Core Viewpoint - The Shenyang-Baihe High-Speed Railway (Shenbai High-Speed Railway) has commenced simulated passenger operations, marking the final preparatory phase before its official opening, which is expected to enhance regional economic circulation and tourism development in Northeast China [1][2]. Group 1: Project Overview - The Shenbai High-Speed Railway spans approximately 430 kilometers, connecting key cities in Northeast China, with a design speed of 350 km/h and includes 10 stations [1]. - The project began construction in July 2021 and is part of the national "14th Five-Year Plan" key projects, serving as a regional connector in the "Eight Vertical and Eight Horizontal" high-speed rail network [2]. Group 2: Testing and Operations - Since the start of trial operations on July 28, 2023, the railway has conducted extensive testing, including 5,193 train runs to optimize system functions and ensure operational readiness under various conditions [2]. - The railway's opening is expected to significantly reduce travel times, with the fastest journey from Beijing Chaoyang Station to Changbai Mountain Station taking approximately 4 hours and 33 minutes, and from Shenyang North Station to Changbai Mountain Station taking about 1 hour and 53 minutes [2].

Market Overview - A-shares experienced a collective pullback on September 4, with the Shanghai Composite Index down 1.97% to 3738.32 points, Shenzhen Component Index down 2.37%, ChiNext Index down 3.2%, and the Sci-Tech Innovation 50 Index down 5.38% [1] - The North Exchange 50 Index rose 0.58% against the trend [2] - The micro-cap stock index increased by 1.32% [3] - The total trading volume in the Shanghai and Shenzhen markets reached 1.59 trillion yuan, an increase of 142.7 billion yuan compared to the previous trading day [4] - A total of 2629 stocks rose, 32 stocks hit the daily limit, and 2606 stocks fell [5] New Energy Sector - The new energy sector saw a significant surge, with multiple new energy ETFs performing well and several stocks hitting the daily limit [6] - The power battery index, energy storage index, and lithium battery index rose by 2.65%, 2.32%, and 1.43% respectively [6] - Yiwei Lithium Energy (300014) surged by 6.17% to 67.96 yuan per share, with a market capitalization of 139 billion yuan [6] - Notable performers included Tianhong Lithium Battery, which hit the daily limit, and other companies like Tongrun Equipment and Tianji Technology, which also saw substantial gains [7][8] - Data from the Passenger Car Association indicated that 1.079 million new energy passenger vehicles were sold in August, a year-on-year increase of 5% and a month-on-month increase of 9%, with a penetration rate of 55.3% [9] CPO Concept Stocks - CPO concept stocks, including optical modules and optical chips, experienced a significant decline after a previous surge [11] - The CPO concept sector fell by 10% on September 4, following a 7.04% increase on September 1 [12] - Major stocks like Xinyi Technology, Zhongji Xuchuang, and Tianfu Communication led the decline, each dropping over 11% [13] - The FTSE Russell announced changes to the FTSE China 50 Index and FTSE China A50 Index, including the addition of companies like BeiGene and Xinyi Technology [14] Consumer Sector - The consumer sector showed activity, with the restaurant and tourism sector rising by 2.85% and the retail sector increasing by nearly 2% [15] - Companies such as Lingnan Holdings and Changbai Mountain saw significant gains, with some hitting the daily limit [15] - The Ministry of Culture and Tourism projected that domestic tourism will reach 1.43 billion trips by 2025, recovering to 112% of 2019 levels [15] - A report from Caitong Securities indicated that the restaurant industry is in a recovery phase, with government policies expected to stimulate consumption, particularly in wedding and group dining scenarios [15]

Group 1 - Changbai Mountain's stock price increased by 5.05% on September 4, reaching 54.10 CNY per share, with a trading volume of 833 million CNY and a turnover rate of 5.99%, resulting in a total market capitalization of 14.427 billion CNY [1] - The stock has risen for five consecutive days, with a cumulative increase of 20.33% during this period [1] - Changbai Mountain Tourism Co., Ltd. was established on December 8, 2010, and listed on August 22, 2014, primarily engaged in the tourism service industry, with revenue composition: 72.31% from tourist transportation, 18.79% from hotels, 4.52% from other services, 4.01% from travel agencies, and 0.36% from supplementary services [1] Group 2 - According to data, GF Fund's Guangfa Xinxing Mixed A Fund (002132) entered the top ten circulating shareholders of Changbai Mountain in the second quarter, holding 1.3101 million shares, accounting for 0.49% of circulating shares [2] - The fund has gained approximately 3.4062 million CNY in floating profit today and 11.3977 million CNY during the five-day rising period [2] - Guangfa Xinxing Mixed A Fund was established on January 15, 2016, with a latest scale of 1.805 billion CNY, achieving a year-to-date return of 11.47% and a one-year return of 31.61% [2] Group 3 - The fund manager of Guangfa Xinxing Mixed A Fund is Zheng Chengran, who has been in the position for 5 years and 109 days, managing total assets of 13.523 billion CNY [3] - During his tenure, the best fund return was 56.59%, while the worst return was -52.62% [3] Group 4 - Guangfa Xinxing Mixed A Fund holds 1.3101 million shares of Changbai Mountain, representing 2.67% of the fund's net value, making it the ninth largest holding [4] - The fund has realized a floating profit of approximately 3.4062 million CNY today and 11.3977 million CNY during the five-day increase [4]

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday will have a total of 8 consecutive days off, which is expected to boost travel demand [1] - The Chinese government announced a temporary visa-free policy for Russian passport holders from September 15, 2025, to September 14, 2026, leading to a significant increase in flight searches from Moscow [1] - South Korea will implement a temporary visa-free policy for Chinese group tourists starting September 29, 2025, lasting until June 2026, further enhancing travel opportunities [1] Group 2 - International flight bookings for popular cities have rebounded to over 50% of pre-pandemic levels during this summer, indicating a strong recovery in outbound tourism [2] - Japan and South Korea have emerged as popular destinations, with booking volumes increasing nearly tenfold compared to the beginning of the year, and flight prices dropping by approximately 40% [2] - Visa applications on the Fliggy platform surged over 13 times year-on-year in July, with Japan's visa applications surpassing 2019 levels [2] Group 3 - Various cities in China, including Guangdong, Hangzhou, and Chengdu, are set to issue cultural and tourism consumption vouchers in September to stimulate local tourism [3] - Guangdong will distribute 20 million yuan worth of vouchers starting September 12, while Chengdu will launch its second round of tourism accommodation vouchers from September 21 to October 28 [3] - Other regions, such as Huangshan and Yulin, are also implementing similar voucher programs to encourage spending in the tourism sector [3] Group 4 - The National Development and Reform Commission has proposed measures to cultivate new consumption scenarios in cultural tourism, aiming to create influential themed tourism routes [4] - Following this announcement, stocks related to tourism, such as Tibet Tourism and Dalian Shengya, experienced significant price increases [5] Group 5 - Related concept stocks include travel agencies like Zhongxin Tourism and China Youth Travel Service, scenic spots like Songcheng Performance and Huangshan Tourism, and hotel chains such as Jinjiang Hotels and Huazhu Group [8]

Group 1 - The core viewpoint of the news is that Changbai Mountain's stock has experienced a significant increase, with a 5.34% rise on September 3, reaching a price of 51.12 yuan per share, and a total market capitalization of 13.632 billion yuan [1] - Changbai Mountain Tourism Co., Ltd. is primarily engaged in the tourism service industry, with its main revenue sources being tourism transportation (72.31%), hotels (18.79%), and travel agencies (4.01%) [1] - The stock has shown a cumulative increase of 13.39% over the past four days, indicating strong market performance [1] Group 2 - Huatai-PB ZhiYuan Mixed A Fund holds 160,000 shares of Changbai Mountain, accounting for 4.3% of the fund's net value, making it the sixth-largest holding [2] - The fund has generated a floating profit of approximately 414,400 yuan today and a total of 916,800 yuan during the four-day increase [2] - The fund has achieved a year-to-date return of 40.07% and a one-year return of 63.79%, ranking 1193 out of 8180 and 1517 out of 7967 respectively [2]

Core Viewpoint - The rise of "borderline" marketing strategies, particularly through male models and entertainment, is becoming a common approach in offline consumption sectors as businesses seek to boost traffic and sales during a challenging economic period [2][12][20]. Group 1: Offline Marketing Trends - The offline consumption market is expected to embrace a "male marketing" trend by 2025, with various sectors like theme parks and restaurants adopting this strategy to cope with declining sales [3][12]. - The introduction of "handsome NPCs" in theme parks has proven effective, with some locations reporting significant increases in visitor numbers, particularly among young women [4][5]. - The Fuzhou Dongbai Center's "male model bag-carrying" experience led to a notable increase in daily foot traffic and sales, showcasing the effectiveness of this marketing approach [7][8]. Group 2: Financial Performance and Challenges - Despite the initial success of "borderline" marketing, many offline businesses continue to struggle financially, with a significant portion of theme parks and restaurants reporting losses [13][17]. - For instance, the theme park industry has seen about 22% of its establishments operating at a loss, while major restaurant chains like Xiaobuxiang have reported substantial net losses [13][17]. - The financial reports from major players indicate a concerning trend, with companies like Huazhou City experiencing a decline in revenue and profit margins [17][18]. Group 3: Consumer Behavior and Market Dynamics - The consumer market is shifting towards a preference for deeper cultural experiences rather than superficial entertainment, as evidenced by the growing popularity of family-oriented travel and cultural tourism [20][21][22]. - Data shows that the emotional consumption market in China is projected to exceed 2 trillion yuan by 2025, indicating a strong demand for enriching experiences [19]. - The trend towards "de-entertainment" suggests that businesses need to integrate cultural elements into their offerings to remain competitive and relevant in the evolving market landscape [23][24].

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company reported a decline in revenue and net profit for the first half of 2025, with a revenue of 235 million yuan, down 7.44% year-on-year, and a net profit of -2 million yuan [8] - The increase in costs has put pressure on profitability, with a gross margin of 19.04% in the first half of 2025, down 10.39 percentage points year-on-year [8] - The company is expected to benefit from improved external transportation and internal expansion of the scenic area, with projected revenues of 788 million yuan, 906 million yuan, and 1,024 million yuan for 2025, 2026, and 2027 respectively [8] Financial Performance Summary - Revenue for 2023 is projected at 620 million yuan, with a growth rate of 218.7%, and a net profit of 138 million yuan [7] - The company anticipates a revenue increase to 743 million yuan in 2024, with a net profit of 144 million yuan, reflecting a growth rate of 4.5% [7] - For 2025, the expected earnings per share (EPS) is 0.57 yuan, with a price-to-earnings (PE) ratio of 78.8 [7] Market Performance - The company has experienced a market performance of -7% over the last 12 months, compared to a 23% increase in the CSI 300 index [4]

Market Overview - On September 1, the tourism and scenic spots sector rose by 2.27% compared to the previous trading day, with Changbai Mountain leading the gains [1] - The Shanghai Composite Index closed at 3875.53, up 0.46%, while the Shenzhen Component Index closed at 12828.95, up 1.05% [1] Stock Performance - Notable stock performances in the tourism sector included: - Changzi Mountain (code: 660209) closed at 47.79, up 6.44% with a trading volume of 174,300 shares and a transaction value of 818 million yuan [1] - Tianfu Culture and Tourism (code: 000558) closed at 6.69, up 6.19% with a trading volume of 2,259,800 shares and a transaction value of 147.5 million yuan [1] - Xiangyuan Culture and Tourism (code: 600576) closed at 8.32, up 3.74% with a trading volume of 505,500 shares and a transaction value of 418 million yuan [1] Capital Flow - The tourism and scenic spots sector experienced a net outflow of 27.003 million yuan from institutional investors, while retail investors saw a net inflow of 68.5212 million yuan [2] - The capital flow for specific stocks showed: - Tianfu Culture and Tourism had a net inflow of 61.3565 million yuan from institutional investors, but a net outflow of 76.9291 million yuan from retail investors [3] - Emei Mountain A (code: 000888) had a net inflow of 37.4556 million yuan from institutional investors, with a net outflow of 16.1035 million yuan from retail investors [3]

Summary of Changbai Mountain Company Conference Call Industry and Company Overview - The conference call discusses Changbai Mountain Company, which operates a scenic area in China, focusing on tourism and hospitality services. Key Points and Arguments 1. **Financial Performance**: In the first half of 2025, the company's net profit and net profit excluding non-recurring items decreased by 23.08 million yuan and 29.31 million yuan respectively, primarily due to extreme weather conditions and an earlier Spring Festival affecting peak visitor flow [2][3] 2. **Impact of Weather**: Extreme weather, including heavy snow, led to a significant increase in the number of days the scenic area was closed, with the North Scenic Area closed 188% more days compared to the previous year [3] 3. **Visitor Growth**: In July 2025, visitor numbers increased by 38% year-on-year, reaching a record high of 210,200 visitors, attributed to adjustments in daily visitor capacity and infrastructure improvements [2][6] 4. **High-Speed Rail Development**: The expected opening of the Shenbai High-Speed Rail by the end of September 2025 is anticipated to significantly reduce travel time from Beijing and Shenyang, potentially boosting visitor numbers and supporting the goal of 4 million visitors for the year [7][8] 5. **Cost Increases**: Human resource costs rose due to a company-wide salary adjustment and an increase in social security contributions based on the previous year's average wage [5] 6. **Winter Season Plans**: The company plans to enhance winter offerings, including new operational points and activities such as snowmobiles and hot springs, to attract more visitors during the winter season [10][12] 7. **Government Support**: Local government support for the tourism industry has increased, with investments and planning aimed at promoting ice and snow tourism as a key economic driver [13] 8. **Future Growth Drivers**: The company identifies key growth drivers as overall visitor growth, transportation improvements, and hotel business expansion, with a focus on balancing summer and winter peak seasons [14] 9. **New Business Development**: The company is exploring new business opportunities in addition to traditional transportation and hotel services, although no major new revenue streams have been identified yet [15][16] Additional Important Information - **Visitor Demographics**: The proportion of group tourists increased slightly during the summer of 2025, with one-day tour products gaining popularity [9] - **Infrastructure Improvements**: Ongoing enhancements to infrastructure and service quality are aimed at improving visitor experience and operational efficiency [12][17]

Core Insights - The tourism and scenic area industry has shown a mixed performance in the first half of 2025, with 23 listed companies reporting a total revenue of 17.55 billion yuan, a year-on-year increase of 4.8%, but a net profit of 1.167 billion yuan, down 4.25% [2][3] - The divergence in performance among companies is attributed to differences in tourism resources, location conditions, operational models, and capital operation capabilities, reflecting a deepening marketization process in the tourism industry [2][3] Revenue Performance - Among the listed companies, China Youth Travel Service (中青旅) led with a revenue of 4.866 billion yuan, while Tibet Tourism (西藏旅游) reported less than 100 million yuan [3][4] - Ten companies achieved positive revenue growth, with Tianfu Culture and Tourism (天府文旅) leading at an 86.75% increase, followed by Xiangyuan Culture and Tourism (祥源文旅) at 35.41% and Jiuhua Tourism (九华旅游) at 22.26% [3][4] Profitability Analysis - Seven companies, including Changbai Mountain (长白山) and Dalian Shengya (大连圣亚), reported losses, with Changbai Mountain transitioning from profit to loss due to extreme weather and rising costs [4][8] - Companies like Guilin Tourism (桂林旅游) and Tibet Tourism achieved profitability through non-recurring gains, with Guilin reporting a net profit of 8 million yuan, a 141.94% increase [4][5] Challenges Faced - Extreme weather and cost pressures were significant factors leading to losses for several companies, with Changbai Mountain and Dalian Shengya both citing decreased visitor numbers and increased operational costs [8][9] - Yunnan Tourism experienced a substantial revenue decline of 61.22%, primarily due to project delays and losses from its subsidiaries [10] Notable Performers - Xiangyuan Culture and Tourism was the only company to achieve over 30% growth in both revenue and net profit, with a revenue of 500 million yuan and a net profit of 92 million yuan [11] - ST Zhangjiajie (ST张家界) reported a revenue increase of 11.40% to 194 million yuan, with a significant reduction in net loss by 45.60% [12] Visitor Trends - Visitor numbers showed significant variation, with Jiuhua Mountain receiving approximately 5.65 million visitors, a year-on-year increase of 11.81%, while Emei Mountain and Lijiang saw declines in visitor numbers [13]