Core Viewpoint - The strategic partnership between Mao Geping and L Catterton aims to enhance global market expansion, acquisitions, strategic investments, capital structure optimization, talent acquisition, and governance [1] Group 1: Strategic Partnership - Mao Geping has signed a strategic cooperation framework agreement with L Catterton, the world's largest consumer goods investment company [1] - The collaboration is expected to leverage the complementary strengths of both companies to further their globalization efforts [1] Group 2: Sales Performance - Mao Geping has shown strong sales performance this year, with a reported 32% year-on-year growth in sales across major platforms (TaoTian, Douyin, and JD) from January to November 2025 [1] - Sales growth by platform includes 8% for TaoTian, 50% for Douyin, and 70% for JD, indicating particularly strong performance in Douyin and JD channels [1] Group 3: Product Development - The company is focusing on high-end beauty positioning, with a solid foundation in the makeup category and ongoing efforts in the skincare category [1] - A new skincare series, the Snow Domain Radiance series, is set to be launched in December 2025 [1]

Core Viewpoint - Mao Geping (01318) has seen a stock increase of over 4%, currently trading at 90.15 HKD with a transaction volume of 172 million HKD, following a strategic cooperation agreement with global consumer goods investment firm L Catterton [1] Group 1: Strategic Partnership - Mao Geping has signed a strategic cooperation framework agreement with L Catterton, focusing on global market expansion, acquisitions, strategic investments, capital structure optimization, talent acquisition, and governance [1] - The partnership is expected to leverage the complementary strengths of both companies, advancing Mao Geping's globalization efforts [1] Group 2: Sales Performance - The company has reinforced its high-end beauty positioning, with impressive sales performance reported this year [1] - According to data from Magic Mirror, from January to November 2025, Mao Geping's total sales on platforms such as Taobao, Douyin, and JD.com increased by 32% year-on-year, with individual platform growth rates of 8%, 50%, and 70% respectively [1] - The makeup category has established a solid foundation, while the skincare category continues to gain momentum, with a new snow domain light skincare series set to launch in December 2025 [1]

Core Viewpoint - The company maintains its profit forecast for 2025-2026 and introduces a net profit forecast of 1.76 billion yuan for 2027, with the current stock price corresponding to a P/E ratio of 26/27 years at 26/21x, maintaining an outperform rating and a target price of 127 HKD, indicating a 47% upside potential [1] Group 1: Company Updates - The company announced a strategic cooperation with LVMH's subsidiary, L Catterton, to expand globally, focusing on acquisitions, strategic investments, capital structure optimization, talent acquisition, and governance [2][3] - The company organized a Hong Kong investor open day, showcasing a robust pipeline of new products and a continued deepening of high-end retail coverage, with initial success in international markets [2] Group 2: Strategic Cooperation - The partnership with L Catterton aims to leverage its global investment network to assist the company in expanding overseas high-end retail channels and to establish a joint equity investment fund focused on the global high-end beauty sector [3] - The collaboration is expected to promote the company's group and global development, opening up long-term growth opportunities [3] Group 3: Management's Shareholding Plan - The company announced that its controlling shareholder and management plan to reduce their holdings by up to 3.51% of the total issued shares within six months through block trades, primarily for investments in the beauty industry and personal financial needs [4] - This clear limit on share reduction is seen as beneficial for stabilizing market expectations and reflects management's confidence in the company's long-term development [4] Group 4: Product Development and Market Performance - The company has a strong pipeline of new products, with the launch of the skincare series "Liu Guang Fu Huo" set for late December and positive market feedback for the new color of the air warehouse lip glaze [5] - Brand building efforts are ongoing, including the release of a documentary series and themed fashion shows, with successful sales of limited edition gift boxes inspired by cultural themes [5] - The company continues to enhance its presence in high-end retail locations, with impressive performance data from its first store in Hong Kong's Harbour City and initial success in international markets [5]

Core Viewpoint - Company maintains profit forecasts for 2025-2026 and introduces a net profit forecast of 1.76 billion yuan for 2027, with current stock price corresponding to 26/27 years P/E ratios of 26/21x, indicating a 47% upside potential [1] Group 1: Company Updates - Company has announced a strategic cooperation with LVMH's subsidiary, Roadway Keten, to expand globally, focusing on acquisitions, strategic investments, capital structure optimization, talent acquisition, and governance [2][3] - The collaboration aims to leverage Roadway Keten's global investment network to enhance the company's overseas high-end retail channels and establish a dedicated equity investment fund for the global high-end beauty sector [3] Group 2: Management and Market Confidence - Company disclosed a plan for major shareholders and management to reduce their holdings by up to 3.51% of the total issued shares within six months, primarily through block trades, to support investments in the beauty industry and personal financial needs [4] - This clear limit on share reduction is expected to stabilize market expectations and reflects management's confidence in the company's long-term development [4] Group 3: Product Development and Market Expansion - Company has a robust pipeline of new products, with the skincare series "Liu Guang Fu Huo" set to launch in late December, and positive market feedback for the new lip gloss color [5] - Brand building efforts are ongoing, including the release of a documentary series and themed fashion shows, alongside successful sales of limited edition products [5] - The company is enhancing its presence in high-end retail locations, with notable performance in Hong Kong and initial success in international markets [5]

Group 1 - The core viewpoint of Haitong International is to maintain an "outperform" rating for Maogeping (01318), with a target price of HKD 108.2, indicating a potential upside of 23.1% based on a 32X PE for 2026. The firm believes that the brand strength and fundamentals remain solid, with the company's core value lying in its strong high-end brand positioning and continuous product innovation [1] Group 2 - Haitong International expects Maogeping to continue strong growth in the second half of 2025, benefiting from robust offline same-store performance driven by sales volume, despite a weakening consumer spending power in the latter half of the year. The expansion of membership and high repurchase rates support sales growth [2] - The company is projected to achieve revenues of RMB 5.101 billion, RMB 6.489 billion, and RMB 8.115 billion for 2025-2027, representing year-on-year growth of 31.3%, 27.2%, and 25.0% respectively. Net profit attributable to the parent company is expected to be RMB 1.201 billion, RMB 1.494 billion, and RMB 1.848 billion for the same period, with growth rates of 36.4%, 24.4%, and 23.7% respectively [2] Group 3 - The company has signed a strategic agreement with investment institution Luwei Kaiteng to inject internationalization and capitalization momentum, focusing on global market expansion, establishing a high-end beauty investment fund, and optimizing corporate governance. This collaboration is expected to significantly enhance the company's penetration in overseas high-end markets and open up avenues for future growth through the investment fund platform [3] Group 4 - The company's controlling shareholders and some directors plan to reduce their holdings by up to 3.51% of the total share capital, equating to a maximum of 1,720 shares, valued at approximately HKD 15.1 billion based on the closing price of HKD 87.95 per share on January 7. The reduction is primarily for personal financial planning, and the company emphasizes that this will not lead to a change in control, as the founding family will maintain around 70% ownership [4]

Group 1 - The core viewpoint of Haitong International is to maintain an "outperform" rating for Maogeping (01318), with a target price of HKD 108.2, indicating a potential upside of 23.1% based on a 32X PE for 2026. The firm believes in the company's strong brand power and fundamentals, highlighting its high-end brand positioning and continuous product innovation as key value drivers [1][2]. Group 2 - It is anticipated that Maogeping will continue its strong growth in the second half of 2025, benefiting from robust offline same-store performance driven by sales volume, despite a weakening consumer spending environment. The expansion of membership and high repurchase rates are expected to support sales growth [2]. - The company is projected to achieve revenues of CNY 5.101 billion, CNY 6.489 billion, and CNY 8.115 billion for 2025-2027, reflecting year-on-year growth rates of 31.3%, 27.2%, and 25.0%, respectively. Net profit attributable to the parent company is expected to be CNY 1.201 billion, CNY 1.494 billion, and CNY 1.848 billion, with growth rates of 36.4%, 24.4%, and 23.7% [2]. Group 3 - The company has signed a strategic agreement with investment institution Luwei Kaiteng to inject internationalization and capitalization momentum, focusing on global market expansion, establishing a high-end beauty investment fund, and optimizing corporate governance. Successful implementation of this cooperation is expected to significantly enhance the company's penetration in overseas high-end markets [3]. Group 4 - The company's controlling shareholders and some directors plan to reduce their holdings by up to 3.51% of the total share capital, equating to a maximum of 1,720 shares, valued at approximately HKD 15.1 billion based on the closing price of HKD 87.95 per share on January 7. The company emphasizes that this reduction will not lead to a change in control, as Maogeping and its relatives will maintain around 70% of the company's equity [4].

Group 1 - The core point of the news is that the controlling shareholder and several executive directors of Mao Geping Cosmetics plan to collectively reduce their holdings by up to 17.2 million H shares, accounting for no more than 3.51% of the company's total issued shares, due to personal financial needs [1][2] - The planned reduction is expected to raise approximately 1.4 billion HKD based on the closing price of 82 HKD per share on the announcement date [1] - Despite the reduction, the company emphasizes that it will not lead to a change in control or significantly impact governance and ongoing operations [1][2] Group 2 - The beauty industry is experiencing frequent reduction plans, with Mao Geping's announcement occurring just after its first anniversary of listing, amidst a backdrop of declining valuations in the domestic beauty market [2][3] - Mao Geping's stock price peaked at 130.6 HKD per share, but has since fallen by about 33%, resulting in a market cap loss of nearly 20 billion HKD [2] - The company reported a revenue of 2.588 billion CNY for the first half of 2025, a year-on-year increase of 31.3%, and a net profit of 670 million CNY, up 36.1%, although revenue growth has begun to slow [2][7] Group 3 - The domestic beauty industry is shifting from an incremental market to a stock market, with a high entry and elimination rate among brands [6] - High-end beauty products are becoming a significant focus, with sales growth for products priced over 1,000 CNY increasing by 531.6% during the 2025 Double Eleven shopping festival [6] - Mao Geping maintains a high gross margin of over 80%, but faces scrutiny over its low R&D investment, which was only 15.257 million CNY in the first half of 2025 [7] Group 4 - The company is characterized by a high degree of founder centralization, with Mao Geping's personal brand being integral to the company's identity and operations [4][5] - The company is constructing a research and development center in Hangzhou, expected to be completed by the end of 2026, to enhance product design and development capabilities [7] - Balancing family wealth management with corporate growth while addressing R&D shortcomings and reducing dependence on the founder will be crucial for the company's sustained presence in the high-end beauty market [7]

Investment Rating - The report maintains an "Outperform" rating for Mao Geping Cosmetics, with a target price of HKD 108.20, indicating a potential upside of 23.1% from the current price of HKD 87.95 [2][14]. Core Insights - The cosmetics industry has seen intensified competition since 2025, a trend expected to continue into 2026. Mao Geping is anticipated to sustain strong growth in the second half of 2025, driven by robust offline same-store sales and strong online growth, despite some weakening in household consumption [3][11]. - The company has signed a strategic partnership with L Catterton, aimed at global market expansion and establishing a premium beauty investment fund, which could enhance its brand penetration in overseas markets [4][12]. - Shareholders plan to reduce their holdings by up to 3.51% of the total share capital, which may temporarily affect market sentiment, but the company emphasizes that this will not change control and the long-term fundamentals remain strong [5][13]. Financial Performance Summary - Revenue projections for Mao Geping are RMB 5.101 billion for 2025, RMB 6.489 billion for 2026, and RMB 8.115 billion for 2027, reflecting year-on-year growth rates of 31.3%, 27.2%, and 25.0% respectively [3][11]. - Net profit attributable to the parent company is expected to be RMB 1.201 billion in 2025, RMB 1.494 billion in 2026, and RMB 1.848 billion in 2027, with growth rates of 36.4%, 24.4%, and 23.7% respectively [3][11]. - The company maintains a high gross profit margin of around 84% and a return on equity (ROE) of approximately 34.9% in 2024, projected to decrease slightly in the following years [9][10].

Core Viewpoint - The major shareholders of the company, including founder Mao Geping and family members, plan to reduce their holdings by up to 17.2 million shares through block trades, amounting to approximately HKD 1.41 billion. The proceeds will be used for investments in the beauty industry and personal improvements. Despite this significant reduction, the stock price rose by 7.26% on the announcement day, indicating a complex market perception of the company's value and future concerns [3][4][6]. Group 1: Shareholder Actions - The reduction plan involves six key family members, including Mao Geping and his spouse, indicating a collective family governance structure [4]. - The proposed reduction represents 3.51% of the company's total issued shares, which will lower the family's holding to approximately 65%, just below the two-thirds control threshold [6]. - The timing of the reduction, shortly after the company's IPO and while the stock price remains significantly above the issue price, suggests a clear intention for personal financial needs [6] Group 2: Market Reaction - Typically, large shareholder reductions are viewed negatively, but the stock price's increase reflects a market perception that transcends the simple "sell-off equals bearish" logic [7]. - The company's strong financial performance, with a 31.3% year-on-year revenue growth to HKD 2.588 billion and a 36.1% increase in net profit to HKD 670 million, has mitigated the negative impact of the reduction announcement [7]. - The choice of block trades for the reduction is seen as a way to alleviate market concerns, as this method typically does not directly impact market prices and may involve long-term institutional investors [7][8]. Group 3: Long-term Concerns - Despite short-term performance supporting the stock price, the company faces long-term growth challenges due to its heavy reliance on marketing over research and development, with sales and distribution expenses significantly outpacing R&D investments [10]. - The beauty industry is shifting from "incremental competition" to "stock competition," with slowing growth and increasing price pressures, posing challenges for maintaining high margins in the premium segment [11]. - The brand's dependence on the founder's personal IP presents both a unique advantage and a potential risk, as the company attempts to diversify its product offerings beyond the founder's image [11][13].

上市刚满一年，毛戈平（01318.HK）创始人家族抛出减持计划。 1月6日，毛戈平披露公告，公司控股股东及多名执行董事计划在未来6个月内通过大宗交易方式合计减 持不超过1720万股公司H股股份，占公司已发行股份总数的3.51%。以1月6日收盘价82港元/股计算，此 次减持规模约14.10亿港元。 图片 本次计划减持的主体包括公司控股股东及执行董事毛戈平，毛戈平的配偶汪立群，毛戈平的两位姐姐毛 霓萍和毛慧萍、汪立群的弟弟汪立华，以及公司总裁宋虹佺。 公告指出，上述公司股东系因自身财务需求拟减持其所持有的部分股份，减持所得款项用途包括但不限 于美妆相关产业链的投资、改善个人生活等。此次减持不会导致公司控制权变更。 公司强调，控股股东及董事对公司发展充满信心，将持续致力于产品研发及生产经营管理，努力为品牌 价值提升及业绩增长作出卓越贡献。 此次减持计划恰逢公司上市满一年之际。毛戈平于2024年12月10日在港交所上市，发行价为29.8港元/ 股。上市后其股价一度冲高至130.6港元，总市值突破600亿港元，被称为港股"国货高端美妆第一股"。 但此后股价震荡回调，截至2026年1月8日收盘，公司股价报86.65元/股 ...