从品类表现看，"业绩支柱"辣卤零食上半年贡献了13.2亿元、约45%的营收，同比增长47.05%，是拉动整体营收增长的核心动力。但细分数据显示，这一增 长高度依赖其中的休闲魔芋制品——收入7.9亿元，同比大增155.1%；其他如休闲豆制品增长12.71%，而肉禽制品及其他辣卤零食均呈现双位数下滑。 去年，公司推出的麻酱素毛肚成为现象级单品，推动魔芋品类快速起量。有研报指出，盐津铺子的魔芋已接近卫龙一半体量。 左宇 摄 其他品类中，果干果冻收入4.28亿元，深海零食收入3.63亿元，蛋类零食实现营收3.09亿元，均存在不同程度的增长，但烘焙薯类出现了明显下滑，营收4.59 亿元，同比下降18.42%。 8月20日晚，盐津铺子（002847）发布2025年半年报。 报告期内，公司实现营收29.41亿元，同比增长19.58%；归母净利润为3.73亿元，同比增长16.7%。若从增长表现来看，这是其近三年营收、利润指标增速最 差的中报，2023年及2024年中期，盐津铺子营收同比增速分别为56.54%、29.84%，归母净利润增速为90.69%、30%，增长动能显露出放缓迹象。 盐津铺子聚焦辣卤零食、烘焙薯类、深海零食 ...

报告期内，公司实现营收29.41亿元，同比增长19.58%；归母净利润为3.73亿元，同比增长16.7%。若从 增长表现来看，这是其近三年营收、利润指标增速最差的中报，2023年及2024年中期，盐津铺子营收同 比增速分别为56.54%、29.84%，归母净利润增速为90.69%、30%，增长动能显露出放缓迹象。 盐津铺子聚焦辣卤零食、烘焙薯类、深海零食、蛋类零食、果干坚果以及蒟蒻果冻布丁等六大品类，目 前拥有"盐津铺子"主品牌及休闲魔芋零食"大魔王"、深海零食品牌"31°鲜"、蛋类零食"蛋皇"、蒟蒻果冻 品牌"蒟蒻满分"等品牌。 从品类表现看，"业绩支柱"辣卤零食上半年贡献了13.2亿元、约45%的营收，同比增长47.05%，是拉动 整体营收增长的核心动力。但细分数据显示，这一增长高度依赖其中的休闲魔芋制品——收入7.9亿 元，同比大增155.1%；其他如休闲豆制品增长12.71%，而肉禽制品及其他辣卤零食均呈现双位数下 滑。 去年，公司推出的麻酱素毛肚成为现象级单品，推动魔芋品类快速起量。有研报指出，盐津铺子的魔芋 已接近卫龙一半体量。 其他品类中，果干果冻收入4.28亿元，深海零食收入3.63亿元，蛋类 ...

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 88.50 [1][4][7] Core Views - The company reported a strong performance in H1 2025, with revenue, net profit attributable to the parent, and net profit excluding non-recurring items reaching RMB 2.94 billion, RMB 370 million, and RMB 330 million, respectively, representing year-on-year growth of 19.6%, 16.7%, and 22.5% [1][2] - The second quarter of 2025 saw revenue of RMB 1.4 billion, net profit attributable to the parent of RMB 190 million, and net profit excluding non-recurring items of RMB 180 million, with year-on-year growth of 13.5%, 21.7%, and 31.8% [1][2] - The company is expected to benefit from category and channel dividends, with continued growth in quantitative circulation, snack wholesale, and membership supermarkets [1][3] Summary by Sections Financial Performance - In H1 2025, the company's gross profit margin was 29.7%, down 2.9 percentage points year-on-year, while the net profit margin attributable to the parent was 12.7%, a decrease of 0.3 percentage points [3] - The company’s sales and management expense ratios decreased to 10.6% and 3.5%, respectively, due to channel structure optimization and reduced incentive expenses [3] Revenue and Profit Forecast - The company’s revenue is projected to grow from RMB 5.30 billion in 2024 to RMB 8.51 billion in 2027, with year-on-year growth rates of 28.89%, 18.02%, 18.15%, and 15.04% [10] - Net profit attributable to the parent is expected to increase from RMB 639.95 million in 2024 to RMB 1.14 billion in 2027, with growth rates of 26.53%, 25.62%, 20.12%, and 17.70% [10] Valuation - The company is assigned a PE ratio of 30x for 2025, with a target price of RMB 88.50, reflecting a downward adjustment from the previous target price of RMB 99.84 [4][10]