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花生上树了?AI竟然敢这么玩
3 6 Ke· 2025-09-01 13:51
Core Viewpoint - The article discusses the pitfalls of using AI in marketing and advertising, highlighting a recent incident involving a snack brand that mistakenly depicted peanuts growing on trees, showcasing the limitations of AI's understanding of natural processes [8][10][49]. Group 1: Incident Overview - A well-known snack brand, Liangpin Puzi, faced backlash for using AI-generated images that inaccurately depicted peanuts growing on trees, leading to public ridicule [3][5][8]. - The brand issued an apology on August 28, acknowledging the error and updating the related promotional materials [8][10]. - This incident reflects a broader issue where AI-generated content can misrepresent reality, as seen in other examples like a woman with six fingers in an advertisement [15][19]. Group 2: AI Limitations - AI lacks true common sense and understanding of natural laws, relying instead on statistical probabilities from vast datasets, which can lead to absurd outcomes [13][49]. - The article emphasizes that while AI can enhance efficiency, it is not a foolproof solution and requires careful oversight to avoid damaging brand reputation [49]. Group 3: Broader Implications - The misuse of AI in advertising has led to a rise in misleading representations across various sectors, including e-commerce and food delivery, where businesses use AI to create appealing but unrealistic images [26][30]. - There is a growing concern about the potential for fraud, as consumers may exploit AI-generated images to manipulate product returns and refunds [42][44]. - The article concludes that the rise of AI necessitates a critical approach to visual content, urging consumers to remain vigilant and skeptical of overly perfect or bizarre images [49].
花生上树了?AI竟然敢这么玩
36氪· 2025-09-01 13:36
Core Viewpoint - The article discusses the pitfalls of using AI in marketing and product representation, highlighting the absurdities that arise when AI-generated content lacks common sense and understanding of reality [3][11][61]. Group 1: AI Misuse in Marketing - A recent incident involving a snack brand, Liangpin Puzi, showcased the absurdity of AI-generated images, where peanuts were depicted growing on trees, leading to public ridicule [11][12][19]. - The brand acknowledged the error and apologized, indicating a lack of oversight in using AI for image generation [11][61]. - This incident reflects a broader issue where AI fails to grasp basic biological facts, resulting in misleading representations [17][19]. Group 2: Broader Implications of AI in E-commerce - The article points out that AI-generated images are increasingly used in e-commerce, often leading to unrealistic expectations for consumers, as many models may not be real but AI-generated [27][29]. - There are reports of businesses using AI to create deceptive images of their products, which can mislead customers and result in dissatisfaction upon delivery [31][41]. - The rise of AI in marketing has led to a new form of consumer fraud, where buyers manipulate AI-generated images to claim refunds for products that were not as advertised [49][57]. Group 3: Regulatory Response and Future Considerations - The article emphasizes the need for stricter oversight and regulation regarding the use of AI in marketing to prevent misleading practices [61][62]. - It warns that as AI technology evolves, consumers must remain vigilant and critical of overly perfect or bizarre images, as they may not reflect reality [63][65]. - The incident serves as a reminder that independent thinking and respect for rules are essential in an AI-driven future [66].
休闲食品板块9月1日涨0.05%,洽洽食品领涨,主力资金净流出235.67万元
Market Overview - The leisure food sector increased by 0.05% on September 1, with Qiaqia Food leading the gains [1] - The Shanghai Composite Index closed at 3875.53, up 0.46%, while the Shenzhen Component Index closed at 12828.95, up 1.05% [1] Top Gainers in Leisure Food Sector - Zhizhi Food (002557) closed at 23.17, up 3.58% with a trading volume of 165,300 shares and a turnover of 385 million yuan [1] - Haoxiangni (002582) closed at 10.70, up 3.48% with a trading volume of 375,400 shares and a turnover of 401 million yuan [1] - Liangpinpuzi (603719) closed at 13.62, up 3.10% with a trading volume of 126,000 shares and a turnover of 170 million yuan [1] Top Losers in Leisure Food Sector - Wancheng Group (300972) closed at 204.70, down 3.35% with a trading volume of 65,500 shares and a turnover of 1.337 billion yuan [2] - Chongwu Food (603057) closed at 25.46, down 2.26% with a trading volume of 50,600 shares and a turnover of 130 million yuan [2] - Youyou Food (603697) closed at 13.82, down 2.12% with a trading volume of 225,800 shares and a turnover of 314 million yuan [2] Capital Flow Analysis - The leisure food sector experienced a net outflow of 2.3567 million yuan from institutional investors, while retail investors saw a net inflow of 14.3 million yuan [2][3] - Major stocks like Zhizhi Food had a net inflow of 63.1025 million yuan from institutional investors, despite a net outflow from retail investors [3] - The overall trend indicates a mixed sentiment among different types of investors within the leisure food sector [3]
荒湖野泽变身环湖经济圈40余家大企业总部环抱金银湖
Chang Jiang Ri Bao· 2025-09-01 02:59
Core Insights - The article highlights the transformation of the JinYin Lake area into a thriving economic hub, with over 40 large enterprises establishing their headquarters, contributing to an annual output value exceeding 100 billion yuan [9][10][12]. Group 1: Economic Development - The JinYin Lake headquarters economy has attracted more than 40 large enterprises, creating a diverse industrial landscape that includes finance, health, high-end manufacturing, and modern services [8][12]. - The area has seen significant investment, with the Jianghan Water Network Construction Development Company and Jiangsu Zhihui Port Technology Industry Group being notable examples of enterprises that have recently established operations there [3][5][7]. - The annual operating revenue of enterprises in the JinYin Lake area has surpassed 100 billion yuan, indicating robust economic activity [9]. Group 2: Infrastructure and Environment - The development of the JinYin Lake area began with the construction of the "Golden Development Axis" Jinshan Avenue in 1999, which facilitated the arrival of major enterprises [7][8]. - The ecological environment and transportation infrastructure have been key factors in attracting businesses, with proximity to airports and high-speed rail stations being highlighted as advantages [5][7]. - The area features a 42-kilometer lakeside greenway that enhances the living environment, contributing to the overall appeal of the region for both residents and businesses [16][17]. Group 3: Government Support and Services - The local government has provided "nanny-style" services to support enterprises, facilitating processes from project approval to construction, which has been crucial for companies like Lingdian Electric Control to thrive [12][13]. - The government’s commitment to continuous investment in ecological and infrastructural improvements has transformed the area into a competitive business environment [17][19]. - The focus on attracting large enterprises and enhancing service offerings is part of a broader strategy to create a multi-layered headquarters economy ecosystem [17][18].
花生上树了?AI 竟然敢这么玩
3 6 Ke· 2025-09-01 02:12
这几天,知名零食品牌良品铺子,用一张图成功地让无数网友的 CPU 都烧干了。 在一款花生味压缩饼干的宣传图上,白白胖胖的花生果,就那么一颗颗、一串串地,悠然自得地挂在绿意盎然的枝头。 图片上还赫然印着"甄选吉林扶余四粒红花生",好家伙,这甄选得可够彻底的,直接给人家花生都"提拔上树"了。 不少网友吐槽:"审图的也是人工智能吗?" 狐妹还记得小学有没有落花生那一课,不过即便没看过,花生在土里生长也应该算常识吧,难道这年头都没人见过种花生吗? 8 月 28 日,良品铺子正式致歉,承认因工作疏忽错误使用 AI 生成图片,并已对相关页面进行了更新修正。 离谱程度够吓人,连央视农业都急忙出来科普:花生作为豆科植物,果实应在土中生长,而不是挂在树上。 广告里还特意标注了" 0 反式脂肪酸",这就更扯了,生花生才有营养成分可谈,可压缩饼干又不是卖生花生的。 而且不止这一张,另外一张广告图背景像玉米地,还出现收割玉米的收割机正在收玉米的画面,同样不合常理。 为什么 AI 会犯这种低级错误呢?原因就是它没有真正的"常识"。 AI 的学习本质是一种基于海量数据的概率统计,它知道"果实"可以和"枝头"联系,却不理解光合作用、植物分 ...
“花生上树”,企业营销更要小心AI幻觉
Bei Jing Shang Bao· 2025-08-31 15:55
一方面,不少企业海报营销直接面向消费者。以良品铺子为例,"花生上树"有可能对公众构成常识性误 导,尤其是对生活常识尚处于积累阶段的青少年群体产生错误的教育影响。 近日,良品铺子某款产品的宣传图片显示"花生在树上结果"被指"缺乏常识"。良品铺子方面对此回应 称:"由于公司在工作中的疏忽,在电商平台商品详情页中错误使用了由AI生成的图片素材。" 花生本是地上开花、地下结果的作物,海报中的花生果实却高高悬挂枝头,与"落花生"的生物学特性相 悖。 随着人工智能生产工具的普及,企业采用AI生成广告图片可以降低成本、提升效率,本是一件顺势而 为的事情。 但对AI的使用,不能完全放手不管,更不能一劳永逸。企业设计一款宣传海报的工作,从以往可能费 时费力的单线操作,到如今分分钟速成的海量选择,使用者的责任不是轻了,反而是更重了。 不少类似失误虽然由AI引发,却不能一味甩锅AI。违背常识的设计恰恰是给内容使用者、审核者敲响 警钟,对事实层面的核查提出了更高要求。 相比于个人使用者,企业营销因为传播面广、传播速度快,更要警惕AI幻觉在应用中暴露出的风险。 不用AI助力、没有AI意识的话,很快就会落后。但如何有效使用AI、负责任地 ...
【西街观察】“花生上树”,企业营销更要小心AI幻觉
Bei Jing Shang Bao· 2025-08-31 11:04
Core Viewpoint - The incident involving a misleading advertisement by a well-known snack brand highlights the risks associated with the use of AI in marketing, emphasizing the need for companies to maintain a higher standard of fact-checking and oversight despite the efficiency gains from AI tools [1][2][3]. Group 1: AI in Marketing - The use of AI-generated images can lower costs and improve efficiency for companies, but it also increases the responsibility of users to ensure accuracy and adherence to common knowledge [1][3]. - The misleading portrayal of peanuts in the advertisement could misinform consumers, particularly younger audiences still developing their understanding of basic facts [2][3]. - Companies must recognize the potential pitfalls of relying too heavily on AI, which can lead to homogenized outputs and factual errors if not properly managed [3]. Group 2: Brand Reputation and Consumer Trust - The presence of a factually incorrect advertisement raises questions about the brand's quality control processes and can negatively impact its reputation [2]. - As AI technology continues to advance, companies must balance efficiency with the need for responsible usage and thorough content verification to maintain consumer trust [3]. - Industries that rely heavily on public trust and brand reputation must be particularly cautious of the errors that can arise from AI usage, as these can lead to significant reputational damage [3].
AI太笨还是人太懒?良品铺子花生上树不能甩锅AI
Xin Lang Cai Jing· 2025-08-30 16:33
Core Viewpoint - The incident involving the peanut advertisement by the snack brand Liangpinpuzi highlights a significant failure in management processes and basic food knowledge within the company, coinciding with its operational challenges and declining performance [1] Group 1: Incident Overview - Liangpinpuzi's advertisement mistakenly depicted peanuts growing on trees, which contradicts basic agricultural knowledge, leading to widespread ridicule on social media [1] - The company's response to the backlash was to blame the incident on "misuse of AI-generated materials," indicating a lack of accountability [1] Group 2: Financial Context - The incident occurred during a critical period for Liangpinpuzi, as the company reported closing 430 stores in the first half of the year and shifted from profit to loss [1] Group 3: Implications and Recommendations - The "peanut on tree" incident serves as a warning for Liangpinpuzi, emphasizing the importance of trust and attention to detail in brand management [1] - There is a call for the company to implement better training for employees on basic food knowledge and consider involving agricultural experts in the content review process [1]
南农晨读丨 “柑”好遇见你
Nan Fang Nong Cun Bao· 2025-08-30 11:01
Group 1 - The article discusses the recent controversy surrounding a product from a company called Liangpinpuzi, which used AI-generated images that inaccurately depicted peanuts growing on trees, leading to public criticism [3][4][5] - The company responded by updating the product page and initiating a comprehensive scientific review of all promotional materials to ensure accuracy [5][6] Group 2 - A report highlights the exploitation of underage girls by certain MCN agencies, which lure them into becoming online streamers with false promises of easy work and high income, while imposing strict contractual obligations [7][8][9] - These young women face harassment and strict performance evaluations, with severe penalties for non-compliance, raising concerns about their safety and well-being [10][11] Group 3 - The 2025 National Hot Work Industry Promotion Conference was held in Maoming, Guangdong, focusing on summarizing the achievements and experiences of the hot work industry during the 14th Five-Year Plan and planning for high-quality development in the 15th Five-Year Plan [12][13][14][16] Group 4 - The article discusses the launch of Guangdong's first "Media + Poultry" program in Zhaoqing Fengkai, which aims to upgrade the poultry industry, particularly the well-known local chicken varieties [18][21][22] - This initiative is seen as a natural evolution of the long-standing poultry industry in the region, supported by solid industry foundations, precise policy incentives, and strong brand appeal [22] Group 5 - The "Chenpi Star Oil Vine Health China Tour" event took place in Jiangmen, showcasing health products and the innovative achievements of cooperation between Guangdong and Guangxi in the health industry [26][28]
良品铺子“花生上树”翻车,系误用AI生成图片
Group 1 - The core viewpoint emphasizes the importance of consumer trust and brand management in the face of public opinion events, highlighting the need for effective response strategies from companies [1] - The article discusses the establishment of a quantitative scoring mechanism for companies' public opinion management, which includes four primary indicators and 14 secondary indicators, aimed at evaluating corporate responses to public events [1] Group 2 - The incident involving the snack brand Liangpinpuzi, where an advertisement incorrectly depicted peanuts growing on trees, illustrates the pitfalls of using AI-generated content without proper oversight, leading to public backlash [2][3] - Liangpinpuzi's prompt apology and corrective actions reflect a commitment to brand integrity, but the incident raises concerns about the accuracy of content produced through AI technology [3] Group 3 - The launch of the mini Labubu product by Pop Mart has generated consumer excitement, but initial feedback indicates dissatisfaction with the product's size and quality, raising questions about the company's quality control [4][5] - The ongoing quality issues reported by consumers, including defects in previous products, suggest that Pop Mart must balance rapid expansion with stringent quality management to maintain brand reputation and consumer trust [6]