Core Viewpoint - The article highlights the transformation of the gaming industry, particularly through the integration of AI technology, exemplified by the company 37 Interactive Entertainment, which is leveraging AI to enhance game development and cultural exportation [3][6][12]. Group 1: Company Overview - 37 Interactive Entertainment is a digital cultural enterprise based in Guangzhou, known for its game "Call Me the Chief," which merges traditional Chinese culture with modern gaming experiences [3][5]. - The company is shifting from a "user acquisition" strategy to a "technology-driven" approach, focusing on building a robust AI infrastructure that enhances its competitive edge in the gaming industry [5][11]. Group 2: AI Integration - The company has developed the "Xiao Qi Model," an industry-level AI infrastructure that enhances game production efficiency by integrating multi-modal understanding and generation capabilities [6][10]. - The AI capabilities have significantly improved operational efficiency, with AI-assisted 2D art assets accounting for over 80% and 3D assets over 30% of total production [6][10]. Group 3: Cultural Export and Localization - All games under 37 Interactive Entertainment have integrated AI-driven customer service, with AI localization covering 85% of overseas games in 18 languages, achieving a 95% accuracy rate [7][12]. - The company is transforming cultural export from merely selling products to providing comprehensive content production and operational capabilities, facilitated by AI [12][13]. Group 4: Industry Impact and Future Directions - 37 Interactive Entertainment is investing in various AI-related companies, creating a complete closed loop from computing power to AI applications, thereby strengthening its market position [11]. - The company emphasizes the importance of cultural depth in its games, ensuring that AI enhances rather than dilutes the cultural narrative, aiming for a deeper connection with global audiences [15].

Group 1 - The core point of the news is that the competition among major tech companies in the AI sector has intensified, with significant investments made during the 2026 Spring Festival, indicating a shift in AI from a niche tool to a mainstream utility for information access [1][2] - The total investment by the four major tech giants in AI promotion exceeded 4.5 billion yuan within a short period, highlighting the urgency and scale of the competition [1] - The emergence of Generative Engine Optimization (GEO) as a new marketing paradigm reflects the changing dynamics of brand engagement in the AI era, where user interactions with AI are becoming the primary method for information retrieval [1][21] Group 2 - iResearch has released a report on the GEO industry, identifying GenOptima as a benchmark case, which underscores the growing importance of this sector [2][5] - GenOptima has developed a comprehensive GEO optimization system called GENO, which covers major global models and demonstrates strong capabilities in both domestic and international markets [5][12] - The report reveals that GenOptima has secured significant seed funding from notable investors, including two publicly listed companies, indicating strong market confidence in its potential [5][7] Group 3 - The strategic investments from 37 Interactive Entertainment and Qusleep Technology in GenOptima signal a recognition of the transformative potential of GEO technology in reshaping traffic logic and brand visibility [10][11][12] - 37 Interactive Entertainment, a leading gaming company, views GEO as essential for global market positioning and brand recognition in the AI landscape [10] - Qusleep Technology, part of the Xiaomi ecosystem, is prioritizing AI integration as a core strategy, aiming to embed its brand within AI-driven consumer decision-making processes [11][12] Group 4 - GenOptima's technological framework includes a sophisticated agent matrix that enhances its operational capabilities, setting it apart from competitors [13][14] - The system features various agents that monitor AI environments, predict user needs, generate structured content for AI models, and ensure compliance, creating a robust service offering for brands [14][16] - This dual approach of technology and service creates high barriers to entry, attracting significant investment from industry leaders [17] Group 5 - The GEO industry is projected to exceed 50 billion yuan by 2030, reflecting a major shift in user behavior and the role of AI in information retrieval [18][21] - The evolution of AI search from a tool to a frequent information entry point signifies a fundamental change in decision-making processes, moving from experience-driven to data-driven logic [21] - The focus of GEO is to establish trust between brands and AI, ensuring that brands are recognized and trusted by AI systems, which is crucial for future marketing strategies [21]

Core Viewpoint - The company announced changes in its executive team, including the appointment of a new board secretary and the resignation of a vice president, which are expected to have no adverse impact on its operations [5][8]. Group 1: Board Secretary Appointment - The board of directors approved the appointment of Mr. Wang Sijie as the new board secretary, effective from the date of the board meeting until the end of the current board's term [5][6]. - Mr. Wang holds the necessary qualifications, including a board secretary qualification certificate issued by the Shenzhen Stock Exchange, and has relevant experience in the role [6][7]. - The previous board secretary, Mr. Ye Wei, resigned from the position but will continue to serve as a director and financial director [5][6]. Group 2: Vice President Resignation - The company received a resignation letter from Mr. Zhu Huaimin, who stepped down as vice president due to work arrangements but will remain with the company [8][9]. - Mr. Zhu's resignation is effective immediately upon delivery of his resignation letter to the board, and he did not hold any company shares at the time of the announcement [8][9]. - The company expressed gratitude for Mr. Zhu's contributions during his tenure and stated that his departure would not affect daily operations [8][9].

（编辑 姚尧） 证券日报网讯 2月12日，三七互娱发布公告称，公司董事会于近日收到公司董事、董事会秘书、财务总 监叶威先生的书面报告。叶威先生因工作安排，申请辞去公司董事会秘书职务，辞任后仍在公司担任董 事、财务总监职务。 ...

证券日报网讯 2月12日，三七互娱发布公告称，公司董事会同意聘任王思捷先生为公司董事会秘书。 （文章来源：证券日报） ...

Group 1 - The company announced that Vice General Manager Zhu Huaimin submitted a written resignation report due to work arrangements [1] - Zhu Huaimin will continue to work at the company after resigning from the Vice General Manager position, effective immediately upon delivery to the board [1] - Zhu Huaimin's original term was from July 17, 2025, to July 16, 2028, and he did not hold any shares in the company as of the announcement date [1] Group 2 - The resignation will not impact the company's daily operations, and the company expresses gratitude for Zhu Huaimin's contributions during his tenure [1]

Core Insights - The article highlights the leadership of Sanqi Interactive Entertainment (三七互娱) in the gaming industry, both in the Greater Bay Area and globally, showcasing its journey from boutique development to worldwide distribution [1] - It emphasizes the integration of AI technology and digital entertainment innovation as key drivers of the company's success [1] Company Overview - Sanqi Interactive Entertainment is recognized for its ability to create blockbuster games, reflecting a strong creative logic behind its productions [1] - The company is positioned as a representative of China's gaming industry's robust capabilities and cultural integration [1] Industry Context - The article discusses the broader implications of technology and culture merging within the gaming sector, indicating a new productive force in the industry [1] - It suggests that the advancements in AI and digital entertainment are reshaping the landscape of the gaming industry, with Sanqi at the forefront of these changes [1]

（记者 王晓波） 每经AI快讯，三七互娱2月12日晚间发布公告称，叶威先生因工作安排，申请辞去公司董事会秘书职 务，辞任后仍在公司担任董事、财务总监职务。叶威先生在任职期间勤勉尽责，恪尽职守，审议通过了 《关于聘任公司董事会秘书的议案》，同意聘任王思捷先生为公司董事会秘书，任期从董事会通过之日 起至第七届董事会届满为止。 每经头条（nbdtoutiao）——打造百万元级尊界的江淮，迎来葛卫东、方文艳联手投资：两人各掏10亿 元，公司股价应声大涨！复盘历史：牛散参与定增有赚也有亏 ...

Group 1 - The company Sanqi Interactive Entertainment announced the convening of its seventh board meeting on February 12, 2026, to discuss the appointment of a new board secretary and other related documents [1] - Notable investors Ge Weidong and Fang Wenyuan have jointly invested 1 billion yuan each in Jianghuai, leading to a significant increase in the company's stock price [1] - Historical analysis indicates that participation of prominent investors in private placements has resulted in both gains and losses [1]

朱怀敏先生的原定任期为 2025 年 7 月 17 日至 2028 年 7 月 16 日。截至本公告披露日， 朱怀敏先生未持有公司股份。朱怀敏先生不存在应当履行而未履行的承诺事项。朱怀敏先生 的辞职不会对公司日常生产经营产生影响。朱怀敏先生在担任公司副总经理期间勤勉尽责， 恪尽职守，公司及董事会对朱怀敏先生在任职期间为公司发展所做出的贡献表示衷心的感谢！ 特此公告。 三七互娱网络科技集团股份有限公司 董 事 会 二〇二六年二月十二日 证券代码：002555 证券简称：三七互娱 公告编号：2026-006 三七互娱网络科技集团股份有限公司 关于副总经理辞职的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 三七互娱网络科技集团股份有限公司（以下简称"公司"）董事会于近日收到副总经理 朱怀敏先生递交的书面辞职报告。朱怀敏先生因工作安排，申请辞去公司副总经理职务，辞 职后仍在公司任职。根据《深圳证券交易所股票上市规则》等相关规定，朱怀敏先生的辞职 报告自送达董事会之日起生效。 1 ...