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前景研判!2026年中国传媒行业市场发展概况分析及投资前景预测(智研咨询)
Sou Hu Cai Jing· 2025-11-27 02:56
内容概况:近20年来,中国传媒业一直保持高速增长态势,随着互联网人口红利的触顶,与互联网业务相关的传媒细分领域(如互联网广告、在线游戏等) 发展逐渐趋于平稳,增长速度有所降低,而如报刊、电视等传统媒体领域广告收入持续下滑,再加上整个经济及市场环境的影响,整体传媒产业呈现增长阶 段性放缓态势。2019年,中美贸易摩擦产生重要影响,我国整体经济下行压力增大,受此影响,中国传媒产业的增速首次回落到10%以下,但仍保持较为平 稳的发展态势,总产值达到22625.4亿元,增速达7.95%。2022年中国传媒产业出现罕见负增长,主要源于三方面压力:宏观经济增速放缓导致企业普遍削减 广告与宣传预算;疫情持续冲击使企业经营承压,互联网及传统媒体广告收入大幅下滑;部分领域如网络游戏受行业政策调整影响,营收显著收缩。这一年 成为传媒产业深度调整与战略转型的关键节点。2023年,受线下消费的复苏、企业经营的降本增效和科技新概念的影响,传媒产业经营环境逐渐恢复正常, 修复与增长成为主旋律,传媒产业总规模增速回归正增长。2023年中国传媒产业总产值为31518.23亿元,首次突破3万亿元,同比上升8.38%。二次元游戏的 竞争、直播电 ...
三七互娱的“隐秘角落”:七年暗箱、数十亿隐账与一场迟到的审判
Quan Jing Wang· 2025-11-26 14:26
2025年10月31日,一纸《行政处罚事先告知书》送达三七互娱(002555),定格了这家游戏巨头的"七年之疾"。 证监会查明,公司自2014年起长达七年间,系统性地隐瞒股东代持、掩盖关联交易,涉及金额累计高达数十亿元。董事长李卫伟、副董事长曾开 天等核心管理层几乎"全员涉案",公司被处以3255万元罚款。 这不是一次偶然的失误,而是一场持续多年的隐秘操作。当合规的"灰犀牛"终于撞破大门,三七互娱的增长困局,也随之浮出水面。 违法事实全梳理:从代持造假到关联交易隐瞒 代持七年,被精心设计的股权迷雾。 2014年4月,三七互娱前身顺荣股份进行重大资产重组配套融资,发行4771.37万股股份。其中,吴卫东、吴卫红、吴斌、叶志华四人合计认购的 2271.81万股(占发行总量47.6%)实为董事长李卫伟、副董事长曾开天的代持股份。代持资金全部来源于二人通过股权收购获得的款项,且代持 股份的减持指令(2018年起减持,2021年9月全部完成)、分红款及减持收益分配均由二人控制。这意味着2014 2020年,公司连续七年在年报中 虚假披露股东持股情况,未如实反映代持关系,使得投资者根本无法获知公司实际股权结构。 隐形的关 ...
三七互娱的“隐秘角落”:七年暗箱、数十亿隐账与一场迟到的审判丨大A避雷针
Quan Jing Wang· 2025-11-26 11:07
2025年10月31日,一纸《行政处罚事先告知书》送达三七互娱,定格了这家游戏巨头的"七年之疾"。 证监会查明,公司自2014年起长达七年间,系统性地隐瞒股东代持、掩盖关联交易,涉及金额累计高达 数十亿元。董事长李卫伟、副董事长曾开天等核心管理层几乎"全员涉案",公司被处以3255万元罚款。 这不是一次偶然的失误,而是一场持续多年的隐秘操作。当合规的"灰犀牛"终于撞破大门,三七互娱的 增长困局,也随之浮出水面。 违法事实全梳理:从代持造假到关联交易隐瞒 代持七年,被精心设计的股权迷雾。 2014年4月,三七互娱前身顺荣股份进行重大资产重组配套融资,发行4771.37万股股份。其中,吴卫 东、吴卫红、吴斌、叶志华四人合计认购的2271.81万股(占发行总量47.6%)实为董事长李卫伟、副董 事长曾开天的代持股份。代持资金全部来源于二人通过股权收购获得的款项,且代持股份的减持指令 (2018年起减持,2021年9月全部完成)、分红款及减持收益分配均由二人控制。这意味着2014‑2020 年,公司连续七年在年报中虚假披露股东持股情况,未如实反映代持关系,使得投资者根本无法获知公 司实际股权结构。 2018年2月,公 ...
游戏板块11月25日涨5.46%,富春股份领涨,主力资金净流入11.69亿元
从资金流向上来看,当日游戏板块主力资金净流入11.69亿元,游资资金净流出6.43亿元,散户资金净流 出5.26亿元。游戏板块个股资金流向见下表: 证券之星消息,11月25日游戏板块较上一交易日上涨5.46%,富春股份领涨。当日上证指数报收于 3870.02,上涨0.87%。深证成指报收于12777.31,上涨1.53%。游戏板块个股涨跌见下表: | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300299 | 富春股份 | 9.09 | 14.34% | 258.31万 | | 22.52 Z | | 002558 | 巨人网络 | 40.61 | 9.99% | 72.92万 | | 28.81亿 | | 002602 | 世纪委通 | 18.04 | 7.19% | 245.99万 | | 43.95 Z | | 300418 | 昆仑万维 | 45.69 | 5.86% | 143.33万 | | 64.83亿 | | 002555 | 三七互娱 | 21.58 | 5. ...
这一板块,全线飘红
第一财经· 2025-11-25 06:19
Core Viewpoint - The gaming sector experienced a significant surge, with the sector index rising over 4% as of the report's publication date, indicating strong market interest and performance in gaming stocks [1]. Group 1: Stock Performance - Fuchun Co. saw a 20% increase, reaching a price of 9.54, with a total market value of 65.85 billion [2][3]. - Giant Network achieved a 9.99% rise, with a current price of 40.61 and a total market value of 785.7 billion [2][3]. - Century Huatong increased by 7.55%, with a current price of 18.10 and a total market value of 134.47 billion [2][3]. - Kunlun Wanwei rose by 6.79%, reaching a price of 46.09 and a market value of 578.6 billion [2][3]. - Mingzhu Health and other companies like 37 Interactive Entertainment and Zhanqu Technology also saw notable increases, contributing to a positive trend across the sector [3]. Group 2: Market Overview - The Shanghai Composite Index rose by 0.93%, closing at 3872.41, with a trading volume of 597.8 billion [4]. - The Shenzhen Component Index increased by 1.68%, reaching 12796.98, with a trading volume of 908.3 billion [4]. - The ChiNext Index saw a rise of 1.95%, closing at 2986.06, with a trading volume of 436.5 billion [4]. - Overall, more than 4500 stocks in the market experienced gains, reflecting a broad-based rally [1].
A股网络游戏股拉升,富春股份20CM涨停,天下秀此前10CM涨停,巨人网络涨超8%,名臣健康、昆仑万维涨超7%,世纪华通涨6%
Ge Long Hui· 2025-11-25 06:11
格隆汇11月25日|A股市场网络游戏股拉升,其中,富春股份(300299)20CM涨停,天下秀此前10CM涨 停,巨人网络(002558)涨超8%,名臣健康(002919)、昆仑万维(300418)涨超7%,世纪华通(002602)涨超 6%,三七互娱(002555)涨超5%,恺英网络(002517)、初灵信息(300250)、吉比特(603444)涨超4%。消息 面上,欢瑞世纪(000892)旗下凤麟互娱主投出品的互动影游《江山北望》11月登录Steam,上线3小时斩 获"热门即将推出游戏榜第1名"、"人气蹿升新品第1"、"全区销量榜第8名"。 | | | | | 网络游戏板块个股 | | | | --- | --- | --- | --- | --- | --- | --- | | 序号 | 代码 | 名称 | | 涨幅% ↓ | 总市值 | 年初至今涨幅% | | 1 | 300299 | 富春股份 | 1 | 20.00 | 65.85亿 | 74.41 | | 2 | 600556 | 天秀 | 1 | 9.95 | 128亿 | 36.23 | | 3 | 002558 | 巨人网络 | 1 | ...
A股网络游戏股拉升,富春股份20CM涨停,三七互娱涨超5%
Ge Long Hui· 2025-11-25 05:48
格隆汇11月25日|A股市场网络游戏股拉升,其中,富春股份20CM涨停,天下秀此前10CM涨停,巨人 网络涨超8%,名臣健康、昆仑万维涨超7%,世纪华通涨超6%,三七互娱涨超5%,恺英网络、初灵信 息、吉比特涨超4%。消息面上,欢瑞世纪旗下凤麟互娱主投出品的互动影游《江山北望》11月登录 Steam,上线3小时斩获"热门即将推出游戏榜第1名"、"人气蹿升新品第1"、"全区销量榜第8名"。 ...
传媒ETF(159805)涨超3.5%,谷歌发布新图像生成模型,AI应用有望加速
Xin Lang Cai Jing· 2025-11-24 06:23
Group 1 - The core viewpoint highlights a significant rise in the Zhongzheng Media Index (399971) by 4.00%, with notable increases in constituent stocks such as BlueFocus (300058) up by 20.02% and Yidian Tianxia (301171) up by 12.33% [1] - Alibaba's AI assistant Qianwen App has surpassed 10 million downloads within a week of its public testing, becoming the fastest-growing AI application, outpacing ChatGPT and others [1] - Google's new image generation model, Nano Banana Pro, is built on the Gemini 3 Pro architecture, claiming unprecedented control and enhanced world knowledge to transform user concepts into studio-quality designs [1] Group 2 - Huayuan Securities notes that the significant improvement in text-to-image capabilities is expected to accelerate the elevation of IP content, with AI comic production emerging as a new paradigm in content creation [2] - The AI comic production model enhances efficiency and reduces costs compared to traditional 2D comic production, with ongoing integration of technological capabilities and industrial production chains [2] - The growth in AI comic releases is fundamentally driven by increased token consumption, with platforms like Douyin and Kuaishou willing to support traffic for these productions [2] Group 3 - As of October 31, 2025, the top ten weighted stocks in the Zhongzheng Media Index include companies like Focus Media (002027) and Giant Network (002558), collectively accounting for 50.51% of the index [3]
发力“游戏+脑机”三七互娱再出手投资
Xin Lang Cai Jing· 2025-11-21 00:13
Core Insights - Sanqi Interactive Entertainment has made a strategic investment of $20 million in BrainCo, aiming to explore the commercialization of brain-computer interface (BCI) technology in entertainment and XR fields [1] - The partnership is expected to enhance the application of BCI technology, which has a potential market size reaching trillions [1] - Sanqi Interactive has previously invested in the BCI sector, indicating a long-term commitment to this technology as a new generation of human-computer interaction [1][2] Investment Details - The investment in BrainCo is part of Sanqi Interactive's broader strategy to integrate technology into its core gaming business [1] - BrainCo specializes in non-invasive BCI technology and has developed various smart products, including bionic limbs and sleep aids [1] - The collaboration aims to enrich the consumer application matrix, enhancing user interaction in gaming and entertainment [1] Market Trends - The BCI technology is transitioning from laboratory research to industrial application, with significant policy support in China [2] - The market is witnessing a shift towards non-invasive BCI solutions, contrasting with the invasive approaches seen in companies like Neuralink [2] - The gaming industry is poised to leverage BCI technology to create new interactive experiences and potentially new game genres [2]
发力“游戏+脑机” 三七互娱再出手投资
Bei Jing Shang Bao· 2025-11-20 16:30
Core Insights - Company completed a $20 million investment in BrainCo, aiming to explore the commercialization of brain-computer interface (BCI) technology in entertainment and XR fields [3][4][6] - The investment is part of a strategic layout to position BCI as the "next generation human-computer interaction entry point," aligning with the company's goal of "technology empowering entertainment" [3][6][7] Investment Details - The investment in BrainCo is not the first for the company in the BCI sector; it previously invested in Huazhong Brain Control, holding a 10% stake [6] - The collaboration aims to expand the application scenarios of BCI technology, targeting a market potential that could reach trillions [3][4] Market Potential - BCI technology is expected to have a massive market space, potentially reaching a trillion-dollar scale, particularly in the entertainment and XR sectors [3][4] - The global market for BCI in the medical field is projected to reach $400 billion by 2024 [7] Technological Applications - BCI technology is anticipated to revolutionize traditional gaming interactions, allowing players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [4][6] - The technology is also being explored for applications in mental health, such as sleep and meditation, which could complement existing entertainment IPs [5][6] Competitive Landscape - The company is strategically positioned in the BCI landscape, focusing on non-invasive technologies and leveraging existing gaming IPs for integration [8][9] - The investment strategy emphasizes ecological collaboration and the ability to implement BCI technology in practical applications, differentiating the company from competitors focused solely on research [8][9]