Core Insights - The article discusses a new project similar to the early days of Toutiao's video monetization, where users can earn revenue by uploading both original and sourced content without strict penalties for content duplication [1][5]. Group 1: Project Viability - The current timing is deemed ideal for entering this project due to the recent opening of video monetization on Sohu Video, which has a relatively weak content duplication detection system [5]. - Many users have reportedly earned significant income quickly, with one individual making over 580 yuan in just three days [3][5]. - The project is characterized as "newbie-friendly," especially compared to previous platforms like Douyin, which had stricter requirements for monetization [5]. Group 2: Operational Steps - Step 1 involves registering an account on Sohu Video, with the stipulation that one phone number can only register one account [6][8]. - Step 2 focuses on sourcing videos from various platforms such as Douyin, Kuaishou, and Bilibili, emphasizing the importance of selecting niche topics to avoid content overlap [9]. - Step 3 outlines methods for downloading videos using specific applications, making the process straightforward [13]. - Step 4 details the uploading process to Sohu Video, highlighting the ease of use of the platform [15]. Group 3: Best Practices - It is recommended to create a portfolio of similar video types to enhance viewer engagement and increase follower count [15]. - Users can upload between 30 to 100 videos daily, with a focus on high-view content and engaging titles to maximize visibility [15]. - Videos must be in landscape format and exceed 60 seconds in length to qualify for monetization [15][16].

Financial Performance - In Q2 2025, the company's total revenue was $126 million, a decrease of 27% year-over-year [1] - Marketing services revenue was $16 million, while online gaming revenue accounted for $106 million [1] - The non-GAAP net loss attributed to the company was $20 million, a reduction of over 40% compared to a net loss of $34 million in the same period of 2024 [1] Gaming Revenue Insights - Online gaming remains a significant revenue source, with an average monthly active user count of 2.3 million for PC client games, a 6% increase year-over-year and stable compared to the previous quarter [1] - The total number of active paying users for PC games was 900,000, an 8% increase year-over-year but a 3% decrease quarter-over-quarter [1] - The growth in active and paying users is attributed to recent content updates and optimizations for older games like Tianlong Online [1] Mobile Gaming Performance - The average monthly active user count for mobile games was 1.9 million, a decline of 60% year-over-year and a 9% decrease quarter-over-quarter [2] - The total number of active paying users for mobile games was 300,000, down 72% year-over-year and also down 9% from the previous quarter [2] - The decline in active and paying users is primarily due to the natural decline following the launch of "Journey to the West: Pen Drawing Journey" in Q2 2024 [2] Stock Buyback Program - As of July 31, 2025, the company had repurchased 6.6 million shares of its American Depositary Shares, totaling approximately $83 million under its previously announced buyback program of up to $150 million [2]

Group 1 - The core viewpoint of the articles is that Sohu's Q2 2025 financial results show a significant improvement, with total revenue reaching $126 million and a net loss narrowing by over 40% compared to the same period last year [1] - Sohu's Q2 2025 total revenue was $126 million, with marketing services revenue at $16 million and online gaming revenue at $106 million [1] - The non-GAAP net loss attributable to Sohu for Q2 2025 was $20 million, compared to a net loss of $34 million in Q2 2024, indicating a substantial year-over-year improvement [1] Group 2 - Sohu's CEO, Zhang Chaoyang, highlighted that the marketing services revenue met expectations, while online gaming revenue and group net loss also aligned with the best prior expectations [1] - The company is focusing on optimizing its media products and enhancing social operations to increase user engagement and brand influence [1] - Sohu's online gaming business remains robust, driven by a user-centric approach and continuous improvement of game content and experience [1] Group 3 - As part of a previously announced share repurchase program of up to $150 million, Sohu has repurchased 6.6 million American depositary shares for approximately $83 million as of July 31, 2025 [2]

Core Insights - Sohu reported a total revenue of $126 million for Q2 2025, representing a year-over-year decline of 27% and a quarter-over-quarter decline of 7% [1] - The net loss under non-GAAP was $20 million, significantly narrowing from a net loss of $34 million in the same quarter of 2024 [1] Financial Performance - Total revenue for Q2 2025: $126 million [1] - Year-over-year revenue decline: 27% [1] - Quarter-over-quarter revenue decline: 7% [1] - Non-GAAP net loss for Q2 2025: $20 million [1] - Comparison of net loss to Q2 2024: improved from $34 million [1]

Core Insights - Sohu reported a total revenue of $126 million for Q2 2025, with a net loss narrowing by over 40% year-on-year [1][3] Financial Performance - Total revenue for Q2 2025 was $126 million, with marketing services revenue at $16 million and online gaming revenue at $106 million [3] - Non-GAAP net loss attributable to Sohu was $20 million, compared to a net loss of $34 million in Q2 2024, indicating a significant improvement [3] - The company expects Q3 2025 marketing services revenue to be between $14 million and $15 million, a decline of 20% to 25% year-on-year, and a decrease of 4% to 10% from Q2 2025 [3] - Online gaming revenue is projected to be between $107 million and $117 million, down 8% to 16% year-on-year, but up 1% to 10% from Q2 2025 [3] - Both GAAP and non-GAAP net losses for Q3 2025 are expected to be between $25 million and $35 million [3] Management Commentary - Sohu's founder and CEO, Zhang Chaoyang, stated that the marketing services revenue met expectations, and both online gaming revenue and net loss were in line with the best forecasts [3] - The company attributes its performance to a focus on user needs, continuous introduction of quality new content, and ongoing optimization of gaming experiences [3] Stock Buyback Program - As part of a previously announced stock buyback program with a total amount of up to $150 million, Sohu repurchased 6.6 million American depositary shares for approximately $83 million as of July 31, 2025 [4]

Core Insights - Sohu reported a total revenue of $126 million for Q2 2025, with a net loss narrowing by over 40% year-on-year, meeting previous expectations [1][3] Financial Performance - Total revenue for Q2 2025 was $126 million, a decrease of 27% compared to Q2 2024 and a 7% decline from the previous quarter [3] - Marketing services revenue was $16 million, down 21% year-on-year but up 14% from the previous quarter [4] - Online gaming revenue reached $106 million, a decrease of 28% year-on-year and a 10% decline from the previous quarter [5] - The net loss attributable to Sohu under GAAP was $20 million, compared to a net loss of $38 million in Q2 2024 and a net profit of $182 million in the previous quarter [10] - Non-GAAP net loss was also $20 million, compared to a loss of $34 million in the same quarter last year and a loss of $16 million in the previous quarter [10] Profitability Metrics - Gross margin under both GAAP and non-GAAP was 78%, up from 67% in Q2 2024 and 76% in the previous quarter [6] - Marketing services gross margin was 17%, down from 20% year-on-year but up from 10% in the previous quarter [6] - Online gaming gross margin was 86%, compared to 76% in Q2 2024 and 85% in the previous quarter [6] Operating Expenses - Total operating expenses under both GAAP and non-GAAP were $120 million, a decrease of 25% year-on-year and a 1% decline from the previous quarter [7] Operating Loss - GAAP operating loss was $22 million, compared to a loss of $44 million in Q2 2024 and a loss of $19 million in the previous quarter [8] - Non-GAAP operating loss was also $22 million, compared to a loss of $45 million in the same quarter last year and a loss of $19 million in the previous quarter [9] Tax Expenses - GAAP tax expense was $9 million, consistent with the same quarter last year, while non-GAAP tax expense was $9 million compared to $5 million in Q2 2024 [9] User Engagement in Online Gaming - For PC client games, average monthly active users were 2.3 million, up 6% year-on-year, while active paying users totaled 900,000, an 8% increase year-on-year [11] - For mobile games, average monthly active users were 1.9 million, down 60% year-on-year, with active paying users at 300,000, a 72% decline year-on-year [11] Future Guidance - For Q3 2025, Sohu expects marketing services revenue between $14 million and $15 million, a decline of 20% to 25% year-on-year [15] - Online gaming revenue is projected to be between $107 million and $117 million, a decrease of 8% to 16% year-on-year [15] - The company anticipates a net loss between $25 million and $35 million under both GAAP and non-GAAP for Q3 2025 [15]

Core Insights - Sohu reported a total revenue of $126 million for Q2 2025, with a net loss narrowing by over 40% compared to the same period in 2024, reaching $20 million [1] - Marketing services revenue was $16 million, while online gaming revenue accounted for $106 million [1] - The company’s CEO, Zhang Chaoyang, highlighted that both marketing services revenue and online gaming revenue met previous expectations, contributing to the overall performance [1] Financial Performance - Total revenue for Q2 2025: $126 million [1] - Marketing services revenue: $16 million [1] - Online gaming revenue: $106 million [1] - Non-GAAP net loss: $20 million, down from $34 million in Q2 2024, representing a reduction of over 40% [1] Business Strategy - Sohu is focusing on optimizing its media products and enhancing social operations to improve synergy among its offerings [1] - The online gaming segment is prioritizing user needs by continuously launching high-quality new content and optimizing gaming experiences [1] Share Buyback Program - As part of a previously announced share buyback program of up to $150 million, Sohu repurchased 6.6 million American Depositary Shares for approximately $83 million by July 31, 2025 [1]

Group 1 - The core viewpoint of the article is that Sohu's Q2 2025 financial results show a significant improvement, with total revenue reaching $126 million and a net loss that has narrowed by over 40% year-on-year, meeting previous expectations [1] - Sohu's total revenue for Q2 2025 was $126 million, with marketing services revenue at $16 million and online gaming revenue at $106 million [1] - The non-GAAP net loss attributable to Sohu for Q2 2025 was $20 million, compared to a net loss of $34 million in the same period of 2024, indicating a substantial year-on-year improvement [1] Group 2 - Sohu's CEO, Zhang Chaoyang, highlighted that the marketing services revenue met expectations, while online gaming revenue and group net loss also aligned with prior best forecasts [1] - The company is focusing on optimizing its media products and enhancing social operations to increase user engagement and brand influence, which has led to more commercial opportunities [1] - The online gaming business remains robust, driven by a user-centric approach and continuous improvement in game content and experience [1] Group 3 - As part of a previously announced share repurchase plan of up to $150 million, Sohu has repurchased 6.6 million American depositary shares for a total amount of approximately $83 million as of July 31, 2025 [2]

Group 1 - The core financial performance of Sohu for Q2 2025 includes total revenue of $126 million, with a net loss of $20 million, which is a reduction of over 40% compared to the same period in 2024 [2] - Marketing services revenue reached $16 million, while online gaming revenue was $106 million, both aligning with previous expectations [2] - The company has focused on enhancing product synergy and user engagement through diverse activities, which has strengthened brand influence and created more commercialization opportunities [2] Group 2 - As part of a previously announced share repurchase plan of up to $150 million, Sohu has repurchased 6.6 million American depositary shares for approximately $83 million as of July 31, 2025 [3]

Core Insights - Sohu reported total revenue of $126 million for Q2 2025, with a significant reduction in net loss by over 40% compared to the same period last year, reaching $20 million [1][3] Financial Performance - Total revenue for Q2 2025 was $126 million, with marketing services contributing $16 million and online gaming generating $106 million [3] - Non-GAAP net loss attributable to Sohu was $20 million, a decrease from a net loss of $34 million in Q2 2024, indicating a year-over-year improvement of over 40% [3] Business Strategy and Operations - Sohu's media division is focused on optimizing products and enhancing social operations to improve user engagement and interaction on the platform [3] - The company has successfully attracted a large number of users through diverse activities, which has strengthened brand influence and created more commercialization opportunities [3] - The online gaming segment remains robust, driven by a user-centric approach and continuous introduction of high-quality new content [3] Share Repurchase Program - As part of a previously announced share repurchase program with a maximum total amount of $150 million, Sohu has repurchased 6.6 million American depositary shares for approximately $83 million as of July 31, 2025 [3]