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10部门发布农产品消费方案!乳制品深加工赛道年增长率达10%,B端市场规模近千亿
Sou Hu Cai Jing· 2025-08-01 05:45
Core Insights - The dairy industry is undergoing significant transformation driven by supply-side structural adjustments that are reshaping consumption patterns [1] - The Ministry of Agriculture and Rural Affairs and other departments have issued a plan to promote agricultural product consumption, emphasizing the need for optimizing supply, innovating distribution, and activating market collaboration [1] Group 1: Industry Trends - China's dairy industry competitiveness is continuously improving, with a national raw milk inspection pass rate reaching 99.96% in 2024 [3] - Key indicators such as lactoferrin and β-lactoglobulin in domestic milk outperform similar imported products, indicating a shift towards high-quality development [3] Group 2: Consumption Patterns - The consumption of dairy products is transitioning from traditional drinking to diversified eating, with the rise of new tea beverage markets driving demand for raw milk and cream [4] - The past five years have seen a 120% growth in cheese consumption, with innovative applications in creative dining and traditional dishes attracting consumers [4] Group 3: Market Opportunities - The B2B dairy product market in China is nearing 100 billion yuan, with 70% to 80% of the market share currently held by imports, presenting significant opportunities for domestic alternatives [4] - Companies like Junlebao Group are forming strategic partnerships with domestic tea and coffee brands to cater to the baking and pastry market, promoting localized high-end cream production [4] Group 4: Product Differentiation - China's per capita dairy consumption is less than one-third of the global average, with cheese and butter penetration below 5% [5] - The cheese industry can help address seasonal and regional supply-demand imbalances, while functional dairy products are experiencing annual growth rates of 8% to 10%, significantly outpacing traditional dairy products [5] - Regional specialty dairy products, such as goat and camel milk, have increased their market share from 5% to 12%, with companies developing low-sugar and probiotic products to align with consumer trends [5]
奶皮子酸奶成为“顶流”,农产品消费如何转型升级?
Qi Lu Wan Bao· 2025-08-01 02:57
Core Viewpoint - The transformation and upgrading of agricultural product consumption is timely, focusing on market demand and new consumption trends to enhance the richness and healthiness of food on people's tables [1][4]. Group 1: Market Trends and Innovations - The dairy market is experiencing a surge in popularity, with products like milk tea and yogurt gaining traction, indicating a shift in consumer preferences towards diverse dairy offerings [1][2]. - In Shaanxi's Fuping County, goat milk has become a flagship product, with an annual processing capacity exceeding 100,000 tons and an annual output value of 2.2 billion yuan, showcasing the potential of niche dairy markets [2]. - Technological advancements in dairy products, such as the development of non-hydrogenated base milk, are addressing health concerns and meeting consumer demand for healthier options [2]. Group 2: Supply and Demand Dynamics - The success of agricultural products relies on matching high-quality supply with diverse consumer demand, with over 84,000 certified green, organic, and geographical indication products currently available in China [3]. - The rapid growth of rural e-commerce and the emergence of new farmers are enhancing the connection between agricultural products and urban markets, with rural online retail sales expected to grow by 6.4% and agricultural product online sales by 15.8% in 2024 [3][4]. - The need for improved sales channels and market competitiveness is emphasized, as well as the importance of addressing issues such as incomplete industrial chains and insufficient brand development [3]. Group 3: Policy and Strategic Initiatives - A recent implementation plan by the Ministry of Agriculture and Rural Affairs and ten other departments outlines 23 measures across nine areas to boost agricultural product consumption, focusing on optimizing supply, innovating distribution, and activating market demand [4]. - The plan aims to enhance deep processing of agricultural products, strengthen brand building, and create a shared information platform to reduce information asymmetry between production and consumption [4].
商务预报:7月21日-27日36个大中城市食用农产品零售价格情况
Shang Wu Bu Wang Zhan· 2025-08-01 02:37
Price Trends Summary - The retail price of rice is 6.54 yuan/kg, showing a month-on-month increase of 0.2% and a year-on-year decrease of 0.3% [1] - The retail price of flour is 6.14 yuan/kg, with a month-on-month decrease of 0.3% and a year-on-year decrease of 3.0% [1] - The price of soybean oil is 12.82 yuan/kg, reflecting a month-on-month increase of 0.1% and a year-on-year decrease of 2.3% [1] - The price of peanut oil is 28.46 yuan/kg, showing a month-on-month decrease of 0.1% and a year-on-year decrease of 1.9% [1] - The price of pork (hind leg meat) is 27.86 yuan/kg, with a month-on-month increase of 0.5% and a year-on-year decrease of 9.5% [1] - The price of white strip chicken is 24.66 yuan/kg, reflecting a month-on-month increase of 0.5% and a year-on-year decrease of 2.4% [1] - The price of fresh eggs is 9.83 yuan/kg, showing a month-on-month increase of 2.1% and a year-on-year decrease of 14.7% [1] Vegetable Price Movements - The average price of vegetables is 6.78 yuan/kg, with a month-on-month decrease of 0.1% and a year-on-year decrease of 7.9% [1] - The top five vegetables with the highest month-on-month price increases include leeks (8.42 yuan/kg, +3.6%), spinach (9.01 yuan/kg, +2.2%), eggplant (5.99 yuan/kg, +2.0%), lettuce (7.46 yuan/kg, +1.5%), and ginger (15.07 yuan/kg, +1.1%) [1] - The top five vegetables with the largest month-on-month price decreases include pumpkin (4.70 yuan/kg, -2.1%), winter melon (3.86 yuan/kg, -1.8%), cucumber (5.93 yuan/kg, -1.7%), tomato (6.35 yuan/kg, -1.7%), and lotus root (11.39 yuan/kg, -0.9%) [1]
商务预报:7月21日至27日食用农产品价格总体平稳
Shang Wu Bu Wang Zhan· 2025-08-01 02:21
Core Insights - The national market prices for edible agricultural products remained stable from July 21 to July 27 compared to the previous week [1] Group 1: Fruit Prices - The average wholesale price of six types of fruits experienced a slight decline, with watermelon, grapes, and bananas decreasing by 2.8%, 2.5%, and 1.5% respectively [1] Group 2: Seafood Prices - Wholesale prices for seafood showed a minor decrease, with prices for silver carp, large yellow croaker, and grass carp falling by 0.8%, 0.5%, and 0.3% respectively [1] Group 3: Vegetable Prices - The average wholesale price of 30 types of vegetables remained stable at 4.08 yuan per kilogram, with lotus root, pumpkin, and cucumber decreasing by 6.3%, 4.7%, and 2.3% respectively, while leeks, spinach, and cauliflower increased by 8.5%, 6.5%, and 3.5% respectively [1] Group 4: Grain and Oil Prices - Overall, wholesale prices for grains and oils remained stable, with soybean oil and rapeseed oil decreasing by 0.4% and 0.1% respectively, while peanut oil remained unchanged; rice and flour prices increased by 0.2% [1] Group 5: Meat Prices - Wholesale prices for meat showed slight fluctuations, with pork priced at 20.53 yuan per kilogram, decreasing by 0.5%, while lamb prices remained stable and beef prices increased by 0.1% [1] Group 6: Poultry Prices - Wholesale prices for poultry products saw a slight increase, with eggs and broilers rising by 5.0% and 0.3% respectively [1]
商务预报:7月21日-27日百家农副产品批发市场食用农产品交易量变化情况
Shang Wu Bu Wang Zhan· 2025-08-01 02:12
Group 1 - The core viewpoint of the article highlights the price changes of various agricultural products, indicating a mixed trend in both month-on-month and year-on-year comparisons [1] Group 2 - White strip pork experienced a month-on-month decrease of 2.8% but a year-on-year increase of 9.2% [1] - White strip chicken saw a slight month-on-month increase of 0.7% and a year-on-year increase of 3.6% [1] - Eggs had a month-on-month decrease of 0.9% while showing a significant year-on-year increase of 10.7% [1] - Vegetables experienced a month-on-month decrease of 1.5% and a year-on-year decrease of 5.1% [1] - Aquatic products had a month-on-month decrease of 1.4% but a year-on-year increase of 3.1% [1]
新华访谈|十部门力促农产品消费 这些亮点了解一下
Sou Hu Cai Jing· 2025-08-01 00:47
十部门联手出招,农产品消费将迎哪些新变化?最新发布的《促进农产品消费实施方案》引发关注,9 大方面23条措施,这份方案将带来什么? 新华访谈连线中国社会科学院农村发展研究所研究员李国祥 带来解读。 新华访谈:《实施方案》出台的背景是什么? 李国祥:农产品是消费的重要组成部分。面对复杂严峻的国际环境,我们通过扩大农产品消费,可以促 进国内大循环,拉动内需,对整个经济社会发展具有重要意义。全面推动乡村振兴、发展乡村产业、增 加农民收入,扩大农产品消费也是一个非常重要的途径。 新华访谈:《实施方案》对哪些人影响最大? 李国祥:农产品消费涉及多个部门,各部门都有自己的专长。最主要的是发展培育优质绿色农产品。在 推进过程中,要加强部门协调,打破条块分割的工作方法,形成共识和合力,共同推动绿色优质农产品 发展。 新华访谈:如何防止"伪有机""假地理标志"等市场乱象? 李国祥:这确实是老大难问题。某个农产品受消费者青睐,就可能会有冒充现象。现在比较成熟的方法 是建立可追溯体系,加大监管力度,打击冒牌产品。但客观来说,执行成本较高,难度较大。 新华访谈:促进农产品消费还有哪些痛点亟待解决? 李国祥:现在的消费趋势是强调健康营 ...
【环球财经】芝加哥农产品期价31日涨跌不一
Xin Hua Cai Jing· 2025-07-31 23:24
新华财经纽约7月31日电(记者徐静)芝加哥期货交易所玉米、小麦和大豆期价31日涨跌不一。 天气方面,预报显示,未来8至9天,美国平原地区和中西部地区天气将更加干燥,此次持续到8月10日 的干燥天气将有利于作物生长。且之后将迎来的降雨,或将进一步提升作物单产潜力。直到8月中旬美 国中西部地区都不会出现极端高温天气。 (文章来源:新华财经) 早盘抛售压力一度将小麦和大豆期价推至数月新低,玉米期价则从之前的合约低点反弹。不过考虑到美 国作物产量潜力巨大,市场分析机构继续看跌芝加哥主要农产品期价后期走势。 消息面上,美国农业部31日发布的出口销量报告显示,截至7月24日的一周,美国小麦出口销量2180万 蒲式耳,玉米出口销量7090万蒲式耳,大豆出口销量2860万蒲式耳。 当天,芝加哥期货交易所玉米市场交投最活跃的12月合约收于每蒲式耳4.14美元,比前一交易日上涨1.5 美分,涨幅为0.36%;小麦9月合约收于每蒲式耳5.23美元,比前一交易日下跌0.5美分,跌幅为0.1%; 大豆11月合约收于每蒲式耳9.89美元,比前一交易日下跌6.5美分,跌幅为0.65%。 ...
十部门发布实施方案 拓展农产品消费新空间
Ren Min Ri Bao· 2025-07-31 23:23
Group 1: Core Insights - The article highlights a shift in consumer preferences towards quality, personalization, and functionality in agricultural products, moving away from traditional staples [1] - A joint implementation plan by ten government departments aims to promote agricultural product consumption through 23 specific measures [1] Group 2: Supply Improvement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024, supporting the transition to standardized, green, and high-quality agricultural production [2] Group 3: Distribution Enhancement - A modern agricultural product distribution system is essential for reducing losses and improving consumption quality, with a projected 15.8% growth in online agricultural product retail sales in 2024 [3] - China consumes approximately 1 billion tons of fresh agricultural products annually, with cold chain logistics playing a crucial role in maintaining freshness from production to consumption [3] - The Ministry of Agriculture and Rural Affairs is focusing on improving cold chain logistics, with over 98 million cubic meters of new cold storage capacity added, doubling from the end of the 13th Five-Year Plan [3] Group 4: Market Activation - The rise of experiential consumption is evident, with trends such as "village BA" and integrated online-offline shopping experiences gaining popularity [5] - The development of rural leisure tourism is seen as a key strategy for expanding new consumption spaces, with projected revenue from leisure agriculture nearing 900 billion yuan in 2024 [5] - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate consumption, with over 3,000 events expected to generate more than 30 billion yuan in agricultural product sales [6]
优化供给端、创新流通端、激活市场端 拓展农产品消费新空间
Jing Ji Ri Bao· 2025-07-31 23:23
Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the beginning of the 14th Five-Year Plan, 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The goal is to provide over 200 million tons of green and high-quality agricultural products annually, with sales of green food expected to exceed 600 billion yuan in 2024 [2]. Group 2: Promoting Quality - The plan includes improving the green food standard system and promoting the application of organic standards and production procedures to enhance production technology [3]. - The Ministry of Industry and Information Technology is focusing on upgrading the food industry by leveraging biotechnology and promoting deep processing of agricultural products [3]. Group 3: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with fresh agricultural product consumption reaching 1 billion tons annually [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported to enhance the distribution network [5]. - The plan emphasizes the need for digital, intelligent, and standardized transformation of the agricultural supply chain [5]. Group 4: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, encouraging activities that promote local specialties and enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with various activities designed to connect urban consumers with agricultural experiences [7]. - Brand agricultural products are increasingly favored by consumers, as they are seen as a guarantee of quality and credibility [7][8]. Group 5: Enhancing Nutritional Health - The plan addresses the need for improved nutritional health services, particularly for specific demographics such as students and the elderly, to promote balanced dietary consumption [8].
CBOT农产品期货主力合约收盘多数上涨,大豆期货跌0.55%
Mei Ri Jing Ji Xin Wen· 2025-07-31 22:31
Group 1 - The core viewpoint of the article highlights the performance of agricultural futures at the Chicago Board of Trade (CBOT) on July 31, with most contracts showing an upward trend [1] Group 2 - Soybean futures decreased by 0.55%, closing at 990.25 cents per bushel [1] - Corn futures increased by 0.36%, closing at 413.75 cents per bushel [1] - Wheat futures saw a slight increase of 0.05%, closing at 524.00 cents per bushel [1]