▷ 电影级CG视效团队,打造元宇宙及沉浸式数字创意解决方案。 南方财经记者 孙静芳 广州报道 11月26日-28日，2025粤港澳大湾区文化产业投资大会（广东·广州）（简称：大湾区文投会）举行。本 届大湾区文投会聚焦广东文化产业高质量发展"政策包"的六大产业方向，向社会广泛征集文化企业（项 目），致力于打造"为资金找项目、为项目找资金"的文化产融对接"一站式"服务平台，累计超过300个 文化企业（项目）报名参会，主要名单如下： | | 2025粤港澳大湾区文化产业投资大会 | | --- | --- | | | 参会企业(项目)名单 | | | 序号 企业名称及简介 | | 1 | 深圳市众擎机器人科技有限公司 | | | ▷ 全栈自研通用人工智能体,实现全球首例人形机器人前空翻。 | | 2 | 北京加速进化科技有限公司 | | | ▷ 研发人形机器人及操作系统,面向科研教育推动具身智能落地。 | | 3 | 广州云蝶科技有限公司 | | | ▷ 国内领先Al大模型企业,推动教育、农业、医疗等领域数字化转型。 | | ব | 上海干机创新文旅科技集团有限公司 | | | ▷ 全球领先的无人机集群低空科技企业 ...

来源：福州晚报 活动现场宣布中国—东盟海产品交易所跨境业务正式开通，该交易所作为全球首家海产主题涉外交易所，以 "线上交易、人民币结算、区块链溯源" 模式 构建数字贸易走廊，为双方海洋经济合作注入新动能。 值得关注的是，中国—东盟数字文化IP库等新项目同步亮相，为双方人文交流增添新载体。 来源：大宗传媒 11月17日上午"2025中国—东盟周"系列活动开幕式在福州海峡国际会展中心隆重举行。 本届中国—东盟周以 "命运与共：联结东盟 2045愿景与中国式现代化" 为主题，由中国—东盟中心与福建省人民政府共同主办，福州市人民政府、福建省 人民政府外事办公室承办。来自中国与东盟国家的各界代表齐聚榕城，共赴这场深化务实合作、共话发展愿景的盛会。 ...

Core Insights - The event "New Cultural Creation Ignites New Consumption" held in Shanghai focused on the intersection of digital culture and consumer behavior, emphasizing the importance of IP cross-industry empowerment and innovation in the digital cultural industry [8][10][12]. Group 1: Industry Trends - Digital cultural IP is reshaping the consumption logic of young people, with local governments promoting ecological collaboration in the cultural industry [8][10]. - The integration of technologies like AIGC and business models such as "Guzi Economy" and "Co-branding Economy" is expected to break down industry barriers and drive high-quality economic development [8][10]. - The concept of "emotional embedding" and "social interaction empowerment" is crucial for brands to maintain consumer enthusiasm, as young consumers prioritize emotional connections with products [9][10]. Group 2: Brand Collaboration Strategies - Brands are increasingly focusing on "tone alignment" when selecting collaboration partners, ensuring that the IP's characteristics resonate with their own brand identity [10][11]. - Softstar Technology emphasizes the importance of cultural depth and innovation in collaborations, showcasing successful partnerships with various brands to enhance consumer engagement [10][11]. - Century Huatong has successfully collaborated with hotels and traditional brands, demonstrating that diverse partnerships can rejuvenate brand images and attract younger audiences [11][12]. Group 3: Challenges and Considerations - The tea beverage brand Lemon Right has observed a slowdown in collaboration frequency, highlighting the need for brands to focus on building their own identity while selectively engaging in IP collaborations [13][14]. - Concerns about the effectiveness of collaborations in delivering added value are prevalent, with brands emphasizing the importance of product quality before pursuing co-branding opportunities [14][15]. - The integration of AI in IP collaborations is gaining traction, but many companies remain cautious due to concerns about AI-generated content potentially harming brand reputation [15][16]. Group 4: Intellectual Property Protection - Intellectual property protection is essential for maintaining the value and scarcity of IP, with significant investments required to cultivate successful IPs [16][17]. - The rise of counterfeit products poses challenges for IP holders, necessitating proactive measures to protect brand reputation and market integrity [16][17]. - The industry is actively exploring various legal pathways for protecting intellectual property rights, indicating a collective effort to address infringement issues [16][17].

Group 1 - The core viewpoint of the articles highlights the transformation of consumer behavior among Generation Z, emphasizing emotional engagement and social empowerment as key drivers of consumption [1] - Digital cultural IPs are evolving into "super interfaces" that activate various industries such as cultural tourism, retail, and food and beverage [1] - Government policies are facilitating the development of a collaborative ecosystem in the cultural industry, promoting a model based on content creation, digital transformation, derivative development, and cross-industry empowerment [1] Group 2 - The "New Cultural Creation Ignites New Consumption" salon in Shanghai focused on discussions around innovation in the digital cultural industry and deep development of digital cultural IPs [2][4] - The concept of "tone alignment" emerged as a key consideration for brands when selecting IP partners, emphasizing the importance of compatibility in brand identity [5][7] - Companies like Softstar Technology and Century Huatong are exploring cross-industry collaborations to enhance brand visibility and consumer engagement [9][11] Group 3 - The tea beverage brand Lemon Right has observed a slowdown in the pace of IP collaborations, indicating a shift towards strengthening its own brand identity [12][14] - The importance of brand building is emphasized, with companies recognizing that successful collaborations should enhance their core offerings rather than solely relying on emotional value [14][15] - AI technology is being integrated into IP collaborations, providing interactive experiences and enhancing consumer engagement [17] Group 4 - Intellectual property protection is crucial for the value realization of IPs, with ongoing challenges related to infringement and the need for effective enforcement strategies [19] - The rise of counterfeit products, such as the imitation of the popular IP "Labubu," highlights the ongoing issues within the industry regarding brand reputation and market integrity [19]

Core Insights - The Chinese digital cultural IP peripheral consumption market is experiencing explosive growth, with significant participation from younger demographics [1][3][5] - The sales of licensed peripheral products related to the "Nezha" series have reached hundreds of billions, with projections suggesting that the IP could eventually drive over a trillion yuan in derivative consumption [1][3] - In the first quarter of this year, the transaction volume of Chinese IP peripherals surpassed that of Japanese IP peripherals for the first time, indicating a shift in market dynamics [3] Group 1 - The popularity of various anime and gaming conventions in Hangzhou has led to increased sales of related merchandise, with attendees actively purchasing and trading products [1][3] - The "谷子经济" (peripheral economy) is thriving, with the market expected to reach 168.9 billion yuan in 2024, reflecting a growth rate of over 40% year-on-year [5] - The demand for personalized and interactive products is driving innovation in the industry, with manufacturers rapidly iterating on designs and features to meet consumer preferences [3][5] Group 2 - The gaming IP peripheral sales have consistently dominated the market, accounting for a significant portion of the top-selling IPs over the past two years [3] - The trend of collecting and trading peripheral products has become a new form of emotional expression and social interaction among youth, leading to a more mature market [5] - The industry is increasingly focusing on original content protection mechanisms as the market matures, ensuring the sustainability of growth [5]