Group 1: Market and Sales Structure - Sales in tier 3 and tier 4 cities account for approximately 80%, primarily through specialty store channels [3] - The average terminal price ranges from over 6,000 to 10,000, with some flexibility allowed for distributors based on regional differences [3] - The company has a strategy to first establish a presence in tier 3 and tier 4 cities before moving to tier 1 and tier 2 cities, which has proven effective [3] Group 2: Industry Overview and Competition - The integrated stove industry is valued at over 30 billion, with the company holding a one-third market share [4] - In the short to medium term, there are no significant threats from competitors in the integrated stove sector; however, traditional kitchen appliance manufacturers may pose a long-term risk [4] - The market share of integrated stoves in the overall kitchen appliance industry has been gradually increasing each year [4] Group 3: Production and Distribution - The company operates on a sales-based production model, implementing a prepayment system with distributors [5] - There are over 2,000 sales terminals and nearly 1,000 first-level distributors, with plans to encourage more store openings in tier 2 and tier 3 cities [5] Group 4: Future Plans and Innovations - The company has established online stores on platforms like Tmall, JD.com, and Suning, with plans to increase investment in online marketing [5] - Future potential directions for transformation include new energy, environmental protection, high-end equipment manufacturing related to the main business, and healthcare [5]

证券代码： 002677 证券简称：浙江美大 浙江美大实业股份有限公司 投资者关系活动记录表 编号：2014-006 | --- | --- | --- | |----------------|------------------------------|-----------------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | 华安基金管理有限公司：王斌 | | | 人员姓名 | 兴业证券股份有限公司：姚永华 | | | | | | | 时间 | 2014 年 6 月 27 | 日 10：00-12 ： 00 | | 地点 | 公司 | | | 上市公司接待人 | 总经理：夏鼎 | | | 员姓名 | 董 秘：夏兰 | | | 投资者关系活动 | | 双方就公司产品、市场及企业发 ...

证券代码： 002677 证券简称：浙江美大 编号：2015-001 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|---------------------------------|--------------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 首创证券有限责任公司：张炬华 | | | 人员姓名 | | 上海互码投资管理事务所： 陈凌、周孝勇 | | | 浙江前川投资管理有限公司：李伟 | | | | | 深圳市东方财智资产管理有限公司：尚小伟 | | 时间 | 2015 年 5 月 15 日 | 13：00-15：00 | | 地点 | 公司会议室 | | | 上市公司接待人 | 副总：徐建龙 | | | 员姓名 | 董秘 ...

证券代码： 002677 证券简称：浙江美大 编号：2015-002 浙江美大实业股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|----------------------------------|------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | ■ 现场参观 | | | | □ 其他 | | | 参与单位名称及 | 浙商证券股份有限公司：刘正 | | | 人员姓名 | 东方证券股份有限公司：汤祺 | | | | 渤海证券股份有限公司：安伟娜 | | | | 信达澳银基金管理有限公司：朱莉娜 | | | 时间 | 2015 年 11 月 12 | 日 13： 00-15：00 | | 地点 | 公司会议室 | | | 上市公司接待人 | 董秘：夏兰 | | | 员姓名 | 资本市场部总监：李羽 | | | 投资 ...