并就 市场分析、成本控制等方面进行经营指导。针对个体工商户反映的实际困难与诉求,该局对能现场解决 的问题立即予以解决;对需要跨部门协调的,承诺积极发挥桥梁作用对接资源,并告知后续遇发展难题 时的反映渠道,确保"有呼必应"。截至目前,现场解决问题12条。 据介绍,为扶持个体经济蓬勃发展,乌苏市市场监管局积极探索扶持民营经济发展的创新举措,帮助个 体工商户摆脱"小而散"的局面,全力激活个体经济发展动能。去年,该局加大对"知名""特色""优质""新 兴"等4类个体工商户的引导培育,以餐饮、特色小吃、连锁超市、柳花茶等乌苏特色产业为重点,优选 培育一批特色鲜明、诚信经营、发展潜力大的优秀个体工商户申报"名特优新",大力推动个体经 ...
抖音生活服务携手欧阳娜娜开启 “秋日奶茶局”,点燃立秋奶茶热
Zhong Guo Shi Pin Wang· 2025-08-12 03:21
Core Insights - The phrase "the first cup of milk tea in autumn" has evolved from a social media trend into a necessity for young consumers, driving growth in the beverage market [1][2] - Douyin Life Services has launched marketing activities around the autumn season to stimulate demand and enhance the supply of quality beverage products [1][2] Marketing Strategies - Douyin Life Services has integrated top beverage brands like Luckin Coffee, Mixue Ice City, Starbucks, and others to create promotional campaigns featuring "hot-selling items + combo packages" [2] - The introduction of a "multi-cup multi-visit card" group purchase model addresses consumer pain points related to single purchases and encourages bulk buying [2][8] Promotional Activities - The campaign featured celebrity Ouyang Nana as the spokesperson, offering fans milk tea vouchers during a promotional period, resulting in the distribution of 56,000 cups of milk tea [4] - Influencers and key opinion leaders (KOLs) were engaged to create buzz around the "multi-cup multi-visit card" concept, leading to significant online engagement [5][12] Consumer Engagement - The campaign utilized various online platforms, including WeChat and Xiaohongshu, to amplify the promotional message and engage local consumers [7] - Offline events were organized in major shopping districts to create immersive experiences, linking online traffic with in-store visits [16][24] Brand Collaborations - Five leading beverage brands collaborated on the "Just Love Drinking" campaign, offering discounts on multi-visit cards to foster consumer habits of bulk purchasing [8] - The campaign's success was reflected in the increased sales of multi-visit cards across participating brands [10][14] Seasonal Marketing Impact - The marketing efforts were strategically timed around the start of autumn, leveraging seasonal consumer behavior to maximize engagement and sales [12][26] - The campaign not only provided consumers with attractive offers but also enhanced brand recognition for beverage companies on the Douyin platform [26]
以品质筑基,以服务制胜,田野股份打造热带果蔬原料行业标杆
Zhong Guo Shi Pin Wang· 2025-08-11 10:15
政策赋能,深化全产业链布局。作为农业产业化国家重点龙头企业,田野股份积极响应乡村振兴战略, 通过"企业+合作社+农户"模式,带动海南、广西等地农民增收;充分利用海南自贸港、西部大开发等 政策红利,优化产能布局,降低生产成本,提升市场竞争力。在云南、广东试点数字农业,推广物联网 技术指导农户科学种植,提升原料品质;通过果皮果渣资源化利用、节能设备应用,开展绿色循环生 产,实现可持续发展。 服务创新,打造价值伙伴。田野股份不仅是原料供应商,更是客户产品创新与市场拓展的"幕后合伙 人",通过"产品+配方+服务"的一站式解决方案,深度融入客户供应链,助力缩短研发周期、降低试错 成本。针对新茶饮品牌"高频推新"需求,公司提供定制化服务,建立快速响应机制,快速完成从需求分 析到量产的全流程,近年推出的刺梨汁、油柑汁等新品迅速打开市场。公司采用灵活供应模式,提供从 小包装NFC果汁到冷冻原浆的多样化规格,满足不同客户需求,超越传统供应商角色,成为产业链中不 可或缺的价值共创伙伴。 在中国消费升级与乡村振兴战略的推动下,田野股份(832023.BJ)凭借卓越的产品品质与创新的服务 体系,成长为热带果蔬原料加工行业的领军企业。 ...
健颐新疆发布会:以“老火水”探索大健康产业新路径
Zhong Guo Shi Pin Wang· 2025-08-11 08:36
本次发布会由健颐新疆多家舒生活艾究馆联合主办,旨在通过"老火水"这一核心产品,推动"大健康"向"大生活"的产业升级。以70平方米社区 店为载体,健颐尝试将健康烹饪、银发经济与体验式服务结合,为创业者与消费者提供可持续的健康生活方式解决方案。 2025年8月9日,乌鲁木齐瑞豪国际酒店内,一场以"匠心好水,成就至味"为主题的健颐产业项目发布会引起广泛关注。继广州站活动后,此次 新疆发布会围绕"老火水"产品与健康生活方式的融合,邀请全国创业者、健康领域专家、美食博主及媒体代表共议产业发展趋势,探索健康服 务与社区经济的创新实践路径。 19年深耕健康领域,构建健康与生活协同发展模式 发布会上,健颐产业集团创始人陈一弘回顾了企业自2006年以来的发展历程:从早期聚焦中医理论研究的扶阳论坛,到2008年同宥药业在中药 材领域的探索;从2021年通过灸馆服务切入健康管理赛道,到2023年以"老火水"产品串联健康饮食与生活场景,逐步形成"健康端与生活端协 同发展"的产业模式。 "健颐的核心是让健康管理融入日常生活。"陈一弘表示,企业提出的"舒生活"理念,旨在通过饮食结构优化、健康习惯培养及生活方式调整, 帮助用户实现身心平衡 ...
江西景德镇:陶大学子“瓷心绘红村”助力浮梁西安村红色旅游发展
Zhong Guo Shi Pin Wang· 2025-08-11 08:22
整合资源,规划红色旅游线路 同时,团队为西安村的野生百花蜜设计了品牌"浮野蜜踪"及产品包装。包装设计以当地山景为背景,突 出百花元素,呼应产品特点和红军精神。实践队正积极联系本地资源进行文创产品试产,并探索将蜂蜜 纳入红色旅游路线销售,为村集体经济增添动力。 实践队指导老师张鑫表示,团队致力于将专业实践与乡村振兴结合,路径日益清晰。西安村支书肯定了 实践队的工作成果,指出清晰的旅游路线有助于引流,而具有地方特色的瓷墙、文创产品和品牌蜂蜜则 有助于留住游客、带动村民增收,是激活红色名村潜力的有效举措。 2025年6月25日至7月23日,景德镇陶瓷大学设计艺术学院"瓷心·乡迹"暑期社会实践队在江西省浮梁县 湘湖镇西安村开展实践活动。该村为省级"红色名村",实践队此行旨在利用专业所长,助力当地解决红 色旅游线路不清晰、红色产业基础薄弱等问题。 西安村拥有中共浮梁县委旧址(1933年迁入)、张仁海等烈士墓等红色遗址。实践队对村内多处红色遗 址进行了系统测绘。基于调研,团队规划了一条串联县委旧址纪念馆、烈士墓、红色学堂、红军食堂等 节点的游览路线,并设计了融合红瓷元素的导览标识系统,以改善游客体验。 开发文创与农产品包 ...
新疆乌苏市市场监管局上半年受理消费者投诉举报八百余件
Zhong Guo Shi Pin Wang· 2025-08-11 08:22
今年以来,新疆维吾尔自治区乌苏市市场监管局坚持党建引领,积极践行"实干争先"理念,着力强化消 费维权保护工作,促进社会和谐稳定。 据统计,上半年,共受理消费者投诉举报814件,较2024年同比上升23%,其中投诉698件、举报116 件,为消费者挽回经济损失43.2万元。在消费纠纷调解工作中,该局指定专人负责消费维权事务,并确 保在法定期限内高效办结消费者投诉,实现各环节运转顺畅。对处理消费者投诉过程中发现的经营者违 法行为,坚决予以立案调查,明确规范工作办理要求及程序。同时,该局合理调配维权资源,构建科学 有效的机制,全力确保节日期间12315、12345投诉平台、消费维权点、来信、来函等消费投诉举报渠道 畅通,及时化解消费纠纷。(杜志锋、甘露、杜仲威) ...
华中农大团队把实验室‘’搬‘’到草原,为高原畜种资源安全提供科技支撑
Zhong Guo Shi Pin Wang· 2025-08-11 07:32
Core Insights - The conference held in Lhasa focused on the theme of "Ecological Priority, Technological Empowerment, Quality Improvement and Efficiency Enhancement, and Industry Integration" to share the latest research achievements and innovations in the field of animal husbandry and veterinary medicine [2][12] Group 1: Conference Overview - The conference gathered experts and industry professionals to create a platform for exchanging knowledge and experiences in the livestock and veterinary sectors [2] - The event highlighted the challenges and opportunities in high-altitude animal husbandry, with discussions on the need for advanced diagnostic technologies and nutritional management [6] Group 2: Research Highlights - Professor Zhang Bin from Southwest Minzu University analyzed the gaps in on-site diagnostic technologies for high-altitude animal diseases, providing insights into the application and potential of various diagnostic reagents [6] - Professor Zhang Guijie’s team from Ningxia University discussed the long-term effects of nutritional regulation during critical periods of livestock development, offering scientific evidence for improving lamb meat quality and farming efficiency [6] - Researcher Wang Wei from Sichuan Academy of Animal Science presented progress on a big data-based genetic resource database for Simmental cattle, emphasizing its value in protecting local breed characteristics and promoting genetic selection [6] Group 3: Technological Innovations - The conference featured the launch of a smart quantitative PCR detection device for important infectious diseases in yaks, developed by Professor Li Jiaqiu's team from Huazhong Agricultural University, which aims to enhance disease diagnosis in high-altitude pastoral areas [9][11] - This technology represents a significant advancement in animal disease prevention and control, aligning with national strategic needs and rural revitalization efforts [9] Group 4: Educational Impact - The conference provided valuable learning opportunities for participants, enhancing their understanding of the challenges and opportunities in the Tibetan Plateau's animal husbandry sector [15] - Participants expressed a commitment to improving their professional skills and contributing to the modernization of agriculture and rural revitalization in China [15]
知名糖巧品牌健达推出全新奶糖“妙兹乐嚼” 全国市场华南首发
Zhong Guo Shi Pin Wang· 2025-08-11 07:32
健达(Kinder)在德语中意为"孩子",自1968年诞生以来,健达品牌始终致力于为全球儿童与家庭带来快乐与陪伴。而这份初心也贯穿了健达的每一次创新。 从以家庭价值观为核心的健达巧克力,到充满多重惊喜的健达奇趣蛋,再到为年轻人带来快乐美味的健达缤纷乐,健达将"小小美味,满满关爱"的理念注入 每一个产品设计,持续为消费者打造陪伴成长的美好记忆。 这一份"关爱"也延伸到了健达对糖果品类的探索中。全新奶糖"妙兹乐嚼"传承品牌创立之初对孩子的诚挚心意,对美味的孜孜以求,寓意每一口都蕴含美妙 滋味,每一次咀嚼都充满快乐享受。健达希望,"妙兹乐嚼"不仅仅是一颗奶糖,更是一份饱含美味与陪伴,联动亲子互动的小惊喜。 2025年8月7日,广州–今日,费列罗集团旗下品牌健达于广州举办新品发布会,推出全新奶糖"妙兹乐嚼",并率先登陆华南地区,以此拉开健达品牌"巧克力 +饼干+糖果"三大品类的多元产品布局,进一步拓展费列罗集团在中国市场包装类甜食领域的产品线。同时,中国作为健达"妙兹乐嚼"奶糖的全球首发市场 之一,展现了费列罗集团对中国市场的坚定信心,与希望通过高品质的美味产品,为更多的国内消费者带来惊喜与愉悦的美好愿景。 www. ...