Group 1: Market Trends and Opportunities - The domestic mini-game market is still in a phase of rapid growth, showcasing significant potential [3] - The strategic value and ceiling of the SLG (Simulation Game) sector continue to break through, with a notable expansion in user base and market value [3] - The long-cycle value of casual games is becoming increasingly evident, driven by fragmented user demands [3] Group 2: Product Development and Strategy - The company has established a leading position in the mini-game market, with multiple mini-games under development, including IP products like "Dou Po Cang Qiong" [3] - The company’s overseas business has maintained stable revenue, with SLG being a core strategic focus, supported by a "lightweight" and "large theme" approach [3] - The company has over 10 self-developed products in its pipeline, focusing on mini-games and SLG development [3] Group 3: AI Integration and Efficiency - The company has achieved over 90% penetration of AI across its operations, significantly enhancing efficiency [4] - AI-driven automatic ad placements exceed 70%, with AI outperforming human operators in various aspects [4] - The company is investing heavily in AI technologies to improve existing business efficiency and secure future strategic advantages [5] Group 4: Talent Development and Organizational Structure - The company is moving towards a younger talent pool, with 80% of its core production team being post-90s generation [4] - The establishment of R&D centers in key talent hubs like Beijing and Shanghai aims to attract top talent and break geographical limitations [4] - The company emphasizes long-term thinking in its product strategies, focusing on longer product lifecycles across various game genres [4] Group 5: Future Goals and Market Positioning - The company aims to return to the top three in the overseas market for Chinese game developers within three years [5] - In the mini-game sector, the goal is to maintain the leading market position while developing headliner products in SLG and casual game categories [5] - The company seeks to achieve industry-leading levels in AI tool capabilities, focusing on unique and refined offerings [5]

证券之星消息，1月23日游戏板块较上一交易日上涨0.45%，游族网络领涨。当日上证指数报收于4136.16，上涨0.33%。深证成指报收于 14439.66，上涨0.79%。游戏板块个股涨跌见下表： | | | | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 002174 | 游族网络 | 12.85 | 5.85% | 66.28万 | | 8.48 Z | | 300418 | 昆仑万维 | 55.74 | 4.28% | 113.09万 | | 62.53亿 | | 300299 | 富春股份 | 7.63 | 3.25% | 45.87万 | | 3.49亿 | | 300315 | 学脚科技 | 6.11 | 2.69% | 202.35万 | | 12.27亿 | | 002517 | 恺英网络 | 25.62 | 2.48% | 42.04万 | | 10.72亿 | | 300459 | 汤姆猫 | 5.41 | 2.46% | 257.00万 | | 13.85 ...

【天风传媒互联网】三七互娱调研反馈及观点更新@260123 产品端：明确小游戏+SLG+休闲的产品战略，储备丰富。 供给侧：SLG5款储备，H1两款产品推广；小游戏5款储备，生存33天跑通团队RPG&非IP向方向；休闲游戏多个 CP合作，有望与SLG共振。 MMO方向RO港澳台上线，畅销榜第一，后续有核心区域SEA和韩国等，蛋总带团队回归巩固RPG和小游戏赛道。 【天风传媒互联网】三七互娱调研反馈及观点更新@260123 产品端：明确小游戏+SLG+休闲的产品战略，储备丰富。 供给侧：SLG5款储备，H1两款产品推广；小游戏5款储备，生存33天跑通团队RPG&非IP向方向；休闲游戏多个 CP合作，有望与SLG共振。 MMO方向RO港澳台上线，畅销榜第一，后续有核心区域SEA和韩国等，蛋总带团队回归巩固RPG和小游戏赛道。 团队侧：本体年轻化改造，扶持90后制作人，强化校招人员补充；投资端，战投部门锚定成功产品经验制作人。 AI侧：实质性降本增效。 研发侧：全面融入工作流，案例是猎魂、RO研发周期短。 美术渗透率60%以上，自研图灵工具+美术资产平台，2D成本节省70%、3D20%、动效10%。 后续继续推荐一 ...

Core Insights - The Chinese mobile gaming industry is experiencing significant growth in research and development (R&D) investments, with the top 20 companies projected to invest over 99 billion yuan in 2024, marking an 8.8% year-on-year increase [1] - The domestic revenue from self-developed games is expected to exceed 260 billion yuan in 2024, reflecting a 1.7% increase compared to the previous year [4] - The overseas revenue from self-developed games is anticipated to surpass 18.5 billion USD in 2024, showing a 13.39% year-on-year growth [6] R&D Investments - The total R&D investment by the top 20 mobile gaming companies in China is projected to reach 99.02 billion yuan in 2024, with a continuous increase from 2017 to 2024 [1] - The number of R&D personnel in these companies has shown a declining trend, with a total of 15,721 employees in 2024, down by 1.66% year-on-year [3] - The median percentage of R&D personnel in the top 20 companies is 47.24% in 2024, which is a decrease of 5.97 percentage points from the previous year [3] Domestic Revenue - The actual sales revenue from self-developed games in the domestic market is projected to be 260.736 billion yuan in 2024, reflecting a 1.7% increase year-on-year [4] - The growth in domestic revenue is attributed to the expanding and maturing domestic gaming market, with companies focusing on self-developed games to capture market opportunities [4] Overseas Revenue - The overseas revenue from self-developed games is expected to reach 18.557 billion USD in 2024, marking a 13.39% increase compared to the previous year [6] - The overseas revenue has consistently exceeded 100 billion yuan for five consecutive years, driven by advancements in cloud gaming and AI technologies [6] - The primary markets for overseas revenue are the United States, Japan, and South Korea, contributing 31.06%, 17.32%, and 8.89% respectively to the total overseas income [8]

证券之星消息，1月22日游戏板块较上一交易日上涨0.0%，名臣健康领涨。当日上证指数报收于4122.58，上涨0.14%。深证成指报收于14327.05， 上涨0.5%。游戏板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 002919 | 名臣健康 | 26.91 | 6.41% | 15.04万 | | 3.98亿 | | 300113 | 顺网科技 | 22.20 | 2.35% | 25.57万 | | 5.63亿 | | 603258 | 电魂网络 | 19.32 | 1.95% | 3.42万 | | 6562.03万 | | 600715 | 文投控股 | 2.27 | 1.79% | 43.37万 | | 9778.37万 | | 300459 | 汤姆猫 | 5.28 | 1.73% | 194.19万 | | 10.24亿 | | 300418 | 昆仑万维 | 53.45 | 1.64% | 67.89万 | | 36.32亿 | | 3 ...

Investment Rating - The report indicates a strong market vitality in the mini-game sector, with a projected market size of approximately 610 billion yuan in 2025, reflecting a year-on-year growth of 22% [7][6]. Core Insights - The mini-game industry is transitioning from a phase of rapid growth driven by traffic bonuses to a more refined operational phase focused on existing user engagement and content creation [7]. - The competition in the domestic mini-game market will increasingly center on operational capabilities, content creation value, and platform adaptability, with live streaming, content, social interaction, and multi-platform operations identified as four core strategies for industry breakthroughs [7]. - The number of active users on major platforms continues to rise, with the leading social software platform reaching 571 million monthly active users, and the leading short video platform seeing a 44% increase in active users [11][10]. Summary by Sections 1. Mini-Game Market Overview - The mini-game market is expected to exceed 700 billion yuan by 2026, with a significant growth rate of 22% in 2025 [7][6]. - The average daily usage frequency per user is approximately 5.1 times, with a 4.5% year-on-year increase, while the average daily usage duration has risen to 24.6 minutes, marking a 27.2% increase [15][14]. 2. Mini-Game Market Buy Volume Trends - The daily expenditure on mini-game user acquisition is approximately 144 million yuan, reflecting a 15.6% increase from Q1 [25]. - The number of games in the mini-game sector has grown by over 54% year-on-year, reaching approximately 51,000 games in 2025, while mobile app games have only seen a 5.2% increase [30]. - The number of games launched on Douyin mini-games has surged by nearly 70%, while WeChat mini-games have also shown a recovery in growth [35]. 3. Key Categories & Case Analysis - Modern themes in mini-games have seen a significant increase, with over 15,000 products launched, reflecting a 52.23% year-on-year growth [76]. - The top three gameplay types (MMORPG, idle, and card games) account for over 70.6% of the top 500 products, indicating a high market concentration [86]. - The strategy SLG segment has shown a continuous increase in the number of products, with a year-on-year growth of 38.8%, driven by user preference for lightweight operations combined with heavy strategy [89].

Investment Rating - The report maintains an "Outperform" rating for the media industry [4][38]. Core Insights - The media industry has shown a 3.44% increase, outperforming both the CSI 300 (-0.57%) and the ChiNext Index (1.00%) during the week of January 12-16 [11][12]. - Key companies that performed well include Yidian Tianxia, Liou Shares, People’s Daily, and Visual China, while companies like ST Fanli, Liansheng Technology, Beitou Technology, and Diguang Media faced declines [11][12]. - Bilibili launched a one-stop AI marketing tool, "Bilibili Bid," aimed at enhancing advertising efficiency for brands [15][16]. - Google’s Veo 3.1 received a significant upgrade, improving its video generation capabilities [15][16]. - OpenAI released the GPT-5.2 Codex programming model, enhancing its performance for complex software development tasks [15][16]. - The Qianwen App introduced over 400 new features, covering various services from food delivery to AI tutoring [17]. Summary by Sections Industry Performance - The media sector's performance ranked third among all sectors, with a notable increase of 3.44% [11][12][13]. Key Company Updates - The report highlights the strong performance of companies like Yidian Tianxia and Liou Shares, with significant weekly gains [11][12]. - The report provides earnings forecasts for key companies, indicating a positive outlook for firms like Kayi Network and Jibite [4][38]. Market Trends - The film box office for the week was 259 million yuan, with top films including "Nishan" (58 million yuan), "Zootopia 2" (53 million yuan), and "Avatar 3" (45 million yuan) [17][19]. - In the gaming sector, the top-grossing mobile games in December 2025 were "Whiteout Survival," "Gossip Harbor: Merge & Story," and "Kingshot" [26][27]. AI and Technology Developments - The report emphasizes the acceleration of AI applications in the media industry, particularly in marketing and content creation [3][36]. - Companies are encouraged to explore investment opportunities in AI-driven sectors, including AI marketing and content services [3][36].

Investment Rating - The report maintains an "Outperform" rating for the media industry [4][36]. Core Insights - The media industry has shown a 3.44% increase, outperforming both the CSI 300 (-0.57%) and the ChiNext Index (1.00%) during the week of January 12-16 [11][12]. - Key companies that performed well include Yidian Tianxia, Liou Co., People's Daily, and Vision China, while companies like ST Fanli and Liansheng Technology saw declines [11][12]. - Bilibili launched a one-stop AI marketing tool, "Bilibili Bid," aimed at enhancing advertising efficiency [15][16]. - Google released a significant upgrade to its AI video generation model, Veo 3.1, enhancing its practical applications [15][16]. - OpenAI introduced the GPT-5.2 Codex programming model, which significantly improves performance and reliability for long-term tasks [15][16]. - The Qianwen App launched over 400 new features, marking a significant advancement in AI capabilities [15][17]. Summary by Sections Industry Performance - The media sector's performance ranked third among all sectors, with a notable increase of 3.44% [11][12][13]. Key Company Updates - The report highlights the strong performance of companies like Yidian Tianxia, which saw a 54% increase, and Liou Co., which increased by 39% [12]. - The report also provides earnings forecasts for key companies, indicating a positive outlook for firms like Kayi Network and Jibite [4]. Market Data - The total box office for the week was 259 million yuan, with the top three films being "Nishan" (58 million yuan), "Zootopia 2" (53 million yuan), and "Avatar 3" (45 million yuan) [2][19]. - In the gaming sector, the top three mobile games in December 2025 were "Whiteout Survival," "Gossip Harbor: Merge & Story," and "Kingshot" [26][27]. Investment Recommendations - The report emphasizes the potential of AI applications in the media sector, particularly in marketing and content creation, suggesting investment opportunities in companies like Zhejiang Wenlian and Huimai Technology [36]. - It also notes the expected growth in the gaming sector driven by new product cycles and AI integration, recommending companies such as Giant Network and JiBit [36].

1月22日，三七互娱（维权）盘中上涨2.01%，截至09:39，报28.88元/股，成交2.33亿元，换手率 0.51%，总市值638.89亿元。 资金流向方面，主力资金净流入119.76万元，特大单买入1136.88万元，占比4.88%，卖出1068.15万元， 占比4.58%；大单买入3438.52万元，占比14.76%，卖出3387.50万元，占比14.54%。 分红方面，三七互娱A股上市后累计派现115.00亿元。近三年，累计派现63.88亿元。 机构持仓方面，截止2025年9月30日，三七互娱十大流通股东中，香港中央结算有限公司位居第一大流 通股东，持股1.28亿股，相比上期减少438.69万股。华夏中证动漫游戏ETF（159869）位居第五大流通 股东，持股4455.45万股，相比上期增加761.76万股。易方达中证人工智能主题ETF（159819）位居第九 大流通股东，持股1264.87万股，为新进股东。国泰中证动漫游戏ETF（516010）位居第十大流通股 东，持股1246.81万股，为新进股东。 责任编辑：小浪快报 资料显示，三七互娱网络科技集团股份有限公司位于安徽省芜湖市瑞祥路88号皖江财 ...

截至2026年1月21日收盘，三七互娱(002555)报收于28.31元，上涨3.97%，换手率6.04%，成交量96.57万 手，成交额27.07亿元。 当日关注点 交易信息汇总资金流向 1月21日主力资金净流入2.15亿元；游资资金净流入2615.05万元；散户资金净流出2.41亿元。 公司公告汇总第七届董事会第五次会议决议公告 三七互娱第七届董事会第五次会议审议通过两项议案：一是授权公司管理层办理募集资金专户的开立及 签订监管协议等相关事宜，授权有效期为十二个月；二是同意公司及控股子公司开展外汇套期保值业 务，额度为8亿美元或等值货币，期限一年内可循环使用，并授权管理层在额度内签订相关协议。 三七互娱第三期员工持股计划存续期将于2026年7月26日届满。该计划于2019年7月25日完成非交易过 户，初始持股22,347,537股，占当时总股本1.06%。截至公告日，持股数量为1,161,886股，占公司当前 总股本0.05%。锁定期36个月已于2022年7月26日届满。2023年4月27日，公司董事会审议通过存续期展 期36个月至2026年7月26日。存续期届满前，管理委员会将根据持有人意愿和市场情况决 ...