（原标题：从上海凤凰看中华老字号品牌高端化升级的道法术） 国潮情绪国货井喷下中华老字号吃到物美价廉馅饼还是陷入陷阱？尽管消费者对国货的热情日益高涨， 但仍有一大批国产老字号品牌囿于低质低价标签而陷入经营困局。作为家喻户晓的百年老字号品牌，上 海凤凰经历了几度沉浮之后，在近年来开启了高端化转型战略并取得了一定的成效，未来是否能借此实 现凤凰涅槃？中华老字号品牌高羰化升级又有哪些道法术呢？ 从上海凤凰看中华老字号品牌高端化升级的道法术 文/锦坤品牌营销专家团 凤凰自行车作为上世纪八九十年代的家喻户晓的老字号品牌，其"二八大杠"深深地被一代人所铭记，除 了凤凰之外，上海还有许多曾风靡一时的老字号品牌，如 "永久"、"回力"、"老凤祥"、"英雄"、"美加 净"、"大白兔""老凤祥""培罗蒙""蜂花"等。这些上海老字号品牌都有悠久的历史和深厚的文化底蕴。 随着时代的发展，市场竞争日益激烈、消费者需求不断升级，许多老字号品牌陷入了低价竞争的困境， 也有一批逐步走上了品牌高端化的道路，成功地提升了产品的附加值。 近些年在我们锦坤清晰化的品牌顶层设计指导和落地化的营销底层运营辅导下，上海凤凰以"战略飞 轮，六线链动"为核心的 ...

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 600818 | 中路股份 | 10.26 | -2.10% | 7.50万 | | 7749.87万 | | 301322 | 绿通科技 | 33.90 | -1.82% | 2.83万 | | 9699.67万 | | 834058 | 华洋赛车 | 36.51 | -1.80% | 1 8130.15 | | 3000.05万 | | 603787 | 新日股份 | 12.10 | -1.06% | 2.05万 | | 2498.24万 | | 301345 | 涛涛车业 | 210.00 | -1.03% | 9077.24 | | 1.90亿 | | 603766 | 障 | 12.02 | -0.91% | 15.41万 | | 1.86亿 | | 6600009 | 林海股份 | 10.56 | -0.66% | 2.59万 | | 2741.67万 | | 601777 | 千里科技 | 12.43 | 0.08% ...

2024年12月7日发生火灾事故后，天津爱赛克、天津天任积极向承保人阳光财产保险股份有限公司天津 市分公司（以下简称阳光财险）提出财产索赔，根据保险合同相关条款，分别就存货、设备及建筑物等 受损资产的资产认定、赔偿计算方式、免赔额计算、责任比例等进行了反复沟通和确认，并签订赔偿协 议。 截至本公告披露日，天津爱赛克、天津天任按照《赔偿协议》共收到火灾财产理赔款人民币5,140.50万 元，本次火灾事故涉及的保险理赔程序已全部完结，公司及子公司不再就本次事故向阳光财险主张任何 赔偿。具体赔付明细如下： 登录新浪财经APP 搜索【信披】查看更多考评等级 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担个别及连带责任。 上海凤凰（维权）企业（集团）股份有限公司（以下简称公司）全资子公司天津爱赛克车业有限公司 （以下简称天津爱赛克）于 2024年12月7日发生意外火灾事故，导致子公司天津爱赛克和天津天任车料 有限公司（以下简称天津天任）固定资产、存货等发生损失。本次事故未造成人员伤亡，具体过程及处 置火灾受损资产情况，公司已分别于 2024年12 ...

证券代码：600679 900916 股票简称：上海凤凰 凤凰 B 股 编号：2025-053 上海凤凰企业（集团）股份有限公司 关于全资子公司天津爱赛克、天津天任收到火灾事故 财产保险理赔款的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 上海凤凰企业（集团）股份有限公司（以下简称公司）全资子公司天津爱赛 克车业有限公司（以下简称天津爱赛克）于 2024 年 12 月 7 日发生意外火灾事 故，导致子公司天津爱赛克和天津天任车料有限公司（以下简称天津天任）固定 资产、存货等发生损失。本次事故未造成人员伤亡，具体过程及处置火灾受损资 产情况，公司已分别于 2024 年 12 月 9 日、2025 年 4 月 30 日在《中国证券报》 《上海证券报》《香港商报》及上海证券交易所网站（www.sse.com.cn）披露的 《上海凤凰关于全资子公司天津爱赛克发生火灾事故的公告》（公告编号 2024-052）、《上海凤凰关于处置火灾受损资产的公告》（公告编号 2025-025）公 告中予以说明。 一、保险理赔情况 2024 ...

格隆汇9月29日丨上海凤凰（维权）(600679.SH)公布，2024年12月7日发生火灾事故后，天津爱赛克、 天津天任积极向承保人阳光财产保险股份有限公司天津市分公司（以下简称阳光财险）提出财产索赔， 根据保险合同相关条款，分别就存货、设备及建筑物等受损资产的资产认定、赔偿计算方式、免赔额计 算、责任比例等进行了反复沟通和确认，并签订赔偿协议。 截至本公告披露日，天津爱赛克、天津天任按照《赔偿协议》共收到火灾财产理赔款人民币5,140.50万 元，本次火灾事故涉及的保险理赔程序已全部完结，公司及子公司不再就本次事故向阳光财险主张任何 赔偿。 ...

证券之星消息，9月29日摩托车及其他板块较上一交易日下跌2.19%，千里科技领跌。当日上证指数报收 于3862.53，上涨0.9%。深证成指报收于13479.43，上涨2.05%。摩托车及其他板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 601777 | 千里科技 | 12.42 | -5.55% | 107.35万 | 13.34亿 | | 603129 | 春风动力 | 262.88 | -4.42% | 2.55万 | 6.76亿 | | 603776 | 永安行 | 20.72 | -1.57% | 5.82万 | 1.21亿 | | 002105 | 信降健康 | 6.58 | -1.20% | 1 11.02万 | 7251.51万 | | 603529 | 爰玛科技 | 34.56 | -0.55% | 5.05万 | 1.74亿 | | 301322 | 绿通科技 | 34.53 | -0.35% | 3.44万 | 1.18亿 | | 300994 | ...

Market Overview - On September 26, the motorcycle and other sectors experienced a decline of 0.22%, with Xilong Health leading the drop [1] - The Shanghai Composite Index closed at 3828.11, down 0.65%, while the Shenzhen Component Index closed at 13209.0, down 1.76% [1] Stock Performance - Notable gainers included: - Zhenghe Industrial (003033) with a closing price of 58.53, up 3.54% [1] - Zhonglu Co., Ltd. (600818) at 10.17, up 2.11% [1] - Qianjiang Motorcycle (000913) at 16.81, down 0.36% [2] - Xilong Health (002105) led the declines with a closing price of 6.66, down 3.48% [2] Capital Flow - The motorcycle and other sectors saw a net outflow of 30.32 million yuan from main funds, while retail funds had a net inflow of 11.46 million yuan [2] - Key stocks in capital flow included: - Taotao Vehicle (301345) with a main fund net inflow of 13.84 million yuan [3] - Zhenghe Industrial (003033) with a main fund net inflow of 12.28 million yuan [3] - Qianjiang Motorcycle (000913) with a main fund net outflow of 1.46 million yuan [3]

Market Overview - On September 22, the motorcycle and other sectors rose by 1.12%, with Qianli Technology leading the gains [1] - The Shanghai Composite Index closed at 3828.58, up 0.22%, while the Shenzhen Component Index closed at 13157.97, up 0.67% [1] Stock Performance - Qianli Technology (601777) closed at 12.33, with a gain of 7.31% and a trading volume of 1.52 million shares, amounting to a turnover of 1.847 billion yuan [1] - Taotao Vehicle (301345) closed at 224.96, up 3.46%, with a trading volume of 18,600 shares and a turnover of 41.6 million yuan [1] - Other notable stocks include Zhenghe Industrial (003033) at 53.39 (+1.27%), and XD Huayang (834058) at 40.21 (+0.40%) [1] Fund Flow Analysis - The motorcycle and other sectors experienced a net outflow of 198 million yuan from institutional investors, while retail investors saw a net inflow of 200 million yuan [2] - The overall fund flow indicates a mixed sentiment, with institutional investors pulling back while retail investors are more active [2] Individual Stock Fund Flow - Taotao Vehicle (301345) had a net inflow of 37.16 million yuan from institutional investors, while retail investors saw a net outflow of 29.18 million yuan [3] - Zhenghe Industrial (003033) experienced a net inflow of 603,300 yuan from institutional investors, with retail investors contributing a net inflow of 1.498 million yuan [3] - New Day Co. (603787) had a significant net outflow of 3.47 million yuan from institutional investors, but retail investors contributed a net inflow of 5.86 million yuan [3]

Market Overview - On September 18, the motorcycle and other sectors experienced a decline of 0.13%, with Chunjin Power leading the drop [1] - The Shanghai Composite Index closed at 3831.66, down 1.15%, while the Shenzhen Component Index closed at 13075.66, down 1.06% [1] Stock Performance - Notable stock performances included: - Taotao Industry (301345) rose by 9.44% to close at 242.51 with a trading volume of 30,900 lots and a turnover of 749 million [1] - Qianli Technology (601777) increased by 7.49% to 12.77 with a trading volume of 1,353,100 lots and a turnover of 172.6 million [1] - Chunjin Power (603129) fell by 4.22% to 278.07 with a trading volume of 40,400 lots and a turnover of 1.161 billion [2] Capital Flow - The motorcycle and other sectors saw a net outflow of 246 million from main funds, while retail investors contributed a net inflow of 136 million [2] - The capital flow for specific stocks showed: - Qianli Technology had a main fund net inflow of 101 million, while retail saw a net outflow of 43.32 million [3] - Aima Technology (603529) experienced a main fund net inflow of 15.46 million, with retail investors contributing a net inflow of 171.18 million [3]

Market Overview - On September 16, the motorcycle and other sectors rose by 0.62% compared to the previous trading day, with Greenway Technology leading the gains [1] - The Shanghai Composite Index closed at 3861.87, up 0.04%, while the Shenzhen Component Index closed at 13063.97, up 0.45% [1] Stock Performance - Greenway Technology (301322) closed at 33.39, with a gain of 4.41% and a trading volume of 49,300 shares, amounting to a transaction value of 164 million [1] - Zhenghe Industrial (003033) rose by 3.54% to close at 52.62, with a trading volume of 89,100 shares and a transaction value of 460 million [1] - Other notable performers include Taotao Industry (301345) with a 2.02% increase, Jiuyi Co. (300994) up by 1.88%, and Huabei Station (834058) rising by 1.59% [1] Fund Flow Analysis - The motorcycle and other sectors experienced a net outflow of 5.633 million from institutional investors, while retail investors saw a net outflow of 52.5426 million [2] - Conversely, speculative funds recorded a net inflow of 58.1755 million [2] Individual Stock Fund Flow - Zhenghe Industrial had a net inflow of 63.7377 million from institutional investors, while it faced a net outflow of 26.8496 million from speculative funds [3] - Greenway Technology saw a net inflow of 18.1301 million from institutional investors, but a significant net outflow of 18.1620 million from retail investors [3] - Jiuyi Co. experienced a net inflow of 21.8751 million from institutional investors, while retail investors had a net outflow of 47.6337 million [3]