国内游戏企业已经陆续交出2025年上半年的"成绩单"。 据《每日经济新闻》记者不完全梳理，26家游戏领域上市公司中，营利双增的公司共有11家，营利双降 的公司共有7家。另外，还有4家上市公司面临"增收不增利"。 26家A股游戏公司2025年上半年业绩 整体来看，国内游戏行业展现出强劲的复苏势头。 中国音像与数字出版协会游戏出版工作委员会发布的《2025年1~6月中国游戏产业报告》（以下简称"报 告"）显示，今年上半年国内游戏市场实际销售收入（市场规模）1680亿元，同比增长14.08%；游戏用 户规模近6.79亿，同比增长0.72%，均创历史新高。 从二级市场的反馈来看，ST华通（002602）、巨人网络（002558）、天娱数科（002354）、吉比特 （603444）、恺英网络（002517）等多家企业股价涨幅明显。 另外，吉比特在2025年上半年也实现了归母净利润的提升，其核心原因或在于公司自去年下半年起开 始"大刀阔斧"调整产品结构，接连停运《不朽家族（代号：M66）》《航海王：梦想指针》等多款游 戏。 记者了解到，吉比特公司管理层曾在今年年初公开表示，"目前市场上优质产品比较稀缺，所以雷霆游 戏（吉 ...

Group 1 - AI remains a capital-intensive sector, with model performance relying on parameters, data, and computing power, making capital expenditure a key indicator of AI strategy strength [1][7] - The fastest monetization applications of AI are in image and video generation, particularly in advertising and content creation, covering three main types of advertisers [1][11] - By the mid-2025 reporting season, nearly all internet companies with a market capitalization over 100 billion mentioned AI in their financial reports [1][2] Group 2 - Since the launch of ChatGPT, AI has transitioned from a technical slogan to real business applications, penetrating various revenue and cost segments such as advertising, video, subscriptions, and office services [2] - From December 1, 2022, to September 1, 2025, Tencent's market value increased by approximately 90% to 5 trillion yuan, while Alibaba returned to a market cap of 2 trillion yuan, and Xiaomi's market value surged by 439% to enter the "2 trillion club" [2] - The valuation changes are not solely driven by AI but also influenced by fundamentals, economic expectations, and policy impacts, with macroeconomic recovery and AI-related policies supporting valuation reassessment [3] Group 3 - Capital expenditures for Alibaba and Tencent in Q2 reached 38 billion yuan and 19.1 billion yuan, respectively, with year-on-year growth of 220% and 119% [7] - Alibaba's strategy includes a significant investment of 380 billion yuan over three years to build AI infrastructure, while its Q2 revenue was 247.6 billion yuan, showing a 2% year-on-year increase [7] - Baidu emphasized its "AI-first" strategy, with non-advertising core revenue exceeding 10 billion yuan, growing 34% year-on-year, but faced cash flow pressures with a negative cash flow of 4.7 billion yuan in Q2 [8] Group 4 - Image and video generation has become the fastest monetization track for AI, with companies like Baidu, Alibaba, Tencent, and others launching video generation models [11] - Kuaishou reported over 250 million yuan in revenue from its AI video generation model "Keling" in Q2, with expectations to double its annual revenue forecast [11] - The education sector is also emerging as a significant AI application area, with companies like NetEase's Youdao showing a clear "education-first" path and achieving 800 million yuan in AI-related revenue, a 30% year-on-year increase [12] Group 5 - Mid-sized internet companies are focusing on vertical scenarios and increasing R&D investment to find more certain AI commercialization paths, with R&D investment typically exceeding 20% of revenue [14] - Kingsoft Office reported a revenue of 2.657 billion yuan, with a 62% year-on-year growth in its WPS 365 business, and R&D investment accounting for 36% of revenue [15] - Companies like Kunlun Wanwei and 37 Interactive Entertainment are embedding AI into their business processes, with significant revenue growth and application in various sectors [15]

| 2 | 小七大模型 | 广州三七极梦网 Guangdong-XiaoQi-20 2025/8/25 | | --- | --- | --- | | | | 络技术有限公司 2507140066 | 格隆汇9月2日｜近日，三七互娱（维权）自主研发的"小七大模型"顺利通过国家网信办生成式人工智能服务备案(备案 号：Guangdong-XiaoQi-202507140066)，正式获得面向公众开放运营的资质，其也是广东省首批通过备案的游戏垂类 大模型之一。这一成果标志着三七互娱在"游戏+AI"战略布局上实现了阶段性突破，也意味着"小七大模型"在实际应 用、算法安全、数据合规、内容治理等核心能力上达到国家级标准。 作为三七互娱"游戏+AI"战略的核心引擎，"小七大模型"具备多模态输入理解与高质量文本生成能力，支持文本、图 像等形式的内容解析，可灵活应用于剧情撰写、角色对白生成、用户问答响应、游戏策略推荐等多个核心场景，覆盖 游戏玩家、内容创作者与企业运营团队等专业用户。结合三七互娱多年累积的游戏知识体系、业务场景以及海量数 据，"小七大模型"显著提升了其在游戏语义理解、内容生成方面的专业性与准确性，尤其在游戏知识 ...

Core Insights - The report emphasizes the rapid development and potential of AI Agents across various industries, highlighting their ability to enhance efficiency and automate tasks in sectors such as gaming, healthcare, marketing, education, finance, and office work [2][15][27][31][41][47]. Market Review - The A-share market saw a 1.9% increase during the week of August 25-29, with significant activity in sectors like optical modules and GPUs. The average daily trading volume reached 29.82 billion yuan, up by 3.975 billion yuan from the previous week [3][50]. - The report notes a decrease in the number of stocks rising daily, with 2,317 stocks up on average, down by 806 from the previous week. The number of stocks hitting the daily limit fell from 92 to 73, indicating a weakening profit effect [3][50]. Policy Dynamics - The State Council issued an opinion on the implementation of "Artificial Intelligence+" actions, aiming for widespread integration of AI in six key areas by 2027, with a target application penetration rate exceeding 70% for new intelligent terminals and agents [4][27]. - The Ministry of Industry and Information Technology released guidelines to promote the development of the satellite communication industry, supporting telecom operators in exploring high-orbit satellite applications [4][27]. Industry Trends - The report highlights the World Robot Conference and the approval of the "special edition" Blackwell AI chip for sale in China, indicating advancements in AI technology and robotics [5]. - In the AI gaming sector, AI is primarily focused on efficiency improvements, with future developments expected to introduce more native AI gameplay. A survey indicated that around 80% of game developers believe AI can enhance project efficiency by over 20% [25][26]. - The AI healthcare market is projected to grow from 97.3 billion yuan in 2023 to 159.8 billion yuan by 2028, with a compound annual growth rate of 10.5% [27][28]. AI Applications - AI in marketing addresses challenges such as customer insight and personalized marketing, with content generation being a prominent application. The report notes that young consumers increasingly value personalized experiences [31][32]. - In education, policies are actively promoting the integration of generative AI, with a focus on transforming teaching methods and environments [37][40]. - The financial sector is seeing continuous penetration of AI across various functions, particularly in risk management and compliance, with a shift towards edge deployment of AI models for enhanced data security [41][42]. AI Agent Investment Landscape - The global AI Agent market is expected to grow from $5.25 billion in 2024 to $52.62 billion by 2030, with a compound annual growth rate exceeding 40% [15]. - AI Agents are particularly suited for high-frequency, repetitive tasks, significantly reducing manual intervention and improving efficiency in structured data environments [15][19].

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [5] Core Insights - The report highlights the positive outlook for AI applications and cultural exports, with a focus on sub-sectors such as gaming, IP, short dramas, and publishing [39] - The report notes significant growth in the gaming sector, with several companies reporting strong financial performance in their mid-year reports [3][37] - The report emphasizes the importance of recent government policies, including the issuance of game licenses and the "Artificial Intelligence+" action plan, which aims to enhance AI integration across various sectors by 2035 [2][36] Summary by Sections Market Performance - The media industry (Shenwan) saw a weekly increase of 1.05%, ranking 12th among primary industries, while the Hang Seng Technology Index rose by 0.47% [10] - Notable performers included Jishi Media, Wento Holdings, ST Huatuo, and Sanqi Interactive Entertainment, with significant weekly gains [17] Key Industry Data AI Application Data - For the week of August 24-30, estimated iOS downloads for Deepseek, Doubao, Quark, and Tencent Yuanbao were 394,000, 2,102,500, 658,600, and 893,000 respectively, with Doubao leading in downloads [21] Gaming Data - In August, 166 domestic and 7 imported game licenses were issued, with several major titles approved for release [24][25] - The iOS best-selling game rankings featured "Honor of Kings," "Peacekeeper Elite," and "Endless Winter" as the top three titles [23] Film Data - The total box office for the week of August 22-28 reached 977 million yuan, with "Chasing the Wind" leading the box office [32][35] Industry Events and Announcements - The report discusses the launch of various AI models and applications by major companies, including ByteDance's new AI video generation model and Tencent's end-to-end video sound generation model [36] - The report also highlights the successful mid-year financial results of several companies, including Perfect World and Sanqi Interactive Entertainment, showcasing strong revenue growth [37][38]

Game Releases - Tencent's self-developed FPS game "Counter-Strike: Future" began its "Evolution Test" recruitment on August 25, featuring cross-platform data sharing and classic gameplay modes along with new innovative modes [1] - The fantasy multi-dimensional combat game "Double Helix" by Hero Games announced its public test date for October 28 during a live broadcast on August 26, removing the character and weapon gacha system and focusing on cosmetic purchases [3] - "Clockwork Mania" launched its global public test on August 28, combining retro American art style with bullet-hell shooting, and featuring a collaboration event with "Tom and Jerry" [5] - miHoYo's new title "Honkai: Fate Spirits" was first revealed on August 29, featuring a blend of pet collection and auto-chess gameplay, expanding the boundaries of the Honkai IP [7] Industry News - The number of game licenses issued in August reached a new high for the year, with a total of 173 games approved, including notable titles from NetEase and Bilibili [13][14] - 37 Interactive Entertainment reported a revenue of 8.486 billion yuan for the first half of 2025, a year-on-year decrease of 8.08%, while net profit increased by 10.72% [15] - The company has over 20 new games in development, with more than half being SLG titles, and is actively applying AI technology across various operational aspects [15] Company Developments - The head of NetEase's "Onmyoji" division, Jin Tao, has left to start a new venture, partnering with former NetEase Art Design Center president "Master" [17] - The newly established Guangzhou Jizi Information Technology Co., Ltd. has a registered capital of 1 million yuan, focusing on software and hardware sales, among other services [18]

Market Overview - On August 29, the gaming sector rose by 1.54%, led by Xinghui Entertainment, while the Shanghai Composite Index closed at 3857.93, up 0.37% [1] - The Shenzhen Component Index closed at 12696.15, up 0.99% [1] Top Gainers in Gaming Sector - Xinghui Entertainment (300043) closed at 5.25, up 5.85% with a trading volume of 2.2598 million shares and a transaction value of 1.194 billion [1] - ST Huaton (002602) closed at 15.53, up 5.00% with a trading volume of 1.6222 million shares and a transaction value of 2.476 billion [1] - Youzu Interactive (002174) closed at 66.91, up 4.55% with a trading volume of 670,000 shares and a transaction value of 1.133 billion [1] Top Losers in Gaming Sector - Glacier Network (300533) closed at 43.45, down 4.84% with a trading volume of 253,100 shares [2] - Shengtian Network (300494) closed at 15.10, down 3.64% with a trading volume of 482,400 shares [2] - Fuchun Co. (300299) closed at 6.96, down 3.33% with a trading volume of 441,500 shares [2] Capital Flow Analysis - The gaming sector experienced a net outflow of 481 million from major funds, while retail investors saw a net inflow of 505 million [2] - The net outflow from speculative funds was 24.3461 million [2] Individual Stock Capital Flow - Kunlun Wanwei (300418) had a net inflow of 330 million from major funds, but a net outflow of 1.57 billion from speculative funds [3] - ST Huaton (002602) saw a net inflow of 180 million from major funds, with a net outflow of 1.27 billion from speculative funds [3] - Youzu Interactive (002174) had a net inflow of 133 million from major funds, but a net outflow of 48.7022 million from speculative funds [3]

Core Insights - The gaming industry is experiencing a recovery, with a reported revenue of 168 billion yuan in the first half of the year, marking a 14.08% year-on-year increase [1] - Many gaming companies are accelerating their transformation towards AI, cloud computing, and other sectors despite the industry's overall positive performance [1][4] Industry Performance - The domestic gaming user base reached 679 million, a historical high, with a 0.72% year-on-year growth [1] - Several gaming stocks have seen significant price increases, with companies like ST Huatuo and Giant Network experiencing over 100% growth in the past year [1] - Notable profit increases were reported by companies such as Zhejiang Shuju, Youzu Network, and Shengtian Network, with profit growth rates of 156.26%, 989.31%, and 1186.02% respectively [1][2] Company Financials - 37 Interactive Entertainment reported a revenue of 8.486 billion yuan, down 8.08%, but a net profit increase of 10.72% [2] - Kunlun Wanwei's revenue was 3.733 billion yuan, with a 49.23% increase, but a net loss of 856 million yuan, a 119.86% decline [2][10] - Perfect World achieved a revenue of 2.906 billion yuan, with a 9.67% increase and a net profit of 503 million yuan, marking a return to profitability [2] Market Trends - The overseas market for gaming is becoming increasingly challenging, with rising quality demands and higher customer acquisition costs [4][5] - The installation of casual and hyper-casual games by Chinese manufacturers in overseas markets grew by 159% and 48% respectively, while mid-core game installations fell by 43% [5] - Companies like Century Huatong have seen significant success with their overseas titles, contributing to a stock price increase of over 300% [4] Technological Transformation - Many gaming companies are investing in AI and cloud computing technologies, aiming to enhance operational efficiency [6][8] - Companies like Kunlun Wanwei and Zhongqingbao are shifting their focus from gaming to AI and cloud computing, with significant investments in these areas [8][9] - Despite high revenues, companies like Kunlun Wanwei are facing net losses, indicating the challenges of transitioning to tech-driven business models [9][10] New Business Directions - Companies are exploring new revenue streams, such as short dramas and IP development, to diversify their income sources [11][12] - Kunlun Wanwei's short drama platform, DramaWave, has achieved significant success, contributing 583 million yuan in revenue [11] - Perfect World is expanding its short drama offerings, while Jibite is focusing on IP development across various media formats [12][13] Conclusion - The gaming industry is on an upward trajectory, with companies actively pursuing technological upgrades and diversification strategies to secure future growth [14]

Industry Overview - The gaming industry is experiencing a recovery, with the domestic market's actual sales revenue reaching 168 billion yuan in the first half of the year, a year-on-year increase of 14.08% [1] - The number of domestic gaming users has approached 679 million, marking a historical high with a growth of 0.72% year-on-year [1] - Game stocks have performed well in the secondary market, with several companies, including ST Huatuo and Giant Network, seeing stock price increases of over 100% in the past year [1] Company Performance - Several gaming companies reported significant profit growth in the first half of the year, with Zhejiang Shuju, Youzu Network, and Shengtian Network achieving net profit increases of 156.26%, 989.31%, and 1186.02% respectively [1] - Century Huatong's revenue and profit saw substantial growth, with a projected revenue of approximately 17 billion yuan for the first half of 2025, representing an 83.27% year-on-year increase [7] Market Challenges - Despite the overall positive industry environment, many gaming companies are shifting focus towards AI, cloud computing, and other new business models due to increasing competition and market saturation [1][4] - The overseas market, once a significant growth area, is becoming more challenging, with companies like 37 Interactive Entertainment and Perfect World reporting declines in overseas revenue of 6.01% and 34.43% respectively [8] Technological Transformation - Companies are increasingly investing in AI and cloud computing technologies to enhance operational efficiency, although this requires significant capital and may not yield immediate financial returns [9][12] - Kunlun Wanwei is pivoting towards AI business development, while Zhongqingbao is focusing on cloud computing, with both companies seeing a shift in revenue sources away from gaming [12] New Revenue Streams - Kunlun Wanwei's short drama platform, DramaWave, has gained traction in overseas markets, contributing 583 million yuan in revenue in the first half of the year [16] - Perfect World is expanding its short drama offerings, generating 767 million yuan in revenue from its film and television business in the first half of the year [18] - Companies like 37 Interactive Entertainment and Youzu Network are exploring new IP development avenues, including adaptations of popular web novels into games and other media formats [18]

Core Insights - Multiple positive factors are driving the performance growth of A-share gaming companies [1] - The majority of disclosed financial reports from gaming companies show revenue growth [1] Industry Summary - As of August 28, several A-share companies, including Sanqi Interactive Entertainment, Perfect World, Gigabit Network, Giant Network, Youzu Interactive, and Shenzhou Taiyue, have released their semi-annual reports for 2025, with most reporting performance growth [1] - The Chinese gaming industry has shown a steady growth trend in the first half of the year [1] - According to the China Audio-Video and Digital Publishing Association's Game Publishing Working Committee, the actual sales revenue of the domestic gaming market reached 168 billion yuan in the first half of 2025, representing a year-on-year increase of 14.08% [1] - The gaming user base in China has reached nearly 679 million, with a year-on-year growth of 0.72%, both figures hitting historical highs [1]