Core Viewpoint - Zhang Xiaoqin achieved revenue and profit growth in Q1 2025, demonstrating strong operational resilience and market adaptability [1][3]. Group 1: Financial Performance - The company reported a revenue of 225 million yuan, a year-on-year increase of 5.65% [1]. - Net profit attributable to shareholders reached 12.9867 million yuan, up 69.49% year-on-year [1]. - The net profit after deducting non-recurring items was 12.7348 million yuan, reflecting an 85.47% year-on-year growth [1]. Group 2: Product Innovation and Standards - The company focused on high-end and diversified product matrices in the knife and scissors sector, launching successful series such as Black Warrior and Ancient Rhythm [2]. - Several product standards received the "Leader" title from the China Standardization Research Institute, enhancing the company's industry influence [2]. - The company's digital economy project was recognized as an excellent case in Zhejiang Province, marking progress in smart manufacturing and digital transformation [2]. Group 3: Channel Optimization - The company actively engaged in both live e-commerce and traditional e-commerce, adapting to consumer demands across different platforms [3]. - It established a live streaming matrix and collaborated with key influencers to enhance brand influence and user engagement [3]. - The company systematically advanced content creation and live streaming strategies in traditional e-commerce, solidifying its online business foundation [3].

证券代码：301055 证券简称：张小泉 公告编号：2025-023 张小泉股份有限公司 二、监事会会议审议情况 经全体参会监事认真讨论，会议形成如下决议： （一）审议通过《关于<2025 年第一季度报告>的议案》 监事会认为：董事会编制和审核公司《2025 年第一季度报告》的程序符合法 律、行政法规和深圳证券交易所的规定，报告内容真实、准确、完整地反映了公 司的实际情况，不存在虚假记载、误导性陈述或者重大遗漏。因此，全体监事一 致同意《2025 年第一季度报告》。 具体内容详见公司同日在巨潮资讯网（http://www.cninfo.com.cn）披露的 《2025 年第一季度报告》。 表决结果：同意 3 票，反对 0 票，弃权 0 票。 第三届监事会第五次会议决议公告 本公司及监事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 一、监事会会议召开情况 张小泉股份有限公司（以下简称"公司"）第三届监事会第五次会议通知于 2025 年 4 月 21 日以邮件形式发出，并于 2025 年 4 月 25 日在公司会议室以现场 结合通讯方式召开。本次会议应出席监事 3 名，实际 ...

证券代码：301055 证券简称：张小泉 公告编号：2025-022 张小泉股份有限公司 第三届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 张小泉股份有限公司（以下简称"公司"）第三届董事会第六次会议通知于 2025 年 4 月 21 日以邮件方式发出，并于 2025 年 4 月 25 日在公司会议室以现场 结合通讯方式召开。会议由董事长张新程先生主持，应出席董事 9 名，实际出席 董事 9 名（含委托出席董事 1 名），其中独立董事牛宇龙先生因工作原因授权委 托独立董事张子君女士代为出席本次会议，张新程先生、金志国先生、崔华波先 生、潘根峰先生、张子君女士以通讯表决方式出席本次会议。全体监事、高级管 理人员列席本次会议。会议的召集和召开符合《公司法》《证券法》等法律法规、 部门规章、规范性文件及《公司章程》的规定。 二、董事会会议审议情况 具体内容详见公司同日在巨潮资讯网（http://www.cninfo.com.cn）披露的 《2025 年第一季度报告》。 表决结果：同意 9 票，反对 0 票，弃权 ...

Financial Performance - The company's operating revenue for Q1 2025 was ¥225,229,332.34, representing a 5.65% increase compared to ¥213,183,081.43 in the same period last year[5] - Net profit attributable to shareholders increased by 69.49% to ¥12,986,713.48 from ¥7,662,205.28 year-on-year[5] - The net profit after deducting non-recurring gains and losses rose by 85.47% to ¥12,734,828.71 compared to ¥6,866,370.28 in the previous year[5] - Net profit for the current period was ¥14,240,662.12, representing a significant increase of 61.8% from ¥8,810,973.57 in the previous period[22] - The company's operating profit increased to ¥16,887,023.82, up by 34.5% from ¥12,536,496.09 in the previous period[21] - The company's basic earnings per share increased to ¥0.09, compared to ¥0.05 in the previous period[22] Cash Flow - The net cash flow from operating activities was negative at -¥13,928,875.61, a significant decline of 1,418.08% from ¥1,056,757.93 in the same period last year[5] - Operating cash inflow for the current period was CNY 266,932,572.34, an increase of 8.5% from CNY 247,214,395.11 in the previous period[23] - Total cash outflow from operating activities was CNY 280,861,447.95, up from CNY 246,157,637.18, resulting in a net cash flow from operating activities of -CNY 13,928,875.61[25] - The ending cash and cash equivalents balance was CNY 182,261,374.43, compared to CNY 129,976,154.15 at the end of the previous period, indicating an increase of 40.2%[25] - The company received CNY 1,378,501.01 in tax refunds, up from CNY 1,091,503.90 in the previous period, reflecting a growth of 26.3%[23] - Cash paid to employees was CNY 44,246,515.87, an increase of 7.4% from CNY 41,307,868.33 in the previous period[25] - Cash paid for taxes was CNY 18,191,848.69, up from CNY 14,820,187.25, representing a rise of 22.5%[25] Assets and Liabilities - Total assets decreased by 2.26% to ¥971,694,178.91 from ¥994,192,427.20 at the end of the previous year[5] - Total current assets decreased from ¥489,936,278.31 to ¥472,179,134.45, a reduction of about 3.5%[18] - The company's total non-current assets decreased from ¥486,000,000 to ¥482,000,000, reflecting a decline of approximately 0.4%[18] - Total liabilities decreased to ¥305,408,174.40, down by 10.7% from ¥342,147,084.81 in the previous period[20] - The total assets of the company at the end of the reporting period were ¥954,179,134.45, down from ¥975,936,278.31, indicating a decrease of about 2.2%[18] Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 9,498[13] - The largest shareholder, Hangzhou Zhang Xiaoqin Group Co., Ltd., holds 48.72% of the shares, with 75,926,291 shares pledged[14] - The top ten shareholders hold a total of 100,000,000 shares, with the largest shareholder, Hangzhou Zhang Xiaoqing Group Co., Ltd., holding 76,000,000 shares[15] - The company repurchased 4,572,324 shares, representing 2.93% of the total share capital at the end of the reporting period[15] - There are no significant changes in the shareholding structure of major shareholders compared to the previous period[16] Investment and Expenses - Research and development expenses were ¥6,547,243.01, slightly down from ¥6,731,246.40 in the previous period[21] - The company made an investment payment of CNY 24,000,000.00, which was not present in the previous period[25] - Investment cash outflow totaled CNY 24,991,533.08, compared to CNY 5,816,735.58 in the previous period, leading to a net cash flow from investing activities of -CNY 24,991,533.08[25] - Financing cash outflow was CNY 1,648,957.75, significantly lower than CNY 38,468,925.76 in the previous period, resulting in a net cash flow from financing activities of -CNY 1,548,957.75[25] Other Information - The company has not disclosed any new product or technology developments in the current reporting period[16] - The impact of exchange rate changes on cash and cash equivalents was a decrease of CNY 38.88, compared to an increase of CNY 362.07 in the previous period[25]

Core Insights - Zhang Xiaoqing, a well-known kitchenware brand in China, reported revenue and net profit growth in 2024, but the growth rate was limited, and the net profit margin declined [1] Group 1: Financial Performance - In 2024, Zhang Xiaoqing achieved operating revenue of approximately 908 million yuan, a year-on-year increase of 11.87%, while net profit was about 25.04 million yuan, a decrease of 0.3% year-on-year [2] Group 2: Market Competition - The kitchenware market is becoming increasingly competitive, with both domestic and international brands launching high-quality, cost-effective products, putting significant pressure on Zhang Xiaoqing [2] - Competitors like Japanese brand Yoshikin and German brand Zwilling have attracted high-end consumers through premium positioning and technological innovation [2] - Domestic brands such as Shiba Zi Zuo and Wang Mazi have intensified their marketing efforts, further squeezing Zhang Xiaoqing's market share [2] Group 3: Product Innovation - Zhang Xiaoqing's product line includes knives, cutting boards, and kitchen tools, but the company has shown a lack of innovation, which may weaken its market competitiveness [2] - The company has been slow to enter the smart kitchenware sector, missing opportunities in the smart home development trend [2] Group 4: Supply Chain Management - The company faces dual pressures from rising raw material prices and inventory management challenges [3] - In 2024, the value of inventory reached 171 million yuan, accounting for 17.21% of total assets, indicating an increasing proportion of inventory in total assets [3] Group 5: Strategic Recommendations - To enhance market competitiveness, the company needs to increase R&D investment and improve product innovation capabilities [4] - Optimizing supply chain management and reducing raw material cost pressures are essential for improving inventory turnover efficiency and avoiding inventory accumulation risks [4] - Diversifying sales channels to reduce reliance on a single channel will help enhance market coverage [4]

Group 1 - The 2025 Zhang Xiaoquan National Dealer Conference and New Product Launch was held in Hangzhou, focusing on multi-channel strategic deployment and showcasing brand innovation vitality [1][3] - The conference emphasized the digital transformation of traditional dealers, outlining the core logic and innovative strategies of shelf e-commerce to enhance data-driven operations [3][6] - A rich matrix of new products was unveiled, including knives, scissors, home hardware, kitchen hardware, and cookware, with two star products attracting significant attention from dealers [6][8] Group 2 - A special segment featured a short film showcasing the daily work of dealers, enhancing their sense of recognition and achievement [8] - The following day, a team-building activity was organized to strengthen emotional connections and sustainable partnerships among dealers [8] - The conference gathered dealer representatives nationwide, reinforcing the alignment between dealer and brand strategies while enhancing cooperation through humanistic care [8]

Core Viewpoint - Zhang Xiaoqin's net profit continues to decline, with a 0.3% decrease in 2024, following declines in 2022 and 2023, indicating ongoing challenges in achieving growth [1][3][6] Financial Performance - In 2024, Zhang Xiaoqin achieved revenue of approximately 908 million yuan, a year-on-year increase of 11.87%, while net profit was about 25.04 million yuan, down 0.3% [3][5] - Historical performance shows a trend of declining net profit since its listing in 2021, with significant drops of 47.3% in 2022 and 39.48% in 2023 [3][6] Cost and Marketing Expenses - Sales expenses for 2024 reached 169 million yuan, up 14.32% year-on-year, indicating a continuous increase in marketing investments over the past years [5][6] - The company has faced rising production costs due to investments in automation and information technology upgrades, which have pressured profit margins [4][6] Control and Governance Risks - The company faces control risk as its major shareholder, Zhang Xiaoqin Group, has pledged 99.90% of its shares, which are now frozen and subject to judicial auction due to debt issues [6][7] - The actual controllers of the company have been listed as executors due to unresolved debt disputes, raising concerns about potential changes in control and its impact on business stability [7][9] Market Position and Future Strategy - Zhang Xiaoqin is recognized as a significant player in the knife and scissors industry, with a history of over 400 years, and aims to maintain its market position through consumer-oriented strategies and product innovation [8][10] - The company plans to enhance its research and development efforts in 2025, focusing on core product categories to improve product quality and competitiveness [10]

Core Viewpoint - The company is a leading manufacturer in the kitchen hardware industry, focusing on a diverse product range including kitchen knives, scissors, and various household hardware products, with a strong brand presence in China [7][8]. Company Overview - The company is recognized as the first listed company in China's scissors industry, with its brand "Zhang Xiaoqin" being a well-known trademark and a national time-honored brand [7]. - The company has established R&D and manufacturing bases in Hangzhou, Zhejiang, and Yangjiang, Guangdong [7]. Product Categories - The main product categories include: 1. Scissors: Household scissors, industrial scissors, and various types of knives [7]. 2. Kitchen Hardware: Cookware, bamboo and wooden items, and kitchen appliances [8]. 3. Household Hardware: Personal care tools, garden tools, and home hardware tool sets [8]. Sales Channels - The company utilizes multiple sales channels, including online e-commerce platforms, offline wholesale, retail stores, and foreign trade [8]. - The sales model primarily consists of distribution and direct sales, with a supplementary consignment model [8]. Procurement and Quality Control - Procurement is divided into raw material procurement and outsourcing procurement, with a focus on maintaining quality through strict processes [9]. - The company collaborates with OEM suppliers to ensure product quality and consistency through comprehensive quality assurance measures [9]. Financial Data - The company has not required retrospective adjustments or restatements of previous financial data [10]. - There are no significant discrepancies between the reported financial indicators and previously disclosed quarterly or semi-annual reports [10].

2024 年度独立董事述职报告 各位股东及股东代表： 本人牛宇龙自 2024 年 5 月 20 日经张小泉股份有限公司（以下简称"公司"） 2023 年度股东大会选举担任公司第三届董事会独立董事，严格按照《公司法》 《证券法》《上市公司独立董事管理办法》《深圳证券交易所创业板股票上市规则》 《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》 等有关法律、法规及《公司章程》《独立董事工作细则》的规定和要求，认真履 行职责，充分发挥独立董事的作用，恪尽职守，勤勉尽责，维护公司利益，维护 全体股东尤其是中小股东的利益。现将 2024 年度任职期间履职情况作报告如下： 一、独立董事的基本情况 （一）个人工作履历、专业背景以及兼职情况 牛宇龙先生，1989 年出生，中国国籍，无境外永久居留权，浙江大学法律硕 士及高级工商管理硕士，拥有律师执业资格证书、三级律师职称。2024 年 5 月 至今，任公司独立董事。现任浙江六和律师事务所高级合伙人、青年律师工作委 员会主任，浙江省法学会律师法学研究会理事，杭州市律师协会业务指导委员会 委员，杭州市律师协会医药健康委员会委员，浙江省陕西商会副会长。 （二 ...

第一条 为提高张小泉股份有限公司（以下简称"公司"）应对舆情的能力， 建立快速反应和应急处置机制，及时、妥善处理各类舆情对公司股票及其衍生品 种交易价格、商业信誉及正常生产经营活动造成的影响，切实保护投资者合法权 益，根据相关法律法规及《张小泉股份有限公司章程》（以下简称"《公司章程》"） 的规定，结合公司实际情况，制定本制度。 第二条 本制度所称舆情包括： （一） 报刊、电视、网络等媒体对公司相关方面进行的负面报道； （二） 社会上存在的已经或将给公司造成不良影响的传言或信息； 张小泉股份有限公司 舆情管理制度 第一章 总则 （三） 可能或者已经影响社会公众投资者投资取向，造成股价异常波动的 信息； （四） 其他涉及公司信息披露且可能对公司股票及其衍生品种交易价格 产生较大影响的事件信息。 第三条 本制度所称舆情分为重大舆情与一般舆情： （一） 重大舆情：指传播范围较广，严重影响公司公众形象或正常经营活 动，使公司已经或可能遭受损失，已经或可能造成公司股票及其衍生品种交易价 格变动的负面舆情； （二） 一般舆情：指除重大舆情之外的其他舆情。 第四条 公司舆情应对坚持"科学应对、尊重事实、注重实效、高效处理" ...