Core Viewpoint - Ford Motor Company is investing $5 billion to develop a new electric vehicle (EV) platform and a $30,000 midsize electric pickup truck, aiming to enhance its position in the electric vehicle market and make EVs more affordable for consumers [1][12]. Investment and Development - The $5 billion investment will focus on overhauling the Louisville Assembly Plant and the BlueOval Battery Park Plant in Michigan, with $2 billion allocated specifically for the Louisville facility [12]. - The investment will also support research and development for the new Ford Universal EV Platform, which is designed to facilitate the production of a range of affordable electric vehicles [5][12]. New Electric Pickup Truck - The upcoming electric pickup truck will have a starting price of $30,000 and is expected to offer more passenger space than the Toyota RAV4, along with features like fast charging and bidirectional charging capabilities [2][4]. - The truck is designed to be faster than the Ford Mustang twin-turbo, with a 0-60 mph time of under 5 seconds [3]. Ford Universal EV Platform - The new electric pickup will be the first vehicle built on the Ford Universal EV Platform, which aims to simplify assembly and reduce manufacturing costs by using 25% fewer fasteners and 20% fewer parts compared to previous models [5][6]. - The platform allows for a new assembly method, where vehicles are constructed in three parts, potentially reducing assembly times by up to 40% as automation increases [10][12]. Market Context and Challenges - The announcement comes amid a challenging environment for electric vehicles in the U.S., with recent federal policies perceived as unfavorable towards EV incentives [13]. - Ford's CEO emphasized the need for the new vehicle to be sustainable and profitable, aiming to avoid the pitfalls of previous affordable vehicle launches that failed in the market [14].

Ford (F) will invest $2 billion in the US to manufacture a midsize, four-door, electric pickup truck in the US, part of the company's strategy to produce cheaper and cost-efficient electric vehicles (EVs). Ford CEO Jim Farley joins Market Catalysts with Yahoo Finance Senior Autos Reporter Pras Subramanian to discuss the announcement, the company's EV strategy, tariff impacts on the automaker, and more. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts he ...

Market Trends - Retail traders are buying the dip, showing a higher risk appetite compared to institutional investors and traditional money managers [1] Company Focus - Ford is revamping its EV push, focusing on producing more affordable electric vehicles [1] Resources - Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, and advanced tools [1]

Ford To Build New $30K Midsize Electric Pickup In Louisville Kentucky https://t.co/fxNzz9gNcL ...

How confident are you that you can turn a profit with this new system given the fact that you lost $1.3% billion on EVs last quarter. >> We did. You're right.You know, this is our next cycle of product. Uh we've done a lot of homework for three years. We had the best talent on the planet to compete and beat BYD. We benchmark everyone on the planet.We know exactly the cost level we need to be at the kind of efficiency on engineering 40% faster to build the vehicle radically you know it's more simple parts on ...

Core Insights - Ford Motor Co. plans to invest approximately $5 billion to revamp its electric vehicle (EV) program, following a reported loss of $1.3 billion in its EV unit during the second quarter and expectations of further losses this year [3][12] - The strategy involves a significant redesign of the assembly process, which Ford claims is the most radical change since the introduction of the Model T [4][16] Investment and Production Strategy - The new line of affordable, electric, software-defined vehicles will utilize the Ford Universal EV Platform and the Ford Universal Production System, with the Louisville Assembly Plant being the first to implement this new system [5][11] - The initial vehicle produced under this new system will be a midsize electric pickup truck, expected to launch in 2027 with a starting price around $30,000 [6][12] - Ford is investing nearly $2 billion specifically for the production of the new electric pickup truck, in addition to a previously announced $3 billion investment in battery production [11] Technological Innovations - The Ford Universal EV Platform aims to reduce parts by 20%, fasteners by 25%, and workstations by 40%, while also achieving a 15% faster assembly time [8] - The new assembly process, referred to as an "assembly tree," will allow for parallel assembly of vehicle components, improving efficiency and ergonomics for workers [9][10] Market Context and Challenges - The announcement comes as the $7,500 federal tax incentive for qualified EVs is set to expire, which may impact vehicle affordability [14] - The automotive industry is facing increased competition from new entrants and established players, particularly from China, necessitating a radical approach to remain competitive [13][15]

Jim, that first vehicle is going to be a midsize pickup truck. You're targeting a price of approximately $30,000. Two questions here.Why a pickup truck instead of, let's say, a a small SUV. And do you really think that you can price this at about $30,000. We do.You know, we have the new LFP battery. Uh we have about 30% less battery usage than uh BYD because of all the work the team has done on efficiency. radical new manufacturing.We're going to build the vehicle in a different way than the Henry Ford's mo ...

Core Viewpoint - Ford is making a significant investment of an additional $2 billion in electric vehicles (EVs), bringing its total commitment to $5 billion, to compete against affordable Chinese EVs like BYD [1][2]. Investment and Production Plans - The investment will focus on overhauling the Louisville assembly line to produce a midsize EV truck with a starting price of $30,000, expected to launch in 2027 [1]. - This move is seen as essential for Ford to maintain competitiveness against emerging global players in the automotive industry [2]. Market Challenges and Strategy - Ford's CEO, Jim Farley, acknowledged the increasing competition from Chinese companies and tech firms entering the automotive space [2]. - The company has faced challenges in the EV market, reporting a loss of $2.2 billion in the first half of 2025 and a total of $12 billion over the last two and a half years [3]. Innovations in EV Design - The new midsize truck will feature a smaller battery, which is expected to enhance comfort and reduce overall vehicle costs while maintaining the same range as previous models [9]. - The truck will also include innovative features, such as the ability to power a house for six days, eliminating the need for a generator [10]. Historical Context - Farley described this investment as the company's "most radical change" since the Model T, aiming to out-innovate competitors through a reimagined assembly line [8].

Let's get more with our Phil Leau with the CEO Ford. Hey, Phil. >> Carl, thank you very much.Jim Farley joining us from the Ford Assembly plant in Louisville, Kentucky, where you just announced to the workers there. Jim, you've got a new EV platform that you're going to be putting in place, a new EV that's going to roll out of that plant in 2027, building vehicles quicker, more efficiently. Um, how confident are you that you can turn a profit with this new system given the fact that you lost $1.3% billion o ...

Core Insights - Ford plans to launch a new family of affordable electric vehicles (EVs) in 2027, including a midsize pickup truck with a target starting price of $30,000, aiming to enhance cost efficiency to compete with Chinese rivals [1][4] - The company is investing nearly $2 billion in its Louisville, Kentucky plant to support this initiative, which will retain at least 2,200 jobs [1][4] - Ford's CEO, Jim Farley, emphasized the need for a sustainable and profitable business model in the affordable EV segment, acknowledging the challenges faced by Detroit automakers in the past [4][8] Investment and Development - Ford's affordable EVs are being developed by a specialized team, referred to as the "skunkworks," which includes talent from competitors like Tesla and Rivian [5] - The average price of EVs sold in June was approximately $47,000, while many Chinese models are priced between $10,000 and $25,000, highlighting the competitive pricing landscape [5][6] - Ford has faced significant losses in its EV and software division, estimating losses of up to $5.5 billion and nearly $10 billion combined from 2023 to 2024 [8] Market Dynamics - The demand for affordable EVs is increasing, with global competition intensifying as other companies, including startups and established automakers, aim to deliver lower-priced models [6][10] - Ford's current EV offerings, including the Mustang Mach-E, E-Transit, and F-150 Lightning, saw a 12% decline in sales in the first half of the year compared to the previous year [9][13] - The elimination of the $7,500 consumer tax credit and reduced funding for charging infrastructure may further impact demand for EVs [11][16] Technology and Production - Ford plans to utilize lithium-iron-phosphate (LFP) batteries for its upcoming EVs, produced in Marshall, Michigan, leveraging technology from Chinese battery maker CATL to reduce costs [15] - The company has reconfigured many gasoline-powered vehicles with batteries to expedite market entry, delaying the development of a unified EV platform [14]