（文章来源：第一财经） 百果园集团在港交所公告，于2025年9月19日（交易时段后），公司与配售代理订立配售协议，配售代 理同意作为公司的代理，按竭尽所能基准促使承配人以配售价每股H股1.17港元认购合共2.795亿股配售 股份。配售价较于最后交易日联交所所报每股H股收市价折让约19.31%。假设配售代理根据配售事项发 行并悉数配售合共2.795亿股配售股份，配售事项所得款项净额估计约为3.250亿港元，其中约61.5%将 用于支付一般业务过程中的贸易应付款项，约30.8%将用于偿还公司银行贷款，约7.7%将用作集团的一 般营运资金及行政开支。 ...

百果园集团(02411)发布公告，于2025年9月19日，本公司与配售代理订立配售协议，本公司已同意发 行，而配售代理已同意作为本公司的代理，按竭尽所能基准促使承配人以配售价每股H股1.17港元认购 合共2.795亿股配售股份，惟须受配售协议所载条款及条件所规限。 紧随完成后，合共2.795亿股配售股份占经扩大H股总数约16.1%，及经扩大股份总数约15.4%。配售价 每股H股1.17港元较于2025年9月19日联交所所报每股H股收市价折让约19.31%。 假设配售代理根据配售事项发行并悉数配售合共2.795亿股配售股份，配售事项所得款项总额估计约为 3.27亿港元，而配售事项的所得款项净额估计约为3.25亿港元。本公司拟将所得款项净额用作以下用 途：约61.5%将用于支付一般业务过程中的贸易应付款项;约30.8%将用于偿还本公司银行贷款;及约7.7% 将用作本集团的一般营运资金及行政开支。 ...

紧随完成后，合共2.795亿股配售股份占经扩大H股总数约16.1%，及经扩大股份总数约15.4%。配售价 每股H股1.17港元较于2025年9月19日联交所所报每股H股收市价折让约19.31%。 假设配售代理根据配售事项发行并悉数配售合共2.795亿股配售股份，配售事项所得款项总额估计约为 3.27亿港元，而配售事项的所得款项净额估计约为3.25亿港元。本公司拟将所得款项净额用作以下用 途：约61.5%将用于支付一般业务过程中的贸易应付款项;约30.8%将用于偿还本公司银行贷款;及约7.7% 将用作本集团的一般营运资金及行政开支。 智通财经APP讯，百果园集团(02411)发布公告，于2025年9月19日，本公司与配售代理订立配售协议， 本公司已同意发行，而配售代理已同意作为本公司的代理，按竭尽所能基准促使承配人以配售价每股H 股1.17港元认购合共2.795亿股配售股份，惟须受配售协议所载条款及条件所规限。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不就因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 本公告僅供參考，並不構成收購、購買或認購本公司證券的邀請或要約。 本公告僅供參考，並不構成收購、購買或認購任何證券的邀請或要約，亦並非擬用作邀請提出 相關要約或邀請。本公告或其任何副本概不得直接或間接帶入美國或於美國（包括其領土及屬 地、美國任何州及哥倫比亞特區）派發。尤其是，本公告並不構成亦並非在美國或其他地方出 售證券的要約或招攬購買或認購證券的任何要約。除非已根據1933年美國證券法（經修訂）登記 或獲豁免登記，否則證券不得在美國提呈發售或出售。於美國進行的任何證券公開發售將僅以 招股章程的方式進行，該招股章程可向發行人或出售證券持有人取得，並載有發行人及其管理 層的詳細資料以及財務資料。本公司無意於美國公開發售本公告所述證券。 Shenzhen Pagoda Industrial (Group) Corporation Limited 深 圳 百 果 園 實 業（ 集 團 ）股 份 有 限 公 ...

Group 1 - The core idea of the article is the introduction of a new feature by Baiguoyuan that allows customers to send fruit gift boxes with a satisfaction guarantee, enhancing the gifting experience and addressing quality concerns [1] - Baiguoyuan has launched a "Gift Worry-Free Delivery" feature on its mini-program platform, allowing recipients to have after-sales rights, which means they can directly address any quality issues without going through the sender [1] - The feature aims to transform the traditional gifting model where gifts are considered final once sent, making it more customer-friendly and ensuring both parties feel secure about the quality of the gift [1] Group 2 - Customers can select the "Send to Friends" option when purchasing fruit gift boxes, which triggers the "Gift Worry-Free Delivery" feature, ensuring that the recipient receives a card with after-sales rights along with the gift [1] - The after-sales card allows recipients to scan a QR code for any necessary returns or complaints, streamlining the process and enhancing customer satisfaction [1] - This initiative reflects Baiguoyuan's commitment to improving customer experience and adapting to modern consumer expectations in the gifting market [1]

Group 1 - The event "Big Consumption Investment Summit and 2025 Zhitong Xingyao Autumn Joint Strategy Meeting" was held in Hangzhou, focusing on the theme "New Consumption Species: The Evolution of Hong Kong Stocks" [1] - In 2025, China's consumption market is witnessing a blend of tradition and innovation, with electric vehicle penetration exceeding 47%, smart home sales growing in double digits, and rural consumption growth outpacing urban by 0.8 percentage points [1] - The Hong Kong stock market is becoming a witness to consumer power, with a 100-fold subscription for consumer IPOs in the first half of the year and 71% of new stocks closing higher on their first day [1] Group 2 - The main venue will feature keynote speeches and roundtable discussions on trends, while the sub-venue will showcase opportunities from 30 top companies [2] - Keynote speakers include executives from Tencent, GF Securities, and various leading companies, sharing insights and practical experiences [4] - The sub-venue will host presentations from 30 leading companies, including China Duty Free Group, Maogeping, and others, focusing on their business opportunities [5]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 其他類別 (請註明) | | | 於香港聯交所上市 (註1) | | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | N/A | 說明 | 非上市股份 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 85,448,554 | RMB | | 1 | RMB | | 85,448,554 | | 增加 / 減少 (-) | | | 0 | | | | RMB | | 0 | | 本月底結存 | | | 85,448,554 | RMB | | 1 | RMB | | 85,448,554 | | 2. 股份分類 | 普通股 | 股份類別 H | | | 於香港聯交所上市 ...

Core Viewpoint - Baiguoyuan reported a significant decline in revenue and an increase in net loss for the first half of 2025, indicating challenges in its retail operations and store network optimization efforts [1][2] Group 1: Financial Performance - For the first half of 2025, Baiguoyuan achieved revenue of 4.376 billion yuan, a year-on-year decrease of 21.8%, and a net loss attributable to shareholders of 342 million yuan, with a gross margin dropping to 4.9% [1] - The number of Baiguoyuan stores decreased to 4,386, representing a net reduction of 1,639 stores, or 27% year-on-year [1] Group 2: Operational Strategies - The company is focusing on optimizing its retail store layout to enhance operational efficiency, encouraging franchisees to reassess store locations and close underperforming outlets [1] - In the first half of 2025, the average customer traffic per store increased by 12.6%, and single-store gross profit also saw a modest growth [1] Group 3: Marketing and Product Strategy - Baiguoyuan upgraded its store signage to enhance brand recognition and has opened seven stores in Indonesia, laying the groundwork for future international expansion [2] - The company introduced eight seasonal products, which significantly boosted customer traffic and sales, with store traffic for these products increasing by approximately 95% and total sales rising by about 63.8% compared to the same period in 2024 [2] Group 4: Online and Offline Integration - As of the end of the reporting period, Baiguoyuan had approximately 30,000 WeChat groups with a total of about 18 million followers, generating over 58 million yuan in sales through WeChat group purchases, a year-on-year increase of 12.9% [2] - The cumulative number of users utilizing the WeChat mini-program reached 78.58 million, reflecting a growth of approximately 13.24%, while sales through Douyin live streaming channels reached 53.49 million yuan, up about 29.32% year-on-year [2]

Core Viewpoint - The recent performance report of Baiguoyuan (02411.HK) reveals significant financial struggles, with a notable decline in revenue and profitability, indicating a challenging market environment and shifting consumer behavior [2][3][7]. Financial Performance - In the first half of 2025, Baiguoyuan reported total revenue of 4.376 billion RMB, a year-on-year decrease of 21.8% [3][4]. - Gross profit plummeted from 619 million RMB in the same period last year to 216 million RMB, marking a 65.1% decline, which resulted in a gross margin drop from 11.1% to 4.9% [3][4]. - The company recorded a net loss attributable to shareholders of 342 million RMB, compared to a profit of 88.5 million RMB in the previous year, reflecting a staggering 486.5% decline [4][5]. Store Operations - As of June 30, 2025, Baiguoyuan closed over 700 stores, reducing the total number of stores to 4,386 from 5,127 at the end of 2024 [5][6]. - The decline in store count is part of a strategy to optimize store layout and improve operational efficiency amid declining consumer spending [5][7]. Consumer Behavior - Despite an increase in total membership to 93.041 million, the number of paying members fell by 32.9% to 719,000, indicating a shift in consumer engagement [5][7]. - Retail sales also decreased by 15.4%, from 6.748 billion RMB to 5.71 billion RMB, reflecting a cautious consumer sentiment [5][7]. Strategic Shift - Baiguoyuan is undergoing a strategic transformation, moving from a high-end positioning to a focus on high-quality and cost-effective fruit products [7][10]. - The company has implemented promotional activities to boost customer traffic and purchase frequency, while also adjusting its franchise policies and supply chain operations [7][10]. Brand Perception - Recent controversial statements by the chairman regarding consumer education have negatively impacted brand perception, leading to potential loss of paying members [8][10]. - The company's previous high-end branding strategy is now challenged by a market that increasingly favors value for money, raising concerns about brand trust and consumer loyalty [10][12]. Quality Concerns - Baiguoyuan has faced multiple quality issues, undermining consumer trust in its products, which could further complicate its efforts to reposition the brand [11][12].

Core Insights - The company reported a net loss of 342 million yuan in the first half of 2025, with a continuous reduction in store numbers and negative cash flow [1][3][8] - The chairman's statement about "educating consumers" has become awkward in light of the company's financial struggles [2][8] Financial Performance - Total revenue decreased by 21.8% year-on-year to 4.376 billion yuan, while retail gross merchandise volume (GMV) fell from 6.748 billion yuan to 5.711 billion yuan [3] - Gross profit plummeted by 65.1%, from 619 million yuan to 216 million yuan, leading to a decline in gross margin from 11.1% to 4.9% [3] - The company recorded a net loss attributable to shareholders of 342 million yuan, compared to a profit of 88.51 million yuan in the same period last year [3] - Basic loss per share was 23.43 cents, a stark contrast to earnings of 5.83 cents per share in the previous year [3] Cash Flow and Financial Health - Operating cash flow shifted from a net inflow of 278 million yuan to a net outflow of 123 million yuan, indicating issues with the company's cash generation ability [3] - The capital-to-debt ratio increased from 89.3% at the end of 2024 to 103.5%, reflecting heightened debt pressure [3] Operational Efficiency - Inventory turnover days increased from 10.9 to 12.3, and accounts receivable turnover days rose from 34.2 to 35.8 [4] - Accounts payable turnover days significantly increased from 14.1 to 21.5, suggesting cash flow pressure [4] - Bad debt risk surged, with financial asset impairment losses rising from 8.9 million yuan to 39.9 million yuan, an increase of 348% [4] Membership and Sales Structure - Total membership exceeded 93 million, with online retail sales through platforms like Douyin growing by 29.32%, but core paid membership decreased by 32.9% to approximately 719,000 [4][7] - The company heavily relies on fruit sales (98.5% of total revenue) and franchise stores (70.3% of total revenue), indicating concentrated risk [4][7] Strategic Challenges - The company's previous business model, which thrived on high pricing, is now misaligned with market trends favoring cost-effectiveness [7] - The attempt to reinforce high-end positioning through the "Golden Decade" strategy did not resonate with the market, leading to a 25.5% increase in sales expenses [7] - The company closed 1,639 retail stores in the year ending June 30, 2025, a reduction of 27.0%, directly impacting core revenue [7] Recovery Efforts - The company is investing in its own brand development, increasing the number of brands from 42 to 51, with related sales accounting for 14.9% of total retail sales [8] - The board has decided not to distribute interim dividends to preserve cash amid losses [8] - The management's disconnect between consumer education rhetoric and market realities is evident, with significant losses and membership declines highlighting the need for a strategic pivot [8]