跨国车企正调整电动汽车短、中、长期投入。 全球电动汽车市场的变化以及来自财务的压力，正影响着跨国车企短中长期业务布局。 日前，本田宣布，将调整纯电动汽车（EV）战略，即到2030年度，原计划用于纯电动汽车和软件开发 的10万亿日元将降至7万亿日元，降幅30%。 与此同时，本田还将缩减纯电动汽车销量。本田社长三部敏宏还表示，本田将修正截至2030年的纯电动 汽车在汽车销量中所占的比例，预计从此前的40%调整到30%以下。 同时，福特决定推迟下一代电动车型的推出，包括原计划2026年发布的中型电动皮卡，已延期至2027年 底；并取消一款原计划2025年推出的三排座纯电SUV的开发，该车型原定于2027年推出，但因无法实现 盈利目标而被砍掉，导致公司损失19亿美元。福特首席财务官约翰·劳勒解释称，公司在评估市场竞 争、消费者需求以及电动车电池成本后发现，该车型无法在上市第一年内实现盈利，因此决定终止该项 目。 通用汽车在2024年6月已下调了当年电动汽车产量预测。通用汽车首席执行官玛丽·博拉表示，由于市场 尚未成熟，通用汽车到2025年底不会在北美生产100万辆电动汽车，但公司仍致力于实现这一目标。此 外，通用汽车 ...

据日经新闻：福特将与日产共享电池厂。 ...

Core Viewpoint - Ford stock is considered cheap with a high dividend yield, but these factors do not guarantee superior market returns [1] Group 1 - Ford stock has the potential to outperform the market [1] - There are significant concerns that may hinder Ford's ability to deliver strong returns for investors [1]

| 宝马汽车 | 540.22 | 1 +4.45 | 87.21 | | --- | --- | --- | --- | | 通用汽车 | 481.01 | + -3.29 | 50.03 | | > 玛鲁蒂铃木 | 478.23 | + -0.24 | 152.11 | | 保时捷 | 467.84 | + -5.73 | 51.35 | | 马恒达汽车 | 439.44 | + -1.06 | 36.63 | | 福特汽车 | 427.48 | + -1.98 | 10.75 | | 本田汽车 1-0 | 412.46 | 1 +1.27 | 29.27 | | 1 现代汽车 | 337.27 | -0.64 | 52 | | 塔塔汽车 D | 314.49 | + -0.5 | 8.54 | | 斯特兰蒂斯 | 307.35 | + -2.29 | 10.67 | | 赛力斯 | 293.72 | ↑ +1.05 | 17.98 | | 理想汽车 | 289.01 | + -4.91 | 28.34 | | SAI 上汽集团 | 267.84 | 1 +0.48 | 2.31 | | KM 起亚汽车 ...

Core Viewpoint - The incident involving Ford's Bronco has sparked significant public concern due to a viral video showing the vehicle's roof material breaking, leading to questions about safety and material integrity [1][4][18]. Group 1: Incident Overview - A video showing the roof of the Ford Bronco breaking went viral, leading to public scrutiny and safety concerns regarding the material used [1][4]. - Ford explained that the material in question is a "polyurethane fiberglass reinforced paper honeycomb composite," which meets national standards and is designed for high strength and lightweight applications [4][6]. Group 2: Material Characteristics - The roof employs a sandwich structure with a honeycomb core that provides high strength and lightweight properties, capable of withstanding significant pressure [6][8]. - Similar materials are used in other vehicles, including models from Jeep, Land Rover, and Mercedes, indicating that the technology is not new and has been adopted by various manufacturers [8][10]. Group 3: Communication Issues - The misunderstanding stems from Ford's unclear communication regarding the new material, which led consumers to associate it with traditional paper products, causing safety concerns [11][15]. - Ford's marketing did not adequately explain the material's properties or its performance in extreme conditions, contributing to public skepticism [15][17]. Group 4: Trust Crisis - The incident highlights a broader trust crisis for Ford in the Chinese market, exacerbated by previous complaints about the Bronco's roof, including issues like cracking and delamination in cold weather [18][20]. - Consumers' declining trust in Ford's product quality has led to immediate skepticism whenever issues arise, reflecting a need for the company to address these concerns more effectively [20][22]. Group 5: Sales Performance - Ford Bronco's sales figures for the first four months of the year were relatively low, totaling 2,571 units, indicating poor performance in the off-road vehicle segment [21][22].

编 译 / 钱 亚 光 设 计 / 张 萌 来 源 / d r i v i n g . c a b y J i l M c I n t o s h 你是否曾说过："我永远都不会那样做！"然后你还是这么做了，还得面对那些话所带来的后果？如 果你有过这样的经历，那你绝不是唯一一个这样的人。而且就这一点而言，与你情况类似的汽车制 造商也不在少数。 ↓2024 法拉利Purosangue 图片来源：FERRARI 例如，英国超级跑车制造商迈凯伦（McLaren）多年来一直宣称，它绝不会像其他所有汽车制造商 那样投身于SUV的热潮之中，因为该公司最初就是作为一家赛车运动公司创立的。但所有权的变更 最终扭转了这一局面，迫使这家著名的品牌走出了以往从未涉足的领域。 由于他们都没有"透视眼"，汽车制造商通常会综合考虑消费者趋势、法规、畅销产品等因素来预测 未来的产品走向，还会结合一些直觉判断。有时这种预测效果非常好，但有时情况就并非如此了 ——以下是一些汽车制造商曾自信地做出未来产品预测，但随后却完全改变主意的例子。 劳斯莱斯："我们永远不会卖电动汽车" ↓2011 年劳斯莱斯 102EX 图片来源：Rolls-Royce ...

Core Insights - Ford's F-150 Lightning has surpassed Tesla's Cybertruck to become the best-selling electric pickup truck in the U.S. as of Q1 2025 [1][3] Sales Performance - In March 2025, Ford registered 2,598 units of the F-150 Lightning, while Tesla registered 2,170 units of the Cybertruck [3] - Total registrations for the F-150 Lightning in Q1 2025 reached 7,913 units, compared to 7,126 units for the Cybertruck [3] Market Position - The Cybertruck, which initially became the best-selling electric pickup truck after its 2023 launch, has now dropped to the ninth position in sales [3] - Despite the decline in Cybertruck sales, Tesla maintains a significant presence in the U.S. electric vehicle market with its Model S, 3, X, and Y [3] Competitive Landscape - Other electric pickup models are also gaining traction, with Chevrolet Silverado EV and GMC Sierra EV selling 2,383 and 1,249 units respectively in Q1 2025, while Rivian's R1T sold 1,727 units [3] - The competition in the electric pickup segment is expected to intensify with the introduction of new models from various manufacturers [3]

Group 1: Dividend Risks - Both Ford and UPS are at risk of cutting their dividends due to challenging financial conditions, with UPS planning to pay out about $5.5 billion in dividends in 2025 and Ford potentially using up to 89% of its free cash flow (FCF) on dividends in 2025 [4][6] - UPS aims to pay out approximately 50% of its earnings in dividends, while Ford targets 40% to 50% of its FCF [2][4] - The trading environment has deteriorated, leading both companies to suspend or not update their guidance, with UPS experiencing a 9% decline in average daily volumes in the second quarter [5][6] Group 2: Company Performance - Ford's transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs) is progressing slowly, with significant losses in its EV segment, reporting a loss of $5.1 billion in 2024 [10] - UPS is shifting its revenue mix from low-profitability business-to-consumer deliveries to higher-margin deliveries in small and medium-sized businesses (SMBs) and healthcare, which is expected to improve its financial performance [11][12] - UPS has seen impressive growth in its SMB segment, increasing its share of U.S. volume from 27% in 2021 to 28.9% in 2024, with a goal of reaching 40% [13] Group 3: Strategic Outlook - UPS is investing in productivity-enhancing technologies, which are expected to lead to cost reductions and improved returns on assets [12] - Ford faces significant challenges in the EV market, particularly with competition from Tesla, while UPS is on a better strategic trajectory despite near-term headwinds [14]

Ford Motor Company - Ford is recalling 273,789 Expedition and Lincoln Navigator SUVs from model years 2022 to 2024 due to a potential brake defect [1] - The brake defect may cause longer brake pedal travel and a reduction in deceleration, increasing the likelihood of a collision [2] - Only about 1% of the recalled SUVs are expected to have this issue, and there have been no reported crashes or injuries related to it [3] - Ford sold over 78,000 Expeditions and 15,000 Navigators in the U.S. last year, indicating the significance of these models in its lineup [4] Waymo LLC - Waymo is recalling 1,212 autonomous vehicles to address software issues that could lead to collisions with road barriers [5] - The company operates over 1,500 vehicles and provides more than 250,000 fully autonomous paid rides each week [5] - Waymo plans to expand its services to additional cities including Atlanta, Miami, and Washington, D.C. [5] Volvo - Volvo issued a recall affecting 413,151 U.S. vehicles, including 2021–2025 XC40 models, due to a malfunctioning rearview camera system [6] - The issue will be resolved through a software update, either at dealerships or via over-the-air installation [6]

Group 1 - General Motors confirmed the restructuring of its high-end import vehicle platform, Daolang, in response to significant economic changes, indicating a strategic optimization of its operations in China [1] - The decision to restructure comes as the import vehicle sales account for less than 0.1% of General Motors' total sales in China, suggesting a focus on enhancing operational efficiency despite the low sales impact [1] Group 2 - BYD established a new automotive sales company in Baotou, expanding its sales network in the growing electric vehicle market, which is expected to enhance its local market influence [2] - This move reflects BYD's broader strategy of nationwide expansion in response to increasing demand for electric vehicles [2] Group 3 - Hyundai Motor Company broke ground on its first manufacturing plant in the Middle East, located in Saudi Arabia, marking a significant milestone in its global expansion strategy [3] - The new plant, a joint venture with the Saudi Public Investment Fund, is set to produce 50,000 vehicles annually, including electric and internal combustion engine models, starting in Q4 2026 [3] Group 4 - Ford Motor Company announced a recall of approximately 274,000 SUVs due to potential brake failure risks, which could negatively impact the brand's reputation despite the low percentage of affected vehicles [4] - This incident highlights the automotive industry's focus on safety issues and may lead consumers to scrutinize product quality more closely [4] Group 5 - GAC Trumpchi experienced a leadership change with Feng Xingya stepping down as chairman, replaced by He Xianqing, which may influence the company's future strategic direction and management style [5] - The leadership transition could generate new expectations regarding product innovation and market competitiveness for GAC Trumpchi [5]