Group 1 - The esports sector saw an increase of 1.85%, ranking 6th among concept sectors, with 26 stocks rising, including Yuntuo Holdings and 37 Interactive Entertainment hitting the daily limit [1] - Notable gainers included Kyeong Network, ST Zhongqingbao, and Giant Network, which rose by 4.66%, 3.62%, and 2.94% respectively [1] - The sector experienced a net inflow of 591 million yuan from main funds, with 15 stocks receiving net inflows, and 5 stocks exceeding 30 million yuan in net inflow [2] Group 2 - 37 Interactive Entertainment led the net inflow with 785 million yuan, followed by ST Huadong, Zhejiang Shuculture, and Oriental Pearl with net inflows of 191 million yuan, 69 million yuan, and 43 million yuan respectively [2] - The net inflow ratios for 37 Interactive Entertainment, ST Huadong, and Zhejiang Shuculture were 30.00%, 9.54%, and 6.21% respectively [3] - The trading volume for 37 Interactive Entertainment was 78.53 million yuan, with a turnover rate of 8.46% [3]

Investment Rating - The report assigns an "Overweight" rating to the gaming industry [1] Core Insights - In August, the number of domestic game approvals reached a record high of 166, with several listed companies receiving product approvals, indicating a positive outlook for the industry supported by favorable policies and abundant supply [3] - The domestic gaming market size in July 2025 was 29.084 billion yuan, showing a year-on-year growth of 4.62%, with mobile gaming growing by 0.92% and client-based gaming by 16.56% [5] Summary by Sections Approval Data - In August 2025, the National Press and Publication Administration approved 166 domestic games, marking a historical high. A total of 1,050 domestic game approvals have been issued in the first eight months of the year, significantly higher than the 850 approvals in the same period last year [5] - The report highlights specific games that received approvals, including titles from companies like NetEase, Bilibili, and 37 Interactive Entertainment [5] Market Performance - The gaming industry continues to show positive growth, with notable performances from games like Tencent's "Delta Action" achieving 20 million daily active users in July [5] - The report maintains a positive outlook for the gaming industry in the third quarter, particularly during the summer peak season, due to stable approval rhythms and rich product supply [5] Investment Recommendations - The report recommends companies with solid fundamentals and quality content reserves, including Kying Network, 37 Interactive Entertainment, Giant Network, Perfect World, Shenzhou Taiyue, and others [5][6]

板块方面，游戏板块早盘冲高，三七互娱（002555）涨停；国产软件概念股集体发力，国产软件指数创出近10年新高，开普云、正元智慧（300645）、 君逸数码（301172）录得20%涨停，天润科技、航天宏图等涨超10%；而稀土永磁、CRO/CMO、国防军工等前期热门板块早盘已显现回调态势。临近午 盘，市场情绪有所回暖，三大指数一度翻红，截至午间收盘，沪指涨0.11%，深成指涨 0.73%，创业板指涨 0.21%。 快速跳水后震荡，消费电子板块发力 8月26日，A股三大指数涨跌不一，成交额较前一交易日明显缩量，板块轮动加快，热门题材多数回调。截至收盘，上证指数跌0.39%，深证成指涨 0.26%，创业板指跌0.76%，北证50跌0.76%，科创50指数跌1.31%。沪深两市成交额约26790亿元，较前一交易日缩量4621亿元，沪深京三市成交额27098 亿元，缩量4671亿元；全市场超2800只个股上涨，近2500只个股下跌，90只个股涨停，8只个股跌停。 | 代码 | 名称 | 两日图 | 现价 | 涨跌 | 涨跌幅 | | --- | --- | --- | --- | --- | --- | | 0000 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported better-than-expected performance in Q2 2025, driven by AI efficiency improvements and effective cost control [1] - In 1H25, the company achieved revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, while net profit attributable to shareholders was 1.4 billion yuan, an increase of 10.72% year-on-year [1][2] - The company has a rich pipeline of new games, which is expected to contribute positively to future revenue growth [4] Revenue Summary - In 1H25, the company's revenue was 84.86 billion yuan, down 8.08% year-on-year, primarily due to the lifecycle stage of its game products [2] - New games like "Heroes Without Flash" and "Time Big Bang" are in the ramp-up phase, contributing to revenue but not fully offsetting the decline from mature games [2] Cost Summary - The gross margin for Q2 2025 was 76.15%, a decrease of 1.27 percentage points year-on-year, mainly due to increased game revenue sharing costs [3] - Sales expenses in Q2 2025 were 1.992 billion yuan, down 19.32% year-on-year, reflecting reduced marketing spend as previous growth-phase games have matured [3] - R&D expenses were 168 million yuan, a slight decrease of 4.41% year-on-year, attributed to improved efficiency through AI technology [3] Future Product Pipeline - The company has a diverse range of new games in development, including titles in various genres such as MMORPG and SLG, with plans to incorporate cultural elements into their games [4] Profit Forecast and Valuation - The company is projected to achieve revenues of 19.1 billion yuan, 21.9 billion yuan, and 25.3 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 2.81 billion yuan, 3.27 billion yuan, and 3.68 billion yuan [5] - The target P/E ratio for 2026 is set at 20x, leading to a target market capitalization of 65.4 billion yuan and a target stock price of 29.5 yuan [5]

Market Performance - The three major indices showed mixed results, with the Shanghai Composite Index down 0.39%, the Shenzhen Component Index up 0.26%, and the ChiNext Index down 0.76% [2] - Over 2,700 stocks rose in the two markets, with a total trading volume of approximately 2.68 trillion yuan [3] Apple Supply Chain Stocks - Apple-related stocks experienced significant movements, with GoerTek (002241.SZ) and Lingyi iTech (002600.SZ) rising by 10%, and Luxshare Precision (002475.SZ) increasing by over 6% [3] - GoerTek, as a leading player in the Apple supply chain, has benefited from the AI wave, achieving six consecutive quarters of year-on-year growth in net profit attributable to shareholders from Q1 2024 to Q2 2024 [3] Consumer Electronics Sector - The high demand in the consumer electronics sector is attributed to both AI stimulation and domestic "national subsidy" policies, which are reviving mid-range consumption and driving structural recovery in mobile phones and tablets [3] Livestock Industry - Livestock stocks showed strong performance, with Xiaoming Co. (300967.SZ) rising over 10% and Muyuan Foods (002714.SZ) increasing by over 7% [3] - The National Development and Reform Commission reported that the average pig-to-grain price ratio fell below 6:1, entering a warning zone, prompting the government to initiate central frozen pork reserves [4] Gaming Sector - The gaming sector saw positive movements, with 37 Interactive Entertainment (002555.SZ) rising by 10% and other companies like Digital Soul (603258.SZ) and Giant Network (002558.SZ) also increasing [4] - A report from Guotai Junan highlighted that the National Press and Publication Administration approved a record 166 domestic online games on August 25, 2025, indicating a stable approval rhythm and a rich supply of gaming products [4] Beauty and Personal Care Sector - The beauty and personal care sector performed well, with Shuiyang Co. (300740.SZ) rising over 10% and other companies like Proya Cosmetics (603605.SH) and Huaxi Biological (688363.SH) also increasing [5] - According to a report from Dongfang Securities, the domestic cosmetics industry is entering a phase of steady and high-quality development, driven by economic growth, demographic shifts, cultural confidence, and the rise of domestic brands [5] Declining Sectors - The banking, securities, and semiconductor sectors faced declines, with companies like Chipone Technology (688521.SH) dropping over 9% and Haiguang Information (688041.SH) down over 6% [5] - The military and rare earth sectors also weakened, with China Rare Earth (000831.SZ) and Northern Rare Earth (600111.SH) falling nearly 7% [5]

Market Overview - The A-share market saw over 2800 stocks rise, indicating a generally positive sentiment despite mixed performance among major indices [1][5] - As of August 26, the Shanghai Composite Index fell by 0.39% to 3868.38, while the Shenzhen Component Index increased by 0.26% to 12473.17. The ChiNext Index dropped by 0.75% to 2742.13 [2][3] Sector Performance - Key sectors showing strong performance included poultry, pork, gaming, childcare services, and consumer electronics, while sectors like medical services, rare earth permanent magnets, PEEK materials, innovative drugs, and military equipment faced declines [6] - Notable stocks included: - Poultry: Aonong Biological reached the daily limit, with other stocks like Muyuan Foods and Lihua Agricultural also rising [6] - Gaming: 37 Interactive Entertainment hit the daily limit, with Ice River Network rising over 5% [6] - Consumer Electronics: Companies like GoerTek and Fenda Technology saw significant gains, with several stocks hitting the daily limit [7] Capital Flow - Main capital inflows were observed in sectors such as computers, electronics, basic chemicals, machinery, and media, while outflows were noted in pharmaceuticals, non-ferrous metals, banking, defense, and real estate [8] - Specific stocks with net inflows included: - TOWAY Information with 1.786 billion, GoerTek with 1.274 billion, and Leo Group with 1.192 billion [8] - Stocks facing significant outflows included: - Northern Rare Earth with 4.594 billion, Baotou Steel with 2.287 billion, and New Yi Sheng with 1.280 billion [8] Institutional Insights - Jin Yuan Securities noted that after major indices broke through multi-year highs, the market faces some pressure from profit-taking. The recent trading volume is close to historical highs, making it difficult for sustained increases [9] - Zhongtai Securities highlighted the current high market enthusiasm and reasonable volume-price coordination, suggesting that significant short-term fluctuations are characteristic of a bull market. Investors should focus on timing rather than predicting index levels [9]

Investment Rating - The report maintains a "Buy" rating for the company, with expected net profits for 2025-2027 at 3.06 billion, 3.18 billion, and 3.48 billion yuan respectively, corresponding to PE ratios of 12.8, 12.3, and 11.2x [4]. Core Insights - The company's net profit for H1 2025 exceeded market expectations, primarily due to a reduction in sales expenses. Revenue slightly decreased by 8.08% year-on-year, while net profit increased by 10.72% [2][4]. - The company has a rich pipeline of over 20 new games, including 10 SLG products, covering various genres such as MMORPG and card games, indicating a diverse product matrix [2]. - The company is accelerating its overseas expansion, with its core game "Puzzles & Survival" seeing a 24.68% increase in iOS downloads and a 28.60% increase in revenue in July 2025 [3]. - The company is one of the earliest in the domestic gaming industry to systematically integrate AI technology, with over 80% of 2D art assets and over 30% of 3D assets generated with AI assistance [3]. Financial Summary - In H1 2025, the company achieved revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, while net profit reached 1.4 billion yuan, a year-on-year increase of 10.72% [1]. - The company’s sales expenses decreased by 17.73% year-on-year, attributed to reduced marketing costs for mature games [2]. - The financial forecast indicates a steady growth trajectory, with expected revenues of 18.1 billion, 19.6 billion, and 21.6 billion yuan for 2025, 2026, and 2027 respectively, alongside a net profit growth rate of 14.28% in 2025 [5].

Core Viewpoint - The company reported a decline in revenue for the first half of 2025, but showed improvement in net profit, indicating a potential for recovery and growth in the future [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 8.486 billion yuan, a year-over-year decrease of 8.08%, while net profit attributable to shareholders was 1.4 billion yuan, an increase of 10.72% year-over-year [1]. - Q2 2025 revenue was 4.243 billion yuan, down 5.33% year-over-year and flat compared to Q1 2025, with net profit of 851 million yuan, up 31.24% year-over-year and 54.97% quarter-over-quarter [1]. - The company plans to distribute a cash dividend of 2.10 yuan per 10 shares, totaling 924 million yuan, which represents approximately 66% of the net profit for the period [1]. Product and Market Strategy - The mobile gaming business generated revenue of 8.239 billion yuan in H1 2025, a decline of 8.03% year-over-year, with a peak monthly revenue of approximately 2.2 billion yuan from globally released mobile games [2]. - The company has several new products set to launch in early 2025, including "Time Explosion" and "Heroes Without Flash," which are expected to perform well [2]. - The company is focusing on a strategy of "premiumization, diversification, and globalization" to enhance its core competitiveness in the market [2][3]. Product Development and Innovation - The company is set to launch its self-developed game "Douluo Dalu: Soul World" in July 2025, which is the first 3D realistic MMORPG based on the Douluo IP [3]. - The company has a rich reserve of IPs for game adaptations, including "Doupo Cangqiong" and "Guimi Zhi Zhu," and is developing various game types to diversify its product offerings [3]. - The company is upgrading its AI capabilities, building an AI empowerment ecosystem centered around its self-developed industry model "Xiao Qi" [3]. Cost Management and Profitability - The gross margin for H1 2025 was 76.71%, a decrease of 2.92 percentage points year-over-year, influenced by increased operating costs, particularly in game revenue sharing [4]. - The sales expense ratio decreased to 51.97%, down 6.09 percentage points year-over-year, as mature games required less marketing expenditure [4]. - The net profit margin increased by 2.81 percentage points year-over-year to 16.51%, indicating improved profitability despite revenue challenges [4]. Earnings Forecast and Valuation - The company forecasts net profits of 2.831 billion yuan, 3.137 billion yuan, and 3.429 billion yuan for 2025, 2026, and 2027, respectively, with corresponding EPS of 1.28, 1.42, and 1.55 yuan [5]. - Based on a relative PE valuation method, the target price has been adjusted to 23.04 yuan, reflecting an 18 times PE for 2025, up from a previous target of 19.33 yuan [5].

证券研究报告 三七互娱 (002555 CH) 25H1 新品拉动，长线与境外产品稳健，贯彻战略提升竞争力 25H1 公司移动游戏业务收入 82.39 亿元，同比下降 8.03%。25H1 公司全 球发行的移动游戏最高月流水约 22 亿元。2025 年初公司《时光大爆炸》 《英雄没有闪》等多款产品陆续上线，且表现优异。长线产品方面，《霸业》 《寻道大千》《叫我大掌柜》《时光杂货店》《斗罗大陆：魂师对决》《凡 人修仙传：人界篇》等长线产品持续贡献营收。境外收入 27.24 亿元，同 比下降 6.01%，占总收入比重 32.10%，《Puzzles ＆ Chaos》《Puzzles ＆ Survival》表现依旧较强。公司自研储备多款精品手游，未来将贯彻"精 品化、多元化、全球化"战略，平衡长线产品维护与新产品开发，提升市场 核心竞争力。 产品及 IP 储备丰富，升级 AI 能力 2025 年 7 月，公司自研游戏《斗罗大陆：猎魂世界》开启公测，该产品作 为斗罗 IP 首款 3D 写实大世界 MMORPG，贯彻公司精品化战略。后续公 司已储备《斗破苍穹》《诡秘之主》《斗罗大陆》等多个 IP 的游戏改编版 权。产品 ...

Group 1: Domestic Software Sector - The domestic software concept stocks experienced a significant surge, with many stocks hitting the 20% limit up, and the sector index reaching a 10-year high [1][3] - The "2025 China Operating System Industry Conference" is showcasing the latest applications of domestic operating systems across various industries, indicating strong growth potential in the domestic software market [3] - The China Software Industry Association predicts a compound annual growth rate of 12%-15% for the software industry over the next 5-10 years, with the market size expected to exceed 15 trillion yuan by 2025 and 20 trillion yuan by 2028 [3] Group 2: Gaming Industry - The gaming sector opened strongly, with the index rising over 3% to reach a two-year high, driven by stocks like Sanqi Interactive Entertainment hitting the limit up shortly after market open [5][6] - The National Press and Publication Administration approved 173 game licenses in August 2025, marking a new monthly high for the year, with total licenses exceeding 1,119 [5] - Sanqi Interactive Entertainment reported a net profit of 1.4 billion yuan for the first half of 2025, a year-on-year increase of 10.72%, and announced a cash dividend of 2.10 yuan per share [6] Group 3: Industrial Software - Industrial software is identified as a crucial element for high-quality development in smart manufacturing and is expected to see rapid growth as core technologies advance [4] - The CAD market within industrial software is highlighted as having significant growth potential [4] Group 4: ETF Performance - The gaming ETF tracking the China Animation and Gaming Index saw a recent increase of 4.38%, with a current price-to-earnings ratio of 47.28 [8] - The cloud computing ETF tracking the China Cloud Computing and Big Data Index experienced a rise of 10.38%, with a high price-to-earnings ratio of 138.08 [9]