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中国电影正在告别“一张电影票”,解读中国电影的“经济账”
Core Insights - The Chinese film industry is projected to reach a total industry chain output value of 817.26 billion yuan by 2025, with a box office revenue of 51.83 billion yuan, indicating a box office multiplier effect of approximately 1:15.77 [3][6] - The film industry is evolving beyond just box office revenue, emphasizing the importance of the entire industry chain and its broader economic contributions [4][6] Industry Contribution - The total industry chain output value consists of three components: 226.62 billion yuan from core industries (production, distribution, and screening), 251.55 billion yuan from indirect industries (equipment procurement, advertising, logistics), and 339.10 billion yuan from spillover industries (dining, transportation, retail, tourism) [4][6] - The film industry significantly influences other sectors, showcasing its role in driving economic growth through various indirect and spillover effects [6][12] New Business Models - The shift towards "film+" models is creating new business opportunities, integrating film with tourism, dining, and other sectors, thus enhancing consumer experiences and driving economic activity [8][9] - Successful films are increasingly being developed with comprehensive strategies that include merchandise and themed experiences, as seen with the example of "浪浪山小妖怪" [7][11] Cultural and Economic Integration - The relationship between cultural creation and economic value is becoming more intertwined, with quality storytelling serving as the foundation for economic success in the film industry [11][15] - The film industry is leveraging advanced technologies and modern service industries to enhance production quality and operational efficiency, indicating a trend towards digitalization and integration [12][15] Quality and Audience Engagement - High-quality content is essential for sustaining the film industry's economic impact, as it drives audience engagement and subsequent revenue through various channels [14][15] - The film industry is encouraged to adopt a retail mindset, focusing on emotional connections and user experience to meet diverse audience needs [14][15]
中国电影正在告别“一张电影票” 解读中国电影的“经济账”
Yang Shi Xin Wen· 2026-02-05 02:40
这组数据,来自中国电影资料馆"电影经济贡献统计"课题研究。翻开这册"账本",我们能看到哪些重要 信息?"电影+",为什么能加出新场景、新业态?与消费一起升级的电影,有哪些"变"与"不变"?记者 对话中国电影资料馆"电影经济贡献统计"课题组负责人汪忆岚、中国社会科学院工业经济研究所研究员 郭朝先和上影集团党委书记、董事长王隽,一同解读中国电影的"经济账"。 从电影到手办,从零售到旅游,还记得"点燃"消费市场的"哪吒"和"浪浪山"吗? 国家电影局近期发布数据,据不完全统计,2025年中国电影全产业链产值达8172.59亿元、票房拉动系 数约为1∶15.77,均位居全球前列。 读数据 中国电影正在告别"一张电影票" 记者:2025年中国电影票房为518.32亿元,本次测算的2025年中国电影全产业链产值为8172.59亿元。票 房500亿+和全产业链产值8100亿+,二者是什么关系? 汪忆岚:两者间的"量级差距",并不是简单的"放大关系"。票房,仅仅是电影产业生态中的一个节点数 据。优秀电影通过文化影响力,持续释放社会效益与经济影响。电影生产端的创造性投入、流通端对上 下游行业的带动,以及优质电影内容对大文娱消费领 ...
影视股集体走强,横店影视涨停,幸福蓝海涨超7%
Ge Long Hui· 2026-02-05 02:31
Group 1 - The A-share film industry stocks experienced a collective surge, with Hengdian Film reaching the daily limit, and other companies like Happiness Blue Sea, Light Media, Bona Film, and others also showing significant gains [1] - Seven films have been scheduled for release during the Spring Festival, with six of them set to premiere on the first day of the new year [1] Group 2 - Hengdian Film saw a price increase of 10.01%, with a total market capitalization of 20.1 billion and a year-to-date increase of 90.95% [2] - Happiness Blue Sea increased by 7.87%, with a market cap of 8.943 billion and a year-to-date increase of 15.44% [2] - Light Media rose by 6.43%, with a market cap of 59.7 billion and a year-to-date increase of 24.24% [2] - Bona Film increased by 4.34%, with a market cap of 13.6 billion and a year-to-date increase of 29.74% [2] - Other companies like Jinyi Film, Huazhi Digital Media, and Huayi Brothers also reported gains of over 3% [1][2]
解读中国电影的“经济账”
Sou Hu Cai Jing· 2026-02-04 23:55
对话人:汪忆岚(中国电影资料馆"电影经济贡献统计"课题组负责人) 郭朝先(中国社会科学院工业经济研究所研究员) 记者:2025年中国电影票房为518.32亿元,本次测算的2025年中国电影全产业链产值为8172.59亿元。票 房500亿+和全产业链产值8100亿+,二者是什么关系? 汪忆岚:两者间的"量级差距",并不是简单的"放大关系"。票房,仅仅是电影产业生态中的一个节点数 据。优秀电影通过文化影响力,持续释放社会效益与经济影响。电影生产端的创造性投入、流通端对上 下游行业的带动,以及优质电影内容对大文娱消费领域的溢出与辐射,在单一票房数字中是没有记录 的。因此,我们需要在全产业链视角下,科学、客观、完整地评估电影对国民经济的真实贡献。 本次研究将电影经济活动划分为核心产业、间接产业以及带动与外溢产业三个层次。8172.59亿元的数 据这样构成:一是2266.18亿元的核心产业产值,涵盖电影制作、发行和放映。二是2515.46亿元的间接 产值,包括设备采购、技术服务、广告宣发、租赁商务、物流运输等上下游环节,体现电影产业对制造 业和服务业的拉动作用。三是3390.95亿元的外溢产值,囊括观影带动的餐饮、交通 ...
解读中国电影的“经济账”(面对面)
Ren Min Ri Bao· 2026-02-04 22:01
对话人:汪忆岚(中国电影资料馆"电影经济贡献统计"课题组负责人) 郭朝先(中国社会科学院工业经济研究所研究员) 王隽(上影集团党委书记、董事长) 任姗姗(本报记者) 从电影到手办,从零售到旅游,还记得"点燃"消费市场的"哪吒"和"浪浪山"吗? 国家电影局近期发布数据,据不完全统计,2025年中国电影全产业链产值达8172.59亿元、票房拉动系 数约为1∶15.77,均位居全球前列。 这组数据,来自中国电影资料馆"电影经济贡献统计"课题研究。翻开这册"账本",我们能看到哪些重要 信息?"电影+",为什么能加出新场景、新业态?与消费一起升级的电影,有哪些"变"与"不变"?本报 记者对话该课题组负责人、经济学家和电影企业负责人,一同解读中国电影的"经济账"。 读数据 中国电影正在告别"一张电影票" 记者:2025年中国电影票房为518.32亿元,本次测算的2025年中国电影全产业链产值为8172.59亿元。票 房500亿+和全产业链产值8100亿+,二者是什么关系? 汪忆岚:两者间的"量级差距",并不是简单的"放大关系"。票房,仅仅是电影产业生态中的一个节点数 据。优秀电影通过文化影响力,持续释放社会效益与经济影响 ...
“史上最长春节档”定档7部影片,多家上市公司参投
第一财经· 2026-02-04 14:15
Core Viewpoint - The 2026 Spring Festival holiday will feature a long holiday period of 9 days, with several films scheduled for release during this time, indicating a significant opportunity for box office revenue in the film industry [2]. Group 1: Film Releases and Industry Participation - Seven films have been scheduled for the Spring Festival period, with six set to release on the first day of the new year, including titles like "Fast Life 3" and "Panda Plan: Tribal Adventures" [2]. - Major listed companies involved in the production and distribution of these films include Maoyan Entertainment, Bona Film Group, China Film, Wanda Film, and Hengdian Film [3]. - "Fast Life 3," as a sequel, has already established a strong IP presence, with previous installments grossing 1.728 billion and 3.361 billion yuan respectively [4]. Group 2: Box Office Trends and Historical Data - The Spring Festival is recognized as the most crucial box office period of the year, with significant audience engagement and family viewing becoming a mainstream entertainment form during the holiday [4]. - Historical box office data from 2021 to 2025 shows that the Spring Festival box office revenues were 7.8 billion, 6 billion, 6.8 billion, 8.2 billion, and 9.5 billion yuan, accounting for approximately 17%, 20%, 12%, 19%, and 19% of the annual box office respectively [4]. - Recent top films from the Spring Festival period include "Nezha: Birth of the Demon Child" with a total box office of approximately 15.5 billion yuan and "Full River Red" with about 4.5 billion yuan [4]. Group 3: Market Outlook and Challenges - According to a report from CICC, the timing of domestic film releases for the 2026 Spring Festival is later than in previous years, which may impact box office performance due to high baseline effects from 2025's successful releases [5]. - The presence of imported films like "Zootopia 2" and "Avatar 3" during the same period may lead to cautious scheduling and conservative marketing strategies from domestic film producers [5]. - There is a possibility of additional films being added to the Spring Festival lineup, including potential releases like "Panda Plan 2" and "New Year's Offenders" [6].
“史上最长春节档”定档7部影片,多家上市公司参投
Di Yi Cai Jing· 2026-02-04 09:51
2026年的春节假期有9天,"最长春节档"即将来临。 & Super -- IIIII 移动消毒站 t ¥8.00 春节档为一年中最重要的档期。不仅时间长,而且处于一年之初,对观众观影具有较强的号召性,与家人朋友观影已成为当前主流的春节假期文娱消费形式 之一。 2月4日,灯塔专业版显示,目前已有7部影片定档春节期间。其中有6部均在大年初一上映。分别是《飞驰人生3》《熊出没·年年有熊》《镖人:风起大漠》 《惊蛰无声》《星河入梦》和《熊猫计划之部落奇遇记》。此外还有一部电影纪录片《重返狼群》将在大年初三重映。 多家上市公司参与了春节档电影的出品发行。 备受关注的《飞驰人生3》背后的出品发行方包括猫眼娱乐(01896.HK)、博纳影业(001330.SZ)、中国电影(600977.SH)、万达电影(002739.SZ)、横店影视 (603103.SH)。 作为《飞驰人生》系列的续作,《飞驰人生3》已经积累了一定IP知名度。此前《飞驰人生》《飞驰人生2》分别斩获17.28亿元、33.61亿元票房。 《惊蛰无声》由张艺谋导演,易烊千玺、朱一龙、宋佳、杨幂等演员参演。大麦娱乐主投,中国电影、万达电影等参投。《镖人:风起大 ...
影视院线板块2月4日跌3.77%,博纳影业领跌,主力资金净流出13.67亿元
Core Viewpoint - The film and cinema sector experienced a decline of 3.77% on February 4, with Bona Film Group leading the drop [1] Group 1: Market Performance - The Shanghai Composite Index closed at 4102.2, up 0.85%, while the Shenzhen Component Index closed at 14156.27, up 0.21% [1] - The film and cinema sector saw significant individual stock movements, with Bona Film Group's stock price dropping by 8.78% to 9.45 [2] - Major declines were observed in other companies such as Hengdian Film and Television (-6.74%), Huayi Brothers (-0.53%), and Wanda Film (-1.76%) [1][2] Group 2: Trading Volume and Capital Flow - The total net outflow of main funds in the film and cinema sector was 1.367 billion yuan, while retail investors saw a net inflow of 1.166 billion yuan [2] - The trading volume for Huayi Brothers was 1.396 million shares, with a transaction value of 259 million yuan [1] - The capital flow data indicates that retail investors were more active, with significant net inflows into several stocks despite the overall market decline [3]
中国电影:目前公司参与了多部春节档影片的投资出品
Zheng Quan Ri Bao Wang· 2026-02-03 13:40
证券日报网讯2月3日,中国电影(600977)在互动平台回答投资者提问时表示,目前公司参与了春节档 影片《星河入梦》《飞驰人生3》《熊出没.年年有熊》《镖人:风起大漠》《惊蛰无声》的投资出品。 ...
A股异动丨春节档火热开局,影视股逆势上涨,横店影视3连板,幸福蓝海涨超7%
Ge Long Hui A P P· 2026-02-02 02:12
Core Viewpoint - The A-share market for film and television stocks is experiencing a counter-trend rise, indicating a recovery in the market, with significant increases in stock prices for various companies [1] Group 1: Market Performance - The national annual box office has surpassed 2 billion yuan as of February 1, 2026, reflecting a strong start to the Spring Festival season [1] - Six new domestic films, including "Flying Life 3" and "Silent Awakening," are scheduled for release during the Spring Festival, covering multiple genres [1] - In 2025, the national box office reached 51.832 billion yuan, a year-on-year increase of 21.95%, with domestic films accounting for 79.67% of the total [1] Group 2: Stock Performance - Hengdian Film's stock rose by 10%, with a total market value of 17.8 billion yuan and a year-to-date increase of 69.18% [2] - Happiness Blue Sea's stock increased by 7.63%, with a market value of 8.939 billion yuan and a year-to-date increase of 15.39% [2] - Bona Film's stock rose by 6.88%, with a market value of 14.1 billion yuan and a year-to-date increase of 35% [2] - Other notable increases include Light Media (5.27%, 60.4 billion yuan), Jinyi Film (5.19%, 4.809 billion yuan), and Huayi Brothers (3.4%, 7.75 billion yuan) [2]