当水果店顺利开业，真正的挑战才刚刚开始。日复一日的经营，是一场与损耗赛跑、与顾客心智对话、与数据共舞的精细活。利润并非仅来自加价，更源于 对每一个运营环节的优化与掌控。本文将深入水果店日常经营的核心维度，探讨修炼盈利内功的关键。 一、进货管理：在成本与品质间寻求最优解 面对必然产生的损耗，积极的转化策略至关重要。将品相不佳但未变质的水果制作为果切、果盘或果汁，是提升附加值、减少直接亏损的通行做法。设定明 确的临期商品处理机制（如晚间特价），也能将损耗转化为引流工具。 三、销售与服务的深化：从交易到关系 进货是利润的源头。成熟的经营者不会仅比较批发单上的价格，而是会建立一套包含品质、稳定性、损耗率和物流成本在内的综合评估体系。例如，对于销 售稳定的日常果品，可与信誉良好的批发商建立固定合作；对于特色或高价水果，则可考虑通过供应链平台集采，以平衡采购规模与成本。了解不同品类的 最佳采购时间（如浆果类宜清晨），并制定严格的验收标准，是从源头控制品质与损耗的前提。 F C Ville TH A 取扱 系 C 5 1551 2 索 THI and MIL -41 1440 泉 all Holl E 10 57 0 官方 ...

Core Insights - The article discusses the shift in consumer behavior towards "emotional consumption" and "experiential eating" amid economic downturns, emphasizing the need to reconstruct product logic in retail [2][30][66] Group 1: Retail Trends - The debate between large stores and small stores continues, influenced by economic cycles, with a current trend favoring smaller formats [2][4] - Wang Wei, chairman of Lecheng Supermarket and Fresh Legend, highlights the transformation of large stores into new entities that focus on emotional consumption within shopping centers [2][4] - The decline of hypermarkets and the rise of small formats have been observed, with small stores outperforming larger ones in consumer preference and profitability [9][11] Group 2: Consumer Behavior - The concept of "precious poverty" is emerging, where consumers seek affordable options while maintaining a sense of quality and brand association [27][28] - The shift in consumer spending patterns shows that high-end consumers are moving to discount stores, while middle-income groups are seeking value in supermarkets [25][27] - The article notes that consumers are increasingly looking for cheaper alternatives to previously expensive dining options, indicating a change in lifestyle without sacrificing quality [27][30] Group 3: Product Structure Changes - The product structure in retail must adapt to meet the demands of emotional consumption, moving away from traditional offerings to more experiential and immediate options [33][66] - The focus on ready-to-eat and snackable items is crucial, with a shift towards products that cater to on-the-go consumption rather than just filling meals [35][37] - There is a growing demand for innovative and trendy food items, particularly in the bakery and snack categories, which should prioritize novelty over classic offerings [37][40] Group 4: Future Opportunities - New growth areas identified include light meals, desserts, beverages, and alcoholic drinks, reflecting changing consumer preferences towards simpler and more enjoyable eating experiences [60][64] - The article emphasizes the importance of adapting to rapid changes in beverage trends, with consumers favoring affordable and healthier options [64][66] - Retailers are encouraged to embrace fresh and unique products while maintaining a balance between innovation and consumer familiarity [55][66]

Core Viewpoint - Meituan Shanguo has established the first quality fruit cutting brand alliance in the instant retail industry, aiming to enhance interaction between quality brands and consumers while improving service standards and product quality in the fruit cutting sector [1] Group 1: Alliance Formation - The alliance includes over ten quality fruit cutting brands such as Qieguo NOW, Xian Guo Party, and others [1] - The initiative is part of a broader strategy to elevate industry standards and optimize the ecosystem within the fruit cutting market [1] Group 2: Service Upgrades - The alliance has launched the "Anxin Fruit Cut" service plan, which includes several service upgrades [1] - Key initiatives include the "Mingchu Liangzao" action, "Bad Must Compensate" service, and enhancements to the purchasing experience for specific fruit products [1]

Group 1 - The establishment of a new fruit juice shop named "Wangxian Xianguo House" in Guangxin District has been registered, with a legal representative named Liu Huichao [1] - The registered capital of the business is 100,000 RMB [1] - The business scope includes licensed projects such as small catering and food sales, which require approval from relevant authorities before operation [1] Group 2 - The general business activities include retail of fresh fruits, which can be conducted independently with a business license, excluding projects that require approval [1]

Group 1 - The "flash purchase" model is significantly boosting the consumer market, with platforms like Taobao and Meituan reporting peak daily order volumes exceeding 2 billion, driven by promotional events and subsidies [1][3] - The supply side is also evolving, with a 110% month-on-month increase in new brands joining Taobao's flash purchase platform in July, indicating a surge in merchant participation [3] - The fruit cutting service "切果Now" has seen its daily order volume double from 40,000 to 100,000 since the launch of Taobao's flash purchase, with peak daily sales reaching over 3.2 million yuan [4][5] Group 2 - The fruit cutting industry, previously experiencing a compound annual growth rate of around 35%, has seen a resurgence with daily GMV growth of 45%-50% due to increased consumer acceptance and platform traffic [5][9] - The "fresh draft beer" segment is also thriving, with monthly sales reaching 55,000 orders, driven by the convenience of flash purchase and the appeal of fresh craft beer among young consumers [11][12] - The OMO (Online Merge Offline) model is being adopted by companies like Lenovo, allowing for rapid delivery of high-value electronics, with some stores reporting order growth exceeding 30% [16][19] Group 3 - The ongoing flash purchase competition is reshaping consumer habits, with a shift towards immediate consumption and a more flexible decision-making process for consumers [20][21] - Brands are required to enhance their local supply capabilities and digital management to meet the demands of this new consumption model, leading to a transformation in inventory and service strategies [21] - The "big consumption" model is expected to unleash further consumer potential, as the flash purchase trend continues to grow and diversify the market [20]

Core Viewpoint - Yonghui Supermarket has officially opened its upgraded store in Yanjiao, Hebei Province, adopting the "Pang Donglai model" to enhance its service and product offerings, targeting the commuting population's consumption habits [1][4]. Group 1: Store Features and Services - The new store leverages the commercial aggregation effect of Huadi Plaza, catering to the daily consumption needs of surrounding families and communities [4]. - The store has optimized its product structure, with approximately 80% of the product range meeting Pang Donglai standards, and nearly 20% of imported goods [5]. - The store offers services such as product mailing and luggage storage, along with online delivery options to accommodate the commuting population [9]. Group 2: Product Offerings - The fresh food section emphasizes direct sourcing and quality control, with specialty fruits like Xinjiang dried apricots and plums reaching shelves within 72 hours from the source [5]. - The deli section features a variety of flavors, including Pang Donglai's fried chicken and Beijing roast duck, catering to convenient family dining needs [8]. - The bakery collaborates with suppliers to offer freshly baked products, with an increasing proportion of made-to-order items [8]. Group 3: Customer Experience Enhancements - The store has removed mandatory traffic flows, widened main aisles, and standardized shelf heights to create a more open shopping environment [9]. - New customer service areas have been added, including health measurement tools and facilities for convenience [9]. - The store has optimized operating hours and service processes to better serve the commuting demographic, ensuring consistency between online and offline product offerings [9].

Group 1 - Chengdu Jinniu District has established a new fruit cutting shop named "Miguoguo" with a registered capital of 30,000 RMB [1] - The legal representative of the shop is Wei Rui, indicating a new entry in the food service industry [1] - The business scope includes catering services that do not produce smoke, odor, or waste gas, as well as wholesale and retail of fresh fruits, delivery services, and packaging services [1]

Core Viewpoint - The founder of Baiguoyuan, Yu Huiyong, sparked controversy by stating that the company is not catering to consumers but rather educating them to mature, which has led to public backlash and criticism of the company's approach to consumer relations [1][3][5]. Group 1: Company Positioning and Consumer Relations - Baiguoyuan's business model is categorized by Yu as either "exploiting consumer ignorance" or "educating consumers," with the latter being the chosen path for the company [3]. - The company's claim of educating consumers has been met with skepticism, as many consumers feel that purchasing fruit should not involve being lectured [5]. - The perception of Baiguoyuan as an "educator" has created a disconnect in the consumer-business relationship, where consumers feel patronized rather than valued [5][12]. Group 2: Quality Control and Consumer Complaints - Despite Baiguoyuan's emphasis on quality, there have been multiple reports of quality control failures, including the sale of spoiled fruit and mislabeling of products [7]. - Over 3,000 complaints on the Black Cat Complaint platform highlight issues such as poor quality and inadequate compensation for defective products, contradicting the company's high-quality image [7]. Group 3: Financial Performance and Market Position - Baiguoyuan's financial performance has deteriorated, with a reported revenue of 10.273 billion yuan in 2024, a year-on-year decline of 9.8%, and a net loss of 386 million yuan, marking the first net loss in five years [9]. - The number of retail stores has significantly decreased, with a net reduction of 966 stores in 2024, leaving only 5,127 stores, which contrasts sharply with previous expansion ambitions [9]. - The company faces intense competition from community group buying and e-commerce giants, which have adopted aggressive pricing strategies, undermining Baiguoyuan's supply chain advantages [9]. Group 4: Strategic Shifts and Market Perception - Baiguoyuan's strategy has shifted towards emphasizing "value for money," with the term appearing 25 times in the 2024 financial report, indicating a response to consumer demand for better pricing [11]. - The introduction of promotional activities aimed at providing discounts on high-quality products suggests an attempt to balance high-end positioning with market accessibility [11]. - However, this dual strategy has led to a blurred brand image, alienating both high-end consumers and price-sensitive customers [12].

Core Viewpoint - The article discusses the recent backlash against Baiguoyuan, highlighting the disconnect between the company's pricing strategy and consumer expectations regarding quality and value. The CEO's statement about not catering to consumer demands has sparked significant criticism, reflecting a broader sentiment of disappointment among consumers who feel let down by the brand's quality standards [5][10][42]. Group 1: Consumer Sentiment and Backlash - Baiguoyuan's chairman, Yu Huiyong, stated that the company will not cater to consumers, which led to widespread criticism on social media, with users expressing their dissatisfaction and disappointment [5][6][9]. - Consumers have voiced their frustration over the perceived decline in quality, with many sharing negative experiences related to spoiled or substandard products purchased from Baiguoyuan [20][22][24][28]. - The article emphasizes that consumers are willing to pay for quality but are resistant to being "educated" into purchasing expensive products that do not meet their expectations [10][28]. Group 2: Company Performance and Financials - Baiguoyuan's financial performance has deteriorated, with a reported revenue of 10.27 billion RMB in 2024, a decline of 9.8% from the previous year, and a pre-tax loss of 391 million RMB [34][35]. - The company has seen a significant reduction in its store count, closing nearly 1,000 locations in 2024, leaving only 5,127 stores operational [36]. - Membership numbers have also dropped, with a decrease of 317,000 paying members, representing a 27.1% decline from 2023 [38]. Group 3: Market Position and Competition - Baiguoyuan's market position has weakened, with its stock value plummeting by 71.5% since its IPO, reflecting a loss of investor confidence [41]. - The competitive landscape has intensified, with new players in the market offering fresh and affordable options, challenging Baiguoyuan's traditional business model [41][42]. - The article suggests that Baiguoyuan's refusal to adapt to consumer needs may lead to further losses in market share as consumers seek better value elsewhere [42][43].

Core Viewpoint - The chairman of the company, Yu Huiyong, stated that the company will not cater to consumers, which has sparked controversy and backlash on social media [1][4] Group 1: Company Response - The company clarified that the chairman's remarks were taken out of context to create conflict, denying any intention to educate consumers [4] - The company has faced ongoing controversies regarding its pricing and quality, including incidents of selling spoiled fruits and re-labeling overnight fruits [4] Group 2: Financial Performance - In 2024, the company experienced a significant store closure trend, with a net reduction of 965 stores, averaging 2.64 closures per day [4] - The company's revenue for 2024 was 10.273 billion yuan, a year-on-year decline of 9.8%, while gross profit fell to 760 million yuan, down 41.9% year-on-year [4] - The company's net profit turned from a profit to a loss, reporting a net loss of 386 million yuan [4] Group 3: Marketing Strategy - Despite the chairman's statement of not catering to consumers, the term "cost-performance ratio" appeared 24 times in the company's 2024 financial report [4] - Since August of the previous year, the company has been selecting 1-2 high-quality fruit products each month to offer at competitive prices, indicating a shift towards meeting consumer demand for lower prices [4]