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证券代码：605098 证券简称：行动教育 上海行动教育科技股份有限公司 投资者关系活动记录表 编号：2024-001 □ 特定对象调研 □ 分析师会议 投资者关系活动 □ 媒体采访 √ 业绩说明会 类别 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他（请文字说明其他活动内容） 参与单位名称及 通过上证路演参与公司 2023年年度业绩说明会的投资者 人员姓名 时间 2024年5 月31 日15:00-16:30 地点 上证路演中心 http://roadshow.sseinfo.com/ 董事长、总经理李践先生 上市公司接待人 董事、副总经理、董事会秘书杨林燕女士 员姓名 独立董事张晓荣先生 ...

投资者可于 2024 年 05 月 24 日(星期五)至 05 月 30 日(星期四)16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 dongban@xdjy100.com 进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 上海行动教育科技股份有限公司（以下简称"公司"）已于 2024 年 4 月 16 日发布公司 2023 年度报告，为便于广大投资者更全面深入地了解公司 2023 年度 经营成果、财务状况，公司计划于 2024 年 05 月 31 日 下午 15:00-16:30 举行 2023 年年度业绩说明会，就投资者关心的问题进行交流。 一、说明会类型 证券代码：605098 证券简称：行动教育 公告编号：2024-023 上海行动教育科技股份有限公司 关于召开 2023 年年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2024 年 05 月 31 日(星期五) 下午 15:00-16:30 会 议 召 开 地 点 ： 上 海 ...

证券代码：605098 证券简称：行动教育 公告编号：2024-022 上海行动教育科技股份有限公司 2023 年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股分配比例 A 股每股现金红利 1.00 元 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2024/5/27 | － | 2024/5/28 | 2024/5/28 | 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司 2024 年 5 月 7 日的 2023 年年度股东大会审议通过。 二、 分配方案 1. 发放年度：2023 年年度 2. 分派对象： 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任 公司上海分公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 3. 分配方案： 本次利润分配以方案实施前的公司总股本 118,078 ...

Company and Industry Summary Company Overview - The company focuses on a large customer strategy, primarily targeting clients with a revenue of over 300 million. In 2023, total revenue reached 670 million, with Concentrated EMBA and Principal EMBA accounting for 37% and 34% of total revenue respectively. The overall gross margin is 78% [1][2][15]. Key Points Business Strategy - The company employs a differentiation strategy in course content and client composition to gain a competitive advantage [2][12]. - The client base has shifted from small and medium enterprises to larger companies, particularly those with revenues exceeding 300 million, including listed companies and industry leaders [2][12]. - The primary target audience consists of senior management, especially chairpersons, influencing management and middle management [2]. Revenue Structure - In 2023, total revenue was 670 million, with Concentrated EMBA generating 248 million (37%) and Principal EMBA generating 235 million (34%). Other products include enterprise consulting (73.78 million, 11%) and implementation solution classes (93.04 million, 13.86%) [2][15]. Seasonal Trends - The highest revenue is generated in Q4, followed by Q2, Q3, and Q1. In Q1 of this year, order volume was 159 million, with April's order volume at 90 million. The sales target for Q2 is set at 350 million [1][8]. Future Outlook - The company anticipates a revenue and profit growth of 25%-30% in 2024, with order volume expected to exceed 1.1 billion. The target for large customers in 2024 is set at 300 [1][21]. Customer Retention and Repurchase - The retention data for large customers is not yet clear, but there is a 55% overlap rate of customers from previous years. Customers purchasing Principal EMBA may not place new orders in the following year due to the long delivery cycle [5][11]. Sales Model - The sales model is primarily referral-based, with over 30 branches across the country providing localized service support, enhancing customer satisfaction and loyalty [6]. Industry Focus - The company primarily serves the large consumer sector, with significant orders from companies like Yufan Foods and Langjiu. The focus remains on large customers within the consumer industry, which has a higher demand for management training and consulting services [9]. Training Effectiveness - The training aims to enhance team efficiency and promote a shift in mindset and behavior among team members. The course design emphasizes practical application rather than just theoretical knowledge [10]. Competitive Landscape - Traditional business schools are seen as strong competitors, but the company believes that training is not exclusive. The company aims to differentiate itself through its course design and focus on team management rather than individual networking [13][14]. Financial Performance - The company maintains a gross margin of approximately 78%, with Concentrated EMBA at 84.4% and Principal EMBA at 86.7%. Cost control measures, including long-term partnerships with suppliers, contribute to this performance [15][20]. Sales Team and Performance - The sales team consisted of 720 members last year, with an average revenue per salesperson of 1.2 million. The average salary for sales personnel is 200,000 [19]. Shareholder Returns - The company plans to maintain a shareholder return plan of 80% or more [21]. Additional Insights - The company has implemented strict measures to ensure that new clients must have a revenue of over 300 million, reflecting a commitment to its large customer strategy [18]. - The company’s approach to training emphasizes standardization and replicability, reducing reliance on individual star instructors [17].

Financial Data and Key Metrics - The company's total revenue for 2023 was 670 million, with Concentrated EMBA contributing 248 million (37% of total revenue) and President EMBA contributing 235 million (34% of total revenue) [23] - The gross margin for Concentrated EMBA is 84.4%, while President EMBA has a higher gross margin of 86.7% [16] - The company's comprehensive gross margin is approximately 78%, with consulting services contributing 11% to total revenue [18][23] Business Line Data and Key Metrics - Concentrated EMBA consists of 10 modules, each lasting 3 days, focusing on practical applications [2] - President EMBA includes 10 compulsory courses divided into talent and growth lines, with a course cycle of one and a half years [23] - The company's consulting services have a gross margin of around 50%, with a customer unit price ranging from 3.98 million to 15.8 million [17] Market Data and Key Metrics - The company targets large enterprises with an output value of over 300 million, including listed companies, industry leaders, and regional leading enterprises [2] - In 2023, the company served 243 large clients, contributing 484 million in orders, accounting for 53.8% of the total annual order volume [24] - The company aims to serve 300 large clients in 2024, with each client contributing an average of 2 million [24] Company Strategy and Industry Competition - The company adopts a differentiated strategy in both course content and customer composition to provide competitive advantages [2] - The company focuses on large clients in the consumer industry, with a sales strategy called "Big Group Learning" targeting large-scale enterprises [5] - The company's core competitiveness lies in brand influence rather than relying on famous lecturers, aiming to provide standardized and replicable course products [18] Management Comments on Operating Environment and Future Prospects - The company expects a 25%-30% growth in revenue and profit for 2024, with an order volume target of 1.1 billion or more [20][22] - The company plans to maintain a shareholder return rate of 80% or higher [21] - The company aims to make orders of 10 million or more a regular occurrence in the future [29] Other Important Information - The company has 30+ lecturers, with the highest-earning lecturer earning over 10 million in 2021 [17] - The sales team size was 720 in 2023, with an average salary of 200,000 and an average sales volume of 1.2 million per salesperson [19] - The company's refund rate is very low, below 5% [6] Q&A Summary Q: What is the company's sales model? - The company relies on referrals from existing clients, with 30+ branches nationwide responsible for sales and localized service support [4] Q: What is the seasonality of the company's revenue? - Revenue is highest in Q4, followed by Q2, Q3, and Q1. The Q1 2024 order volume was 159 million, with a Q2 sales target of 350 million [26] Q: What is the retention and repurchase rate of large clients? - The repurchase rate for 2023 was 55%, with clients who purchased President EMBA potentially not placing new orders within the next year due to the 1.5-year delivery cycle [25] Q: Who are the company's competitors? - Traditional business schools like CEIBS and CKGSB are strong competitors, but the company differentiates itself through practical course design [29] - Chuangye Heima is not considered a direct competitor due to its focus on smaller enterprises and different revenue sources [30] Q: Why does the company have a higher gross margin compared to competitors? - The company benefits from cost control through long-term partnerships with suppliers and the use of its own venues for courses [16][32] Q: What changes were made internally to support the large client strategy? - The company holds weekly large client strategy training sessions to ensure team focus and execution [24] Q: What is the company's performance guidance for 2024? - The company expects 25%-30% growth in revenue and profit, with an order volume target of 1.1 billion or more [20][22]

ZHONG LUN 中 倫 律 師 事 務 所 特殊的普通合伙 Limited Liability Partnership 北京市中伦(南京)律师事务所 关于李践先生免于发出要约事宜的 法律意见书 二〇二四年五月 北京 ・ 上海 ・ 深圳 ・ 广州 ・ 武汉 ・ 成都 ・ 重庆 ・ 青岛 ・ 杭州 ・ 南京 ・ 海口 ・ 东京 ・ 香港 ・ 化数 ・ 洛杉矶 ・ 旧会山 ・ 阿拉木图 Bejing ・Shanghu ・Shanzhan・Gungzhou・Wuhan ・Clengdo・Rangzhou・Nanjon ・Nainjou・Naing - 江苏省南京市鼓楼区汉中路 14/F. Asia Pacific Business Building, 2 Hanzhong Road, Gulou Distric Jiangsu 210005, P.R. China 电话/Tel : +86 25 6951 1818 传真/Fax : +86 25 6951 1717 北京市中伦(南京)律师事务所 关于李践先生免于发出要约事宜的 法律意见书 (二)本所律师依据本法律意见书出具日以前已经发生或存在的事实和中国 现行的 ...

证券代码：605098 证券简称：行动教育 公告编号：2024-018 上海行动教育科技股份有限公司 关于公司董事长兼总经理增持公司股份计划的 结果公告 重要内容提示： 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （一）增持主体：董事长、总经理李践先生。 本次增持计划实施完成后，李践先生持有公司股份 36,948,531 股，占公司 已发行总股本的 31.29%。 四、律师专项核查意见 一、增持主体的基本情况 （二）本次增持计划实施前，李践先生持有公司股份 36,866,431 股，占公 司总股本 31.22%。 （三）增持主体在本次增持计划公告之前 12 个月内无增持计划。 增持计划的基本情况：2023 年 10 月 27 日，上海行动教育科技股份有限公司 （以下简称"公司"）披露了《关于公司董事长兼总经理增持公司股份计划 的公告》(公告编号：2023-039)，公司董事长、总经理李践先生计划自 2023 年 10 月 30 日起 6 个月内，以其自有资金或自筹资金，按照相关法律法规许 可的方式（包括但不限于集中竞价等方 ...

一、董事会会议召开情况 上海行动教育科技股份有限公司 第五届董事会第一次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：605098 证券简称：行动教育 公告编号：2024-020 上海行动教育科技股份有限公司（以下简称"公司"）第五届董事会第一次 会议通知于 2024 年 4 月 30 日以书面、邮件形式通知公司全体董事。会议于 2024 年 5 月 7 日 15:00 在公司会议室以现场结合通讯方式召开。本次会议应出席董事 7 人，实际出席董事 7 人。会议由董事长李践先生主持，本次会议的召开符合《公 司法》《公司章程》及有关法律、法规的规定。 二、董事会会议审议情况 本次会议经与会董事充分审议，形成如下决议： （一）审议通过了关于《选举公司第五届董事会专门委员会委员》的议案 表决结果：7 票同意、0 票反对、0 票弃权。 根据《公司法》和公司《章程》的有关规定，公司第五届董事会设立战略委 员会、审计委员会、提名委员会和薪酬与考核委员会。上述委员任期自本次董事 会表决通过之日起至第五届董事会任期届满 ...

证券代码：605098 证券简称：行动教育 公告编号：2024-019 二、 议案审议情况 上海行动教育科技股份有限公司 2023 年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 | 1、出席会议的股东和代理人人数 | 15 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 81,177,748 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 68.7489 | | 份总数的比例（%） | | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会议由公司董事会召集，董事长李践先生主持，采用现场投票和网络投 票相结合的方式召开，符合《公司法》《证券法》《公司章程》的规定，本次会议 做出的决议合法、有效。 (五) 公司董事、监事和董事会秘书的出席情况 (一) 非累积投票议案 (一) 股东大会召开的时间：2024 年 5 月 7 日 (二) 股东大会召开的地 ...