在现今日益碎片化的市场， 谁能吸引消费者，谁就能赢得市场！ 品牌的市场地位与渗透 率（即消费群体数量）高度相关。Wo rl d p a n e l消费者指数（在中国隶属于CTR）在增加镇 级 市 场 的 覆 盖 后 ， 最 新 数 据 显 示 ， 截 至 2025 年 10 月 3 日 的 52 周 内 ， 2 8 家 快 速 消 费 品 （FMCG）公司拥有上亿中国城镇购买家庭 。 与 上 一 年 相 比 ， 领 先 的 这 28 家 头 部 企 业 ， 总 体 增 加 了 213 万 城 镇 购 买 家 庭 ， 平 均 增 速 为 0 . 8%。其中， 维达集团 实现高速增长，增幅达10.4%。此外，增速较为迅速的还有 娃哈 哈集团 、 农夫山泉 、 好丽友 及 统一集团 。 | | | 覆盖上亿中国城市家庭的快速消费品企业 | | | | | --- | --- | --- | --- | --- | --- | | | | | (一至六线城镇) | | | | | | 消费者(百万家户) | | | 溶液逐(% | | 商 | 类别 | 截至2024年 10月4日的一年 10月3日的一年 | 截至20 ...

Core Insights - Li Jiaqi has launched a new live-streaming channel called "All Parents' Happy Home," targeting middle-aged and elderly consumers, marking a strategic shift towards the silver economy [2][5][18] - The first live broadcast garnered nearly 1.8 million views, and within two days, the channel attracted over 190,000 followers, indicating strong initial interest [2][9] - This initiative reflects a broader trend in the live-streaming e-commerce industry, which is shifting focus from younger audiences to activating consumers across all age groups [6][26] Group 1: Market Strategy - Li Jiaqi's approach differs from other top streamers like Xiao Yang and Xin Ba, as he aims to leverage his brand value to expand into the silver economy, which is estimated to be worth around 7 trillion yuan [5][18] - The new channel features products specifically curated for older consumers, including clothing, accessories, and health-related items, with significant sales figures reported [11][13] - The live-streaming format is designed to create a familiar and engaging environment for older viewers, utilizing familiar hosts and interactive elements [16][28] Group 2: Industry Trends - The live-streaming e-commerce market in China is projected to reach 4.9 trillion yuan in 2023, but growth rates are slowing, indicating a need for diversification in target demographics [18][21] - The silver economy presents a largely untapped market, with 329 million active users among the elderly, highlighting significant potential for growth in this segment [23][24] - As competition intensifies, the focus is shifting from price to service quality and consumer experience, which could redefine success metrics in the live-streaming e-commerce landscape [26][28]