Core Insights - In October 2025, the National Press and Publication Administration approved a total of 159 domestic online games [1] Company Highlights - Tencent's game "Ba Huang Qi Lu" was among the approved titles [1] - 37 Interactive Entertainment's game "Survival for 33 Days" received approval [1] - Zulong Entertainment's "Cloud Dream West Journey" was also approved [1] - Friendship Time's game "Firefly Expedition" gained approval [1]

Core Insights - The Chinese gaming industry is experiencing a high prosperity cycle, with 159 domestic games approved in October, indicating strong demand and supply dynamics [1][2] - The A-share gaming sector has shown significant growth, with the Shenwan secondary gaming index up approximately 66% year-to-date, ranking eighth among all Shenwan secondary industries [2] - The approval of new game titles, including major releases from Tencent and other listed companies, suggests ongoing innovation and market expansion [1][4][5] Domestic Game Approvals - In October, 159 domestic games received approval, with 73 categorized as mobile-casual and 70 as mobile games [1] - Notable titles include Tencent's "八荒奇旅," 37 Interactive's "生存33天," and others from companies like ST中青宝 and 祖龙娱乐 [1][4] Import Game Approvals - Seven new imported games received approval in October, including "蜡笔小新" from 游族网络 [2] - The total number of game approvals for the year has reached 1,441, maintaining a steady monthly issuance rate [2] Market Performance - The gaming sector has seen substantial stock price increases, with companies like 巨人网络 and 吉比特 experiencing over 210% and 110% growth, respectively [2] - The current valuation of the gaming sector remains attractive, prompting recommendations for increased investment [2] Future Growth Projections - Omdia forecasts that the total revenue from gaming subscriptions in the Asia-Pacific region will grow from $6.5 billion in 2025 to $9.4 billion by 2029, outpacing global averages [3] - The domestic self-developed online gaming market saw a 19% year-on-year growth in the first half of the year, indicating a robust recovery and innovation cycle [3] Company Performance Highlights - Tencent reported a revenue of 364.53 billion yuan in the first half of the year, with a 13.7% year-on-year increase, driven by its gaming and social services segment [4] - 祖龙娱乐 achieved a revenue of 634 million yuan in the first half of 2025, a 44.4% increase compared to the previous year, attributed to new game launches [4] - 友谊时光's revenue reached 623 million yuan, marking an 18.5% increase, with a significant turnaround in profitability [5] - 网易 reported a net income of 56.72 billion yuan, with gaming-related services showing a 13.7% year-on-year growth [6]

Market Overview - The gaming sector increased by 2.84% on October 21, with Youzu Interactive leading the gains [1] - The Shanghai Composite Index closed at 3916.33, up 1.36%, while the Shenzhen Component Index closed at 13077.32, up 2.06% [1] Individual Stock Performance - Youzu Interactive (002174) closed at 12.41, up 6.43%, with a trading volume of 953,200 shares and a turnover of 1.17 billion [1] - ST Huaton (002602) closed at 18.19, up 5.02%, with a trading volume of 1,414,900 shares and a turnover of 2.54 billion [1] - Giant Network (002558) closed at 40.10, up 4.02%, with a trading volume of 420,600 shares and a turnover of 1.66 billion [1] - Other notable performers include Kying Network (002517) up 4.00%, WenTou Holdings (600715) up 3.63%, and Jibite (603444) up 2.58% [1] Capital Flow Analysis - The gaming sector saw a net inflow of 965 million from institutional investors, while retail investors experienced a net outflow of 739 million [2] - Major stocks with significant net inflows include ST Huaton with 487 million and Giant Network with 135 million [3] - Conversely, Youzu Interactive experienced a net outflow of 645 million from retail investors [3]

Core Insights - In September, ByteDance led the overseas revenue ranking for non-gaming companies, followed by Ruiqi Software and Huanyou Group (NASDAQ: YY) [3][4] - The overall trend indicates a concentration of revenue among top-tier companies, while mid-tier companies generally experienced declines [3][4] - Notable revenue growth was observed for companies like Hehe Information (SH: 688615), Dandu Technology, and Xingyin Technology, with the latter's app "Xiaohongshu" achieving over 13.7% month-on-month revenue growth [3][4] Non-Gaming Companies - ByteDance maintained a significant lead in overseas revenue, with Ruiqi Software and Huanyou Group closely following [3] - Xiaomi (HK: 01810) and Kingsoft (HK: 03888) were the only mid-tier companies to report revenue growth, with Xiaomi's "Xiaomi Home" app seeing over 3% month-on-month growth [4] - Appxy and Xiaoying Technology also reported slight revenue increases of 0.7% and 1.4%, respectively, while other companies faced varying degrees of decline [4] Gaming Companies - The mobile gaming market continued to cool down in September, leading to noticeable revenue declines for many domestic companies [6][7] - miHoYo's flagship game "Genshin Impact" saw nearly a doubling of revenue due to the 6.0 version update, resulting in over 19.4% month-on-month growth [7] - Lemon Microfun's revenue increased by over 8.8%, driven by new and existing products, with significant contributions from themed events [7][8] Mid-Tier Gaming Companies - Kuro Game's "Wuthering Waves" achieved over 43.3% month-on-month revenue growth following a successful update and new character introduction [8] - New products from NetEase (NASDAQ: NTES) showed strong revenue potential but only partially offset overall declines [8] - BeheFun's game "Top Tycoon: Coin Theme Empire" reported over 34.8% revenue growth, while LuZhu Games and Glacier Network made a return to the rankings [9]

Core Insights - The 10th China International Copyright Expo was held from October 16 to 18 in Qingdao, Shandong Province, showcasing the importance of copyright in China [1] - 37 Interactive Entertainment introduced its self-developed one-stop rights protection solution "Lingchacha," which has been refined over ten years of practical experience in rights protection [1] Company Developments - "Lingchacha" leverages advanced AI algorithms and big data analysis to provide comprehensive monitoring and rapid response across the entire chain of intellectual property rights and public opinion/crisis management [1] - The internal implementation of "Lingchacha" has significantly reduced manual input, lowering labor and time costs for the company [1] - The system features a dynamic learning architecture that continuously evolves to address emerging challenges in copyright protection [1] - Once the system matures, the company plans to open it to partners, enhancing AI's role in copyright protection [1]

Core Insights - The Chinese gaming market, despite being perceived as saturated, continues to evolve with the emergence of mini-games, which have shown significant growth in recent years [1][3] - The mini-game market generated revenue of 39.836 billion yuan in the past year, marking a year-on-year growth of 99.18%, with 500 million monthly active users, only 10% of whom overlap with the mobile gaming market [1][3] Group 1: Market Dynamics - The success of mini-games is attributed to their reliance on social platforms, ease of access, and strong social sharing attributes, alongside lower development costs compared to traditional mobile games [3][6] - Currently, 70% of listed gaming companies are investing in the mini-game sector, with notable products like "Endless Winter" and "Seeking the Great Thousand" leading the market [3][6] Group 2: Challenges for Small Teams - The entry of large companies into the mini-game market has increased operational costs, making it harder for small teams, which constitute 80% of the market, to compete [5][6] - As competition intensifies, the marginal returns on purely creative gameplay are diminishing, making it difficult for new mini-games to achieve significant user acquisition without substantial marketing budgets [8][9] Group 3: Opportunities for Small Teams - Despite challenges, small teams remain a vital part of the mini-game ecosystem and can leverage partnerships with larger platforms for support in product development and marketing [9][10] - Companies like ByteDance and Kuaishou are providing financial incentives and technical support to developers, helping to reduce marketing costs and enhance product competitiveness [10][12] Group 4: Evolution of Game Development - The mini-game sector is evolving similarly to the mobile game market, with a shift towards combining creative gameplay with established genres to meet user expectations [6][17] - Traditional mobile game content is increasingly influencing mini-game development, with many existing mobile games being adapted for mini-game platforms [17][19] Group 5: Future Directions - The unique social and high-sharing characteristics of mini-games may lead to distinct developmental paths compared to traditional mobile games, emphasizing the importance of innovation and adaptation to platform features [19][20] - Developers are encouraged to focus on gameplay creativity while relying on professional teams for technical optimization and commercialization, allowing them to carve out a niche in the growing mini-game market [20]

Core Points - The gaming sector experienced a decline of 1.29% on October 16, with Mingchen Health leading the drop [1] - The Shanghai Composite Index closed at 3916.23, up 0.1%, while the Shenzhen Component Index closed at 13086.41, down 0.25% [1] Stock Performance - The table shows various gaming stocks with their closing prices, percentage changes, trading volumes, and transaction amounts, indicating mixed performance among individual stocks [1] - Notable declines include: - 37 Interactive Entertainment down 1.33% [1] - Glacier Network down 1.38% [1] - Yaoji Technology down 1.47% [1] - Conversely, ST Dazheng and ST Kaiwen showed slight increases of 0.99% and 0.26% respectively [1] Capital Flow - The gaming sector saw a net outflow of 833 million yuan from major funds, while retail investors contributed a net inflow of 628 million yuan [3] - Speculative funds recorded a net inflow of 205 million yuan [3]

Core Viewpoint - On October 15, 2023, Sanqi Interactive Entertainment's stock rose by 1.55%, with a trading volume of 919 million yuan, indicating a positive market response despite a net financing outflow [1] Financing Summary - On October 15, Sanqi Interactive Entertainment had a financing buy-in amount of 79.24 million yuan and a financing repayment of 83.65 million yuan, resulting in a net financing outflow of 0.44 million yuan [1] - As of October 15, the total financing and securities lending balance for Sanqi Interactive Entertainment was 1.937 billion yuan, with the financing balance accounting for 4.30% of the circulating market value, which is above the 90th percentile of the past year [1] - The company had a securities lending repayment of 800 shares and a securities lending sell-out of 1,200 shares, with a remaining securities lending balance of 2.91 million shares, indicating a low level compared to the past year [1] Business Performance Summary - As of June 30, 2023, Sanqi Interactive Entertainment had 150,500 shareholders, a decrease of 16.31% from the previous period, while the average circulating shares per person increased by 19.50% to 10,622 shares [2] - For the first half of 2023, the company reported a revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, while the net profit attributable to shareholders increased by 10.72% to 1.4 billion yuan [2] - Since its A-share listing, Sanqi Interactive Entertainment has distributed a total of 11.038 billion yuan in dividends, with 5.926 billion yuan distributed over the past three years [2] Shareholding Structure Summary - As of June 30, 2023, Hong Kong Central Clearing Limited was the largest circulating shareholder, holding 133 million shares, an increase of 62.13 million shares from the previous period [2] - The Huaxia CSI Animation Game ETF ranked as the sixth largest circulating shareholder, holding 36.94 million shares, an increase of 6.88 million shares from the previous period [2] - The Huatai-PineBridge CSI 300 ETF and E Fund CSI 300 ETF have exited the list of the top ten circulating shareholders [2]

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector [9]. Core Insights - The report highlights strong performance in the gaming and cloud computing sectors, with several companies expected to achieve significant year-on-year revenue growth in Q3 2025 [3][4]. - The gaming industry is anticipated to maintain high growth due to relaxed regulations and innovative game categories, with a total of 1,195 game approvals in the first nine months of 2025, a 25% increase year-on-year [3]. - Companies like Tencent and Giant Network are expected to drive growth through new product launches and enhanced operational capabilities [3][4]. Summary by Sections Gaming Sector - Companies such as Giant Network, Century Huatong, and G-bits are projected to experience high growth driven by product launches [3]. - The demand from younger consumers and the potential of AI to create new gaming experiences are key growth drivers [3]. - The report emphasizes the importance of differentiated competition rather than price wars in the gaming market [3]. Cloud Computing and Internet Media - Cloud computing revenues are accelerating, with major players like Tencent and Alibaba investing heavily in AI and cloud services [3][5]. - The report notes that the competition in instant retail is expected to peak in Q3 2025, which will significantly impact profitability expectations [3]. - Companies like Kuaishou are positioned to leverage AI to enhance content and advertising efficiency [3]. Other Industries - The long video and drama sectors are showing signs of recovery, with new policies expected to stimulate growth [3]. - The advertising market is experiencing structural growth, particularly in entertainment and technology sectors [3]. - Companies such as Kuaishou and Bilibili are recovering, while others like Mango Super Media and Focus Media are facing challenges in Q3 [3][4].

Group 1 - The mobile game "Football Tycoon" by 37 Interactive Entertainment will begin limited testing on October 24, with pre-download available from the same date [1] - The game aims to expand the company's global product matrix, leveraging the popularity of football as a universal sport [1] - The integration of AI technology in the game's development could enhance cost efficiency and validate the commercial value of "AI + gaming" [1] Group 2 - Bilibili's mobile game "Three Kingdoms: Strategize the World" is hosting a national listening event in Qingdao, allowing players to engage directly with game developers [2] - This initiative aims to create a co-creation ecosystem between players and the official team, enhancing the game's competitive edge in a crowded market [2] - The event is expected to improve Bilibili's brand and reputation in game publishing, positively impacting the valuation of its gaming business in the long term [2] Group 3 - Chuangmeng Tiandi's mobile game "Kara Bichu" has surpassed 10 million pre-registrations, unlocking all promised rewards [3] - The upcoming public test on October 23 is anticipated to boost market confidence and potentially increase the company's stock price [3] - The positive sentiment in the gaming sector and strengthened performance expectations may attract more investor interest [3]