Core Insights - The core idea of the articles revolves around how Master Kong's Ice Tea has successfully engaged Generation Z through innovative marketing strategies, particularly by integrating the concept of "pain" into music marketing, thereby resonating deeply with young consumers [1][11][21] Group 1: Marketing Strategy - Master Kong's Ice Tea has shifted from traditional celebrity-driven marketing to a more authentic approach by embedding the "pain" concept into music marketing, creating a unique and engaging experience for young audiences [1][5] - The show "Shining Summer 2," which features a high-profile lineup and has achieved significant viewership, serves as a platform for the brand to connect with its target demographic, achieving a reading volume of 5.91 billion and over 61.99 million discussions [5][21] - The interactive voting mechanism in "Shining Summer 2" allows audiences to have a direct impact on the show's outcome, enhancing user engagement and aligning with the brand's "pain" philosophy [9][19] Group 2: Cultural Impact - The program has been described as a "pain revolution" in the music variety show space, breaking traditional boundaries and redefining what young people seek in entertainment [11][21] - The nationwide college music competition, "Pain New Generation," serves as a platform for aspiring artists, further solidifying the brand's commitment to nurturing young talent and dreams [12][16] - The collaboration between the college competition and "Shining Summer 2" allows participants to transition from campus to a major stage, showcasing the brand's role as a facilitator of youth aspirations [16][19] Group 3: Brand Evolution - The marketing campaign reflects the evolution of Master Kong's Ice Tea brand DNA, focusing on product innovation and emotional resonance with consumers [15][17] - The introduction of various product lines, including low-sugar and seasonal flavors, demonstrates the brand's commitment to meeting the diverse needs of young consumers [17][21] - The brand's strategy emphasizes genuine integration into the lifestyles and narratives of young people, ensuring its relevance and longevity in a competitive market [21]

近日，红荔获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）授予 的"顺德鱼生专用酒开创者"市场地位确认。 中国酒类市场历经数十年高速扩张后，已进入"存量竞争"阶段。iiMedia Research（艾媒咨询）数据显 示，2024年中国白酒行业规模以上企业累计完成产品市场规模达8618亿元，预计2026年中国白酒市场 规模有望首次突破万亿大关；消费者需求也从"喝得到"转向"喝得好""喝得有意义"。在此背景下，"场景 绑定"与"文化赋能"成为酒企差异化竞争的核心——啤酒绑定夜宵、红酒绑定约会、白酒绑定餐饮消 费……而更具地域文化属性的"专用酒"，正凭借"一方水土养一方味"的天然优势，在细分赛道中快速崛 起。 顺德鱼生，作为粤菜中"以鲜为魂"的代表菜式，其饮食文化可追溯至清代《广东新语》"粤俗嗜鱼生"的 记载。"沃以老醪，和以椒芷，入口冰融，至甘旨矣！"老醪即今日顺德老酒。数百年来，"鱼生配老 酒"早已融入顺德人的生活仪式。这种"酒食共生"的饮食传统，本质上是地域文化与消费场景的深度绑定 ——酒不仅是饮品，更是地域饮食文化的"味觉密码"。 红荔的"文化基因"：从原料到工艺的 ...

近期，美享时刻获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）授 予的"高端白桦树汁全国销量第一"市场地位确认。 森林馈赠的液态黄金，解锁健康饮品新范式 在消费升级与乡村振兴的双重浪潮下，美享时刻以"产业升级+区域赋能"为核心战略，构建起覆盖供应 链、技术、市场的全链路闭环，既推动企业高速发展，又为地方经济注入增长动能。通过与地方政府、 产业伙伴的深度协同，美享时刻不仅实现了从单一品牌到产业集群的跨越，更在税收贡献、就业带动、 生态保护等领域形成多维价值，成为区域经济高质量发展的标杆企业。 基于艾媒自主研发并获得省部级重大科技专项立项的CMDAS大数据系统监测及严格的调查，以及对中 国（不含港澳台）白桦树汁行业研究比对的结果进行统计确认，美享时刻荣获全球领先的新经济产业第 三方数据挖掘和分析机构iiMedia Research（艾媒咨询）授予的"高端白桦树汁全国销量第一"市场地位 确认。 iiMedia Research（艾媒咨询）是全球领先的新经济产业数据挖掘与分析机构，以自主研发的CMDAS 大数据监测系统（省部级重大科技专项，项目编号：2016B01011000 ...

现场的互动玩法也趣味十足，游客完成简单任务即可免费试吃味达美烟台海肠季的特制海肠美食。同时还能参与"集章打卡"活动：集齐不同景点的3枚印章 可领取味达美定制团扇，集齐5枚可赢取精美油纸伞，集满7枚更能将味达美御海厨调味礼盒带回家。一步一景，一尝一味，轻松绘制专属烟台海肠季的味觉 地图。 这个夏天，烟台的海风里飘荡着诱人的"鲜"。由山东知名调味品品牌欣和味达美联合烟台文旅倾力打造的味达美"烟台海肠季"盛大启幕。据悉，该项目 以"海肠的100种吃法"为主题，自8月以来席卷全城，不仅带来一场别开生面的味觉盛宴，更深度唤醒烟台的地域风味基因，成为今夏山东的热门去处。 打卡烟台海肠季快闪摊位，沉浸式体验海肠之鲜 8月伊始，所城里、朝阳街、渔人码头、烟台山、孤独的鲸等烟台知名地标化身美食打卡圣地，同步迎来"烟台海肠季"。一众味达美御海厨主题美食快闪摊 位限时营业，吸引市民游客争相驻足。 据了解，味达美精心烹制多款海肠料理：海肠捞饭、捞汁海肠、葱油拌海肠……每一道都色香味俱全，让游客在领略城市风光的同时，也能即时品味源自渤 海湾的极致鲜美，感受烟台对"鲜"的执着追求。 回家。 品牌传承了这份古老的鲜味智慧，推出了味达美御海 ...

Core Viewpoint - The article highlights the regulatory measures imposed by the Urumqi Market Supervision Administration in Xinjiang regarding the advertising of mosquito repellent products, emphasizing the need for compliance with the Advertising Law of the People's Republic of China. Group 1: Regulatory Guidelines - Advertisements for pesticide products, including mosquito repellents, must be approved by the relevant advertising review authority before publication [1] - Advertisements for mosquito repellent products must clearly state the pesticide advertising approval number [1] - Advertisements must not contain assertions or guarantees regarding efficacy and safety [1] - Advertisements cannot utilize the names or images of research institutions, academic organizations, technical promotion agencies, industry associations, professionals, or users for endorsement [1] Group 2: Prohibited Content in Advertisements - Advertisements must not include statements about effectiveness rates [2] - Advertisements are prohibited from containing "no refund" promises or insurance commitments [2]

Group 1 - The core objective of the safety inspection initiative is to enhance safety management and regulatory efficiency within the jurisdiction, starting from July 15 [1] - The "Tower Tongban Enterprise Inspection Code" is being utilized to conduct comprehensive safety hazard inspections across various business entities, integrating essential information and improving regulatory transparency [1][2] - A total of over 800 "Tower Tongban Enterprise Inspection Codes" have been issued and posted, leading to the identification of 5 safety hazards, all of which were rectified on-site [2] Group 2 - The inspection focuses on critical areas such as food safety, drug safety, special equipment, and product quality, ensuring compliance with safety standards [2] - The next steps include ongoing monitoring of safety rectifications, enhancing the "smart + grid" regulatory model, and integrating various regulatory approaches with the information platform to improve efficiency and service levels [2]

Group 1 - The core viewpoint of the news is the joint inspection action conducted by the E'min County Market Supervision Administration, in collaboration with the Cultural and Tourism Bureau and the Fire Brigade, focusing on safety management, food safety, and market pricing in the scenic tourism sector [1][2] - The inspection covered several key locations including the Karayemule Glass Walkway, Flower Carpet Town, Ganquanli Flower Sea Amusement Park, Riverside Park Amusement Park, and Yemeili Ski Resort, ensuring comprehensive checks on safety and compliance [1] - The inspection team emphasized the importance of safety performance, daily maintenance records, and emergency protective measures at the Karayemule Glass Walkway, ensuring that operators adhere to safety responsibilities [1] Group 2 - The joint inspection action integrated enforcement forces from multiple departments, creating a closed-loop management model of "inspection - supervision - rectification," which strengthened safety supervision in key areas and regulated the tourism consumption market [2] - The E'min County Market Supervision Administration plans to continue deepening the joint enforcement mechanism and regularly conduct various special inspections to create a safe and reassuring environment for consumer travel [2]

为切实保障广大游客生命财产安全，规范旅游市场秩序，提升景区服务质量。8月7日起，额敏县市场监 督管理局联合县文化和旅游局、消防救援大队等部门对辖区内重点旅游景区、游乐场所等场所开展全方 位安全生产检查行动，为游客营造安全、有序、优质的旅游环境。 此次联合检查聚焦景区安全管理、服务规范、市场秩序等关键环节，采取"实地查看+资料核查+现场问 询"的方式，对景区内特种设备（电梯、大型游乐设施等）的定期检验、日常维护及操作人员持证上岗 情况，消防设施配备、疏散通道畅通性，食品安全（餐饮服务单位卫生条件、食材采购台账、明码标价 等）以及景区门票价格公示、游乐设施安全防护、应急预案制定与演练等情况进行了细致检查。 检查过程中，各部门依据自身职责分工，对发现的问题现场提出整改意见，要求景区负责人建立问题台 账，明确整改时限和责任人，确保隐患及时消除。同时，检查组还向景区运营方强调，要切实履行安全 生产主体责任，加强员工安全培训和应急演练，提升突发事件处置能力；要坚守服务初心，优化游客体 验，杜绝虚假宣传、强制消费等违规行为，以高品质服务赢得游客认可。截至目前，已检查旅游景区及 游乐场所4家。 下一步，各联合检查部门将建立长 ...

Core Viewpoint - The E'min County Market Supervision Administration is actively addressing false and illegal advertisements in high-frequency consumer areas such as food, medicine, real estate, education, and healthcare, aiming to protect the public's financial and health rights through targeted regulation and collaborative enforcement [1][2][3] Group 1: Targeted Regulation - The administration focuses on key areas of concern, including food and drug safety, housing consumption traps, and medical beauty advertising, implementing strict checks and balances [1][2] - Specific actions include investigating medical advertisements for proper approvals, scrutinizing real estate ads for false promises, and regulating medical beauty ads that use absolute terms [2] Group 2: Collaborative Enforcement - A multi-departmental collaboration has been established to enhance regulatory effectiveness, involving coordination with health, housing, education, and cultural departments [2] - Online advertisements are being monitored through extensive checks, with over 60 ads reviewed and 16 illegal leads corrected [2] Group 3: Industry Self-Regulation - The administration promotes self-regulation within industries by conducting compliance training sessions and guiding companies on advertising laws to minimize legal risks [3] - Initiatives include creating educational content to help the public identify false advertisements and improve consumer awareness [3] Group 4: Future Directions - The administration plans to continue focusing on consumer concerns in daily life, ensuring that truthful and lawful advertising becomes a guiding principle for safe consumption [3]

下班后一杯酸奶 正悄然成为年轻消费者的"新风尚" 一份健康又刺激的"自我犒赏"，既能解馋又免于奶茶的高糖负担。捕捉到这一需求的乳制品品牌，纷纷 在健康与口味属性上加码。 8月9日，一场以"自然食酸"为主题的卡士"吃酸"系列风味品鉴会，在上海为都市青年的味觉记忆烙下新 的印记。云南大理的酸木瓜、岭南的芭乐、西北金太阳黄杏……成了卡士"吃酸"系列的C位。 这届年轻人越来越爱"吃酸"了 "酸味是五味之首，在中国各地域文化中本就根植深厚——从广东的酸梅、酸梅煮鱼，到云贵川地区极 具特色的酸汤风味，酸味虽不似辣与甜那般张扬，却是深藏于国人味蕾记忆中的固有底色。"卡士"吃 酸"系列负责人Dana分享了自己的见解。 贵州红酸汤料包抖音话题播放量8.6亿次，酸味零食天猫两年复合增长率超40%，柠檬茶向更酸涩的自 然口感升级……越来越多人发现，"酸味"消费趋势正在崛起，无论是街头巷尾涌现的柠檬茶专门店，还 是酸味零食（如话梅干）的热销，相关搜索数据也印证了这一现象。 正是这份熟悉的文化基因与味觉认同，促使卡士将这些独特的地域之"酸"创新融入酸奶之中。"为了找 到最佳的口味，我们前后也调研了很多。"Dana告诉记者。 新品采用精 ...