执业证书编号：S0680526020003 执业证书编号：S0680526020002 邮箱：liuwenxuan@gszq.com 邮箱：zhaohainan@gszq.com 证券研究报告|行业周报 2026 03 30 年 月 日 看 好 低 估 值 高 景 气 游 戏 板 块 ， 关 注 A I & I P 产业变化 传 媒 互 联 网 周 观 察 （ 260323 - 260327 ） 分析师 刘文轩 分析师 赵海楠 打造极致专业与效率 国盛传媒互联网·周观察 上周行情复盘 ➢ 周观点 风险提示：宏观经济波动；技术落地进度低于预期；AI应用商业化进展不及预期；行业监管趋严。 2 ➢ 大幅跑输大盘，成交额及占比双回落。上周（3月23日-3月27日）传媒（申万）指数下跌1.4%，跑输上证指数0.3%，成交额1,817亿元，环比缩小；成交额占万得全A比例 为1.7%，环比降低。 ➢ 子版块&个股：各子板块全线收跌，粤传媒周涨幅9%领涨；天地在线周跌幅9%领跌。 ➢ 归因分析：上周板块继续缩量下跌，但跌幅收窄明显；周内呈现宽幅震荡。反映中东局势紧张的情绪冲击，正在逐渐变弱市场风偏在恢复平静 —— ，但还没有 ...

证券研究报告|行业周报 2026 03 30 年 月 日 看 好 低 估 值 高 景 气 游 戏 板 块 ， 关 注 A I & I P 产业变化 传 媒 互 联 网 周 观 察 （ 260323 - 260327 ） 分析师 刘文轩 分析师 赵海楠 执业证书编号：S0680526020003 执业证书编号：S0680526020002 邮箱：liuwenxuan@gszq.com 邮箱：zhaohainan@gszq.com 打造极致专业与效率 国盛传媒互联网·周观察 上周行情复盘 ➢ 周观点 风险提示：宏观经济波动；技术落地进度低于预期；AI应用商业化进展不及预期；行业监管趋严。 2 ➢ 大幅跑输大盘，成交额及占比双回落。上周（3月23日-3月27日）传媒（申万）指数下跌1.4%，跑输上证指数0.3%，成交额1,817亿元，环比缩小；成交额占万得全A比例 为1.7%，环比降低。 ➢ 子版块&个股：各子板块全线收跌，粤传媒周涨幅9%领涨；天地在线周跌幅9%领跌。 ➢ 归因分析：上周板块继续缩量下跌，但跌幅收窄明显；周内呈现宽幅震荡。反映中东局势紧张的情绪冲击，正在逐渐变弱市场风偏在恢复平静 —— ，但还没有 ...

3 月 130 款国产游戏版号获批，昆仑万维 Mureka V8 获得音乐模型榜双料第一 股票研究 /[Table_Date] 2026.03.28 [Table_Industry] 传播文化业 [Table_Invest] 评级： 增持 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 陈筱(分析师) | 021-38675863 | chenxiao@gtht.com | S0880515040003 | | 陈俊希(分析师) | 021-38032025 | chenjunxi@gtht.com | S0880520120009 | | 陈星光(分析师) | 021-23219104 | chenxingguang@gtht.com | S0880525040043 | | 孙小雯(分析师) | 021-23154120 | sunxiaowen@gtht.com | S0880525040021 | | 李瑶(分析师) | 021-23185669 | liyao6@gtht.com | S0880525120001 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet industry [4][35]. Core Insights - The media industry experienced a decline of 3.89%, underperforming compared to the CSI 300 index (-2.19%) and the ChiNext index (1.26%) during the week of March 9-13 [11][12]. - Key companies showing significant gains include Liansheng Technology, Tiandi Online, and Guiguang Network, while companies like Meiri Interactive and Giant Network faced notable declines [11][12]. - Tencent's AI assistant product QClaw has officially entered open beta, emphasizing "WeChat direct connection + zero-threshold deployment" [14][17]. - The AI product MuleRun, described as the "world's first self-evolving personal AI," was launched, allowing users to generate digital employees with zero barriers [17]. Summary by Sections Industry Performance - The media sector ranked 14th in terms of performance among all sectors, with a decline of 3.89% [11][12][13]. - The top three films at the box office for the week of March 16-22 generated a total of 2.97 billion yuan, with "Flying Life 3" leading at 640 million yuan [19][26]. AI Developments - The rapid development of AI applications is highlighted, with the release of OpenClaw and MuleRun, which are expected to enhance AI capabilities and penetration [3][35]. - The report suggests that the marketing industry will benefit from increased competition for traffic entry points, with opportunities arising from marketing intermediaries and high-quality data sources [3][35]. Gaming Sector - The gaming sector is viewed as a bottoming opportunity, with recommendations for companies like Giant Network, G-bits, and 37 Interactive Entertainment, focusing on product cycles and performance [3][35]. - The top three mobile games in China for February 2026 were identified as "Gossip Harbor: Merge & Story," "Whiteout Survival," and "Kingshot" [26][30]. Key Company Forecasts - Companies such as Kayi Network, G-bits, and 37 Interactive Entertainment are rated as "Outperform the Market," with projected EPS growth for 2025 and 2026 [4][37]. - The report emphasizes the importance of identifying companies with strong product cycles and AI product implementations for investment opportunities [3][35].

证券研究报告 | 公司点评 gszqdatemark 2026 03 23 年 月 日 三七互娱（002555.SZ） 《Last Asylum: Plague》数据亮眼，看好后续收入、利润贡献 事件：出海 X+SLG 新品《Last Asylum: Plague》起量。2026 年 2 月 12 日，公司旗下 SLG 新品《Last Asylum: Plague》正式上线，根据点点数 据，随着 3 月安卓版上线，产品收入明显爬升。从区域表现看，产品当前 收入主要来自欧美市场，在海外市场快速起量。 点评： "题材差异化+轻量化前端"路径推动海外迅速起量。《Last Asylum: Plague》采用中世纪"黑死病"与流行病医生设定，区别于常见的丧尸、 冰雪或战争末日题材，并在买量素材中重点突出"医院""治疗""生存" "希望"等关键词，以"救助病患—扩建医院—重建秩序"为核心叙事， 完成叙事闭环；游戏在前期，玩家以医生身份开局，通过叙事建立用户初 始体验；随着资源与人口压力提升，游戏逐步引入基地经营、资源管理、 科技发展及区域清理等模拟经营和卡牌 RPG 内容，推动玩法由单点经营 向城建经营循环过渡；产品最终 ...

证券研究报告 | 公司点评 gszqdatemark 2026 03 23 年 月 日 三七互娱（002555.SZ） 《Last Asylum: Plague》数据亮眼，看好后续收入、利润贡献 事件：出海 X+SLG 新品《Last Asylum: Plague》起量。2026 年 2 月 12 日，公司旗下 SLG 新品《Last Asylum: Plague》正式上线，根据点点数 据，随着 3 月安卓版上线，产品收入明显爬升。从区域表现看，产品当前 收入主要来自欧美市场，在海外市场快速起量。 点评： 盈利预测与投资建议：我们预计公司 25-27 年实现收入 166/189/211 亿 元，YOY-5%/+14%/+12%；实现归母净利润 30.4/31.5/35.6 亿元， YOY+14%/4%/13%，其中 26 年增速下滑主要反映上述新品起量期的潜 在亏损，对应当前市值 PE 16/16/14x。我们看好《Last Asylum: Plague》 的增长潜力，认为其有望带动公司流水、收入、利润规模再上一台阶。给 予公司 26 年目标 PE 20x，对应目标市值 630 亿元，对应目标价 28.47 ...

行 业 及 产 业 2026 年 03 月 22 日 国产模型持续迭代，泡泡玛特财报 行 业 研 究 / 行 业 点 评 将发布 看好 ——互联网传媒周报 20260316-20260320 本期投资提示： 相关研究 - 证 券 研 究 报 告 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohang@swsresearch.com 黄俊儒 A0230525070008 huangjr@swsresearch.com 研究支持 张淇元 A0230124080001 zhangqy@swsresearch.com 陈悦 A0230524100003 chenyue@swsresearch.com 联系人 林起贤 A0230519060002 linqx@swsresearch.c ...

Investment Rating - The report rates the industry as "Overweight," indicating a positive outlook for the sector compared to the overall market performance [1]. Core Insights - Domestic large models are continuously iterating, with significant advancements such as MiniMax's M2.7 model and Xiaomi's MiMo-V2-Pro, which enhance productivity tasks and leverage infrastructure advantages like low electricity costs and high talent density [2]. - The internet and cloud computing sectors are experiencing a significant amount of pessimism, with concerns about AI investments impacting profit margins. However, the report emphasizes that data and user engagement are crucial for success in the AI era, and advancements in AI capabilities will be key to reversing negative narratives [2]. - The gaming industry shows signs of recovery, with expected upward trends in profitability due to favorable regulatory changes and a rich supply of new game licenses. The report highlights several upcoming game releases that could exceed market expectations [2]. - The collectible toy sector, particularly companies like Pop Mart, is identified as a bright spot in consumer spending, with growth driven by strong brand engagement and expansion into international markets [2]. - Recommended stocks include Alibaba, Tencent, Bilibili, and several gaming companies, while also highlighting potential opportunities in AI infrastructure and cloud computing [2]. Summary by Sections Internet and Cloud Computing - The report notes that major internet companies like Bilibili and Tencent have seen significant stock declines post-earnings, reflecting market concerns about AI investments. However, it argues that the data and user engagement from these platforms are essential for thriving in the AI landscape [2]. - Tencent Cloud and Alibaba Cloud are projected to achieve substantial revenue growth, with Tencent Cloud's enterprise service revenue expected to grow by 22% year-over-year [2]. Gaming Industry - The gaming sector is characterized by a PE ratio slightly below 15x, indicating a potential bottoming out. The report anticipates that the reduction of overseas taxes will enhance profit margins for domestic game developers [2]. - Upcoming game releases are expected to drive revenue growth, with several titles set to launch in March and April 2026 [2]. Collectible Toys - Pop Mart is expected to alleviate concerns regarding single IP volatility, with growth driven by the ability to create popular new IPs and products, as well as increased store density in North America [2]. - The report highlights the potential for more IPs and product lines to launch overseas, particularly in the U.S., Japan, and Southeast Asia [2]. Recommendations - The report recommends stocks in various sectors, including cloud computing (Alibaba, NetEase Cloud Music), internet (Tencent, Bilibili), gaming (37 Interactive Entertainment, Giant Network), and high-dividend stocks (Fenzhong Media) [2].

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Insights - The report highlights the significant changes in Google's payment policies, which are expected to benefit high-quality overseas game developers by improving profit margins and operational autonomy [5] - The overseas revenue from self-developed games in China is projected to reach USD 20.455 billion in 2025, maintaining a steady growth trend [5] - The introduction of third-party payment systems and application stores is anticipated to enhance the competitive landscape for game distribution platforms [6] Summary by Relevant Sections Industry Overview - The closing index is at 825.13, with a 52-week high of 1021.75 and a low of 591.71 [1] Recent Developments - Google announced a significant reduction in its service fees from 30% to 20% or lower, which is expected to alleviate the financial burden on developers relying on in-app purchases (IAP) [5] - The new policy allows developers to utilize third-party payment systems, thereby increasing their operational independence and reducing costs [5] Investment Recommendations - The report suggests focusing on companies with a high proportion of overseas game revenue, such as Century Huatong, Giant Network, and Perfect World, as well as those with third-party platform capabilities like Xindong Company, Tencent, and NetEase [7]

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [4][41]. Core Insights - The media industry experienced a decline of 3.51% during the week, underperforming compared to the CSI 300 index (0.19%) and the ChiNext index (2.51%) [1][11]. - Key companies that performed well include China Science Publishing, Shunwang Technology, ST Rebate, and Youche Technology, while companies like Kaiying Network, CITIC Publishing, Leo Group, and BlueFocus Media saw significant declines [1][11]. - Major developments include ByteDance and Tencent launching products compatible with OpenClaw, and local cultural industry support policies being gradually implemented [1][15][17]. Summary by Sections Industry Performance - The media sector ranked 26th in terms of weekly performance among all sectors, with a notable decline of 3.51% [1][12][13]. - The top three films for the week generated a total box office of 3.40 billion yuan, with "Fast Life 3" leading at 1.18 billion yuan [2][18][22]. Key Developments - The launch of ArkClaw by ByteDance's Volcano Engine aims to address challenges faced by AI agents in real-world applications [15][16]. - Tencent's WorkBuddy was introduced to simplify the deployment of AI agents, enhancing productivity tools for office environments [16][17]. - The xAI Grok 4.20 model achieved a significant performance milestone with a non-hallucination rate of 78% [17]. Investment Recommendations - The report suggests capitalizing on opportunities in the AI application sector and the gaming industry, particularly focusing on companies like Giant Network, Gigabit, Kaiying Network, and Xindong Company [3][37]. - The report emphasizes the potential for growth in the IP trend and gaming sectors, recommending investments in companies like Pop Mart for bottom recovery opportunities [3][37].