2025.08.11 近日，面对网友吐槽"百果园水果太贵"，一段来源为"百果余惠勇"的视频显示，百果园董事长余惠勇回 应水果贵，表示"水果这个产品非常普通，但是真正了解水果的非常少，我们仍然会坚守做高品质 的""百果园这么多年来都走在教育消费者成熟的路上，我们不会去迎合消费者，他并不清楚所谓的便宜 之类的，我们想告知消费者，最后是消费者自己的选择"。 截至发稿，百果园方面暂未对该言论作出回应。 8月11日港股开盘，百果园大幅低开，盘中跌幅一度扩大至近7%，截至发稿跌幅收窄至0.57%。 财报数据显示，百果园一直维持着较低的盈利水平。早在2019年和2020年，百果园的毛利率为9.8%和 9.1%，2021年，百果园向加盟商提高了商品售价，毛利率略有提升。2021年至2023年，百果园的毛利 率保持在11%左右。然而，2024年，百果园毛利率跌至7.44%。对此，公司在年报中表示，2024年下半 年采取措施优化毛利率较低的产品阵容，以满足消费者对高品质与高性价比产品的需求。由此看来，百 果园推出过性价比高的产品，但消费者觉得仍不够。 整体来看，百果园的毛利率比竞品洪九果品低不少。虽然后者在2023年已停牌，但此 ...

Core Viewpoint - Baiguoyuan is facing criticism for high fruit prices, with Chairman Yu Huiyong defending the company's commitment to high-quality products and consumer education, rather than catering to price sensitivity [3][4]. Financial Performance - Baiguoyuan's gross profit margin has been low, with figures of 9.8% in 2019, 9.1% in 2020, and around 11% from 2021 to 2023, but dropping to 7.44% in 2024. The company attributes this decline to the need for optimizing low-margin products to meet consumer demand for quality and value [5][6]. - In 2024, Baiguoyuan reported a net loss of 386 million yuan, with revenues of 10.273 billion yuan, a year-on-year decrease of 9.8%. The loss was attributed to property sales and impairments [5][6]. Store Operations - The number of retail stores decreased by 966 in 2024, leaving a total of 5,127 stores. This reduction is due to a strategy encouraging franchisees to relocate to more sustainable locations with lower rent-to-revenue ratios [6][7]. Business Model and Market Positioning - Baiguoyuan's revenue is heavily reliant on fruit sales, with 97.1% coming from this segment. The low gross margin is linked to the nature of the fruit business, which faces challenges such as high transportation costs and low standardization [7]. - Experts suggest that Baiguoyuan's high pricing strategy could find a market among middle-income families willing to pay for quality. However, the brand must ensure that its high prices are matched by perceived quality and service to avoid negative consumer sentiment [8]. Strategic Recommendations - It is recommended that Baiguoyuan optimize store locations in affluent areas and consider a dual pricing strategy to cater to both high-end and price-sensitive consumers, rather than solely focusing on high pricing [8].

据媒体报道，8月10日，百果园相关负责人就其董事长"我们在教育消费者变成熟"的争议言论回应称， 该短视频有意截取了董事长发言最具争议的部分制造对立，"完整的内容有前因后果，并非文中断章取 义"。 而面对持续发酵的水果价格争议，他表示："我们不会去迎合消费者，而是在教育消费者成熟的路 上。"这番言论随即引发热议。8月9日晚，"百果园称不会迎合消费者"登上微博热搜第一。有网友评论 称，"上一个敢这样说的是钟薛高"。 雷达财经梳理发现，去年3月15日，百果园还曾被曝出门店存在使用腐烂水果制作高价果切、隔夜水果 存放冰箱后次日充当鲜果售卖、随意定义车厘子等级等乱象。 8月11日，百果园集团的股价一度大跌近7%。雷达财经了解到，事情的起因是，百果园董事长余惠勇在 8月8日的视频中称，"我想给顾客留下便宜的印象是很容易的"。 ...

财报数据显示，百果园一直维持着较低的盈利水平。早在2019年和2020年，百果园的毛利率为9.8%和 9.1%，2021年，百果园向加盟商提高了商品售价，毛利率略有提升。2021年至2023年，百果园的毛利 率保持在11%左右。然而，2024年，百果园毛利率跌至7.44%。对此，公司在年报中表示，2024年下半 年采取措施优化毛利率较低的产品阵容，以满足消费者对高品质与高性价比产品的需求。由此看来，百 果园推出过性价比高的产品，但消费者觉得仍不够。 整体来看，百果园的毛利率比竞品洪九果品低不少。虽然后者在2023年已停牌，但此前的财报显示，洪 九果品的毛利率在2021年至2023年间稳定在15%以上。 截至2024年底，百果园的零售门店数量同比净减少966家，剩下5127家。 百果园（02411.HK）正处在舆论的风口浪尖。 近日，面对网友吐槽"百果园水果太贵"，一段来源为"百果余惠勇"的视频显示，百果园董事长余惠勇回 应水果贵，表示"水果这个产品非常普通，但是真正了解水果的非常少，我们仍然会坚守做高品质 的""百果园这么多年来都走在教育消费者成熟的路上，我们不会去迎合消费者，他并不清楚所谓的便宜 之类的，我 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Shenzhen Pagoda Industrial (Group) Corporation Limited 承董事會命 深圳百果園實業（集團）股份有限公司 董事長兼執行董事 余惠勇 深圳百果園實業（集團）股份有限公司 中華人民共和國，深圳 二零二五年八月十一日 （於中華人民共和國註冊成立的股份有限公司） 於本公告日期，本公司董事會成員包括執行董事余惠勇先生、徐艷林女士、田錫秋 先生及朱啟東先生；非執行董事焦岳先生；及獨立非執行董事蔣岩波博士、馬瑞光 先生、吳戰篪博士、張以德先生及朱舫女士。 （股份代號 : 2411） 董事會會議日期 深圳百果園實業（集團）股份有限公司(「本公司」) 之董事會 (「董事會」) 謹此 宣佈，本公司將於二零二五年八月二十一日（星期四）舉行董事會會議，藉以（其 中包括）考慮及批准本公司及其附屬公司截至二零二五年六月三十日止六個月之中 期業績及其刊發，以及考慮有關派息事宜（如有 ...

Core Viewpoint - The article discusses the recent developments in the financial sector, highlighting the impact of regulatory changes and market trends on investment strategies [1] Group 1: Industry Analysis - The financial industry is experiencing significant shifts due to new regulations aimed at increasing transparency and reducing risk [1] - Market volatility has led to a reevaluation of investment strategies, with a focus on more sustainable and responsible investing practices [1] - The rise of fintech companies is disrupting traditional banking models, prompting established banks to innovate and adapt [1] Group 2: Company Insights - Major banks are reporting mixed earnings, with some showing resilience while others struggle due to increased competition and regulatory pressures [1] - Investment in technology is becoming a priority for banks to enhance customer experience and operational efficiency [1] - Companies that successfully integrate digital solutions are likely to gain a competitive edge in the evolving market landscape [1]

0:00 【#百果园称董事长发言被断章取 义#】#百果园董事长掉粉#近日，"百果园董事长余惠勇回应'我们不会去迎合消费者''我们在教育消费者 变成熟'"的相关内容引发争议。8月10日，百果园相关负责人回应称，该短视频有意截取了董事长发言 最具争议的部分制造对立，"完整的内容有前因后果，并非文中断章取义"。第三方信息显示，近30天， 余惠勇某短视频平台粉丝呈下降趋势，最近一次下降节点为8月10日。（新黄河）相关视频： ...

每经AI快讯，8月11日，港股百果园集团跌幅扩大至近7%。 ...

Core Viewpoint - The article emphasizes the importance of monitoring financial news and market trends to identify potential investment opportunities and risks in various sectors and companies [1] Group 1 - The financial market is experiencing significant fluctuations due to recent economic data releases and geopolitical events [1] - Analysts are focusing on sectors that show resilience amid market volatility, particularly technology and healthcare [1] - Companies with strong balance sheets and innovative products are likely to outperform in the current environment [1] Group 2 - Investors are advised to diversify their portfolios to mitigate risks associated with market uncertainties [1] - The article highlights the role of interest rates and inflation in shaping investment strategies [1] - Emerging markets are being closely watched for growth potential, despite existing challenges [1]

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to criticisms regarding high fruit prices, stating that the company aims to "educate consumers" rather than simply cater to them, which has sparked widespread controversy [1] Group 1: Company Positioning - Baiguoyuan's pricing strategy is attributed to the significant quality differences in fruits, where cheap fruits are in surplus while high-quality fruits are in short supply, leading to higher prices [1] - The company claims to have tens of millions of members who recognize its value, indicating a strong customer base that supports its pricing model [1] Group 2: Market Challenges - The phrase "educate consumers" is not inherently negative, but the manner of expression needs to be cautious, especially during sensitive consumer periods, as it may be perceived as condescending and could affect brand trust [1] - Baiguoyuan's high-end positioning faces market challenges, as consumers are increasingly focused on cost-performance ratios [1] Group 3: Communication Issues - Following the backlash, Baiguoyuan clarified that the video was taken out of context, suggesting that the complete content provided necessary background [1] - The controversy highlights Baiguoyuan's difficulties in market positioning and communication with consumers [1]