证券研究报告·公司点评报告·休闲食品 盐津铺子（002847） 开启新征程，海阔凭鱼跃 2025 年 12 月 12 日 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 4,115 | 5,304 | 5,936 | 7,050 | 8,165 | | 同比（%） | 42.22 | 28.89 | 11.92 | 18.76 | 15.81 | | 归母净利润（百万元） | 505.77 | 639.95 | 800.12 | 1,005.50 | 1,223.36 | | 同比（%） | 67.76 | 26.53 | 25.03 | 25.67 | 21.67 | | EPS-最新摊薄（元/股） | 1.85 | 2.35 | 2.93 | 3.69 | 4.49 | | P/E（现价&最新摊薄） | 37.46 | 29.60 | 23.68 | 18.84 | 15.49 | 证券分析师 苏铖 执业证书 ...

12月11日，盐津铺子（002847）食品股份有限公司（以下简称"盐津铺子"）在长沙举办"大魔王战略发 布会暨渠道经销商大会"。大会以"百亿征程 魔王领航"为主题，汇聚了战略伙伴、行业专家、投资人及 全球经销商代表，共同探讨休闲零食行业穿越周期、实现可持续增长的战略路径。 大会同时展示了公司在战略合作与产品力根基上的持续夯实。盐津铺子与百年老字号六必居确认深化为 期十年的战略合作，确保核心风味原料的优质供应。此外，公司与农心的联名新品及全新"辛辣豆腐"产 品正式亮相，展现了强大的跨界整合与创新能力。这些动作背后，是公司持续的研发高投入、超过200 人的研发团队，以及在印尼等地布局原料工厂，从源头保障产品"超级质价比"的供应链实力。 布局全球与共建生态，践行长期主义打造"盐津样本" 盐津铺子以国际休闲零食巨头为对标，旗下"大魔王"品牌自创立之初便具备全球化视野，产品目前已进 入全球25个国家和地区，与泰国7-11、新加坡思家客、美国99大华超市等主流渠道合作，践行全球本土 化运营。面向国内市场，盐津铺子提出与经销商共建"命运共同体"，通过品牌、产品、政策、服务四大 维度进行赋能，并呼吁经销商伙伴提升选品、终端运 ...

盐津铺子董事长张学武在会上分享了企业未来核心战略思考，明确盐津铺子将聚焦以魔芋零食、豆制品 零食为代表的中国风味零食、以蛋品及优质蛋白零食为核心的健康高蛋白零食，以及以芒果干为特色的 健康甜味零食三大黄金赛道。同时，盐津铺子将持续构建深耕源头供应链、打造智能制造标杆、坚持创 新驱动、成功打造品牌等四大核心能力，致力于打造世界级休闲零食品牌。 面对复杂多变的市场环境和休闲零食行业的渠道变革，盐津铺子常务副总经理兰波在会上系统阐述了盐 津铺子"重回商超"的核心渠道战略，他指出，以"胖东来调改"为代表的零售变革正在驱动商超逐步回归 市场主流。盐津铺子坚信商超在消费体验、信任背书与规模化方面具有不可替代的价值。为此，公司规 划了大单品稳盘、创新品增值、定制品协同、强推广赋能等四大支撑举措。 盐津铺子常务副总经理兰波发言 盐津铺子供 转自：新华财经 2025年12月11日，盐津铺子食品股份有限公司在长沙成功举办"大魔王战略发布会暨渠道经销商大会"。 大会以"百亿征程 魔王领航"为主题，邀请行业专家、战略合作伙伴及全球经销商齐聚一堂，共同探讨 中国休闲零食行业的转型升级路径。 活动现场 盐津铺子供图 图 盐津铺子董事长张 ...

锚定三大赛道迈向世界级品牌 盐津铺子董事长张学武分享了公司面向未来的核心战略思考，明确将聚焦"中国风味零食""健康高蛋白 零食"与"健康甜味零食"三大黄金赛道，矢志为中国贡献一个世界级的休闲零食品牌。 张学武表示，公司的未来建立在三大战略板块之上：以魔芋零食、豆制品零食为代表的中国风味零食； 以蛋品与优质蛋白零食开拓健康市场；以果干、烘焙果冻等产品完善健康甜味序列。 本报讯 （记者何文英）12月11日，盐津铺子食品股份有限公司（以下简称"盐津铺子"）举办"大魔王战 略发布会暨渠道经销商大会"。大会以"百亿征程魔王领航"为主题，汇聚了战略伙伴、行业权威、投资 人及全球经销商，共同探讨行业穿越周期、持续增长的战略路径。 深化战略合作搭建共同体 大会现场，多项关键合作得到集中展示与深化。北京六必居食品有限公司总经理俞江富表示，双方确认 将持续深化十年战略合作，六必居的优质芝麻酱等原料将为大魔王产品风味提供核心保障。同时，盐津 铺子与农心的联名新品、全新"辛辣豆腐"产品正式发布，展现了公司强大的产品创新与跨界整合能力。 这些动作的背后，是盐津铺子持续加码的研发与供应链基石。 公司宣布将持续投入研发费用，拥有超过200 ...

Group 1 - The report indicates that the food and beverage industry experienced a slowdown in 2025, with a 5.3% decline in the sector, underperforming the CSI 300 index by 19.4 percentage points [1][25] - The soft drink sector maintained relative strength, while the snack industry showed mixed performance, with leading companies continuing to expand [1][20] - Consumer confidence remained low, with the disposable income growth rate for urban residents at 4.4% year-on-year, reflecting weak internal demand [12][20] Group 2 - Looking ahead to 2026, the report identifies structural opportunities in the consumer goods sector, driven by channel differentiation and supply upgrades [2][29] - The report emphasizes the need for consumer goods companies to adapt to new retail channels and enhance product differentiation to meet evolving consumer preferences [2][29] - The anticipated recovery in consumer confidence and macroeconomic policies is expected to shift consumer focus from extreme price competition to a preference for quality and added value [2][29] Group 3 - Investment recommendations for 2026 include focusing on high-quality and differentiated products, with specific companies highlighted such as Babi Foods and Wanchen Group [3][4] - The report suggests that companies with strong performance recovery expectations, such as Anjui Foods and Yihai International, should be considered for investment [3][4] - High dividend or comprehensive shareholder return stocks, such as Yili Group, are also recommended for investors [3][4] Group 4 - The report provides earnings forecasts and investment ratings for key companies, indicating a positive outlook for companies like Yanjing Beer and Nongfu Spring [4][5] - The food and beverage sector's overall revenue and profit growth rates have weakened, with the industry experiencing a cumulative revenue growth of only 0.3% and a profit decline of 4.5% in the first three quarters of 2025 [20][22] - The snack sector's revenue growth was primarily driven by the expansion of Wanchen Group, while other segments faced challenges [20][22]

从资金流向上来看，当日休闲食品板块主力资金净流出4355.12万元，游资资金净流入1.13亿元，散户资 金净流出6967.7万元。休闲食品板块个股资金流向见下表： 证券之星消息，12月9日休闲食品板块较上一交易日上涨0.47%，盐津铺子领涨。当日上证指数报收于 3909.52，下跌0.37%。深证成指报收于13277.36，下跌0.39%。休闲食品板块个股涨跌见下表： 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。 ...

Core Insights - The report from Huatai Securities indicates that the essential consumer sector has entered a favorable left-side layout window, with expectations for a mild recovery in consumption in the second half of 2026 due to stabilizing real estate prices, increased policy stimulus, and the recovery of household balance sheets [1][2]. Industry Overview - The essential consumer sector is currently at historical low valuation levels and public fund allocation ratios, providing a high safety margin and potential upside for investors [1][2]. - Some sub-industries are showing signs of bottoming out, with leading companies shifting focus from price wars to product innovation and adapting to channel changes [1][2][6]. - Structural changes such as the rebalancing of raw milk cycles, recovery in restaurant demand, and stricter regulations on zero additives are optimizing the competitive landscape of the industry [1][2]. Investment Recommendations - The report recommends four categories of stocks: 1. Cyclical high-upside stocks, including Gujing Gongjiu, Luzhou Laojiao, China Resources Beer, Qingdao Beer, Haitian Flavoring, Anjuke Food, and Qianhe Flavoring [2][7]. 2. Companies at fundamental turning points, such as Mengniu Dairy and Master Kong [2][7]. 3. High-dividend blue-chip leaders like Yili and Shuanghui Development [2][7]. 4. Small but promising growth stocks, including Ximai Food, Baoli Food, and Yanjinpuzi [2][7]. Market Trends - The report emphasizes a three-stage market strategy from expectation recovery to performance realization for 2026 [2]. - The essential consumer sector is expected to see a gradual improvement in retail sales growth, projected to reach 4.8% in 2026 [25]. - The consumer confidence index has shown some recovery but remains in a low range, indicating cautious consumer sentiment [26]. Sub-Industry Insights - Specific sub-industries are highlighted: 1. Frozen food is showing signs of bottoming out, with expectations for a reduction in price wars in 2026 [6][10]. 2. The dairy sector is anticipated to see a rebalancing of the raw milk cycle, enhancing domestic substitution logic [6][10]. 3. The beer industry is expected to maintain profit resilience due to rational competition and a diminishing demand dividend [6][10]. 4. Traditional condiment leaders are actively adjusting strategies to capture market share [6][10]. Conclusion - The essential consumer sector is positioned for a potential recovery, with various sub-industries adapting to market changes and focusing on innovation and strategic adjustments to enhance competitiveness [1][2][6].

Core Viewpoint - Dongwu Securities research report highlights that Yanjinpuzi has consistently demonstrated a keen ability to capture trends and adapt deeply over its more than twenty years of development, positioning itself as a leading platform-type snack enterprise with a successful single-product strategy debut [1] Group 1: Company Strengths - The company has established comprehensive leading advantages in channels, supply chains, organizational management, and product category matrix compared to domestic peers [1] - The company’s capabilities in all-channel layout are particularly outstanding, supported by a proactive corporate culture and a well-structured organizational framework with effective incentive mechanisms [1] - Recent years have seen rapid advancements in product innovation, supply chain upgrades, and brand perception shaping [1] Group 2: Market Positioning - The company is viewed as capable of becoming a platform-type snack enterprise, with its experience in mergers and acquisitions providing valuable insights, while still needing to integrate local flavors [1] - The overall strength of the company is deemed excellent, with a focus on adapting to market trends and enhancing operational efficiencies [1]

Core Points - The 20th "Golden Roundtable Award" ceremony for Chinese listed companies was held in Jiangyin, attended by over 200 guests including executives, scholars, and media representatives, highlighting achievements in corporate governance [1][2][3] - The event recognized over 100 listed companies with a total market value exceeding 10 trillion, including 16 companies with market values over 100 billion [1][2] Group 1 - The opening speech by Li Zhenqiang emphasized the importance of the "Golden Roundtable Award" as a platform for consensus and wisdom, aiming to support the transformation and upgrading of Chinese listed companies [2][3] - Jiangyin's Vice Mayor Ji Zhen highlighted the city's achievements as a manufacturing hub, with 66 listed companies and a total market value exceeding 300 billion, positioning Jiangyin as a leader among county-level cities [5][6] Group 2 - Liu Yunhong, a professor, discussed the development of corporate governance rules in China, identifying six key issues in current practices and advocating for a shift from "formal compliance" to "substantive effectiveness" [12] - Zhu Zhengyi shared insights from Longji Technology's acquisition of Xingke Jinpeng, emphasizing the strategic role of corporate secretaries in governance [12][13] - Su Mei analyzed the trends in the A-share market under the registration system, stressing the importance of value management for high-quality development [15] Group 3 - The award ceremony recognized outstanding companies and individuals in various categories, including "Most Influential Independent Director" and "Excellent Board of Directors," showcasing achievements in governance and value creation [18][20][33] - The "Best Board of Directors" award was presented to leading companies such as Weichai Power and China Ping An, reflecting their exemplary governance practices and strategic foresight [33][36]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has demonstrated strong adaptability to market trends over its 20-year development, transitioning from a follower to a leader in the Chinese snack industry [2][15] - The company has established a comprehensive competitive advantage in channels, supply chain, and brand management, positioning itself to become a platform-type snack enterprise [3][18] - The company is expected to achieve significant profit growth, with net profits projected to reach 819.71 million, 1,008.28 million, and 1,224.11 million yuan for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 28%, 23%, and 21% [1][3] Summary by Sections Company Overview - The company has evolved through three stages: initial exploration (2005-2016), rapid expansion (2017-2020), and strategic upgrade (2021-present) [15][17] - During the initial phase, the company focused on capturing offline channel benefits through direct sales and partnerships with major supermarkets [15] - The rapid expansion phase saw the introduction of new product lines and innovative sales strategies, such as the "store island" model, which significantly boosted sales [16] Strategic Developments - The company has initiated a multi-brand and multi-category strategy, aiming for a comprehensive channel and supply chain upgrade [17][18] - The introduction of the "1+7" strategy in 2023 aims to cultivate various sub-brands, focusing on one core sub-brand every 1-2 years [18][19] - The company has successfully launched notable products like "Big Devil" and "Egg Emperor," enhancing its market presence [18] Financial Performance - The company has shown a steady increase in revenue, with a projected compound annual growth rate (CAGR) of 32.5% from 2021 to 2024 [18] - Profit margins have improved, with net profit margins reaching approximately 14% in 2025, driven by scale effects and brand strength [48] - The company's financial metrics indicate strong inventory and receivables turnover, outperforming industry averages [53]