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IP生意成解药,是哪吒带给光线传媒的“幻觉”
Xin Lang Cai Jing· 2025-07-14 04:12
国内外影视圈中,影视公司想要利用手中IP创造多元且持久收益的例子层出不穷,只是成功者少之又 少。 一个例子是,手握《喜羊羊与灰太狼》《巴啦啦小魔仙》《铠甲勇士》等国民IP的奥飞娱乐,曾以改编 电影,打造游戏、玩具、母婴用品和潮玩手办等衍生品,建设主题乐园等多种方式进行IP变现,却未能 改变近十年营收增长有限,半数时间都在亏损的状况。 但这样的尝试却没停过。 眼下,光线传媒也正在成为其中一员。 01 解药 2025上半年的最后一天,《哪吒之魔童闹海》(简称《哪吒2》)以上映153天、累计票房159.1亿元告 一段落。 但它的故事还没有结束。8月下旬,它会以英文配音版陆续在美国、加拿大、澳大利亚和新西兰陆续上 映。 国内同样如此,不过是以另一种形式出现在人们眼前。 首先是数量众多的周边产品,除各品牌的联名外,《哪吒2》出品方光线传媒在其上映前开发了潮玩、 手办、卡牌、出版物等衍生品,当前这些衍生品已经在泡泡玛特等合作方的店铺进行销售;其次,光线 传媒计划将于今明两年推出公司的线上品牌店与线下品牌店,三年后推出首款3A游戏,同时,公司还 在与多地洽谈建造主题乐园的事宜,而这些场景中自然少不了哪吒的元素。 可以看出, ...
25.36亿元资金今日流出传媒股
Zheng Quan Shi Bao Wang· 2025-07-10 10:02
Core Viewpoint - The Shanghai Composite Index rose by 0.48% on July 10, with 18 out of 28 sectors experiencing gains, particularly in real estate and oil & petrochemicals, which increased by 3.19% and 1.54% respectively. The media sector saw a decline of 0.54% with significant capital outflow [1]. Media Industry Summary - The media sector experienced a net capital outflow of 2.536 billion yuan, with 130 stocks in the sector. Among these, 49 stocks rose, 2 hit the daily limit up, while 72 stocks fell, and 2 hit the daily limit down [1]. - The top three stocks with the highest net capital inflow were Huamei Holdings (1.371 billion yuan), Shenguang Group (1.300 billion yuan), and Zhidu Co. (61.013 million yuan) [1]. - The stocks with the highest net capital outflow included ST Huatuo (710 million yuan), Sanqi Interactive Entertainment (250 million yuan), and Light Media (178 million yuan) [1][2]. Capital Flow in Media Sector - The media sector's capital inflow leaderboard includes: - Huamei Holdings: +10.09%, turnover rate 7.05%, net inflow 137.08 million yuan - Shenguang Group: +4.53%, turnover rate 12.22%, net inflow 130.08 million yuan - Zhidu Co.: +1.67%, turnover rate 5.84%, net inflow 61.01 million yuan [1]. - The media sector's capital outflow leaderboard includes: - ST Huatuo: -5.03%, turnover rate 3.50%, net outflow 709.71 million yuan - Sanqi Interactive Entertainment: -1.06%, turnover rate 5.97%, net outflow 250.28 million yuan - Light Media: -1.02%, turnover rate 2.05%, net outflow 178.49 million yuan [2].
电影院告急:0人空场率达40%
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-10 01:40
Group 1 - The film industry is facing significant structural challenges despite a strong performance in the first half of 2025, with total box office revenue reaching 29.231 billion yuan, a year-on-year increase of 22.9% [1] - The box office performance is heavily reliant on a few major films, with the record-breaking "Nezha 2" contributing 52.8% of the total box office, while the number of new films grossing over 100 million yuan has sharply decreased to 23 [1][2] - The average number of viewers per screening has dropped to 2-4 people, with a high empty screening rate of 40%, indicating a severe decline in audience engagement [1] Group 2 - The impact of short video platforms is leading to increased investment risks in mid-tier films, prompting production companies to focus on larger projects [2] - There is a trend of cost-cutting in the industry, with production cycles being shortened and costs being meticulously managed [2] - The traditional power dynamics in the industry are shifting, with production companies gaining more influence and calling for a change in the profit distribution model, as highlighted by the chairman of Light Media [2][4]
中证文化产业指数报1881.59点,前十大权重包含利欧股份等
Jin Rong Jie· 2025-07-09 15:24
Group 1 - The core index of the cultural industry, the China Securities Cultural Industry Index, closed at 1881.59 points, showing mixed performance among the three major A-share indices [1] - The China Securities Cultural Industry Index has increased by 4.85% in the past month, 16.46% in the past three months, and 11.27% year-to-date [2] - The index includes companies involved in various cultural sectors such as news publishing, broadcasting, cultural arts, and creative services, reflecting the overall performance of listed companies in the cultural industry [2] Group 2 - The top ten weighted companies in the index include Focus Media (10.15%), Giant Network (5.14%), and Kaiying Network (4.98%), among others [2] - The index's holdings are primarily listed on the Shenzhen Stock Exchange (77.41%) and the Shanghai Stock Exchange (22.59%) [2] - The industry composition of the index shows that communication services account for 95.23%, consumer discretionary for 3.18%, and industrials for 1.59% [2] Group 3 - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3] - Companies that are delisted or undergo mergers, acquisitions, or splits are handled according to specific calculation and maintenance guidelines [3]
中证800传媒指数报2669.42点,前十大权重包含完美世界等
Jin Rong Jie· 2025-07-09 09:12
Group 1 - The core index of the A-share market, the CSI 800 Media Index, closed at 2669.42 points, with a one-month increase of 7.50%, a three-month increase of 18.18%, and a year-to-date increase of 14.45% [1] - The CSI 800 Media Index is categorized into 11 primary industries and 35 secondary industries, providing analytical tools for investors [1] - The top ten weighted stocks in the CSI 800 Media Index include: Focus Media (14.92%), Giant Network (8.79%), Kaineng Network (8.62%), Yanshan Technology (7.8%), Kunlun Wanwei (7.29%), Light Media (7.18%), Shenzhou Taiyue (6.35%), BlueFocus Communication Group (5.75%), Perfect World (5.19%), and Mango Super Media (4.03%) [1] Group 2 - The industry composition of the CSI 800 Media Index shows that gaming accounts for 28.94%, other advertising and marketing for 14.92%, film and animation for 12.88%, publishing for 9.63%, and other digital media for 7.80% [2] - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2] - In cases of special events affecting a sample company's industry classification, the CSI 800 Industry Index will be adjusted accordingly [2]
中证文娱传媒指数上涨0.32%,前十大权重包含光线传媒等
Jin Rong Jie· 2025-07-07 15:58
Group 1 - The core index of the cultural and entertainment sector, the CSI Cultural and Entertainment Media Index, has shown a mixed performance with a recent increase of 0.32%, closing at 838.13 points and a trading volume of 24.477 billion yuan [1] - Over the past month, the CSI Cultural and Entertainment Media Index has risen by 4.00%, 3.36% over the last three months, and 7.93% year-to-date [1] - The index includes companies involved in video, live streaming, gaming, film, IPTV/OTT, digital publishing, digital marketing, online education, and event performances, reflecting the overall performance of listed companies in the cultural, entertainment, and media sectors [1] Group 2 - The top ten weighted stocks in the CSI Cultural and Entertainment Media Index include: Focus Media (10.22%), China Duty Free Group (8.17%), Giant Network (4.54%), Kaiying Network (4.46%), Kunlun Wanwei (3.92%), 37 Interactive Entertainment (3.91%), Light Media (3.89%), Shenzhou Taiyue (3.42%), Leo Group (3.16%), and BlueFocus Communication Group (3.12%) [1] - The market distribution of the index holdings shows that 73.62% are from the Shenzhen Stock Exchange and 26.38% from the Shanghai Stock Exchange [1] Group 3 - The industry composition of the index holdings indicates that communication services account for 87.58%, consumer discretionary for 11.15%, and information technology for 1.27% [2] - The index samples are adjusted biannually, with adjustments implemented on the next trading day following the second Friday of June and December each year [2] - In special circumstances, the index may undergo temporary adjustments, such as when a sample company is delisted or undergoes mergers, acquisitions, or splits [2] Group 4 - Public funds tracking the cultural and entertainment sector include the Huaxia CSI Cultural and Entertainment Media ETF [3]
传媒行业7月投资策略:持续看好游戏板块表现,把握AI应用与IP潮玩布局机会
Guoxin Securities· 2025-07-07 13:47
Group 1: Market Overview - In June 2025, the media sector (Shenwan Media Index) rose by 8.40%, outperforming the CSI 300 Index by 5.90 percentage points, ranking 7th among 31 industries [12][17] - The current TTM-PE for the Shenwan Media Index is 47.9x, positioned at the 87th percentile over the past five years, indicating a relatively high valuation [17] - Notable stock performances included Giant Network, Lianjian Optoelectronics, and ST Guangwang with significant gains, while Xiangyuan Cultural Tourism and Youzu Network faced declines [20] Group 2: Gaming Sector - A total of 147 domestic games and 11 imported games were approved in June, maintaining a high level of issuance, with 812 game licenses granted in the first half of 2025, a year-on-year increase of 17.9% [23] - The Chinese gaming market generated revenue of 28.1 billion yuan in May, reflecting a 10% year-on-year growth, with mobile games achieving 21.2 billion yuan in revenue, up 12% [26] - The gaming sector is expected to see upward valuation adjustments driven by new product launches, regulatory policies, and AI applications [2][4] Group 3: Film and Television Sector - The total box office in June reached 1.906 billion yuan, down 14.6% year-on-year, but showing a 9.7% month-on-month increase [50] - The top five films in June included "Mission: Impossible 8" and "Detective Conan: The Eye of the One-Horned," indicating a gradual recovery in box office performance [53] - The summer film season is critical, with over 60 films scheduled for release, and the performance of new films like "731" and "The Lychee of Chang'an" is being closely monitored [61] Group 4: AI Applications - The 2025 Global Unicorn List highlighted SpaceX, ByteDance, and OpenAI as the top three companies, with valuations of 2.6 trillion yuan and 2.2 trillion yuan respectively [77] - OpenAI launched the Deep Research API, designed for advanced analysis and deep information synthesis, indicating significant advancements in AI capabilities [78] - ByteDance introduced the VINCIE-3B image editing model and the EX-4D video generation framework, showcasing breakthroughs in AI-driven content creation [80][84]
《哪吒2》卖了154亿,影院、片方为什么还在哭穷?
36氪· 2025-07-03 00:14
Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 当人肚子饿的时候,谁多吃了那一口,都值得所有人针锋相对。 以下文章来源于差评X.PIN ,作者差评君 差评X.PIN . 文 | star 编辑 | 莽山烙铁头 & 面线 来源| 差评X.PIN(ID:chaping321) 封面来源 | 《哪吒之魔童闹海》微博 6月30日,放映了153天的哪吒终于下映了。 成绩斐然,累计票房154.46亿。 说实话,分个小数点后面的零头给我,我都美翻了。 整理整理战绩,哪吒2打破了113项纪录,获得了308项里程碑成就,包括—— 中国影史票房榜冠军、中国影史观影人次冠军、全球影史票房榜第5位、全球影史动画片票房榜冠军等等。 即便已经长跑了小半年了,但下播之后,不少影迷还是依依不舍。 有不少人特地跨越一千公里,跑去看哪吒的告别会。 不过,在一片祥和的庆祝声中。 差评君却注意到,前段时间哪吒出品方光线传媒的老总王长田好像惹了不少争议。 原因是他在上海电影节上,说了一段话。 "我们面对的是全世界最不合理、最不公平的票房分账的问题。" "我们的片方只能拿到100元票房中的38-39元 ...
154.5亿元票房收官后,《哪吒2》还在赚更多的钱
Mei Ri Jing Ji Xin Wen· 2025-07-02 12:06
Group 1 - The film "Nezha: Birth of the Demon Child" (referred to as "Nezha 2") has officially concluded its run in mainland theaters, achieving a total box office of 15.446 billion yuan over 153 days [1][5] - "Nezha 2" has set a record as the highest-grossing film in Chinese cinema history, with over 320 million viewers [2][4] - The film's derivative product sales have reportedly exceeded 10 billion yuan, indicating a potential for future revenue streams that could surpass box office earnings [4][10] Group 2 - Light Chaser Animation, the production company behind "Nezha 2," plans to allocate more resources towards animated films, aiming to enhance the overall quality and output of animation projects [6][7] - The company has established a dedicated animation team of around 150 people, with plans to expand to over 300 in the coming years to increase production capacity [7] - The success of "Nezha 2" has prompted discussions within the industry about reducing reliance on box office revenue, with suggestions that non-box office income should account for a larger share of total revenue [10]
《哪吒2》中国内地票房定格154.4亿元 打开影视衍生品价值空间
Zhong Guo Jing Ying Bao· 2025-07-01 02:58
7月1日,《哪吒之魔童闹海》(以下简称《哪吒2》)在中国内地电影院线正式下映,结束了自今年1月 29日以来153天的线下放映。 据灯塔专业版显示,《哪吒2》在中国内地最终斩获154.4亿元票房,总观影人次3.24亿,两项数据均创 下中国影史纪录,并大幅领先第二名。 不过,在部分电影、动画行业的从业者看来,《哪吒2》的商业价值还有继续挖掘的空间。 也是从2月下旬开始,全国拥有IMAX GT影厅的影院,甚至科技馆都受到了影迷观众的关注,如贵阳的 越界影城、辽宁省科学技术馆甚至成为网红打卡点,吸引了周边游客。 不过从3月上旬开始,《哪吒2》的热度开始降低,电影市场也随之降温。《中国经营报》记者发现, 《哪吒2》分别以11.64亿元和2.31亿元的月度票房成为今年3月和4月的月度票房冠军。5月,《哪吒2》 的月度票房减少至1.12亿元,6月则仅有2588万元,增长势能基本耗尽。 票房增长的三段进程 复盘《哪吒2》在过去153天的票房增长过程,大致可分为三个阶段。第一阶段是在春节档,凭借档期红 利和超强口碑,成为中国影史的现象级爆款;第二阶段则从春节假期结束,至2月下旬,《哪吒2》在全 球影史票房榜的冲榜之路引发全国乃 ...