证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 表1： 相关个股一览 | 股票代码 | 股票简称 | 概念 | 总市值 （亿元） | 1220至今涨幅 | 上周涨幅 | 上周交易额 | 周交易额占市值比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300058.SZ | 蓝色光标 | GEO | 664.19 | 116.63 | -2.63 | 294.73 | 44% | | 301171.SZ | 易点天下 | GEO ...

Investment Rating - The industry rating is maintained as "Recommended" indicating a positive outlook for the industry fundamentals and an expectation that the industry index will outperform the benchmark index [2][7]. Core Insights - The gaming industry is expected to benefit significantly from the AI wave, with leading companies likely to thrive amidst concerns that AI may disrupt the gaming sector [5]. - The report suggests that while AI may lower the barriers to game development, creating large-scale games will still require substantial resources, making it unlikely for small teams to compete with established gaming giants [5]. - Historical trends show that leading gaming companies have consistently benefited from technological advancements, and they are well-positioned to adapt to new changes in the industry [5]. Industry Overview - The gaming sector consists of 160 companies with a total market capitalization of 2,270.9 billion and a circulating market value of 2,090.9 billion [2]. - The absolute performance of the industry over 1 month, 6 months, and 12 months is -0.9%, 22.7%, and 27.0% respectively, while the relative performance is 1.2%, 11.1%, and 7.7% [4]. Company Recommendations - The report continues to favor leading gaming companies such as Tencent, NetEase, Century Huatong, Giant Network, and others, indicating a strong belief in their potential to leverage AI advancements [5].

宋元烟火未散，非遗古韵悠长。泉州，这座集"神仙属地"的灵秀与"非遗之城"的厚重于一身的世界文化遗产城市，既有清源山老君岩的道法自然、真武庙的 海丝古韵，又有南音袅袅、簪花簇簇的非遗浪漫，堪称新春寻福探韵的绝佳目的地。当千年文脉遇上数字经济新浪潮，一场跨越次元的文旅盛宴正式启幕！ 作为国风修仙题材标杆之作的《寻道大千》，项目组将江口码头、文兴渡宝箧印经式石塔、传统建筑构件"滴水兽"等泉州的经典地标和人文内涵数字化，并 植入到不同的场景和内容中。其中，"滴水兽"化身寻道新神兽，提供好运"BUFF"保佑玩家对局，这也正好契合了"滴水兽"背后迎福纳祥的美好寓意。 《时光大爆炸》则以轻量化玩法为载体，以国家级非物质文化遗产蟳埔簪花围为灵感来源，设计了主角皮肤和头像框，让玩家在游戏里也能感受簪花围的魅 力。而在主打国风经营题材的《叫我大掌柜》中，三七互娱则聚焦泉州宋元时期"东方第一大港"的历史底蕴与市井烟火，并推出了以联合国教科文组织人类 非物质文化遗产"南音"为设计灵感的角色定制皮肤。 值得一提的是，三七互娱、延趣游戏结合游戏载体与AI技术，打造了一幅"泉游·好运地图"。在三款游戏的首页，以及清源山、真武庙、蟳埔村、文 ...

除此之外，榜单尾部上榜厂商收入数据变化情况则呈现完全相反的趋势，包括Appxy、大华科技(SZ:002236) 、Easyroid以及哔哩哔哩(NASDAQ:BILI) 在 内的多个厂商上月海外收入皆有小幅增长。与此同时，旗下运营有《 Fachat 》、《 Lumi 》等视频交友应用的VeePro凭借连续以来的在海外收入端的稳定 表现也于近一年以来首度上榜。此外，上月排名有所上升的厂商还有畅读科技以及WEO Technology Limited。 依托互联网移动应用大数据平台"点点数据"（https://app.diandian.com/），点点出海基于App Store和Google Play两大应用市场，整理中国应用&游戏出海 厂商Top30收入榜，希望帮助从业者更好地了解移动应用出海领域的趋势和变化。 本文统计周期为2026年1月1日到2026年1月31日。 | | 1月中国非游戏厂商出海收入榜 | | | | | | --- | --- | --- | --- | --- | --- | | | 2026年1月1日-1月31日 | | | | app.diandian.com | | 排名 | 公司 ...

据介绍，广东大力推动动漫、游戏、网剧等领域出口，培育出海龙头企业和精品IP，优化数字产品供 给；培育了一批在国内外具有影响力的数字创意头部企业和精品IP，如东莞成为"潮玩IP梦工厂"，获得 全国唯一"中国潮玩之都"称号，超过全球1/4的动漫衍生品在东莞制造；拥有腾讯、网易、三七互娱等 游戏头部出海企业，2025年游戏出海营收规模超460亿元，同比增长超9%。 此外，广东积极推动数字贸易与制造业、产业链、货物贸易融合发展，一批数字服务平台为纺织服装、 农产品、箱包皮具、玩具等产业集群提供从生产到销售的全链条信息化服务。(完) 中新网广州2月24日电 (记者 程景伟)据广东省商务厅24日消息，2025年广东数字贸易额1042.8亿美元， 同比增长9.2%，占全国总量27.3%。 据悉，广东推进广州市天河中央商务区国家数字服务出口基地和广州开发区、广州琶洲、东莞松山湖等 7个省级数字服务出口基地建设，稳步提升云计算、通信技术服务等数字技术贸易业态创新能力，拓展 数字技术发展空间。2025年全省人工智能技术开发、网络与数据安全、工程技术服务、互联网营销推广 等高附加值业务快速发展，同比分别增长192.6%、150.0 ...

2月24日，2026年广东省高质量发展大会在广州召开。大会期间举行五场平行分会场。在主题为"数字经 济与贸易新业态"的分会场，三七互娱（002555.SZ）副总裁郭平接受了南方财经记者采访。她表 示，"公司将持续加大AI研发投入、深化文化融合创新、拓展海外市场布局，当好广东游戏产业'扛旗 者'，助力广东打造数字经济与贸易新业态融合高地。" 郭平认为，游戏产业作为数字经济的重要组成部分，既是文化传播的"数字载体"、AI落地的"核心场 景"，贸易新业态的"关键形式"，更是广东数字经济高质量发展的重要增长极。 AI技术是三七互娱高质量发展的核心引擎。不同于行业内单一的AI工具应用，三七互娱构建了"内外联 动"的AI生态护城河，让技术真正渗透到研运全链路。对内，三七互娱打造了以自研行业大模型"小七大 模型"为主的全链路AI赋能生态矩阵。2025年，"小七大模型"成为广东省首批通过国家网信办生成式AI 服务备案的游戏垂类大模型，并让企业实现了研运全链路的高渗透，整体AI覆盖率超90%。 比如，在广告投放侧，AI自动投放占比超70%。AI投手在24小时监控、持续优化和稳定性方面均优于人 工投手。在研发侧，美术环节AI渗透 ...

Summary of Conference Call Notes Industry Overview - The gaming industry has shown strong performance due to the Spring Festival holiday, with significant growth in daily active users (DAU) for major products. The overall valuation of games has returned to a range of 16-17x, indicating a high safety margin for investments and the potential for individual stock catalysts [1][2]. Key Companies and Insights - **Giant Network**: The performance during the Spring Festival was impressive, meeting expectations. Attention will be on whether the lower limit of performance improves post-holiday [2]. - **Kongzhong**: The AI social game ELYS gained traction before the Spring Festival, with a new game EVE scheduled for release on March 14, which is expected to catalyze growth in March and April [2]. - **Xindong**: The collaboration with My Little Pony in February exceeded expectations, indicating strong overseas performance [2]. - **Huatuo**: The company continues to see significant growth in overseas casual gaming, with a notable valuation advantage [2]. - **Perfect World**: The third testing phase for the game "异环" has raised expectations, with a formal launch anticipated in Q2 [2]. - **37 Interactive Entertainment**: New game catalysts are expected in March and April, with two overseas SLG games projected for release in the first half of the year [2]. - **Huya**: The game "鹅鸭杀" has maintained its position at the top of the iOS free charts, indicating strong user engagement [2]. - **Tianyu**: The game "龙迹X渣渣辉" is expected to see an increase in revenue in February [2]. Additional Insights - The overall sentiment in the gaming sector is positive, with a focus on individual stock performance and upcoming game releases as potential catalysts for growth. The emphasis on high DAU products suggests a trend towards games that can maintain user engagement over time [1][2].

Summary of Conference Call Records Industry Overview - The conference call focuses on the gaming industry, highlighting the impact of AI and new technologies on industry development and the anticipation of upcoming annual and quarterly reports [1][2]. Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1]. - **Giant Network**: The game "Evergreen" is expected to innovate during the Spring Festival, having launched in Hong Kong and Macau on November 27. As of January 31, the daily active users (DAU) surpassed 100 million, with upcoming Valentine's Day and Spring Festival events anticipated [1]. - **37 Interactive Entertainment**: The mini-program game "Find the Book" has consistently ranked in the top five, with a launch in Hong Kong and Macau on January 15. The company has a rich pipeline of new products [1]. - **Kying Network**: The "Legend Box" is expected to create platform growth, with the AI companion application "Find the Book" scheduled for release on March 14 [1]. - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Find the Book" on December 18 [1]. - **Perfect World**: The key game "Find the Book" has completed its third testing phase, receiving high ratings on Bilibili and Taptap [1]. - **Xindong Company**: Launched "Find the Book" overseas on January 8, with another release planned for February 6 [1]. Market Opportunities - The overseas market and the female gaming segment present significant opportunities for the industry. In the Chinese market, sales revenue is projected to reach 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2]. - The global mobile gaming market is shifting from user growth to consumption power enhancement, with expected revenue of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are projected to generate $9.5 billion in overseas revenue in the first half of 2025, a year-on-year increase of 11% [2]. - The market for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [2]. - Policy changes are supporting the industry, with over 140 domestic game licenses expected to be issued monthly by 2025, promoting game exports and positioning gaming as a new consumer driver [2]. Technological Impact - The application of AI and other technologies in the gaming industry is showing promising results. Since 2023, AI has been integrated into game production and advertising, leading to significant cost reductions and efficiency improvements, particularly in art production [3]. - Emotional companion games are identified as a key area for AI application in the short term, with Kying Network's product "Find the Book" set for public testing on March 14 [3]. - Other technological advancements, such as brain-machine interface technology, are seen as potential commercial applications for the gaming sector, with companies like 37 Interactive Entertainment investing $20 million in related technologies [3]. - Marketing strategies like GEO marketing are expected to influence game distribution, with 37 Interactive Entertainment investing in leading domestic tech companies [3]. - Giant Network is collaborating with Volcano Engine on AI NPCs [3].

Group 1 - In 2025, China's foreign trade showed strong resilience, with total exports reaching a historical high, growing by 5.5% year-on-year, despite a complex external environment [1][57] - China's trade surplus exceeded $1 trillion for the first time, marking a significant increase of 19.8% year-on-year [1][57] - The net export of goods and services contributed 1.64 percentage points to GDP growth, the second-highest level since 2007, only behind 2021 [3] Group 2 - The diversification of external demand has strengthened, with emerging markets compensating for the decline in exports to the US, which fell by 19.79% year-on-year [6] - Exports to ASEAN, Africa, and the Middle East saw significant growth rates of 25.9%, 13.64%, and 9.7% respectively, contributing positively to the overall export scale [6] - The share of US exports in China's total exports decreased by 3.53 percentage points to 11.15% [6] Group 3 - The product structure of China's foreign trade is shifting towards higher value chains, with high-end products like electrical machinery, machinery, automobiles, and ships being the main export drivers [8] - Traditional light industrial products such as furniture and toys have seen a decline in export scale due to tariff friction and industrial chain relocation [8] Group 4 - The restructuring of global supply chains is creating significant opportunities for Chinese companies, with a notable increase in the number of Chinese enterprises establishing production capacities abroad, reaching 229 in 2025, nearly doubling from 2024 [18] - ASEAN, Mexico, and India are the primary destinations for Chinese production capacity outflows, with ASEAN covering a wide range of industries [18] Group 5 - The AI expansion cycle is a core focus in the Chinese capital market, with significant growth expected in AI computing hardware, supported by macro investment scales and healthy balance sheets of major tech companies [29][30] - The capital expenditure of major cloud service providers is projected to increase significantly, reflecting strong demand for AI computing [35] Group 6 - Cultural and technological value output is becoming a major trend for Chinese enterprises going abroad, with significant growth in IP exports and innovative products in sectors like gaming and new dining [39][41] - The Chinese innovative pharmaceutical sector is increasingly integrated into the global supply chain, with more products commercialized in the US and Europe [41] Group 7 - Key sectors with strong overseas expansion opportunities in 2026 include new energy (batteries, grid equipment), machinery, TMT (technology, media, telecommunications), and innovative pharmaceuticals [46] - The gaming industry is also highlighted for its potential, with significant overseas revenue growth expected [49]

南方财经记者庞成广州报道 春节期间，越来越多的年轻人选择了一种全新的过年方式——在游戏里"赛博过年"。 当玩家沉浸在《叫我大掌柜》解锁全运数字体验，或许并未意识到，游戏已经从单纯的娱乐变成了数字化"年俗载体"。 《叫我大掌柜》是一款全球发行的古风模拟经营游戏，已圈粉海内外亿万玩家。作为扎根广州的数字文化企业，三七互娱以这 款游戏为载体，将北宋国风底蕴与广府烟火气深度交融，打造出"数字新广货"，让广府文化借数字载体走出广州、走向世界。 深入分析这家公司，不难发现，三七互娱正在从"买量战"转向"技术战"，通过前瞻布局AI技术挖出了一条很深的护城河。当一 些游戏公司仍把AI当"美工"时，三七互娱已构建起覆盖AI全产业链的战略布局，提前锁定AI原生游戏的基础设施，将战场拉到 技术的深水区，用技术专利和数据闭环构建以AI为核心竞争力的全新生态体系。 据介绍，三七互娱积极布局AI领域，一方面围绕自主研发的行业大模型"小七大模型"，构建了40余种AI能力，打造了"小七"智 能体平台；另一方面持续布局硬科技赛道，构建了"算力基础设施—大模型算法—AI应用"的完整产业链。 得益于像三七互娱一样的数字文化企业，一批"数字新广货" ...