Core Viewpoint - The company is focusing on enhancing its emergency rescue equipment development, particularly through the application of advanced technologies such as robotics, AR, and AI, while maintaining a stable financial performance despite external challenges [2][3][6]. Financial Performance - In 2024, the company achieved a revenue of 4.923 billion yuan, a slight decrease of 0.98% year-on-year, with a net profit attributable to shareholders of 353 million yuan, down 46.42% year-on-year [9]. - The comprehensive gross margin was 36.56%, reflecting a decline of 1.68% compared to the previous year [3][9]. - The company conducted two share buybacks in 2024, totaling approximately 300 million yuan, demonstrating confidence in its future development [3][5]. Strategic Initiatives - The company has established a "localization" strategy for its overseas operations, focusing on building production bases in North America, Europe, and Spain to mitigate risks from global trade uncertainties [2][3]. - The company is actively developing a comprehensive fire safety management solution, including customized fire protection solutions for high-rise buildings [4][5]. Market Outlook - The fire safety industry is expected to grow due to increasing awareness of fire safety, technological advancements, and the need for intelligent fire prevention solutions in response to rising fire risks associated with electrification and new energy vehicles [8]. - The company anticipates that its core technologies and innovative products will drive future profit growth, particularly in emerging markets and overseas [6][7]. Industry Context - The domestic market is facing challenges such as a 27.7% year-on-year decline in real estate completion, leading to reduced demand and increased price competition [7]. - Despite these pressures, the company has maintained a stable development trajectory and increased market share through diversified brand strategies and extensive sales networks [7].

Group 1: Company Overview and Strategy - Qingniao Fire Protection Co., Ltd. has established a "multi-brand, localization" strategy to mitigate risks from emergencies [5] - The company has built three overseas production bases in North America (Maple Armor), Europe (Finsecur), and Spain (Detnov) to deepen local market penetration [5] - The company emphasizes a "localization" core strategy to integrate into local markets and build sustainable global operations [4] Group 2: Financial Performance - In 2024, the company achieved an operating income of CNY 4.923 billion, maintaining stability compared to the previous year [6] - The comprehensive gross profit margin was 36.56%, a decrease of 1.68% year-on-year [6] - The net profit attributable to shareholders was CNY 353 million, impacted by increased stock incentive costs, foreign exchange losses, and goodwill impairment [6] Group 3: Product Development and Innovation - The company is actively developing emergency rescue equipment, focusing on the application of robotics, AR, and VR technologies [3] - The 5-liter pulse cannon technology developed can be mounted on fire-fighting drones for efficient long-distance firefighting [4] - The AR fire helmet, developed in collaboration with Longan Vision, has been tested in real-world scenarios in the US and Canada [4] Group 4: Market Challenges and Opportunities - The domestic market faces challenges with a 27.7% year-on-year decline in real estate completion, leading to reduced demand [14] - Despite pressures, the company maintains a stable development trend through diversified brand strategies and extensive sales networks [14] - The company has shifted focus from new residential projects to the stock renovation market, enhancing its business structure's stability [14] Group 5: Future Growth Drivers - Future profit growth will rely on core technologies and components, innovative products, and expansion into emerging markets [11] - The company plans to increase R&D investment in AI algorithms and fire-fighting robots for high-risk scenarios [12] - The overseas market presents significant opportunities due to lower competition and better profit margins [13] Group 6: Shareholder Engagement and Value Management - In 2024, the company conducted two share buybacks totaling approximately CNY 300 million, reflecting confidence in future growth [9] - The company plans to distribute a cash dividend of CNY 2 per 10 shares, with an estimated total payout of CNY 144 million, representing a 41% dividend rate [9] - The management team has actively increased their shareholdings, demonstrating commitment to the company's long-term prospects [9]

Core Insights - The company experienced a decline in domestic demand for commercial and industrial fire safety products, while overseas growth remained strong, leading to a mixed financial performance in 2024 [1][3] Group 1: Financial Performance - In 2024, the company achieved revenue of 4.92 billion, net profit attributable to shareholders of 350 million, and net profit excluding non-recurring items of 330 million, representing year-on-year changes of -1%, -46.4%, and -46.3% respectively [1] - Revenue from traditional business segments such as fire alarm systems, emergency lighting, and "five small systems" saw declines due to the real estate sector's adjustment and new national standards leading to price competition [1] - The company reported a 13.04% increase in industrial fire safety revenue, reaching 277 million, driven by the "Qingniao Fire" brand's success in industrial applications [1] Group 2: Product Development and Innovation - The company emphasized research and development, with R&D investment increasing by 10.8% to 343 million, accounting for approximately 6.68% of revenue [2] - The company developed the world's first fire-specific chip series "Zhu Huan," integrating fire detection and high-bandwidth communication, which is expected to enhance its competitive edge in high-barrier scenarios [2] Group 3: Market Outlook and Growth Potential - The implementation of new national standards is expected to improve the business landscape for commercial and industrial sectors, with the company’s self-developed chip technology leading to a competitive advantage [3] - The company anticipates continued growth in the industrial sector and overseas markets, with expectations for marginal improvements in commercial and residential business due to stabilization in real estate and the rollout of new standards [3] - Revenue projections for 2025-2027 are 5.23 billion, 5.82 billion, and 6.95 billion respectively, with net profit forecasts of 492 million, 573 million, and 694 million, indicating significant growth potential [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 4.923 billion yuan in 2024, a decrease of 0.98%, and a net profit attributable to shareholders of 353 million yuan, down 46.42% [4] - Despite short-term pressure on profitability, the company's main business remains stable, with domestic industrial and industry firefighting sectors showing rapid growth [4][5] - The company continues to increase R&D investment, with R&D expenditure reaching approximately 343 million yuan in 2024, a growth of 10.8% [5] - The long-term development outlook for the company is positive, with adjusted revenue forecasts for 2025-2027 set at 5.166 billion, 5.631 billion, and 6.273 billion yuan respectively [6] Financial Performance Summary - In 2024, the company achieved a net profit margin of 7.2% and a return on equity (ROE) of 5.81% [4][8] - The projected net profit for 2025 is 502 million yuan, reflecting a 42.2% increase compared to 2024 [8] - The company's earnings per share (EPS) is expected to grow from 0.49 yuan in 2024 to 0.68 yuan in 2025 [8][13] - The company's total assets are projected to increase from 88.87 billion yuan in 2024 to 103.25 billion yuan in 2027 [10][13]

丨证券研究报告丨 联合研究丨公司点评丨青鸟消防（002960.SZ） [Table_Title] 营收相对稳定，商誉计提减轻负担 报告要点 [Table_Summary] 公司 2024 年全年实现营业收入 49.23 亿元，同比减少 0.98%；归属净利润 3.53 亿元，同比减 少 46.42%；扣非后归属净利润 3.34 亿元，同比减少 46.28%。 分析师及联系人 [Table_Author] SAC：S0490520080022 SAC：S0490513080001 SAC：S0490517110001 SAC：S0490522060005 SFC：BUT917 SFC：BQK473 SFC：BRP550 张弛 范超 赵智勇 张智杰 袁志芃 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 青鸟消防（002960.SZ） cjzqdt11111 [Table_Title2] 营收相对稳定，商誉计提减轻负担 [Table_Summary2] 事件描述 公司 2024 年全年实现营业收入 49.23 亿元，同比减少 0.98%；归属净利润 3.53 亿元， ...

作为国内消防安全产品龙头企业，青鸟消防（002960）(002960.SZ)近日发布的2024年年报显示，尽管 面临房地产市场需求萎缩、行业竞争加剧等挑战，公司仍通过工业与行业消防业务的快速增长、核心技 术升级及全球化布局，展现出较强的经营韧性。 2024年度营收49.23亿元拟10转2派2元 数据显示，2024年度，青鸟消防实现营业收入49.23亿元，较去年同期基本保持平稳；综合毛利率 36.56%，同比下滑1.68%；实现归属于上市公司股东的净利润3.53亿元。 业绩变动，青鸟消防表示，主要系股权激励费用同比增加、汇兑损益导致财务费用增长、人力资源成本 上升以及商誉减值四个方面的原因。 专业人士指出，尽管面临多重外部挑战和阶段性压力，青鸟消防依然保持了主营业务的基本稳定，并持 续强化内部管理与战略布局，为未来的可持续增长奠定了坚实基础。 据悉，2024年青鸟消防以自有资金采用集中竞价方式实施的股份回购金额为3.00亿元(不含交易费用)， 2024年度公司现金分红、股份回购金额合计为4.45亿元，占2024年度归属于上市公司股东净利润的 125.94%。 工业与行业消防成增长引擎海外消防业务稳步提升 天眼查 ...

证券代码：002960 证券简称：青鸟消防 公告编号：2025-028 青鸟消防股份有限公司 青鸟消防股份有限公司 关于召开 2024 年年度股东大会的通知 本公司及董事会全体成员保证信息披露内容的真实、准确、完整、没有虚假 记载、误导性陈述或重大遗漏。 一、召开会议的基本情况 1、股东大会届次：2024 年年度股东大会 2、股东大会的召集人：公司董事会 3、会议召开的合法、合规性：公司第四届董事会第六十二次会议于 2025 年 4 月 14 日召开，会议审议通过了《关于提请召开 2024 年年度股东大会的议案》。 本次股东大会召集程序符合有关法律、行政法规、部门规章、规范性文件、深圳 证券交易所业务规则和《公司章程》等的规定。 青鸟消防股份有限公司 络投票时间内通过上述系统行使表决权。 4、会议召开时间： （1）现场会议召开时间：2025 年 5 月 13 日（星期二）14:30。 （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时 间为：2025 年 5 月 13 日上午 9:15—9:25，9:30—11:30，下午 13:00—15:00；通 过深圳证券交易所互联网投票系统投票的开始时 ...

青鸟消防股份有限公司 关于举行 2024 年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整、没有虚 假记载、误导性陈述或重大遗漏。 青鸟消防股份有限公司（以下简称"公司"）《2024 年年度报告》及《2024 年年度报告摘要》已于 2025 年 4 月 15 日披露，为使广大投资者进一步了解公司 的财务状况、经营情况及未来发展规划，公司定于 2025 年 4 月 25 日（星期五） 下午 15:00-16:00 在全景网举办 2024 年度网上业绩说明会，本次年度业绩说明会 将采用网络远程的方式举行，投资者可登陆全景网"投资者关系互动平台" （https://ir.p5w.net）参与本次年度业绩说明会。 出席本次业绩说明会的人员有：公司董事长蔡为民先生，总经理张黔山先生， 副总经理、董事会秘书颜芳女士，财务负责人陈立先先生，独立董事袁皓先生。 欢迎广大投资者积极参与本次网上业绩说明会。 证券代码：002960 证券简称：青鸟消防 公告编号：2025-027 青鸟消防股份有限公司 为充分尊重投资者、提升交流的针对性，现就公司 2024 年度业绩说明会提 前向投资者公开征集问题 ...

青鸟消防股份有限公司 证券代码：002960 证券简称：青鸟消防 公告编号：2025-029 青鸟消防股份有限公司 关于公司控股股东部分股份解除质押的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整、没有 虚假记载、误导性陈述或重大遗漏。 青鸟消防股份有限公司（以下简称"公司"）近日收到公司控股股东北京北大青 鸟环宇科技股份有限公司（以下简称"北大青鸟环宇"）的通知，获悉北大青鸟环宇 将其持有的部分公司股份办理了解除质押业务。具体事项公告如下： 一、股东股份解除质押基本情况 截至本公告日，北大青鸟环宇所持本公司股份累计质押情况如下： | | 持股数量 | 持股比 | 累计质押股 | 占其所 | | 已质押股份情况 | | 未质押股份情况 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东名称 | | | 份数量 | 持股份 | 占公司总 | 已质押股份 | 占已 | 未质押股 | 占未 | | | （股） | 例 | （股） | 比例 | 股本比例 | 限售和冻 | 质押 | 份限售和 | 质押 | | | ...

青鸟消防股份有限公司 证券代码：002960 证券简称：青鸟消防 编号：2025-002 青鸟消防股份有限公司 投资者关系活动记录表 （2025 年 4 月 16 日） | 投资者关系活动 | □特定对象调研 □分析师会议 | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | ☑现场参观 | | | □其他 | | 参与单位名称及 人员姓名 | 中信建投证券、首创证券以及 20 余位投资者。 | | 时间 | 2025 年 4 月 16 日 （周三） | | 地点及方式 | 北京市海淀区成府路 207 号北大青鸟楼 | | 上市公司接待人 | 董事会秘书、副总经理：颜芳 | | | 集团先进技术负责人：高鹰 | | 员姓名 | 市场推广部经理：朱璨 | | | 经理：王证涵 IR | | | 一、 公司基本情况介绍 | | | 青鸟消防股份有限公司成立于 年 月，是国内首家以消防电 2001 6 | | | 子安全产品为主营业务的 股上市公司。 A | | | 青鸟消防自成立以来始终聚焦于消防安全与物联网的研发、生产和 | | | 销售，经过 ...