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同仁堂科技传扬中医药文化 引发都市人群共鸣
Bei Jing Wan Bao· 2025-12-18 09:19
Core Viewpoint - Tongrentang Technology Company utilizes the "Brilliant China" exhibition to revitalize its century-old brand, showcasing the depth of traditional Chinese medicine culture and its modern vitality [1][10]. Brand Communication Strategy - The company captures the emotional needs of modern consumers, creating a brand communication matrix that resonates deeply with both physical and emotional aspects of health [2]. - The emotional connection is emphasized through storytelling, such as the narrative around "36.5 degrees Celsius" representing both health and emotional warmth [5]. Product Focus and Health Philosophy - The company promotes its products like Beijing Tongrentang Cold Relief Granules, linking their efficacy to emotional support and everyday life experiences [5]. - The philosophy of "preventive treatment" is highlighted through products like Liuwei Dihuang Wan, which not only address health issues but also support a balanced lifestyle [7]. Brand Recognition and Industry Impact - The participation in the "Brilliant China" exhibition signifies national recognition of the company's brand strength and industry position, merging traditional wisdom with modern technology [10]. - The company's approach serves as a model for brand upgrading in the traditional Chinese medicine sector, contributing to the broader health consumption market [10]. Future Directions - The company aims to continue its commitment to traditional Chinese medicine while exploring innovative paths for development and enhancing product quality through technology [10]. - Plans include deepening the core product matrix, innovating communication strategies, and accelerating international expansion to showcase the unique charm of traditional Chinese medicine globally [10].
1.7万余条违规房地产信息被清理
Bei Jing Wan Bao· 2025-12-18 08:48
Core Viewpoint - The article highlights the efforts of regulatory authorities to strengthen online governance in the real estate sector, addressing issues related to misinformation and market disruption caused by various internet platforms [1][2]. Group 1: Regulatory Actions - The Beijing Municipal Housing and Urban-Rural Development Commission, in collaboration with the Municipal Cyberspace Administration and the Public Security Bureau, conducted joint discussions with platforms like Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, I Love My Home, and Maitian [1]. - Authorities have identified self-media accounts that spread negative narratives about the Beijing real estate market, creating panic and disseminating false information, which disrupts market order [1]. Group 2: Compliance and Self-Inspection - As of December 12, under the supervision of relevant departments, platforms such as 58.com, Douyin, Xiaohongshu, Xianyu, and Beike have collectively self-inspected and cleared over 17,000 pieces of illegal and harmful information [1]. - More than 2,300 accounts and live streams that amplified market fluctuations and misled expectations were removed, along with over 100 pieces of non-compliant content [1]. Group 3: Ongoing Efforts and Future Actions - Regulatory bodies will continue to enhance collaboration, aiming to guide public opinion positively and maintain a "zero tolerance" approach towards online disruptions in the real estate market [2]. - Internet platforms that fail to rectify issues and continue to infringe on public interests will face strict legal consequences to ensure a clear online environment [2].
同仁东方 岐黄赋能——同仁堂携手前门文华东方酒店开创旅居新体验
Bei Jing Wan Bao· 2025-12-18 06:58
Core Viewpoint - The collaboration between Beijing Tongrentang and Mandarin Oriental Hotel aims to innovate the integration of traditional Chinese medicine (TCM) with high-end tourism, creating a unique "TCM + hotel" model that enhances health and wellness experiences for guests [1][4]. Group 1: Company Overview - Beijing Tongrentang, with over 300 years of history, is committed to the principles of "same repair of benevolence and benefit to the world" and emphasizes the importance of traditional craftsmanship in TCM [3]. - Mandarin Oriental Hotel, located in the historical preservation area of Qianmen, integrates traditional architectural styles with modern luxury, becoming a prominent cultural landmark in Beijing [3]. Group 2: Collaboration Details - The partnership is driven by a shared pursuit of cultural heritage and innovation, aiming to create a new exploration of cross-industry integration between TCM and hospitality [4]. - The collaboration will utilize TCM resources in hotel settings, providing guests with unique health-oriented experiences while promoting TCM culture through immersive platforms [4][5]. Group 3: Future Plans - Future initiatives include regular health seminars, the introduction of TCM products like herbal pillows and seasonal wellness teas, and ongoing non-heritage skill experiences to further integrate TCM into the hospitality experience [5]. - The partnership is positioned as a replicable model for cross-industry integration in the cultural tourism and wellness sectors, contributing to the revitalization of the old city and the economic development of the capital [5].
热闹野冰场竟成“勇敢者游戏”
Bei Jing Wan Bao· 2025-12-18 06:51
Core Viewpoint - The article highlights the growing popularity of "wild ice" skating in Beijing despite safety concerns, with many individuals engaging in this activity at various parks, leading to potential risks due to thin ice conditions and inadequate safety measures [1][6][9]. Group 1: Safety Concerns - Many wild ice rinks are reported to have significant safety hazards, with authorities attempting to discourage public access, yet the enthusiasm of ice enthusiasts remains high [1][6]. - In several parks, warnings about thin ice are ignored, and individuals continue to skate, with some areas showing visible signs of danger such as large ice holes and cracks [3][9]. - Reports indicate that some vendors are actively promoting ice activities, despite the thinness of the ice, which raises concerns about public safety and the potential for accidents [4][10]. Group 2: Commercialization of Wild Ice - Vendors are capitalizing on the popularity of wild ice by renting out ice skates and ice cars, with prices set at 50 yuan for doubles and 30 yuan for singles, indicating a burgeoning market around this activity [4][6]. - The practice of artificially creating ice by flooding areas at night has been mentioned, showcasing a commercial aspect where vendors invest time and resources to maintain playable ice surfaces [4][10]. - The social aspect of wild ice skating is emphasized, as it has become a gathering place for community members, further driving the informal economy surrounding this activity [6][7]. Group 3: Public Response and Behavior - Despite warnings and safety measures, the public continues to engage in wild ice activities, often disregarding safety advisories, which reflects a cultural inclination towards outdoor winter sports [6][9]. - Parents and children are frequently seen testing the ice, with some even encouraging risky behavior, indicating a lack of awareness or concern regarding the dangers involved [9][10]. - The atmosphere at these wild ice locations is described as festive and social, with music and community interactions, which may contribute to the disregard for safety warnings [6][7].
小米华为理想等黑水军12人被抓
Bei Jing Wan Bao· 2025-12-17 12:15
Core Viewpoint - A criminal gang involved in manipulating negative information about electric vehicle brands, including Xiaomi, Huawei, and Li Auto, has been dismantled by Yantai police, resulting in the arrest of 12 individuals and the shutdown of over 8,000 accounts [1] Group 1: Criminal Activities - The gang was responsible for orchestrating a campaign of negative articles targeting various automotive brands, characterized by organized efforts to distort facts and maliciously defame companies [1] - Tactics included impersonating consumers, fabricating scenarios, and creating misleading content that exaggerated isolated issues, severely damaging brand reputations and disrupting normal business operations [1] Group 2: Investigation and Arrest - Following reports from companies, Yantai police conducted a four-month investigation, identifying over 3,000 negative articles linked to a small number of suspicious accounts with unusual activity patterns [1] - The investigation revealed that the gang utilized technology to scrape keywords related to brands and employed artificial intelligence to mass-produce low-quality, repetitive content aimed at generating traffic and profits [1] Group 3: Outcomes - The operation led to the arrest of 12 suspects, the seizure of over 1 million yuan in illicit funds, and the closure of more than 8,000 illegal online accounts, marking a significant crackdown on this new form of "internet water army" criminal activity [1]
北京清理违规房地产信息1.7万余条
Bei Jing Wan Bao· 2025-12-17 12:11
Group 1 - The core viewpoint of the article highlights the efforts by Beijing authorities to address and eliminate misinformation and panic-inducing narratives regarding the real estate market [1] - A joint meeting was held involving multiple departments, including the Beijing Municipal Housing and Urban-Rural Development Commission, to discuss the issue of self-media accounts spreading negative information about the Beijing real estate market [1] - As of December 12, over 17,000 pieces of illegal and harmful information have been cleaned up across various platforms, including 58 Tongcheng, Douyin, Xiaohongshu, and others [1] Group 2 - More than 2,300 accounts and live streams that amplified market fluctuations and spread false content were dealt with during the cleanup efforts [1] - A total of over 130 million listings were screened by Lianjia, Wo Ai Wo Jia, and Maidian, resulting in the removal of over 480 non-compliant listings [1] - The authorities plan to maintain a "zero tolerance" approach towards any online disruptions in the real estate market and will impose strict penalties on platforms that fail to comply with regulations [1]
北京同仁堂不容擦边造假抹黑
Bei Jing Wan Bao· 2025-12-17 10:58
Core Viewpoint - The article highlights the issue of counterfeit products using the "Beijing Tongrentang" brand, specifically a shrimp oil product falsely marketed as having high purity but containing no actual shrimp oil. This situation raises concerns about brand integrity and consumer protection in the e-commerce space [1]. Group 1: Brand Integrity and Consumer Trust - A product claiming to be "Beijing Tongrentang 99% high purity Antarctic shrimp oil" was found to contain 0% shrimp oil, misleading consumers who associate the brand with quality [1]. - The product was sold in large quantities, with reports indicating 5 million units sold on e-commerce platforms, showcasing the scale of the issue [1]. - The company, Beijing Tongrentang Health Pharmaceutical Co., Ltd., has initiated legal action against the infringing company, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., to protect its brand reputation [1]. Group 2: Regulatory and Management Concerns - The infringing company claims ignorance regarding the misleading packaging, attributing the decision to the manufacturer, Anhui Habao Pharmaceutical Co., Ltd., which has a history of administrative penalties for non-compliance [1]. - The manufacturer’s pricing strategy, with an ex-factory price significantly lower than reasonable cost estimates, raises questions about the legitimacy of the product and the awareness of the infringing company [1]. - The article emphasizes the need for better brand management and quality control within the parent company, as the infringing entity is a subsidiary, indicating potential flaws in oversight [1]. Group 3: E-commerce and Market Regulation - The article describes a chaotic "Tongrentang universe" in e-commerce, where various products mislead consumers by prominently displaying the "Beijing Tongrentang" name while being produced by unrelated companies [1]. - It calls for stronger regulatory measures to protect consumers and uphold the integrity of established brands, suggesting that both the brand owner and regulatory bodies must work together to combat counterfeit products [1]. - The ongoing issue of counterfeit products in the market, including those imitating other reputable brands, highlights the need for vigilance and proactive measures to safeguard consumer rights [1].
在寒风中飘落的树叶是麻烦还是资源?每年520万吨枯枝落叶去哪了
Bei Jing Wan Bao· 2025-12-17 07:19
Group 1 - The article discusses the creative ways people are utilizing fallen leaves, including making crafts and art, as well as the environmental benefits of recycling leaf waste [1][4][5] - In Beijing, approximately 5.2 million tons of fallen leaves are generated annually, and this number is increasing each year [1] - Community gardening stations are hosting activities focused on fallen leaves, promoting creativity and education for families [3][4] Group 2 - An artist named Wang Ziyang collected around 20,000 ginkgo leaves to create an abstract art installation, selling individual leaves for a profit [6][10] - The article highlights the process of turning fallen leaves and branches into compost and organic soil, which is essential for urban landscaping [10][11] - The use of technology, such as the ecological cabin, is being implemented to efficiently process green waste, reducing transportation costs and improving soil quality [10][11] Group 3 - Parks are adopting more sophisticated methods for managing fallen leaves, balancing ecological needs with maintenance requirements [15][16] - The concept of "brush piles" made from fallen leaves and branches is introduced as a habitat for wildlife, enhancing biodiversity in urban parks [13][16] - The article emphasizes the importance of fallen leaves in providing shelter and food for various species, contributing to a healthier ecosystem [14][15]
北汽新能源连续两月销量破3万辆
Bei Jing Wan Bao· 2025-12-17 06:23
本报讯(记者赵语涵)新能源汽车行业赛场上,北京车企正努力跑出加速度。近日,北汽新能源在智能 化与市场化双线作战中交出亮眼答卷:旗下极狐阿尔法S(L3版)获得工业和信息化部产品准入许可, 成为国内首批获得L3级(有条件自动驾驶)上路通行试点资格的车型。同时,企业销量再攀新高,10 月、11月连续两月突破3万辆。 目前面向大众消费者上市的乘用车中,智驾功能最高级别为L2级(部分自动驾驶)。而从自动驾驶分 级标准来看,L3级堪称自动驾驶的一大分水岭。因为在L0至L2级自动驾驶中,人类驾驶员始终是行动 主体和责任主体,系统仅起到辅助驾驶作用。而进阶到L3级后,自动驾驶系统将在一定条件下成为车 辆行动主体。 在智能化领域抢占先机的同时,北汽新能源在市场销量上同样表现抢眼。继10月首次突破3万辆销量大 关后,11月销量达32328辆,同比增长113%。整体看,1至11月,公司累计销量达到174371辆,同比增 长79%,跻身新势力车企第一梯队。 销量的爆发增长,源于北汽新能源旗下极狐、享界双品牌的协同发力。1至11月,极狐累计销量136592 辆,同比增长97.99%。在不久前举办的广州车展上,北汽极狐全球首秀中大型豪华 ...
海淀今年已培育8家上市企业
Bei Jing Wan Bao· 2025-12-17 06:12
Group 1 - Beijing Angrui Microelectronics Technology Co., Ltd. officially listed on the Shanghai Stock Exchange's Sci-Tech Innovation Board, marking the eighth company from Haidian District to go public this year, bringing the total number of listed companies in Haidian to 263 [1] - On its first trading day, Angrui Micro's stock surged by 160.11%, reflecting strong confidence in the domestic semiconductor industry's breakthrough and showcasing China's core capabilities in the RF chip sector [1] - Founded in 2012, Angrui Micro specializes in integrated circuit design in the RF and analog fields, recognized as a national-level "little giant" enterprise, focusing on the R&D, design, and sales of RF front-end chips, RF SoC chips, and other analog chips [1] Group 2 - The funds raised from the IPO will primarily be used for R&D and industrial upgrades of 5G RF front-end chips and modules, RF SoC chips, and the construction of headquarters and R&D centers, further solidifying its technological leadership and industry position in the RF chip sector [2] - The recent listing of Angrui Micro follows the IPO of Moore Threads, which focuses on computing chips, indicating a strong momentum in the integrated circuit industry in Haidian, where over 240 integrated circuit companies are currently located, including 12 listed companies and more than 40 national-level "little giant" enterprises [2]