Group 1: Event Overview - The 31st Beijing International Book Fair (BIBF) took place from June 18 to 22, featuring over 1,700 exhibitors from 80 countries and regions, showcasing 220,000 high-quality books in a 60,000 square meter exhibition area [1] - The theme of this year's fair was "Promoting the Inheritance and Development of Civilization, and Promoting Mutual Learning and Win-Win Cooperation" [1] - The fair saw participation from renowned global publishing companies such as Elsevier, Penguin Random House, Wiley, Pearson, Springer Nature, and Oxford University Press [1] Group 2: Participation and Exhibitors - Malaysia was the guest of honor with a dedicated exhibition space of approximately 500 square meters, showcasing over 20 libraries, publishing institutions, and industry associations [1] - The domestic pavilion featured over 600 units from 31 provinces, municipalities, and regions, including major publishing groups like China Publishing Group and China International Publishing Group [2] - Notable international academic publishers such as Harvard University Press and Princeton University Press were also invited to enhance academic publishing collaboration [2] Group 3: Digital and New Media Focus - The fair emphasized the enhancement of digital exhibition standards, showcasing products from emerging publishing fields like online literature and gaming [3] - A new "Online Literature Special Exhibition Area" was established to highlight the diversity and contemporary value of online literature through various formats [3] Group 4: Future Initiatives and Programs - The 2025 Beijing International Publishing Forum will focus on "New Productive Forces and Global Publishing Cooperation," exploring new models for international publishing collaboration [4] - Various initiatives were introduced to promote international publishing exchanges, including the "Global South" exhibition funding plan aimed at inviting notable publishing institutions from developing countries [4] - The fair will also enhance its online presence through live streaming, online promotion, and trade negotiations to facilitate cultural exchange and copyright trade [4]

Investment Rating - The industry rating is "Recommended" [4] Core Insights & Investment Recommendations - The recent US-China trade negotiations in London have reached a principled framework, indicating substantial progress in managing differences and stabilizing economic relations, which may support global supply chain recovery [2][21] - OpenAI has launched the new o3-pro model, reducing its price by 80% and input/output costs by 87%, reflecting a shift towards efficiency optimization in large model technology and accelerating AI technology penetration into small and medium enterprises [2][21] - The report maintains a cautious optimism regarding trade negotiations and highlights AI as a key investment direction amid global macroeconomic volatility, emphasizing the importance of technological innovation and self-sufficiency for long-term development [3][22] Sub-industry Data Film Industry - The top three films by box office this week are "How to Train Your Dragon: The Hidden World" with 58.175 million yuan (25.6% market share), "Mission: Impossible 8" with 54.90 million yuan (24.2%), and "Time Son" with 28.366 million yuan (12.5%) [24][25] Gaming Industry - The top three iOS games by revenue are "Honor of Kings," "Peacekeeper Elite," and "Endless Winter," while the top three Android games by popularity are "Heart Town," "Sword Legend," and "My Leisure Time" [27][28] TV Series Industry - The top three TV series by broadcast index are "The Cang Hai Chuan," "Lin Jiang Xian," and "The Lychee of Chang'an," with indices of 85.3, 84.2, and 82.2 respectively [30][31] Variety Shows & Animation - The top variety show is "Ha Ha Ha Ha Season 5" with a broadcast index of 80.6, followed by "Run, Brother Season 9" and "Unlimited Exceeding Class Season 3" [32] - The top three animated shows by viewership index are "Cang Yuan Tu," "Xian Ni," and "Perfect World," with indices of 340.2, 225, and 222.5 respectively [34]

Core Insights - In May, 33 Chinese game publishers made it to the global mobile game publisher revenue ranking, collectively earning $2.02 billion, which accounts for 36.6% of the total revenue of the top 100 publishers globally [1] Group 1: Company Performance - Point Interactive, a subsidiary of Century Huatong, maintained strong performance with its hit game "Whiteout Survival" showing continued growth, and new game "Kingshot" doubling its revenue in May, leading to a 13% month-over-month increase in overall revenue [2] - Lilith Games saw a 55% revenue surge for "AFK Journey" due to a collaboration with the popular IP "Fairy Tail," alongside stable performance from existing titles, resulting in a 12% month-over-month revenue growth and moving up to 10th place in the revenue ranking [2] - Tuyu Games experienced a 19% month-over-month revenue increase, driven by multiple casual games, securing the 14th position in the revenue ranking [2] Group 2: Game Launches and Updates - Kuro Game's "Ningchao" celebrated its one-year anniversary with a new version launch, resulting in a 23% month-over-month revenue increase, placing it at 16th in the revenue ranking [3] - Joy Net Games' RPG "Endless Journey: Scroll World" saw a 208% revenue increase in May, propelling it into the top ten of the Korean mobile game revenue ranking and boosting the publisher's global revenue by 6% [3] - Yishijie’s new 4X strategy game "Lands of Jail" continued its strong growth with a 72% revenue increase in May, following a 342% increase in April, significantly contributing to the publisher's overall revenue growth of 53% [3] Group 3: Market Trends - Tencent's "Honor of Kings" and "Peacekeeper Elite" maintained their top positions in the Chinese App Store, with the latter seeing a 21% revenue increase due to new season updates and collaborations [5] - The competitive landscape in the Chinese App Store is intense, with classic products dominating the top spots in May [3]

Core Insights - 2024 is seen as a pivotal year for the gaming industry, with companies facing challenges due to market shifts and increased competition [1] - A total of 30 publicly listed gaming companies reported impairment losses, indicating significant operational issues and reduced goodwill [1] - The trend of startups heavily investing in single products has led to many failures, particularly among newer companies [2] Group 1: Impairment Losses and Company Performance - Guangzhou Zhuoyou reported an impairment loss of approximately 26.66 million yuan due to poor performance of its game "One Piece: Dream Pointer," which was launched in April 2023 and subsequently taken down [3][5] - Chengdu Fanpas faced an impairment loss of about 4.31 million yuan, primarily due to the failure of its second game "Leap Rainbow Mirror," which was released in June 2023 [7][9] - Shanghai Mumu reported an impairment loss of approximately 16.79 million yuan, attributed to the underperformance of its game "Galaxy Explorers: New Home" [10][11] Group 2: Market Challenges and Competitive Landscape - The gaming market is increasingly saturated, making it difficult for new entrants to compete against established products, even with strong backing from major investors [18][26] - Companies like Shanghai Wuwei and Shanghai Yuelong Zhiyu are struggling due to poor performance of their flagship titles, leading to significant impairment losses [19][24] - The report highlights that many companies are facing a lack of clear financing plans and ongoing losses, which complicates their ability to recover [9][10] Group 3: Investment Trends and Strategic Shifts - Investment strategies among listed companies are shifting, with some focusing on expanding their strengths while others are exploring new areas [47][48] - Companies like Perfect World and Ke Ying Network are adjusting their investment approaches in response to market conditions, indicating a cautious outlook [48][49] - The overall trend suggests a cooling investment climate, impacting both established and emerging companies in the gaming sector [48]

Core Viewpoint - Guangdong's cultural industry is integrating technological innovation and cultural heritage, leading to new pathways for cultural export and significant growth in the sector [1][4]. Group 1: Cultural Industry Growth - Guangdong province has maintained its position as China's largest cultural industry for 22 consecutive years, with a projected revenue of 2.5 trillion yuan (approximately 2.5 trillion) in 2024, accounting for one-sixth of the national total [1]. - The new cultural business models in Guangdong generated 915 billion yuan (approximately 915 billion) in revenue, reflecting a growth of 10.5% [1]. Group 2: Game Industry Export - The mobile game export revenue from Guangdong is expected to account for 99.16% of the overall game export scale in 2024, with Guangzhou's game industry generating approximately 140.67 billion yuan (approximately 140.67 billion) in total revenue [2]. - Guangzhou's game companies achieved overseas revenue of 19.06 billion yuan (approximately 19.06 billion), representing 45% of the province's total game export revenue [2]. Group 3: Technological Integration - The integration of AI technology in the gaming industry is enhancing content production and operational efficiency, with companies like 37 Interactive Entertainment developing AI-driven models to improve game development [3][6]. - The short drama sector is also leveraging technology, with companies like Guangxi Light Box Power producing over 50 high-quality short dramas annually, achieving over 1 billion total views [3]. Group 4: Policy Support - Guangdong has introduced a comprehensive "policy package" with 87 measures aimed at promoting high-quality development in the cultural industry, covering areas such as film, performing arts, and digital media [4][5]. - The policy emphasizes support for high-quality production, industry chain integration, and the encouragement of cultural exports, particularly to Southeast Asia and countries involved in the Belt and Road Initiative [5]. Group 5: Future Trends - The future of the gaming industry is expected to focus on the integration of AI and short dramas, enhancing the cultural and technological aspects of gaming [6]. - The emphasis on collaboration within the industry chain is seen as crucial for driving the growth of cultural exports and maintaining competitiveness in the global market [6].

作者丨杜虞 出品丨牛刀商业评论 近日，中证指数有限公司宣布对沪深300、中证A500等指数样本进行定期调整，方案将于6月13日收市 后生效。 作为A股游戏龙头之一的三七互娱因何会如此？其未来发展又将如何？ 资料显示，三七互娱成立于1995年5月，主营业务是手机游戏和网页游戏的研发、发行和运营。 主要产品是移动游戏、网页游戏、其他。公司于2011年3月在深交所挂牌上市。2024年国内游戏市场表 现良好。 根据中国音像与数字出版协会游戏出版工作委员会发布的《2024年中国游戏产业报告》显示，2024年， 国内游戏市场实际销售收入3257.83亿元，同比增长7.53%；游戏用户规模6.74亿人，同比增长0.94%， 二者均创出历史新高。 但三七互娱在这一年的表现算不上有多好。 其中，沪深300指数将更换7只样本，三七互娱（002555）等个股被调出。 （来源：中证指数有限公司网站） 资料显示，此前深交所曾公告将于2024年12月16日将三七互娱调出深证100指数。被两大指数剔除，或 因其在市值规模、交易活跃度、市场关注度等方面未达指数编制要求。 近年来，三七互娱面临如业绩增长乏力，高比例分红、高管薪酬显著提升、爆款 ...

Core Insights - The programming skills have become essential in the information age, with the Chinese government emphasizing the importance of technology education and innovation talent cultivation, providing a solid policy foundation for children's programming education [1][11] - The market size of China's children's programming education is expected to grow from 12.4 billion yuan in 2017 to 48.8 billion yuan by 2024, with a compound annual growth rate of 21.62% [1][11] Industry Overview - Children's programming education aims to cultivate computational thinking and innovation skills in youth through teaching programming skills and knowledge, typically targeting children aged 6-18 [3] - The education is delivered through a combination of online and offline training, with two main categories: graphical programming teaching (e.g., Scratch) and advanced programming languages (e.g., Python, C++) [3] Market Dynamics - The number of students choosing online and offline programming training is nearly equal, with offline classes slightly leading by 4.2%, but online education is expected to grow rapidly due to technological advancements [13] - The investment landscape for children's programming education has shifted from rapid growth to a more cautious approach, with investment amounts declining significantly after 2018 [15] Competitive Landscape - The industry exhibits a clear head effect, with leading companies like Tongcheng Tongmei and Programming Cat having established strong brand recognition and educational capabilities [17] - K12 education giants are also entering the children's programming space, leveraging their existing resources to capture market share [17] Development Trends - Continuous policy support is expected to drive the growth of children's programming education, with recent policies integrating AI and programming education into the curriculum [21] - The integration of AI technology into programming education is transforming traditional teaching methods, allowing for personalized learning experiences [22] - The market for children's programming education is anticipated to expand in lower-tier cities, with increasing acceptance among parents and the proliferation of online education [23]

在游戏行业竞争日益激烈的背景下，用户资源的争夺成为各大游戏厂商的核心战略之一。小游戏凭借其 轻量化、便捷化的特点，成为吸引用户的关键战场。 5月以来，多家游戏大厂密集布局SLG（策略类游戏）+小程序游戏赛道。 5月27日，腾讯游戏发行的3D国风修仙SLG《遮天世界》正式开启寻仙测试。无独有偶，哔哩哔哩 （HK09626）（以下简称B站）管理层在2025年第一季度财报电话会上透露，旗下SLG产品《三国：谋 定天下》将推出小游戏版本，并支持与App端数据互通。此外，网易旗下经典SLG《率土之滨》迅速跟 进，正式上线小游戏版本。巨人网络（SZ002558）在今年第一季度财报中也提及了小程序带来的增量 预期。 此次大厂集体布局小游戏背后，是SLG赛道在App端增长见顶后的必然选择。 随着游戏行业逐渐进入存量市场的争夺，小游戏早已不只是轻量化游戏厂商的专属。而原本需要"重肝 重氪"（指玩家在游戏中投入大量的时间和金钱）的SLG游戏转舵做起小游戏，带着一批高黏度玩家和 撑得起多年运营的游戏内容入局，也或将对当前的市场造成一次冲击。 大厂密集加码小游戏赛道 近日，专注于研发小游戏的上海维富拉网络科技有限公司（以下简称：维富 ...

Core Viewpoint - The article highlights the recognition of Sanqi Interactive Entertainment as a key cultural export enterprise for 2025-2026, emphasizing its role in promoting Chinese culture globally through gaming [1][2]. Group 1: Company Recognition - Sanqi Interactive Entertainment has been included in the "2025-2026 National Cultural Export Key Enterprises" list, showcasing its commitment to cultural export [1]. - The game "Call Me the Boss," developed by Yanqu Network and published by Sanqi Interactive Entertainment, has been recognized as a key cultural export project for the same period [1]. Group 2: Business Performance - Sanqi Interactive Entertainment operates in over 200 countries and regions, having released more than 120 games, with a peak monthly revenue of over 2.3 billion yuan from global mobile game sales [2]. - In 2024, the company's overseas gaming revenue reached 5.722 billion yuan, accounting for nearly 33% of total revenue, positioning it among the top tier in the industry for overseas expansion [2]. Group 3: Cultural Integration - The company emphasizes the importance of high-quality content, integrating traditional Chinese cultural elements into its games, as seen in "Call Me the Boss," which features themes from traditional Chinese festivals [2]. - Sanqi Interactive Entertainment employs strategies like version collaborations to enhance cultural depth in its products, successfully combining traditional Chinese culture with global narratives [2]. Group 4: Future Plans - The company aims to continue promoting Chinese culture abroad by focusing on high-quality content, technological innovation, and an open ecosystem, exploring new models and paths for cultural export [3].

Group 1 - The Ministry of Commerce announced the key enterprises and projects for cultural exports for 2025-2026, with popular online games like "Genshin Impact" and "Arknights" included as key projects [3][4] - A total of 404 enterprises and 121 projects were recognized through a multi-step evaluation process involving various government departments [3] - 16 game titles were selected as key export projects, accounting for over 13% of the total, with nearly half of these games coming from Shanghai-based companies [4][6] Group 2 - Industry analyst Zhang Shule highlighted that online games serve as a new medium for cultural export, effectively immersing overseas players in Chinese culture [5] - The success of Chinese games abroad is attributed to their unique style and cultural integration, combining traditional Chinese elements with familiar themes for international audiences [5] - Nearly 100 companies with gaming operations were included among the key enterprises, such as Tencent, NetEase, and miHoYo, indicating a robust presence in the cultural export sector [6]